Smith.ai Masters: How to Run LinkedIn and Facebook Lead Gen Ads (with Automation)

Chances are your clients are on Facebook and LinkedIn. But among 3 billion+ users, you don’t have a snowball’s chance in hell of getting their attention.
To improve your odds, you’ll need to lean into the power of targeting and advertising.
Smith.ai teamed up with Proofpoint Marketing for this joint panel discussion on all things lead gen ads. With decades of combined experience, the group talks through how to use social advertising to bolster demand and lead generation efforts. We also offer recommendations on automation tools that can make the whole process less time-intensive and more profitable.
We specifically review:
- How to get started with lead gen ads
- Targeting options on Facebook and LinkedIn
- Types of ads on each network
- Tips for building high-performing ads
- How to automate lead follow-up
To learn more about Smith.ai and sign up for 24/7 receptionist service for your business, visit smith.ai.
To learn more about Proofpoint Marketing, visit proofpoint.marketing/.