This is really where Fender marketing department has nailed it. You focus on the present and sometimes nod to the past. It makes everyone relate to a Fender. As compared to some competitors who focus only on past glory.
Vinayak, you too have hit it on the head. Fender has done an amazing job of connecting with "Now" The current marketing strategy is indeed excellent. Current, inclusive, respectful of heritage, and brave. Fender keep the models coming. Your current demographic respects your past, loves what you're doing now, and is excited for the future. All the new models are beautiful. Keep breaking new ground! Go after the competition directly. Give us a badass humbucker beast. In fact, as a luthier I'd love to design it for you. I can already show you a concept! Lol But seriously, we love where Fender is right now. Keep going!
So many of their signature guitars are designed to tools for active musicians rather than museum pieces. The Ed O’Brien Sustainer Strat is also a remarkable guitar! Gibson, on the other hand, seem to be unable to get out of the shadow of those late 50s Les Pauls.
@@malcolmgordon2988 what I have noticed is that Fender carry the ethos of Leo Fender and give their guitars to musicians on the road which was done by Leo in the 50s. Gibson was facing serious issues and that's why Ted McCarty introduced the Les Paul (superstar of the era) model along with ES style guitars, and the Explorer, Flying V and Moderne. But pricing was still too high and therefore all of those models at the time were failures. They became huge only due to collectors. Ted McCarty drove innovation but, Gibson are stuck without any innovation these days. They don't innovate and carry the ethos of Ted McCarty these days. Gibson is the Nokia of the Guitar world. That's why they're not in trend with the modern crowd.
I purchased my Johnny Marr Jag not because I was trying to sound like Johnny Marr, but because it’s a brilliantly designed instrument. I can’t really think of a higher compliment than that.
This is the best guitar promo for any model that’s ever been made, signature or otherwise. Terrific, expressive, musically-informative presentation of what the guitar sounds like, feels like, and why. I watched the whole damn ad. I’m not even much of a Smiths fan, but JM all day long, sounds great. Nicely done!
This guitar is a work of art. My Olympic White example lives on a stand right below a poster of "The Queen is Dead". I don't claim to be a great guitar player, but with my limited experience this guitar can do pretty much everything. As Johnny says, in the 4th position, you get a very punchy, P90 Les Paul style tone. On the neck pickup, you can dial in a very Frusciante esque strat sound, and on the bridge with the high pass engaged, you can get the Rickenbacker Smiths sounds. It truly is an incredibly versatile guitar which could only have been developed by a true master. I love that Johnny really believes in his signature guitar, and as a musician who has had such an impact on myself, I'm proud to own an instrument that bears his name on the headstock.
almost forthy years listening to him playing and and only today, on 22's spring, I knew the guy can sing, and quite properly... one of the goat imho, gotta love this guy
One of my all-time favorite guitar players. He's so simple when it comes to ideas and yet always been a huge influence for generations. I loved his voice on The Smith's song BTW
Now this is some synergistic marketing I can get behind. I was blessed to see the Smiths front row in 1985. Johnny has always blown me away with his originality and sound. This guitar looks and sounds amazing
@@walterrizotto8668 Fender "American" guitars can't even say made in the USA anymore because the components are made elsewhere. That's the price of an affordable guitar in the modern world unfortunately.
@@blakemcnamara9105 Guitarists shouldn't vote Republican. Republicans like Trump promote tariffs that make the economy worse and make things more expensive
Johnny Marr has certainly got the knack for selling a guitar with the Fender Jaguar for Fender! Saying that his Fender Telecaster wasn't cutting it but Isaac's Fender Jaguar did cut the mustard!! Love the quote...where have you been all my life!!??? Love his new sound as well sounds like a mixture of Sonic Youth ,Joy Division, New Order and Black Rebel Motorcycle Club 🏍 New signature series Yellow Jaguar is a great design for a guitar 🎸
I had the one in Olympic White. I sold it. I still regret it. If you have one, don’t let it go. This new finish is a stunner. Johnny’s passion for the instrument is second to none.
I'm a long-time Jag/JM fan and Johnny's updates to the Jag are just perfect. The switching, the bridge post and trem arm bushings make it nearly perfect out of the box. My KO Orange Marr Jaguar is my go-to and quickly became my favorite guitar. The best signature instrument around!
Nope. Not possible for Johnny Marr to get any cooler than this. Fun and well made promo. I love the supportive quote at the end, and I love the Fever Yellow. It reminds me of my favorite Yellow-orange Crayola I had when I was young.
Been a Strat man all my life. But when I picked up this guitar, it's like Johnny said...something just happened. It's been my main songwriting guitar ever since. Just a beautiful sounding and brilliantly designed instrument.
@EndofMusic Actually...yeah. It IS better. A lot of the tweaks that Johnny & the Fender design team made really improve the playability and tone of the guitar. At least for me, anyway.
Sounds fantastic. Haven't heard a better (live) clean tone than the one in this version of "The Headmaster Ritual" - and that goes for both Johnny + Jag and his other guitarist who particularly impressed with the black Tele on "Headmaster"
I can't believe how fresh and contemporary the sound STILL is- literally 30 years ahead, but guess the time has come for his musical genius to be celebrated - hope a Squier version's on the way, though - 3K Euro's steep for my skills- good on 'im, though!
I know I am a year late, but, I just saw this in my feed, probably because I had listened to the Johnny Marr interview on Rockonteurs on Spotify and had been searching about Johnny on TH-cam. He is a true gentleman, a rare breed in today's world. I love that Jag and the songs he plays on this are fantastic. He is a great frontman and he has a great voice. Thank you Fender!!
I still remember the first time I played the original Johnny marr signature guitar in carter vintage guitars in Nashville. My #1 dream guitar; a work of art of an instrument
I love me my Gibsons but content like this is why they are getting boat raced right now. I was never a Smiths or Marr fan but this little window into how he approaches guitar has me hooked.
Two things: 1) In the age of 80's shredders, JM appeared on the cover of a guitar magazine and I immediately gravitated towards him. His style of playing was a breath of fresh air then and still is now. 2) Fender once again proves themselves to be the superior modding platform. Mix and match parts and eventually you'll find your grail. Leo got it right the first time.
@@soepil Kenny's Solo stuff is Weirdbilly and Bluesy Jazzy and his stuff with Lucinda.... WOW John Anderson and Mark Knopfler were AWESOME... 2 seeming opposites... Wonder what would be if Vince Gill joined Dire Straits when Mark asked... ???? It was just a thought... I bet Marr and Vaughn could come up with some GREAT IDEAS!!!! Probably wouldn't top Queen Beyonce on Top 40 though... Get Mikey Raphael blowing Harp on a few tunes!!!
I also think Johnny's playing is very unique; no one sounds like him, and he doesn't sound like any one else. I mean that in the best possible way btw. You're at your best in life when you're doing something your way, and doing it brilliantly.
I have the fever dreams JM jag. Easily my favourite, so comfortable to play, sounds great, looks awesome. Managed to meet Johnny and he graciously signed the scratch plate
Love the Jag. Made my own from bare alder body, and allparts neck. I chose sherwood green with mint pickguard. Nitro paint and same switch system. Used fender pure vintage 65 pickups. Whilst not an exact copy (neck, pickups, body shape) it sounds and plays bloody great! Cost about £600 to make.
@@bodyblow I absolutely love it. The neck is so nice, the tremolo feels great too, and I really like the controls and pickups. Just different enough from my original Jag.
Marr is one of my favorite guitarists of all time and I love the new color on the Jag. But still my eyes were fixed on the black Tele. That was something else.....
$2299. Which is at the absolute bleeding edge off affordability for me. It's a pro level USA made instrument sure, but any more of these recent price increases and unfortunately it's just not an option (nor worth it) to me.
Excellent promo! Way to go Fender! I have one of the Lake Placid blue Johnny Marr Jaguars and I love it!! This is one of my favorite product introductions next to Hannah Dasher's Nashville Telecaster demo.
First song was reminiscent of REM, the second Tones On Tail. I have a Marr Jag and it’s great, but ironically my ES-335 sounds more like The Smiths than the Jag…which makes sense if you’re aware of Marr’s guitar history.
Marr is great, Not really sure how much input he has in terms of price range, but it would be cool if he could put it out more affordable version too. Marr is a working class Mancunian but his signature guitar is way out of price range for most. Then again, I guess you could just buy any Squire Jaguar and make some mods to it and it’ll probably be similar to what they would put out if they made a budget version anyway and still be affordable
I had a ko orange one for about two days had a car issue so I returned it. Prefer the KO but I found another slightly used Oly-White one + it had that mojo that travels up the neck when you hit the strings even though my Ko had slightly tighter neck pocket which I prefer the white one was a keeper. Very early model 2013 had it maybe 7 years now.
This is really where Fender marketing department has nailed it. You focus on the present and sometimes nod to the past. It makes everyone relate to a Fender. As compared to some competitors who focus only on past glory.
i mean with johnny marr it’s hard not to focus on the present or future. the man never misses !
Vinayak, you too have hit it on the head. Fender has done an amazing job of connecting with "Now" The current marketing strategy is indeed excellent. Current, inclusive, respectful of heritage, and brave. Fender keep the models coming. Your current demographic respects your past, loves what you're doing now, and is excited for the future.
All the new models are beautiful. Keep breaking new ground! Go after the competition directly. Give us a badass humbucker beast. In fact, as a luthier I'd love to design it for you. I can already show you a concept! Lol
But seriously, we love where Fender is right now. Keep going!
So many of their signature guitars are designed to tools for active musicians rather than museum pieces. The Ed O’Brien Sustainer Strat is also a remarkable guitar!
Gibson, on the other hand, seem to be unable to get out of the shadow of those late 50s Les Pauls.
@@malcolmgordon2988 what I have noticed is that Fender carry the ethos of Leo Fender and give their guitars to musicians on the road which was done by Leo in the 50s. Gibson was facing serious issues and that's why Ted McCarty introduced the Les Paul (superstar of the era) model along with ES style guitars, and the Explorer, Flying V and Moderne. But pricing was still too high and therefore all of those models at the time were failures. They became huge only due to collectors. Ted McCarty drove innovation but, Gibson are stuck without any innovation these days. They don't innovate and carry the ethos of Ted McCarty these days. Gibson is the Nokia of the Guitar world. That's why they're not in trend with the modern crowd.
Love it
Hard to think of a cooler brand ambassador for Fender than Johnny Marr. This guy just gets it.
I purchased my Johnny Marr Jag not because I was trying to sound like Johnny Marr, but because it’s a brilliantly designed instrument. I can’t really think of a higher compliment than that.
Neither can we, Chip! Thanks for the Fender love!
Yup, same…I have one in Lake Placid Blue, it’s a gorgeous thing.
thank tmFender i love capatalism thanks i'm so prooud to give you my money
@@mikenewbold1699 Without it, you’d never have a guitar to purchase. Gotta take the good with the bad.
@@allbottledup9513 well said mikenewbold1699 heaven knows he's miserable
What a true humble honest human being...but at the same time, a complete fucking rock star. Love this man
This is the best guitar promo for any model that’s ever been made, signature or otherwise. Terrific, expressive, musically-informative presentation of what the guitar sounds like, feels like, and why. I watched the whole damn ad. I’m not even much of a Smiths fan, but JM all day long, sounds great. Nicely done!
just want to let the editors and camera guys know that it looks stellar! the cinematography is amazing, well done!
This guitar is a work of art. My Olympic White example lives on a stand right below a poster of "The Queen is Dead". I don't claim to be a great guitar player, but with my limited experience this guitar can do pretty much everything. As Johnny says, in the 4th position, you get a very punchy, P90 Les Paul style tone. On the neck pickup, you can dial in a very Frusciante esque strat sound, and on the bridge with the high pass engaged, you can get the Rickenbacker Smiths sounds. It truly is an incredibly versatile guitar which could only have been developed by a true master. I love that Johnny really believes in his signature guitar, and as a musician who has had such an impact on myself, I'm proud to own an instrument that bears his name on the headstock.
almost forthy years listening to him playing and and only today, on 22's spring, I knew the guy can sing, and quite properly... one of the goat imho, gotta love this guy
Check out some of his Smiths' covers he's done - he does a fantastic job IMHO.
Not many guitar players left in this world who are as good as Marr. Legend!
One of my all-time favorite guitar players. He's so simple when it comes to ideas and yet always been a huge influence for generations. I loved his voice on The Smith's song BTW
Thanks for the support, recognition and love towards me 🎶& I am captivated❤️. where are you watching from
Now this is some synergistic marketing I can get behind. I was blessed to see the Smiths front row in 1985. Johnny has always blown me away with his originality and sound. This guitar looks and sounds amazing
Johnny is always proudly working class ....needs to make a Squier version for the working class
Made in a country where there's no trade unions, eh? Get a life, pal.
@@walterrizotto8668 Fender "American" guitars can't even say made in the USA anymore because the components are made elsewhere. That's the price of an affordable guitar in the modern world unfortunately.
@@ltfringr Too many manufacturing and economic regulations here at home. That's why guitarists should vote Republican.
@@blakemcnamara9105 Guitarists shouldn't vote Republican. Republicans like Trump promote tariffs that make the economy worse and make things more expensive
@@blakemcnamara9105 yeah, as if regulations are the reason. How about paying workers abroad only hundred dollars a month?
Don't even own a guitar, but have enjoyed watching many of these Fender ads with JFM.
🎸🔥
Johnny Marr has certainly got the knack for selling a guitar with the Fender Jaguar for Fender! Saying that his Fender Telecaster wasn't cutting it but Isaac's Fender Jaguar did cut the mustard!! Love the quote...where have you been all my life!!??? Love his new sound as well sounds like a mixture of Sonic Youth ,Joy Division, New Order and Black Rebel Motorcycle Club 🏍 New signature series Yellow Jaguar is a great design for a guitar 🎸
I had the one in Olympic White. I sold it. I still regret it. If you have one, don’t let it go. This new finish is a stunner. Johnny’s passion for the instrument is second to none.
Love this! a true master and a huge inspiration. Only complain is that I wish this was an hour long!
Johnny Marr…The best understated electric ⚡️ guitar player known to the world of rock music.
Not just guitar player but musician in general
2:07 - Counter Clock World (Solo)
8:50 - Sensory Street (Solo)
13:55 - What's Next?
15:57 - The Headmaster Ritual (The Smiths)
The hardmaster temazooooooooooooo 🤘
Big Thank you!
First song sounds a bit like early REM
Johnny is so rock 'n roll. How can you not love this?
I'm a long-time Jag/JM fan and Johnny's updates to the Jag are just perfect. The switching, the bridge post and trem arm bushings make it nearly perfect out of the box. My KO Orange Marr Jaguar is my go-to and quickly became my favorite guitar. The best signature instrument around!
Nope. Not possible for Johnny Marr to get any cooler than this. Fun and well made promo. I love the supportive quote at the end, and I love the Fever Yellow. It reminds me of my favorite Yellow-orange Crayola I had when I was young.
Been a Strat man all my life. But when I picked up this guitar, it's like Johnny said...something just happened. It's been my main songwriting guitar ever since. Just a beautiful sounding and brilliantly designed instrument.
@EndofMusic Actually...yeah. It IS better. A lot of the tweaks that Johnny & the Fender design team made really improve the playability and tone of the guitar. At least for me, anyway.
I love Johnny Marr's music and the Jaguar is such a great guitar! No one plays it like Johnny! 🎈
Johnny Marr is the dude
His band is kick ass too
That's probably the best live version of The Headmaster Ritual that I've heard.💛
This ones pretty good, too th-cam.com/video/ikkO-Kyy9cs/w-d-xo.html
Plus Johnny didn't cancel the performance at the last minute.
The live version at Madrid Show is amazing, search here for "The Smiths 'Madrid' 1985 HQ"
Yes, love it. Marr's voice suits so well on this take
Johnny Marr is a real dude. Love that guy. Go read his book. Brilliant.
Johnny Marr is amazing
Explain exactly why. I'm curious.
Johnny Marr is so underrated! I also love the tone of his drummer's snare. On the first track, Johnny sings on in this session.
Sounds fantastic. Haven't heard a better (live) clean tone than the one in this version of "The Headmaster Ritual" - and that goes for both Johnny + Jag and his other guitarist who particularly impressed with the black Tele on "Headmaster"
He sounds better today than he did 40 years ago. An absolute legend !
Grew up listening to this man.
The man’s a very humble legend and a complete gem.
His guitar playing was the soundtrack of my teens in the 1980s.
I can't believe how fresh and contemporary the sound STILL is- literally 30 years ahead, but guess the time has come for his musical genius to be celebrated - hope a Squier version's on the way, though - 3K Euro's steep for my skills- good on 'im, though!
My favorite guitarist of all time and the inspiration for me picking up a guitar. Thank you Fender for this video.
I know I am a year late, but, I just saw this in my feed, probably because I had listened to the Johnny Marr interview on Rockonteurs on Spotify and had been searching about Johnny on TH-cam. He is a true gentleman, a rare breed in today's world. I love that Jag and the songs he plays on this are fantastic. He is a great frontman and he has a great voice. Thank you Fender!!
Love Johnny,love fender all I could hear in the intro to the song was Joy division/New order
I still remember the first time I played the original Johnny marr signature guitar in carter vintage guitars in Nashville. My #1 dream guitar; a work of art of an instrument
Johnny Marr my favorite guitarist of all time. The reason I even play
Johnny I've listened to you since I was 10/11 years old...can't afford your Fender so I'm building my own, getting the components together bit by bit
I love me my Gibsons but content like this is why they are getting boat raced right now. I was never a Smiths or Marr fan but this little window into how he approaches guitar has me hooked.
In my opinion it´s the verry versatile, good playable and best sounding guitar so far!
Saw him perform in San Antonio recently. Legendary !
Two things:
1) In the age of 80's shredders, JM appeared on the cover of a guitar magazine and I immediately gravitated towards him. His style of playing was a breath of fresh air then and still is now.
2) Fender once again proves themselves to be the superior modding platform. Mix and match parts and eventually you'll find your grail. Leo got it right the first time.
LOVE to hear Johhny MARR and KENNY VAUGHN COLLAB!!!!
JOHNNY MARR is a TONE MASTER!!!
@jpb1231000: That would certainly be interesting. Would love to hear that, too.
@@soepil Kenny's Solo stuff is Weirdbilly and Bluesy Jazzy and his stuff with Lucinda.... WOW
John Anderson and Mark Knopfler were AWESOME... 2 seeming opposites...
Wonder what would be if Vince Gill joined Dire Straits when Mark asked... ????
It was just a thought...
I bet Marr and Vaughn could come up with some GREAT IDEAS!!!!
Probably wouldn't top Queen Beyonce on Top 40 though...
Get Mikey Raphael blowing Harp on a few tunes!!!
I also think Johnny's playing is very unique; no one sounds like him, and he doesn't sound like any one else. I mean that in the best possible way btw. You're at your best in life when you're doing something your way, and doing it brilliantly.
Johnny Marr is better than ever, and I prefer him singing than Morrissey !!!
Everyone of them have insanely great tones
My favorite guitarists! Hopefully I’ll be able to buy this soon, seeing him tonight in concert.
That version of Headmaster Ritual was absolutely fantastic
Idc what anybody says Marr is one of my fav guitar players of all time such an original player and an amazing songwriter too❤
I have the fever dreams JM jag. Easily my favourite, so comfortable to play, sounds great, looks awesome. Managed to meet Johnny and he graciously signed the scratch plate
Terrific stuff - great band in the room, perfect story about the guitar . . . yeah.
Johnny's the GOAT.
I just got some major goosebumps
omg fender thank you so much
I just got on the pre order list .. been wanting a JM for years .. that color that sound .. trigger pulled!!! Can’t wait
Love the Jag. Made my own from bare alder body, and allparts neck. I chose sherwood green with mint pickguard. Nitro paint and same switch system. Used fender pure vintage 65 pickups. Whilst not an exact copy (neck, pickups, body shape) it sounds and plays bloody great! Cost about £600 to make.
I always wanted one of these, and while I liked the two other colours that were offered... this one sold me. It's on the way. I'm very excited.
How is it?
@@bodyblow I absolutely love it. The neck is so nice, the tremolo feels great too, and I really like the controls and pickups. Just different enough from my original Jag.
A true artist with a beautifoul Jag!! Biblical.
Johnny Marr is class
exactly!! music is life
Marr is one of my favorite guitarists of all time and I love the new color on the Jag. But still my eyes were fixed on the black Tele. That was something else.....
Ordered mine on release day... impatiently waiting for its arrival! Will report back!
That jag is gorgeous man
The song at 3:20 reminds me of the Jesus and Mary Chain. Cool guitar!!
He is an amazing artist....
So much love.. please produce more Johnny Marr Jaguar guitars rather than the limited one. I wanna buy one but don't have enough money for now
The non-limited versions are only $50 less. 🙁
👏🏼👏🏼👏🏼👏🏼👏🏼 love this ! Best presentation of Johnny’s new Jag you can get!
I just love the Jaguar look
Johnny is a complete frontman.
Amazing. wish I could afford to buy one.
Ordered Marr's Guitars book 5:03 EST❤🎸
Johnny Marr is the best un the world!!!!!!!
One of my modern day guitar heroes, I would love this guitar! Great job Fender, I hope its not out of my budget!
It's like 2500 bucks.. vs 800 for a reg Jag which is quite nice.... I bet the guitar is amazing though...
$2299. Which is at the absolute bleeding edge off affordability for me. It's a pro level USA made instrument sure, but any more of these recent price increases and unfortunately it's just not an option (nor worth it) to me.
100% Deserved recognition. Guitar sounds great.
My dream guitar man and a performance by The man himself!
So inspirational, I picked up the guitar because of him
Very inspiring. Thanks to all who put this video together. Awesome guitar.
Ok had mind a week now and can’t stop playing it …
Excellent promo! Way to go Fender! I have one of the Lake Placid blue Johnny Marr Jaguars and I love it!! This is one of my favorite product introductions next to Hannah Dasher's Nashville Telecaster demo.
Can't wait to get one 🎉
First song was reminiscent of REM, the second Tones On Tail. I have a Marr Jag and it’s great, but ironically my ES-335 sounds more like The Smiths than the Jag…which makes sense if you’re aware of Marr’s guitar history.
Johnny Fooking Marr !!!
I own a Mexican made Fender Sartacaster which I Love ❤️. Johnny Marr what a Guitarist.
Holy shit that tone 👌🏿
legend
Yeah 1000% agree with Johnny Maar.
Thanks for the subtitles.
That version of Headmaster...sublime! JFnM! What else can you say?
Marr is great, Not really sure how much input he has in terms of price range, but it would be cool if he could put it out more affordable version too. Marr is a working class Mancunian but his signature guitar is way out of price range for most. Then again, I guess you could just buy any Squire Jaguar and make some mods to it and it’ll probably be similar to what they would put out if they made a budget version anyway and still be affordable
This is excellent.
Rock on, The Smiths 🎸🎤🥁🎸🤟🏻🤘🏻
The guitar has a great tone.
That color is rad!
I love Mars playing
great player, great playing!
The Best Guitar Man...
I really like him, but how about any info on the band members? They are very tight, they deserve some of the spotlight.
I had a ko orange one for about two days had a car issue so I returned it. Prefer the KO but I found another slightly used Oly-White one + it had that mojo that travels up the neck when you hit the strings even though my Ko had slightly tighter neck pocket which I prefer the white one was a keeper. Very early model 2013 had it maybe 7 years now.
More Marr content!