For sure that plays a part in it. But lets not forget that Google created an environment where cookie cutter garbage content did well for almost a decade. So it was pretty natural for businesses to do what worked.
It's about time that googles huge monopoly comes to an end, it's just the natural way of things, nothing lasts forever. It's time for other companies to take the spotlight.
According to the picture in your video Facebook has 70 million users from Russia. I live in Russia and I can confidently say that we don't use Facebook at all. This social network is absolutely unpopular in our country. According to Wikipedia, 140 million people live in Russia. It turns out that every second person uses Facebook, including the elderly and children? This is BS! Drawn numbers. 😂
let’s not underestimate a company that redefined how we access information, If Google collapses, the ripple effect it will have to established businesses on google search will be so overwhelming and search as we know it, will be interfered and complicated to what customers are used to, instead of vouching for Google to fail we better hope Google integrates new Search strategies that resonates with AI and solution first approach rather than sponsored ads.
It's not only the companies that are relaying on Google that will have a big impact. The whole AI thing will leave its mark. Content writers, website and software developers to name a view, will also feel the impact of AI. Like always in the world, it's going to be an interesting time...
The irony here is that the video blaming Google garbage search results is published on youtube with the clickbait title to get to the top of search results for profit :)
In the late 90s, Yahoo partnered with Google and their Search was powered by Google. Everyone quickly realized they didn't need to deal with Yahoo and could just go straight to the source (google.com). What happens when Reddit build better internal search?
I will tell you a secret. One year before Google, in Russia, Yandex was created. Yandex is popular in Russia, their search engine is way better than Google, their location services on maps much more detailed and precise, their ordering services from stores, restaurants etc much better etc.
Not a Google fan boy. But wasn't google a big part of building up your initial sites too? A little harsh to wish them to fail now - we should hope they evolve instead?
@@gameslikezone2046 Google evolved by pushing Reditt at the top of search. If you are directing everyone to go Reditt for answer, what's the point of Google middleman? Just go directly and search there. And Google was not doing any favour when it was showing small sites at the search result because Google got free content to show display ads and was win-win situation for both Google and site owner, but they turn greedy and wanted to keep all the money to themselves and started manipulating search with useless updates.
I love the analysis - and I really like you are adressing these potential scenarios for the future of search engines - I end up another place though when it comes to the conclusion... My conclusion or prediction with similar kind of thoughts was not the beginning of the end for Google, but the end of the monopoly as the only serious Search Engine around - I dont think it is carved in rocks that there should be a monopoly on searches like there have been the last 20 years... Damn good video and you have so many interesting views and perspectives in it 🙂
I don't know for how long this CEO is going to stay. Things will keep on getting worse. Google had every chance to do what OpenAI did first and that would keep them ahead of the competition. Sundar Pichai should retire! We've had enough.
Intelligent analysis of google search. IMO, the importance of google as a search engine will slowly diminish. Perplexity is a much better search provider than google.
Backlinks have always been manipulated, and search results often monopolized, something Google is well aware of. But who really cares about small businesses?
Yes they got everything from high end researchers programmers marketers from all over the world They can reverse engineer any new products in the market which seems to be a threat to them...and play a kill game to anything But hopefully they're trying hard to compete with openAi...but still didn't seem to be close
The amount of money people put into link building just to 'improve' their seo is crazy. And people are wasting all this time on link building.. ridiculous
Accurate video and excellent description of the situation. In my opinion, Google is about to lose its leadership in internet search and it will happen within the next year. Another industry that will disappear is everything related to SEO because there was no longer any need for it.
SEO or something similar will remain as long as there is information/content that people need to find. Chat Optimization, Information Discoverability Optimization, whatever is most appropriate.
Great video man. Completely agreed. Google may lose search but thats only one of the many heads of that beast. We'd all cry if gmail or TH-cam died lets be honest lol.
Yeah, as we say in the video, we don’t see Google dying but rather going the way of Facebook. You still have it around and use it sometimes but it’s a secondary actor of your online life.
@@AuthorityHackerNews totally agreed. That seems the most likely way it'll go and honestly if they do end up breaking up the Monopoly I imagine we see those core products like TH-cam etc get much better for the user as well because they will be able to refocus on the user vs just how to benefit Google as a whole
@@AuthorityHackerNews I feel like everyone is ignore this and just going along as if this is all fine. Would have expected more lawsuits and governmental investigations by now
Well ... i have a company account for (lets call it) AI search, so it does not cost me anything atm. BUT i would NOT pay montly for the AI search my self. So I replaced google by AI search because I dont have to pay for it. Otherwise google would still be my first choice.
What’s the feeling for the future for local ? And the Google Business Profile ? Is there an upcoming competition - any predictions useful for local businesses to be aware …???
Hate to say it but if I use a search engine now I generally use bing, not for the search results, but for copilot. When I use google, not matter what search for, I feel like I have to remain focused and resist what they are trying to sell me. It could be the most random search and there will ultimately be some product placement As for the end of your video ....... Google may have to sell off Chrome 😂
One more element I think is incredibly important is the palpable dislike of G, from frustrated users to website owners that have borne the financial brunt of G’s mercurial behavior. Last, but not least, is G’s deliberate censorship of topics that don’t fit their political ideology. It doesn’t matter which side of the political aisle you reside on…what G has been doing amounts to crushing freedom of speech. A reckoning can’t come soon enough as far as I’m concerned.
yeah they are DEI idiots that have an agenda against freedom of speech it seems. they made all their money from some rigged auction system - they can say oh i got 10 clicks and that's $10 sir, when in reality they set the floor price and the bidding is also rigged like a corrupt casino, that's all done from the massive amount of user traffic they got. they got too greedy and fucked it all up the bellends.
Google are one of the major innovators of AI 🤖. They have consistently had some of the best AI people in the world working for them e.g. Nobel Prizes for folks at DeepMind this year! 🍾They have a massive infrastructure, and a comprehensive cloud/AI ecosystem that's essentially a ✨360° solution for businesses. Their low key approach, compared to more investor-hungry competitors, might make them appear conservative. But I reckon - don't be fooled. While Google's AI releases haven't been as flashy as GPT or Claude, their silent power is always there.
It’s probably going to be a mix of search engines, gen ai and social that takes over. We don’t see a new monopoly forming the way Google was for the past 25 years.
@@AuthorityHackerNewsso Google has been sued and lost in some countries for stealing information from news websites, how is AI models taking all that data without giving back to websites, not piracy? Logically something like ChatGPT should be getting sued.
Trust me Google could give meta a solid answer Let s be honest every big social are more focus on video and all of them have a Good messaging app system to alow user communicate between them if they want I always said why Google never do that with youtube Imagine instead just commenting and reply to comment I could also send a request to people and if they accept we can have a much deeper conversation That alone could make the retention way better than the other one Because we don't really watch youtube only for fun it s also like a search engine and each person you have in the comment section have the same interest
![BOWKYLION - วิงวอน (ex-change) [Official MV]](http://i.ytimg.com/vi/cLdnZWDaO-w/mqdefault.jpg)
What is sad is that google search used to be actually good in the past, but enshittification and seo made it the slop it is today.
Nothing can Ever be like Google
people blame google, but i think it's the symptom of seo pushing garbage content to the top of search results.
For sure that plays a part in it. But lets not forget that Google created an environment where cookie cutter garbage content did well for almost a decade. So it was pretty natural for businesses to do what worked.
It's about time that googles huge monopoly comes to an end, it's just the natural way of things, nothing lasts forever. It's time for other companies to take the spotlight.
This x 10
Except Google does give some traffic back to website providing the information, AI models just steal it without giving anything back
Perplexity has
Going to google feels like the waybackmachine. Just four results all ads and then maybe what youre looking for WE WE'RE CAVE PEOPLE.
Let not forget Google own TH-cam. Where we are discussing about fall of google.
They dominate video search so they have adapted.
According to the picture in your video Facebook has 70 million users from Russia. I live in Russia and I can confidently say that we don't use Facebook at all. This social network is absolutely unpopular in our country. According to Wikipedia, 140 million people live in Russia. It turns out that every second person uses Facebook, including the elderly and children? This is BS! Drawn numbers. 😂
let’s not underestimate a company that redefined how we access information, If Google collapses, the ripple effect it will have to established businesses on google search will be so overwhelming and search as we know it, will be interfered and complicated to what customers are used to, instead of vouching for Google to fail we better hope Google integrates new Search strategies that resonates with AI and solution first approach rather than sponsored ads.
It's not only the companies that are relaying on Google that will have a big impact. The whole AI thing will leave its mark. Content writers, website and software developers to name a view, will also feel the impact of AI. Like always in the world, it's going to be an interesting time...
The irony here is that the video blaming Google garbage search results is published on youtube with the clickbait title to get to the top of search results for profit :)
5:20 This is what I almost always do. Without adding "Reddit" to the back of my search, Google is entirely useless.
In the late 90s, Yahoo partnered with Google and their Search was powered by Google. Everyone quickly realized they didn't need to deal with Yahoo and could just go straight to the source (google.com). What happens when Reddit build better internal search?
I will tell you a secret. One year before Google, in Russia, Yandex was created. Yandex is popular in Russia, their search engine is way better than Google, their location services on maps much more detailed and precise, their ordering services from stores, restaurants etc much better etc.
Every SEO wants evil Alphabet to follow Kodak and Nokia.
But if AI search replaces Google, every SEO will be out of a job, so will be most websites
@@nickm1049 wrong. We will do SEO for Chatgpt.
I hope they fail. My sites have lost so much traffic from their annoying updates.
Not a Google fan boy. But wasn't google a big part of building up your initial sites too? A little harsh to wish them to fail now - we should hope they evolve instead?
@@gameslikezone2046 Google evolved by pushing Reditt at the top of search. If you are directing everyone to go Reditt for answer, what's the point of Google middleman? Just go directly and search there. And Google was not doing any favour when it was showing small sites at the search result because Google got free content to show display ads and was win-win situation for both Google and site owner, but they turn greedy and wanted to keep all the money to themselves and started manipulating search with useless updates.
and what ai search will do 😂
@@mombeach the alternative, AI search, is even worse, you will get zero traffic
Getting traffic to your site JUST relying on Google and SEO is dead.
More competition brings more development and better products !
More competition brings more development and better products !
"What can you do about lower back pain" . If the first answer isn't "consult a physiotherapist" then there is a problem......
Every story has Ending, whether good or bad.
I love the analysis - and I really like you are adressing these potential scenarios for the future of search engines - I end up another place though when it comes to the conclusion... My conclusion or prediction with similar kind of thoughts was not the beginning of the end for Google, but the end of the monopoly as the only serious Search Engine around - I dont think it is carved in rocks that there should be a monopoly on searches like there have been the last 20 years... Damn good video and you have so many interesting views and perspectives in it 🙂
Google eating popcorn and watching this
I run a business and before i used Google ads and it sucked compared to facebook ads, i havent used google ads since.
I don't know for how long this CEO is going to stay. Things will keep on getting worse. Google had every chance to do what OpenAI did first and that would keep them ahead of the competition. Sundar Pichai should retire! We've had enough.
I start by chatting to Perplexity. Even Copilot gives me better answers than Google.
I've found Co-Pilot to just be the best free AI out there. Google's AI has had so many PR blunders already that I just won't even consider it.
Very well made video. Thank you
Glad you liked it!
Intelligent analysis of google search. IMO, the importance of google as a search engine will slowly diminish. Perplexity is a much better search provider than google.
How many perplexity users are on paid subscriptions - any idea?
Excellent video. It’s no small feat to sum up the complexities of this moment in the Google universe.
Backlinks have always been manipulated, and search results often monopolized, something Google is well aware of. But who really cares about small businesses?
Awesome video mark
Thanks 👍
Google search is now next to useless, i have nearly given up
Are you using something else instead now?
Awesome Mark. As usual.
Another valuable video - thank you!
Great essay sir
Google won't end
Yes they got everything from high end researchers programmers marketers from all over the world
They can reverse engineer any new products in the market which seems to be a threat to them...and play a kill game to anything
But hopefully they're trying hard to compete with openAi...but still didn't seem to be close
Everything that started ends
Blockbuster never thought they would file for bankruptcy.
If I want an ad, I go to Google. For real information, I go to AI.
Great analysis guys.
Thanks Loz!
Well google also owns TH-cam so there’s that..
The amount of money people put into link building just to 'improve' their seo is crazy. And people are wasting all this time on link building.. ridiculous
It is simply AI era .. thanks 👍👍 for the video 💕💕🎉🎉
Gpt probably using same dr metrics when showing results, so not much help for us
Accurate video and excellent description of the situation. In my opinion, Google is about to lose its leadership in internet search and it will happen within the next year. Another industry that will disappear is everything related to SEO because there was no longer any need for it.
SEO or something similar will remain as long as there is information/content that people need to find. Chat Optimization, Information Discoverability Optimization, whatever is most appropriate.
Google owns TH-cam don’t forget, they will find a way to improve their search engine for sure.
Perplexity already show you product recommendations and promised no sponsors in that.
Yeah Perplexity is getting better and better at a rapid pace. Whereas Google is going in the opposite direction.
@@AuthorityHackerNewswhat does this mean for TASS?
Exactly. Bravo.
end the monopoly. google's gotta go
The end?? How? They are so rich that they can bought out anyone close to them...
Even if they could, would anti-trust commission approve it???
OpenAi isbco-owned by Microsoft so I doubt they will sell it.
Great video man. Completely agreed. Google may lose search but thats only one of the many heads of that beast. We'd all cry if gmail or TH-cam died lets be honest lol.
Yeah, as we say in the video, we don’t see Google dying but rather going the way of Facebook. You still have it around and use it sometimes but it’s a secondary actor of your online life.
@@AuthorityHackerNews totally agreed. That seems the most likely way it'll go and honestly if they do end up breaking up the Monopoly I imagine we see those core products like TH-cam etc get much better for the user as well because they will be able to refocus on the user vs just how to benefit Google as a whole
@@AuthorityHackerNews , I won't be; DuckDuckGo FTW every single time.
Can't believe I'd see the day when AI wud be our great helper! Go, AI, go! 😅
Well done
choose google will remain on top
Perplexity is the true Google killer
It's so much more useful for finding information, I agree.
actually ,there are so many platforms lanching the same feature.so the users are being divided into different parts.google are not the only choice!!
not in the next dacade . i do not see the replacement yet .
Reddit and quora are dominating 1 page of Google.
What is the solution?
I'd like to see details on people leaving Google for reddit.....
A good place to start the video is @10:30
How is AI models stealing all websites' information and reusing it, not piracy?
billionaires are allowed to steal from you, it's how they become billionaires.
Who says it's not? :)
@@AuthorityHackerNews I feel like everyone is ignore this and just going along as if this is all fine. Would have expected more lawsuits and governmental investigations by now
google has multiple products like android and other stuff you missed in future there are planning huge I think so
Everything that started ends
yellowpages 2025
It’s insane what Sundar Pichai has done to Google. But then he’s just an operator not an innovator.
that goofy bellend was a mckinsey consultant, they all are, dei imports also.
Regulation and cost prevents the company from innovating nowerdays
@@tremarley9648 I think they are innovating, but its like they are almost a bit scared to publicly release some of their AI stuff. Its weird.
Perplexity FTW
i find all of google's products annoying to use all of the time.
Well ... i have a company account for (lets call it) AI search, so it does not cost me anything atm.
BUT i would NOT pay montly for the AI search my self.
So I replaced google by AI search because I dont have to pay for it. Otherwise google would still be my first choice.
What’s the feeling for the future for local ?
And the Google Business Profile ?
Is there an upcoming competition - any predictions useful for local businesses to be aware …???
Google map is a lot more entrenched in their own data than search. So I think it will probably be a lot more protected from disruption.
Thanks for prompt reply & comments. Local should still look to Google for the foreseeable future then….
Thees days facebook is just a big marketplace witch is why I never use it anymore.
buy em out boys!
8:09 damn thats crazy lmfao
Hate to say it but if I use a search engine now I generally use bing, not for the search results, but for copilot. When I use google, not matter what search for, I feel like I have to remain focused and resist what they are trying to sell me. It could be the most random search and there will ultimately be some product placement
As for the end of your video ....... Google may have to sell off Chrome 😂
One more element I think is incredibly important is the palpable dislike of G, from frustrated users to website owners that have borne the financial brunt of G’s mercurial behavior. Last, but not least, is G’s deliberate censorship of topics that don’t fit their political ideology. It doesn’t matter which side of the political aisle you reside on…what G has been doing amounts to crushing freedom of speech. A reckoning can’t come soon enough as far as I’m concerned.
yeah they are DEI idiots that have an agenda against freedom of speech it seems. they made all their money from some rigged auction system - they can say oh i got 10 clicks and that's $10 sir, when in reality they set the floor price and the bidding is also rigged like a corrupt casino, that's all done from the massive amount of user traffic they got. they got too greedy and fucked it all up the bellends.
Google are one of the major innovators of AI 🤖. They have consistently had some of the best AI people in the world working for them e.g. Nobel Prizes for folks at DeepMind this year! 🍾They have a massive infrastructure, and a comprehensive cloud/AI ecosystem that's essentially a ✨360° solution for businesses. Their low key approach, compared to more investor-hungry competitors, might make them appear conservative. But I reckon - don't be fooled. While Google's AI releases haven't been as flashy as GPT or Claude, their silent power is always there.
Do you think regular search engines like Google, Bing, and DuckDuckGo will die completely because of Gen AI ? I'd love to know what you think.
It’s probably going to be a mix of search engines, gen ai and social that takes over. We don’t see a new monopoly forming the way Google was for the past 25 years.
@@AuthorityHackerNewsso Google has been sued and lost in some countries for stealing information from news websites, how is AI models taking all that data without giving back to websites, not piracy? Logically something like ChatGPT should be getting sued.
I love Google
Yotube is google
Was Perplexity mentioned in this video?
Yeah it was. We're big fans of Perplexity. It's much better than Google for finding information. We use it a lot when researching our videos btw.
Trust me Google could give meta a solid answer
Let s be honest every big social are more focus on video and all of them have a Good messaging app system to alow user communicate between them if they want
I always said why Google never do that with youtube
Imagine instead just commenting and reply to comment I could also send a request to people and if they accept we can have a much deeper conversation
That alone could make the retention way better than the other one
Because we don't really watch youtube only for fun it s also like a search engine and each person you have in the comment section have the same interest
You would be spammed by people for 3rd World Countries saying: "let me help you with SEO and thumbnails".
You are just playing and just doing content stop wasting your time
Google, the Mike Tyson of search who still thinks he can box.
Wtf! Since when was seo a bad thing?
bro Page Rank is not what changed tings
i dont think you get the landscape GOOGLE bought everyone... even YOU as you are trying to get engagement. 🤣🤣
hi, the Apple Intelligence "lens" works with chat gpt? I thought it worked with Google
both. actually.
Meaning Apple has a deal with Google for this feature? Thanks