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The Beginning of Google’s End?
When was the last time you posted on Facebook? Not marketplace. Not your aunt's birthday. A real post.
Because here's what's wild - Facebook has over 3 billion monthly active users, record profits, and it’s still growing every quarter... but it doesn't feel the same, does it?
Just like Facebook's slow decline from cultural phenomenon to utility platform, Google might be facing its biggest existential threat since... well, since Google killed Yahoo.
Despite record profits and market dominance, signs of Google's weakening grip on search are everywhere: Gen Z is abandoning it for TikTok, ChatGPT is reaching unprecedented traffic numbers, and users are increasingly frustrated with ad-cluttered, SEO-manipulated search results.
Today we're diving deep into how AI-powered alternatives could finally crack Google's 25-year monopoly on search, and why this transition might happen faster than most people expect.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
search-intelligence.co.uk/
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Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing.
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SOURCES
ahkr.to/the-beginning-of-googles-end-sources
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Timestamps:
00:00 Introduction: Signs of Google's Decline
00:53 Google’s Rise to Power
03:46 The Major Algorithm Updates
05:06 Google's Content Quality Crisis
06:03 The ChatGPT Challenge
06:52 Gen Z's Search Revolution
07:15 Microsoft's Competition Attempt
08:10 Google's Desperate Tactics
08:44 The Rise of Search Alternatives
09:24 The Future of Search Behavior
12:06 Google's Structural Advantages
13:17 The Regulatory Challenge
13:38 New Competitors Emerge
14:41 The Industry's Shifting Landscape
15:51 Conclusion
16:16 Debate of the Week!
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ความคิดเห็น

  • @totemy
    @totemy 20 ชั่วโมงที่ผ่านมา

    Not being a huge Monopoly doesn't mean being dead, they're clearly on top of AI, Gemini is by far the best multimodal out there right now and the more it will be embedded in all the Google services the closer of being on all around AI it will be. When it comes to Google search it's undergoing a transition period, yes search sucks right now but it's transforming, and we don't know into what yet, they don't know either, they're trying things and looking at the results. That's the strength of Google, they have enough money to try a bunch of stuff, keep what works and remove or kill what doesn't. Look at TH-cam music, it used to be shit and now it's amazing, not as good as Spotify yet but improving faster than Spotify. This video is completely underestimating Google, they are not taking their success for granted, actually it's quite the opposite, chat gpt made them realize they need to focus, and they have. Their phone is better than ever, same for their watches, with Gemini their Google home and tablet are also improving. Google is far from being dead, it's just having a more fair competition which is amazing news for us users. Because we're gonna get better products and services from every actor on the market. But Google isn't going anywhere.

  • @JosephOHara-y9x
    @JosephOHara-y9x 22 ชั่วโมงที่ผ่านมา

    Exactly. Bravo.

  • @amzpro5734
    @amzpro5734 วันที่ผ่านมา

    Google are one of the major innovators of AI 🤖. They have consistently had some of the best AI people in the world working for them e.g. Nobel Prizes for folks at DeepMind this year! 🍾They have a massive infrastructure, and a comprehensive cloud/AI ecosystem that's essentially a ✨360° solution for businesses. Their low key approach, compared to more investor-hungry competitors, might make them appear conservative. But I reckon - don't be fooled. While Google's AI releases haven't been as flashy as GPT or Claude, their silent power is always there.

  • @WINTERMUTE_AI
    @WINTERMUTE_AI วันที่ผ่านมา

    Perplexity FTW

  • @traitpichardo2046
    @traitpichardo2046 วันที่ผ่านมา

    I love Google

  • @omarali-tv7zi
    @omarali-tv7zi วันที่ผ่านมา

    Let them go to hell with their damn hidden secret so-called algorithms and their damn updates...I wish the same for Amazon

  • @Steve-cn5up
    @Steve-cn5up วันที่ผ่านมา

    There is just so much thin content on Google now. For years entrepreneurs tried to find any way possible to rank their sites, and game the system, they would then provide the user a page filled with affiliate garbage. This pollution build up continued for years, and I'm not sure if google is going to be able to do enough internet remediation to return the net to its glory days.

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      Agreed. But by rewarding it for so many years, Google made this problem 100x worse.

  • @ShunyaLife
    @ShunyaLife วันที่ผ่านมา

    Everything that started ends

  • @jamessullenriot
    @jamessullenriot วันที่ผ่านมา

    Hate to say it but if I use a search engine now I generally use bing, not for the search results, but for copilot. When I use google, not matter what search for, I feel like I have to remain focused and resist what they are trying to sell me. It could be the most random search and there will ultimately be some product placement As for the end of your video ....... Google may have to sell off Chrome 😂

  • @ix4564
    @ix4564 วันที่ผ่านมา

    The amount of money people put into link building just to 'improve' their seo is crazy. And people are wasting all this time on link building.. ridiculous

  • @LanceWinder
    @LanceWinder วันที่ผ่านมา

    Well done

  • @JMCV2
    @JMCV2 วันที่ผ่านมา

    Already using Perplexity AI for the majority of search here

  • @JR-be1jf
    @JR-be1jf วันที่ผ่านมา

    Backlinks have always been manipulated, and search results often monopolized, something Google is well aware of. But who really cares about small businesses?

  • @shalompraise-jb2st
    @shalompraise-jb2st วันที่ผ่านมา

    let’s not underestimate a company that redefined how we access information, If Google collapses, the ripple effect it will have to established businesses on google search will be so overwhelming and search as we know it, will be interfered and complicated to what customers are used to, instead of vouching for Google to fail we better hope Google integrates new Search strategies that resonates with AI and solution first approach rather than sponsored ads.

    • @didiermeynders
      @didiermeynders วันที่ผ่านมา

      It's not only the companies that are relaying on Google that will have a big impact. The whole AI thing will leave its mark. Content writers, website and software developers to name a view, will also feel the impact of AI. Like always in the world, it's going to be an interesting time...

  • @danimordecai7611
    @danimordecai7611 วันที่ผ่านมา

    So my 2cents.... I stopped using google because I'm so tired of seeing ':temu' on every bloody page. It feels and looks like a cash grab by Google. Yup it is starting to remind me of the 90's where the Netscape (browser 90's) would just have ads for diet pills & other useless crap. Meh... There I've said it.

  • @janetbr3024
    @janetbr3024 วันที่ผ่านมา

    I start by chatting to Perplexity. Even Copilot gives me better answers than Google.

    • @shadowninja6689
      @shadowninja6689 20 ชั่วโมงที่ผ่านมา

      I've found Co-Pilot to just be the best free AI out there. Google's AI has had so many PR blunders already that I just won't even consider it.

  • @lolhp._.
    @lolhp._. วันที่ผ่านมา

    8:09 damn thats crazy lmfao

  • @ravitejaknts
    @ravitejaknts วันที่ผ่านมา

    Perplexity already show you product recommendations and promised no sponsors in that.

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      Yeah Perplexity is getting better and better at a rapid pace. Whereas Google is going in the opposite direction.

    • @AugustDavinDeepson
      @AugustDavinDeepson วันที่ผ่านมา

      @@AuthorityHackerNewswhat does this mean for TASS?

  • @johnnwabuforudemezue1108
    @johnnwabuforudemezue1108 วันที่ผ่านมา

    Open AI needs to serperate it's search product ( Search GPT) from it's LLM (ChatGPT) for it to become competitive and eat more of Google's share. Making ChatGPT an all-in-one apps isn't going to work.

  • @kasinadhsarma
    @kasinadhsarma วันที่ผ่านมา

    google has multiple products like android and other stuff you missed in future there are planning huge I think so

  • @nickm1049
    @nickm1049 วันที่ผ่านมา

    How is AI models stealing all websites' information and reusing it, not piracy?

    • @redwithblackstripes
      @redwithblackstripes วันที่ผ่านมา

      billionaires are allowed to steal from you, it's how they become billionaires.

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      Who says it's not? :)

    • @nickm1049
      @nickm1049 วันที่ผ่านมา

      @@AuthorityHackerNews I feel like everyone is ignore this and just going along as if this is all fine. Would have expected more lawsuits and governmental investigations by now

  • @d__coder
    @d__coder วันที่ผ่านมา

    ChatGpt , And other all LLMs need data , they got data from google which is uploaded, written by millions of peoples, if google fails, source of data for these LLMs also stop feeding new information, how these GPTs are survive?? Think twice, LLMs used data of blogs by a illegal way , google have raw material for GPT types products…

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      The information exits outside of Google. Google just makes its (sometimes) easier to find. AI companies are cutting deals with social networks and other places where users create content. Now that Google has stopped rewarding most small and medium publishers, there is far less incentive to create website content. So that is also a vicious cycle.

  • @kat5266
    @kat5266 วันที่ผ่านมา

    Can't believe I'd see the day when AI wud be our great helper! Go, AI, go! 😅

  • @dsulvadarius
    @dsulvadarius วันที่ผ่านมา

    Do you think regular search engines like Google, Bing, and DuckDuckGo will die completely because of Gen AI ? I'd love to know what you think.

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      It’s probably going to be a mix of search engines, gen ai and social that takes over. We don’t see a new monopoly forming the way Google was for the past 25 years.

    • @nickm1049
      @nickm1049 วันที่ผ่านมา

      ​​​@@AuthorityHackerNewsso Google has been sued and lost in some countries for stealing information from news websites, how is AI models taking all that data without giving back to websites, not piracy? Logically something like ChatGPT should be getting sued.

  • @dee23gaming
    @dee23gaming วันที่ผ่านมา

    5:20 This is what I almost always do. Without adding "Reddit" to the back of my search, Google is entirely useless.

    • @AuthorityHackerNews
      @AuthorityHackerNews วันที่ผ่านมา

      In the late 90s, Yahoo partnered with Google and their Search was powered by Google. Everyone quickly realized they didn't need to deal with Yahoo and could just go straight to the source (google.com). What happens when Reddit build better internal search?

  • @TgIsMe
    @TgIsMe วันที่ผ่านมา

    𝐆𝐑𝐄𝐀𝐓 𝐄𝐗𝐏𝐋𝐀𝐍𝐀𝐓𝐈𝐎𝐍‼️

  • @davidl.e5203
    @davidl.e5203 วันที่ผ่านมา

    If you think search is their problem, wait till you look at the abomination they've made with Google Auth and Help and Service center. Auth gets worse every single day and the experience of authenticating my acc for every new tab I open makes me want to unsubscribe my company from Google Workspace forever. Help and service is impossible to get any help. You are not allowed to write your problems, only click on links for problems "they think you have". Every help I've gotten from using google's products over the last 3 years came from the community or forum. This experience got worse with AI chatbots that don't accept free text, only options.

  • @Nnip9
    @Nnip9 วันที่ผ่านมา

    It's good that soon there won't be such a powerful monopoly of the internet which is what Google is. We don't need our corrupt debt-ridden federal government to try to be part of this natural breakup process.

  • @java101full
    @java101full วันที่ผ่านมา

    Wtf! Since when was seo a bad thing?

  • @Noneyabusiness-x7o
    @Noneyabusiness-x7o วันที่ผ่านมา

    Some are using reddit, nowhere near the people your making it out to be. Too much bullshit talk will get ya nowhere, and Google IS NOT STOPPING IN 2025 GOT IT??????...QUIT MISLEADING PEOPLE CLOWN

    • @dee23gaming
      @dee23gaming วันที่ผ่านมา

      Who stole your lunch at work?

  • @phillipdave3211
    @phillipdave3211 วันที่ผ่านมา

    Google owns TH-cam don’t forget, they will find a way to improve their search engine for sure.

  • @thesunshinehome
    @thesunshinehome วันที่ผ่านมา

    i find all of google's products annoying to use all of the time.

  • @skipperbentdk
    @skipperbentdk วันที่ผ่านมา

    I still get all the MSM spam everytime I search, the search function on TH-cam is basically broken because they want to push narratives down my throat

  • @skipperbentdk
    @skipperbentdk วันที่ผ่านมา

    It doesn't even show Alex Jones Twitter profile when I search for it. At this point Google is just a search engine for MSM and government sites. I ask for a hammer and they return a screw driver

  • @atouchofa.d.d.5852
    @atouchofa.d.d.5852 วันที่ผ่านมา

    I'd like to see details on people leaving Google for reddit.....

  • @bhavprajapati
    @bhavprajapati วันที่ผ่านมา

    Great essay sir

  • @PoetryFilms
    @PoetryFilms วันที่ผ่านมา

    Excellent video. It’s no small feat to sum up the complexities of this moment in the Google universe.

  • @anantozaman2732
    @anantozaman2732 วันที่ผ่านมา

    How to set SearchGPT as the default search engine in the browser search bar?

  • @theycallmetheboss
    @theycallmetheboss วันที่ผ่านมา

    I hope they do get slapped and become irrelevant it will teach them a lesson although 'who' they are is is broad as they have 1000's working there, however google is like the bully who get's slapped eventually this will also happen to greedy googhell. They got too arrogant, and have destroyed too many small businesses with their corrupt algorithms and opaque wankers who work for them. a site i had built from the ground up got crushed by panda, oddly enough named after some indian bloke, now the place is full of them. wonder why i am seeing indian sites in google search for us queries and the goofy ceo is also indian. i find these days I hardly use google for anything other than some local queries. it for sure feels like an outdated website.

  • @DonnePlummer69
    @DonnePlummer69 วันที่ผ่านมา

    Early adapters are always the first to know

  • @Adrenaline780
    @Adrenaline780 วันที่ผ่านมา

    Reddit and quora are dominating 1 page of Google. What is the solution?

  • @akv-e5t
    @akv-e5t วันที่ผ่านมา

    What is sad is that google search used to be actually good in the past, but enshittification and seo made it the slop it is today.

  • @DonnePlummer69
    @DonnePlummer69 วันที่ผ่านมา

    Google is a fucking joke

  • @tuckerbugeater
    @tuckerbugeater วันที่ผ่านมา

    buy em out boys!

  • @generated.moment
    @generated.moment วันที่ผ่านมา

    Google eating popcorn and watching this

  • @aar0n709
    @aar0n709 วันที่ผ่านมา

    Clickbait horseshit

  • @SynchronisedMinds
    @SynchronisedMinds วันที่ผ่านมา

    Google killed search. No point looking for anything on google as they just put rubbish in the first few pages.

  • @DynamiteTony
    @DynamiteTony วันที่ผ่านมา

    Very well made video. Thank you

  • @marianSEO563
    @marianSEO563 วันที่ผ่านมา

    Every SEO wants evil Alphabet to follow Kodak and Nokia.

    • @nickm1049
      @nickm1049 วันที่ผ่านมา

      But if AI search replaces Google, every SEO will be out of a job, so will be most websites

    • @marianSEO563
      @marianSEO563 วันที่ผ่านมา

      ​@@nickm1049 wrong. We will do SEO for Chatgpt.

  • @milantamang1640
    @milantamang1640 2 วันที่ผ่านมา

    Every story has Ending, whether good or bad.