Job Search Strategies: Unleash Your Personal Branding Superpowers

Discover how to identify and leverage your unique superpowers to create a compelling personal branding statement that leaves a lasting impression.
Knowing how to effectively communicate your superpower, especially when searching for a job, can make a real difference in your perceived value to a potential employer.
In this enlightening video series, Job Search Strategies, veteran career coach and TrainingPros Talent Ambassador Nicole Darby discusses the importance and process of creating a compelling personal branding statement. She also shares practical tips on making your personal brand memorable, attention-grabbing, and ubiquitous across all platforms for maximum impact.
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ABOUT NICOLE DARBY
Nicole is the Talent Ambassador for TrainingPros, a role she helped develop. As a long-time career coach, she is uniquely qualified to advise and help consultants joining the talent pool have the best chance of finding a job.
On the personal side, Nicole is a serious introvert who knows how to extrovert as needed but needs ample time regrouping by watching foreign films (she loves anything with a subtitle) and playing the "old-school" arcade game Galaga. Happy Places: any tropical beach, time with her son, and helping women and youth actualize their dreams.
ABOUT TRAININGPROS
For more than 25 years, TrainingPros has served the training, eLearning, and technical writing communities by providing qualified learning and development (L&D) consultants to clients on a contract basis. In addition to staffing services,
TrainingPros provides custom eLearning and instructor-led training development for companies through managed services. The company has relationship managers throughout the United States to serve clients and consultants.
TrainingPros is certified as a Women's Business Enterprise by the Women's Business Enterprise National Council. When learning leaders have more projects than people, TrainingPros can provide the right L&D consultants to start their projects with confidence.
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TRANSCRIPT
If you want to level up and stand out in your career and in business, and you haven't created a personal branding statement yet, then you need to stop what you're doing right now and start by asking yourself, what's my superpower?
Not your mom's superpower, not your team's superpower, but what is it that you do better than anyone else? And how is that superpower going to add value to organizations everywhere, no matter their makeup or size?
If you get stuck during the brainstorming process, consider asking a friend, trusted colleague, or significant other for help. The important part here is not to censor yourself and keep evaluating until you land on a unique identifier that really fits you.
You have about 20 to 60 seconds to convince them that your superpowers are real before they've moved on to the next thought, competing for time in their brains. So short and sweet is best here.
Think Nike, Apple, or Google. If you want to build loyal, diehard tribes like those brands, then step two is to ensure that your branding statement is memorable, attention-grabbing, and compelling.
Once you've created a personal branding statement and aligned it with your superpowers, your next step is to add it to everything. And yes, I do mean your resume, portfolios, websites, social media pages, mouse pads, face masks. Okay, you get the idea.
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