This man asked almost as many questions back to you guys as you did to him, you can really tell this was a mutually beneficial interview, and with his sort of inquisitive mindset it's very easy to see how he got the position he's in.
Its a minipulation tool to not give your thoughts on a question until you ask the person whos asking the question in the first place. His answer could easily change depending on what they said first.
@@MitchellFX5 oh definitely I noticed that aswell, as well as being avoidant and deflecting/not answering. But ultimately you could tell Neal was also genuinely gathering insight and benefiting from the creator perspective of the guys.
The Fact that Colin and Samir went from giving up on youtube 3 years ago to now interviewing the CEO of TH-cam himself, just shows how this platform is kinda like the “new American Dream”
You guys keep stepping it up every video. Really impressed with your guests and grind, this is definitely one of the most well made channels on the platform. Keep up the fantastic work!
@@amanvermalh That means he did his job correctly. There were a handful of questions he dodged or answered with a non-answer. He has good media training (like any celeb or higher up exec does) where he can say stuff and make it sound like he answered a question but didn't really. For example, there were a lot of questions where he didn't give a hard answer and just asked back to Colin and Samir "what do you think?". On the surface it's a nice way to show he wants to hear their opinion, but it's also a deflection from the question and is a good way for him to get out of answering the question because usually the topic carries on. A lot of the AI questions he kinda dodged by just saying "i still think it's about the human element" repeatedly without really directly addressing the question. The human element is cute and all but as we all have seen over the last 2 years AI is something that is going to change a lot of things and it's already changing audience habits and the young audience growing up with AI content will not care about if the content is AI or human or not. Everyone very clearly sees that's where things are going and he dodged that question/concern entirely. He did answer a lot of questions, but he wasn't fully 100% transparent on every one.
@@VMYeahVN I mean he's not stupid. He understands that creators are concerned or even scared of AI taking over, so he's not going to say anything to alarm them, but he also understands that if the industry heads into the direction of AI generated content, TH-cam doesn't have to pay creators anymore. There is a profit incentive to allow AI content to succeed. He skillfully dodged the question by suggesting that "oh well, I think viewers come to TH-cam for the human element" which is a loaded statement of nothing. Doesn't suggest any policy direction or really any data to back that claim. He doesn't even say that "if viewers want AI content, we'll give them AI content." That's really the one topic where he fumbled pretty hard. Everything else was a range from mid to acceptable. I mean a lot of it comes to the quality of the interviewers and Colin and Samir didn't really press him as hard as I wish they did. They talked to him like friends which is ok, but you're interviewing the CEO of TH-cam, a lot of viewers want to see his reaction to questions about TH-cam's biggest issues.
@@penonpaper3132 I think that's just you being super lenient because long form interviews like this always make someone who's otherwise not reachable seem more down to earth. That's the whole reason this format of things like Hot Ones are popular. But it shouldn't cloud your judgement from remembering that at the end of the day he's a corporate exec who's had literal media training classes that teach him how to not answer things he doesn't actually want to answer and he used it all through out this. Which is fine, just don't pretend like he was super open and 100% transparent or let us behind the curtain when that's not what happened here.
This really changed the way I feel about Neal. When he first took the role of CEO there was alot of bad publicity but I genuinely feel like he wants nothing but the best for TH-cam and Creators. Colin and Samir, thank you for asking (and suggesting) the right questions. The community needs you guys!
He's a perfect example of a capitalist society. Always thinking about the money and not creativity or emotion. YT doesn't care about its creators and it's an open secret at this point but this guy has pushed the money mindset way too much. For example, now creators can't choose to play single-roll ads in their videos and they are forced to put multiple ads in their videos even if they don't want to.. This is just one example, another would be the abomination of a broken copyright system on YT. When you focus too much on money things become soulless and that's what's been happening to YT over the years. There's no freedom of speech, creators get shadow banned, unfair guideline strikes, and all sorts of bullshit.
The focus and hyper optimization of the algorithm to maximize profits with the algorithm and viewer retention and what not directly funds creative individuals and affords them the opportunity to create things they are passionate about that may otherwise be impossible without TH-cam. It will never be perfect, and will always lean towards maximizing profits, but it's about as good as you could expect in today's capitalistic creator economy. As long as human creativity contributes to YT revenue there will be an incentive for YT to pay those creatives. It is about money, but to pursue a career as an artist you will need to be able to survive, and to do so in today's world money is the best vehicle to meet your needs. If you don't agree with TH-cam monetization or are not motivated by money, well then you are even more free to go somewhere else or share your work on TH-cam anyways for the sheer joy of spreading your own creations with the world, and if it resonates with people, it will be suggested to more people, so wether you want to share your creativity with the world, or you want to monetize whatever you are doing, you can do both. Peacizzle dizzle yall
@@blackman7186 if TH-cam doesn’t make money how do you think it would ran? They need to make money to make a better platform and pay creators, because creators make the platform what it is. They also have to keep advertisers happy because they are the ones spending money. Everyone needs to be happy. The Viewers, Creators, Advertisers and TH-cam. So yes money is needed a lot of it
What is a KZ? Is it a Case, who Faschists you press in, for Lidl Lidl Lidl Money This is YT Is it a KZ, who big Mass on Humans (max. UNPERSONAL) pressed in. This is a Skynet warning ⚠ ❤ I m German, my English is crap😅
Loved this Interview. As a TH-cam creator, It's so helpful to hear Neal speak. Even the non-answers are answers, and seeing the enthusiasm of on different topics shows where the platform is headed. A+
They should add in a function whereby viewers from shorts are able to report or inform/tag the relevant videos to the channels that have their videos reuse by other creators. That would be more practical than having an ai capturing and recognizing audio, easier to be done and could be pushed out earlier too.
My takeaways 1. Embrace shorts and monetization opportunities 3. Be cautious of AI generated content 3. Engage with your audience! Respond to comments! Key for long term success. 4. Subscribers still matter 5. Engage w/ TH-cam updates and help to shape the platform 6. Collaborating with other creators is very important for your success. 7. Adapt to changes and evolve as TH-cam evolves
Really glad Neal asked questions back for opinions, feels like he’s the kind of guy who’d be in a CEO role and yet would listen to individual people and walk away with a new thought and idea, like he wouldn’t throw that away if that makes sense. Very fun interview interesting period we’re all in when it comes to content’s meaning right now and glad to get Neal’s views on that current ecosystem:)
The fact the CEO is asking creators their opinions on things and how they've experienced things makes me feel so seen and like my opinion matters. wow. 👏💗
Really wish he wasn’t so political and safe with all his answer’s so unfortunately didn’t learn anything new by his answers. You guys definitely tried and asked some great questions
Subscribers is not important anymore, you need to produce high quality, long retention videos in your niche in a consistent basis so TH-cam always push your contents, missed one week not uploading you will experience a huge decline of your views, so better plan ahead and never loose your momentum. Be a good employee of TH-cam.
"Neal Uncle says it cool..." lol :) TH-cam is my absolute favorite online platform (entertaining, educational, etc). I LOVE IT! Glad to see Neal Mohan leading TH-cam to unlock even more value for creators and users!
I think for new creators, the barrier to entry is so high that it is just way easier to do it all on TikTok and blow up there, there should be a creative program that, at least after a year of consistency, you get pushed out to a wider audience
How about provide tools to the viewers who don't like shorts/premieres/livestreams the ability to filter them out of their "Subscriptions" Feed. I just want my old school TH-cam feed and now its cluttered with crap I don't want and have to use 3rd party extensions to get what I want.
Interesting Video but the real question should be does TH-cam really Care about there creators ? is the career on TH-cam is it safe how long does TH-cam normally take to ban or demonetize someone in a error for no reason without any explanation . .is it really worth uploading on TH-cam knowing the risk of getting banned or demonetized for no reason is very high . Can Creator Seek legal support if a channel gets banned for no reason and does TH-cam has any real employees or only bots who decides to ban people in error ..
The big problems with youtube now, is that the Algorithm plays favorites. Its no longer working for the viewers or creators, but instead based on pushing channels that are already grown so that they can grow even more. It creates an inequality among creators and really puts the small creators and new channels at a huge disadvantage. I wish @youtube and @creators would push more independent small creators.
@@robertpolnicky7702 Yeah, they are playing with you guys and you are still happy about it. xD Wait few years and you will have to pay 0.19 youtubepoints to see that video xD
Can you ask him why it's acceptable to have creators like me who have put in 20,000+ hours of work over 8 years only to get my channel deleted BY TH-cam after it was hacked? So many creators are getting hacked right now, it's one thing if youtube is doing everything possible to support creators, in my situation they have ruined my life and livelihood. I'm still working out if I'll write off a multi-hundred thousand dollar loss, basically not needing to pay taxes again for decades or sueing youtube.
@@Fatvod he often asked the question back to extract more information to inform how he should respond. Doesn’t mean he always agreed but he always knew their position. Which is brilliant, just interesting
Happy to see that the CEO of TH-cam is so thoughtful and really listens to your feedback and concerns. It’s shows that he’s a good CEO which means a good product follows. One concern I have with the introduction of shorts is the reduction of attention spans. TH-cam is the only platform with consumers who have a longer attention span. Hopefully they take this in consideration as the introduction of shorts or focus on it could lower the attention span of their consumers resulting in a lower quality of consumers as advertisers pay much better when our attention spans are longer. One other introduction that could be cool is our own photo feed in the community page so the updates are listed in three by three allowing a curated feed. Could be cool✌🏼
No he doesn't, basically all of youtube exploded when they disabled dislikes (mainly his idea) and nothing was dont. Now, basically all of youtube is exploding about sssniperwolf and how she's a doxxer and child preditor, all she got was one demonized video
Typical CEO interview. Don’t give specifics. Don’t be controversial - tap into both sides of the audience. Push your agenda. Deflect or defer questions you don’t want to answer. All I took away from this with any certainty, is that TH-cam are bullish on Shorts, and creators need to get on board.
17: 02 perhaps YoutTube need to create a new feature to allow viewers see the history of the content presented on the video. Click and see the timeline of video from the beginning until the last time this specific part of video uploaded on youtube. It will also show the related content for viewers to see more.
To think, I watched you guys back when you were trying to meet YesTheory, in the early days. The fact that you are interviewing the CEO of TH-cam is just epic. love seeing your success. Can't wait to watch this.
One thing I think is weird and I don't like. Is every time I open the YT app, it opens on shorts. I doubt they would change it because it adds lots more viewers to shorts, but i still dont like it. I only want to consume long form. But i am kinda forced to watch short form. Yes I just click off after a couple shorts, or somedays way more than a couple shorts. Yea just dont like opening yt and having shorts there.
Great interview guys - Really insightful. I caught on around 40 minutes where Neal said that he wanted creators to feel like YT is our home. On that note, I talked to my partner manager today and specifically told them that I wasn't sure about TH-cam as our home anymore. Invalid Traffic and the lack of transparency with that issue is a significant breach of trust for someone building a brand and a business. Just clarity is needed, but there's no one caring or responding the right way to this.
I know what you mean.. but what I always remember is Gary V saying these platforms are free, we’re not paying to use it. It owes us nothing but if people want to utilise them they’re there to use.
Why r u not verified 😂😂😂 I think this is the first time I’ve seen a account with a million subscribers and not being verified 🤔 or is it that I can’t see it?
I would be interested to hear more about how TH-cam is trying to develop its fair use policy for creators who make, for example, video essays and use movie clips. I feel like the copyright claims don’t really match TH-cam’s statements about what is fair use, and this can be super frustrating for creators.
That's a good question, but you have to remember that TH-cam is a profit driven company (maybe not as profit driven as other social media sites because TH-cam is owned by Google which would probably step in, pay the bills, and keep the lights on if something bad happened) that doesn't want to be sued if they side with creators on copyright issues. The copyright system on TH-cam is specifically designed for larger companies to abuse and TH-cam allows for that greediness because they don't want to fight legal battles. I'm not meatriding TH-cam or defending their questionable crony business decisions. I'm just putting on my "profit driven capitalist" hat on for a second and thinking about why TH-cam does what they do.
does TH-cam only care about there top 1 % creators or do they also support small youtuber .. also it would be amazing if Mohan could answer why TH-cam is on banning rampage of small channels without any reason
You should ask why they censor content and demonetize so much. They say they want to grow podcasts but lost joe rogans because the demonetized alot of his videos
I have some feedback for the platform and a question for Neal. I make guitar lesson videos, so I’m in the music education niche. The use of copyrighted music is a known cripple of this niche. Almost all of my fellow creators in the music education niche as well as myself use copyrighted music under the terms of fair use, but we still deal with copyright strikes and demonetization (mostly because the copyright holders-record companies-don’t understand TH-cam). I was excited to hear that the use of copyrighted music would become available to TH-cam shorts next year through a revenue share. I can confidently say that if this feature came to long form content and it was robust enough to stop the unfair demonetizations and strikes, it would absolutely be nothing short of revolutionary for the music education niche. Are there any plans in this vein? Great video! Love this channel
Great session! I love how Neal kept asking Colin and Samir questions. Felt like a real discussion. Also think Neal uses all engagements with creators as a chance to learn something or at least gauge how the platform is performing
Question for the ceo : why is my Adsense payout dropping about 95% down over knight for month and back over night as well, caused by “invalid traffic” which I have nothing to do with. I don’t click on my own ads, don’t run bots or anything… this is the 4th time my Adsense got crushed and revived. It’s hilarious
Great interview guys! I think the future for TH-cam is bright with Neal at the helm. Can Neal please look into all the scam ads that are on TH-cam. Is there no human review with all the crypto and AI scam ads that on the platform?
Subscribers matter infinitely less than they used to, it seems to just provide the algo an initial pool to test a video before pushing out to home page impressions. At least that is how it functions for me.
So wildly impressed that you guys were able to land this interview! I found it hard to tell if he was genuinely curious to hear your opinions or if he was simply deflecting your questions so that he didn’t have to give a concrete answer.
👀 Wonder what the word count was for “ecosystem!” 😂 But they hit some hard questions like the common use of Discord for engagement & many moving support off platform.
I am continually astounded by the guests you're able to wrangle in for the show, and I'm yet further astounded by the sheer intelligence that radiates through your conversations. I've learned quite a bit from this one; Neal has such a unique perspective. Thank you for doing this! ❤
This really felt like a corporate PR interview and not what I expect from C&S; you could really tell when Neal shifted into PR overdrive during his answers
It’s because the White House and a lot of the advertisers were getting hundreds of thousands of down votes to 50 up votes on their videos. Disney knows their current products are 💩but they don’t want everyone to see the disapproval
It's so hard to get monetized. I was once but got deleted the channel for monetized. I have over 70K subs, over 300 million watched, for shorts 20 Million watched, but still can't get monetized. It's so hard trying my best every day.
what are the requirements to get monetized? I would have thought the rules were clearly defined (eg over 10k subscribers OR over x# total views, etc.). Is this not the case?
Loved how Neal was asking questions back and getting your views. But on small critique was that Samir interrupted/talked over Neal a couple of times. Didnt like that as i wanted to hear more from him
I would like to add that while it’s important to focus on the advertisers and the creators, the audience shouldn’t be overlooked. Shorts feel dangerous to me. I don’t feel they work as a content discovery tool. I don’t feel they draw in advertisers. They’re highly addictive and bad for mental wellbeing. But I’m seeing recent experiments where I open TH-cam and I get a 4x4 grid of shorts covering my entire screen. Giving shorts priority over long form seems crazy. I wish there was an option for users to disable the shorts shelf so they don’t get sucked in.
Colin and Samir.. Great interview with Neal. Thanks for sharing it. I am very grateful that my channel is monetized but I think us creators should be paid more. I understand that it's TH-cams platform and I respect that but think about if from our prospective, if there were no content creators using the platform there wouldn't be a TH-cam platform. Creators big and small are putting in the work but are not getting the reward from it. TH-cam is making more money from our hard work than we are.
Neal Mohan or Colin and Samir, do you have an approximate estimate of when creators/smaller channels will be able to post TH-cam shorts from their desktop pcs? Would make it far more convenient for a ton of creators.
Can you elaborate further what you mean by that? I ask because all of my shorts have been posted from my Mac not PC. As long as videos are under 1 minute and in vertical format it automatically converts into a shortform.
It simply just doesn't give me the option to post a short, when I go to my TH-cam studio and press "create". I can only go live, upload a long form vid, create post, new playlist or create a podcast @@andy_diep
@@RoadToAesthetics Whenever I upload a vertical video meaning at least 1080 x 1920 and under 1 minute it will automatically contain a link with short in it. It will start out as a regular youtube link at first then convert into a short link once youtube processes it. You can upload it the same method as you would a regular video. Have you tried it before? At worse you can put the video on private if it's a short it will start with th-cam.com/users/shorts
I think things created with AI should be labeled in the same way organic food is labeled. Obviously that starts a discussion on where AI even starts? Is an algorithm AI? In the same way people want organic food, I want organic content. I don't want to consume art that is AI generated. I want human flaws, I want what makes us human.
Hey Colin and Samir! Amazing interview, very insightful on where youtube is going. If you are A/B testing the thumbnails, can you share the analytics results on what performed?
Instead of answering the questions, he would flip it back to them! At first I thought it was cool because seemed interested in their opinion. It got a bit old after a while and a little patronizing. I thought it was in poor taste that he stood up before filming ended. Comes across a bit rude, imo.
As creator of the channel in a niche area - watercolor painting, I really appreciate you covering many questions I had, including long vs short content formats. Thank you for this conversation!
I'd like to know why there doesn't seem to be an effective method of dealing with fake copyright claims and other attacks on channels that result in people losing EVERYTHING. This happened to a friend recently. He got multiple copyright claims and then his channel was removed and @TeamTH-cam isn't doing anything to help!
@@ChurchofCthulhu Yep! And despite the "manual review" process.... it seems whoever is reviewing is brain dead. Why would anyone want to build an empire on a platform that could be taken away from them by some bad actors?
37:24 Why would you want to put all of your eggs in one basket? It's way better to have your community on different places, like on Discord or in your email list. Just think, if something goes wrong on TH-cam, like your channel gets taken down or they the algorithm , you've still got your people in other spots. It's not really smart to let TH-cam handle every single way you talk to your fans. It's giving them too much control.
Intriguing conversation and insights! It's always fascinating to get a behind-the-scenes look into the minds of those leading platforms we use daily. Thanks for facilitating this candid talk with TH-cam's CEO, Neal Mohan, and highlighting the nuances of the platform's journey and future vision. Kudos to the team for such a comprehensive interview!
You should ask about Adblock. Adblock should always be allowed. I'll watch ads on videos i support but watching TH-cam ads every day is the horrible. Curious to hear what TH-cam CEO would say about Adblock without promoting YTpremium.
Re: Content ID around 19:00 - Their tools are robust, but JJJacksfilms has 420k subscribers for a channel pointing out how youtubers like SSniperwolf have channels full of freebooted comment with no action from youtube
You can tell when his lying, or when he’s just avoiding questions, at the end of the day, CEO’s are there to make money for their company, not for creators, they care about income and pushing ads vs content, they shield themselves on “what people consume” while pushing algorithms vs letting people find new different stuff. Just look how ads on the side of the video even keep getting bigger and how many ads we are getting pushed on every video.
Yip. Agree totally. Makes one think about the legitimacy of any ads flighted on this platform. There is one run by many advertisers about Elon Musk’s so called crypto platform which is totally fake. I don’t understand how these ads are not monitored
The scam ads are terrible and can’t believe he shows them. Especially a scam where it looks like TESLA chap is being interviewed on the BBC when in fact he wasn’t and the making people pay for something that isn’t indorse by him. How do these scams get shown, it’s shocking.
![[TH] 2024 PMSL SEA Finals D2 | Fall | ต้องรักษาฟอร์ม อย่ายอมให้ใครแซง](http://i.ytimg.com/vi/x38QsGn7A3M/mqdefault.jpg)
This man asked almost as many questions back to you guys as you did to him, you can really tell this was a mutually beneficial interview, and with his sort of inquisitive mindset it's very easy to see how he got the position he's in.
Yup, very motivating to see
Nailed it
Its a minipulation tool to not give your thoughts on a question until you ask the person whos asking the question in the first place. His answer could easily change depending on what they said first.
@@MitchellFX5 oh definitely I noticed that aswell, as well as being avoidant and deflecting/not answering. But ultimately you could tell Neal was also genuinely gathering insight and benefiting from the creator perspective of the guys.
@@MohammedMuaawiatrue
The Fact that Colin and Samir went from giving up on youtube 3 years ago to now interviewing the CEO of TH-cam himself, just shows how this platform is kinda like the “new American Dream”
Was…
Thanks to Samsung #NeverForget
If this is the best a country can offer FK OFF!!!
Lmao my ass. It's about knowing the right people. You don't get to interview TH-cam's CEO when you come out of nowhere.
@sprucegoose6933 What do you think would be the best way of getting to know these people?
You guys keep stepping it up every video. Really impressed with your guests and grind, this is definitely one of the most well made channels on the platform. Keep up the fantastic work!
hey dude. u are a youtewber too
Wow I didn't know aussie's were real
Yo I’m subbed no way
@@jeffcook5449 appreciate it
@@RoadToAestheticswe exist
IMA JUST INTERVIEW THE ALGORITHIM SO THEN IT GET PUSHED
I couldnt have said it better 😂
Anthony Padilla also did it btw ^^'
😅😅😅
Exactly
& the algorithm hacked us 😂💀💀💀💀💀
I’ll give Neil a A+ for question avoidance
................... "But what do you guys think?" 😂😭
I don't think he avoided any questions
@@amanvermalh That means he did his job correctly. There were a handful of questions he dodged or answered with a non-answer. He has good media training (like any celeb or higher up exec does) where he can say stuff and make it sound like he answered a question but didn't really. For example, there were a lot of questions where he didn't give a hard answer and just asked back to Colin and Samir "what do you think?". On the surface it's a nice way to show he wants to hear their opinion, but it's also a deflection from the question and is a good way for him to get out of answering the question because usually the topic carries on. A lot of the AI questions he kinda dodged by just saying "i still think it's about the human element" repeatedly without really directly addressing the question. The human element is cute and all but as we all have seen over the last 2 years AI is something that is going to change a lot of things and it's already changing audience habits and the young audience growing up with AI content will not care about if the content is AI or human or not. Everyone very clearly sees that's where things are going and he dodged that question/concern entirely. He did answer a lot of questions, but he wasn't fully 100% transparent on every one.
@@VMYeahVN I mean he's not stupid. He understands that creators are concerned or even scared of AI taking over, so he's not going to say anything to alarm them, but he also understands that if the industry heads into the direction of AI generated content, TH-cam doesn't have to pay creators anymore. There is a profit incentive to allow AI content to succeed.
He skillfully dodged the question by suggesting that "oh well, I think viewers come to TH-cam for the human element" which is a loaded statement of nothing. Doesn't suggest any policy direction or really any data to back that claim. He doesn't even say that "if viewers want AI content, we'll give them AI content."
That's really the one topic where he fumbled pretty hard. Everything else was a range from mid to acceptable. I mean a lot of it comes to the quality of the interviewers and Colin and Samir didn't really press him as hard as I wish they did. They talked to him like friends which is ok, but you're interviewing the CEO of TH-cam, a lot of viewers want to see his reaction to questions about TH-cam's biggest issues.
@@penonpaper3132 I think that's just you being super lenient because long form interviews like this always make someone who's otherwise not reachable seem more down to earth. That's the whole reason this format of things like Hot Ones are popular. But it shouldn't cloud your judgement from remembering that at the end of the day he's a corporate exec who's had literal media training classes that teach him how to not answer things he doesn't actually want to answer and he used it all through out this. Which is fine, just don't pretend like he was super open and 100% transparent or let us behind the curtain when that's not what happened here.
This really changed the way I feel about Neal. When he first took the role of CEO there was alot of bad publicity but I genuinely feel like he wants nothing but the best for TH-cam and Creators. Colin and Samir, thank you for asking (and suggesting) the right questions. The community needs you guys!
I didn't get that feeling. seemed as if he wanted to always circle back to advertising
He's a perfect example of a capitalist society. Always thinking about the money and not creativity or emotion. YT doesn't care about its creators and it's an open secret at this point but this guy has pushed the money mindset way too much. For example, now creators can't choose to play single-roll ads in their videos and they are forced to put multiple ads in their videos even if they don't want to.. This is just one example, another would be the abomination of a broken copyright system on YT. When you focus too much on money things become soulless and that's what's been happening to YT over the years. There's no freedom of speech, creators get shadow banned, unfair guideline strikes, and all sorts of bullshit.
Amogus
The focus and hyper optimization of the algorithm to maximize profits with the algorithm and viewer retention and what not directly funds creative individuals and affords them the opportunity to create things they are passionate about that may otherwise be impossible without TH-cam. It will never be perfect, and will always lean towards maximizing profits, but it's about as good as you could expect in today's capitalistic creator economy. As long as human creativity contributes to YT revenue there will be an incentive for YT to pay those creatives. It is about money, but to pursue a career as an artist you will need to be able to survive, and to do so in today's world money is the best vehicle to meet your needs. If you don't agree with TH-cam monetization or are not motivated by money, well then you are even more free to go somewhere else or share your work on TH-cam anyways for the sheer joy of spreading your own creations with the world, and if it resonates with people, it will be suggested to more people, so wether you want to share your creativity with the world, or you want to monetize whatever you are doing, you can do both. Peacizzle dizzle yall
@@blackman7186 if TH-cam doesn’t make money how do you think it would ran? They need to make money to make a better platform and pay creators, because creators make the platform what it is. They also have to keep advertisers happy because they are the ones spending money. Everyone needs to be happy. The Viewers, Creators, Advertisers and TH-cam. So yes money is needed a lot of it
He didn't seem to want to talk about the 30/70 membership split with creators.🤔 Dodged that one nicely...
What's that?
@@donowtubeceo for a reason 😂😂😊
@@donowtube it's called being a simp
What is a KZ?
Is it a Case, who Faschists you press in, for Lidl Lidl Lidl Money
This is YT
Is it a KZ, who big Mass on Humans (max. UNPERSONAL) pressed in.
This is a Skynet warning ⚠
❤
I m German, my English is crap😅
Careful there bud
Amazing Interview Colin and Samir, keep the good work, Also i notice Mr.Mohan do very honest answers for all the questions. thank you.
fake subs 😭
@@theone_5150 i don’t think so brother I suffer from algorithm shadowban
@@theone_5150 search in google for shadowban
@@JobOthonielyou mean wabbajack?
@@JobOthonielshut up you buy subs
Loved this Interview. As a TH-cam creator, It's so helpful to hear Neal speak. Even the non-answers are answers, and seeing the enthusiasm of on different topics shows where the platform is headed. A+
He's a free speech hating pos
They should add in a function whereby viewers from shorts are able to report or inform/tag the relevant videos to the channels that have their videos reuse by other creators. That would be more practical than having an ai capturing and recognizing audio, easier to be done and could be pushed out earlier too.
Well said
Green-screen kid: You ain't gonna catch me!!!!!!
As a TH-cam viewer I can tell you that I absolutely hate shorts. They clog it the feed and there should be a toggle to turn off shorts.
This is nuts you’re talking to the TH-cam CEO!?
yes but also Anthony Padilla did it too.
He's still just a person, just with alot of money and control
Ludwig did it first
This isn't THAT big of a deal seeing a CEO talking to creators of their own platform
he's a paajeet after all
My takeaways
1. Embrace shorts and monetization opportunities
3. Be cautious of AI generated content
3. Engage with your audience! Respond to comments! Key for long term success.
4. Subscribers still matter
5. Engage w/ TH-cam updates and help to shape the platform
6. Collaborating with other creators is very important for your success.
7. Adapt to changes and evolve as TH-cam evolves
wrong wrong wrong
wat@@ixqulfil
I don't agree with a few of your points
@@apollosmartyn shut up
Subscribers doesn't matter anymore
Really glad Neal asked questions back for opinions, feels like he’s the kind of guy who’d be in a CEO role and yet would listen to individual people and walk away with a new thought and idea, like he wouldn’t throw that away if that makes sense. Very fun interview interesting period we’re all in when it comes to content’s meaning right now and glad to get Neal’s views on that current ecosystem:)
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The fact the CEO is asking creators their opinions on things and how they've experienced things makes me feel so seen and like my opinion matters. wow. 👏💗
You do realise this was a PR stunt. He didn't really answer any questions
lol you've been duped. congratulations.
@pabloescobar7506madrasa chap 😅
You sound like a sheep
Really wish he wasn’t so political and safe with all his answer’s so unfortunately didn’t learn anything new by his answers. You guys definitely tried and asked some great questions
Neal Mohan thank you for joining Colin and Samir for the interview, this has been a huge help.
It's very insightful
Interviewing your boss. Top-tier move.
Subscribers is not important anymore, you need to produce high quality, long retention videos in your niche in a consistent basis so TH-cam always push your contents, missed one week not uploading you will experience a huge decline of your views, so better plan ahead and never loose your momentum. Be a good employee of TH-cam.
"Neal Uncle says it cool..." lol :) TH-cam is my absolute favorite online platform (entertaining, educational, etc). I LOVE IT! Glad to see Neal Mohan leading TH-cam to unlock even more value for creators and users!
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Love how he genuinely asks questions about your guys thoughts on topics
Would’ve loved if you posed some more critical questions like about scam ads, demonetization of perfectly fine content etc.
Did you talk about censorship? That should be the biggest and most important topic.
I think for new creators, the barrier to entry is so high that it is just way easier to do it all on TikTok and blow up there, there should be a creative program that, at least after a year of consistency, you get pushed out to a wider audience
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“What do you guys think?” That’s why he is the CEO! 👏👏
How about provide tools to the viewers who don't like shorts/premieres/livestreams the ability to filter them out of their "Subscriptions" Feed. I just want my old school TH-cam feed and now its cluttered with crap I don't want and have to use 3rd party extensions to get what I want.
Interesting Video but the real question should be does TH-cam really Care about there creators ? is the career on TH-cam is it safe how long does TH-cam normally take to ban or demonetize someone in a error for no reason without any explanation . .is it really worth uploading on TH-cam knowing the risk of getting banned or demonetized for no reason is very high . Can Creator Seek legal support if a channel gets banned for no reason and does TH-cam has any real employees or only bots who decides to ban people in error ..
I just want them to bring back TH-cam rewind. It was our childhood honestly.
The big problems with youtube now, is that the Algorithm plays favorites. Its no longer working for the viewers or creators, but instead based on pushing channels that are already grown so that they can grow even more. It creates an inequality among creators and really puts the small creators and new channels at a huge disadvantage. I wish @youtube and @creators would push more independent small creators.
Ive been censored and shadiwbanned out the ionosphere. I can guess why but the reasons are covert.
@@robertpolnicky7702 Yeah, they are playing with you guys and you are still happy about it. xD Wait few years and you will have to pay 0.19 youtubepoints to see that video xD
+ Everything they say must be the truth, cause we can shadowban all the problems :D
Can you ask him why it's acceptable to have creators like me who have put in 20,000+ hours of work over 8 years only to get my channel deleted BY TH-cam after it was hacked? So many creators are getting hacked right now, it's one thing if youtube is doing everything possible to support creators, in my situation they have ruined my life and livelihood. I'm still working out if I'll write off a multi-hundred thousand dollar loss, basically not needing to pay taxes again for decades or sueing youtube.
CS: Asks question.
CEO: doesn’t answer question. “What do you guys think?”
CS: gives answer
CEO: I Agree, answers question with their frame
Lol
Not true he directly said no we aren't leaning that direction or no we don't think that's going to be a priority a number of times.
@@Fatvod he often asked the question back to extract more information to inform how he should respond. Doesn’t mean he always agreed but he always knew their position. Which is brilliant, just interesting
The way I clicked on this so fast 🔥 stoked for you guys and this interview
Ditto lol
Happy to see that the CEO of TH-cam is so thoughtful and really listens to your feedback and concerns. It’s shows that he’s a good CEO which means a good product follows. One concern I have with the introduction of shorts is the reduction of attention spans. TH-cam is the only platform with consumers who have a longer attention span. Hopefully they take this in consideration as the introduction of shorts or focus on it could lower the attention span of their consumers resulting in a lower quality of consumers as advertisers pay much better when our attention spans are longer. One other introduction that could be cool is our own photo feed in the community page so the updates are listed in three by three allowing a curated feed. Could be cool✌🏼
No he doesn't, basically all of youtube exploded when they disabled dislikes (mainly his idea) and nothing was dont. Now, basically all of youtube is exploding about sssniperwolf and how she's a doxxer and child preditor, all she got was one demonized video
Typical CEO interview. Don’t give specifics. Don’t be controversial - tap into both sides of the audience. Push your agenda. Deflect or defer questions you don’t want to answer.
All I took away from this with any certainty, is that TH-cam are bullish on Shorts, and creators need to get on board.
You said it perfectly
oh so charming and non-threatening - what a good little ceo interview.
CEO: "AI will never replace real creators like you on TH-cam"
AI: "Hold my beer" 😂
17: 02 perhaps YoutTube need to create a new feature to allow viewers see the history of the content presented on the video. Click and see the timeline of video from the beginning until the last time this specific part of video uploaded on youtube. It will also show the related content for viewers to see more.
Invalid traffic issue????
Yeah for real, how was this one missed?!?!
nearly impossible to watch with any flow due to the quantity of commercials
To think, I watched you guys back when you were trying to meet YesTheory, in the early days. The fact that you are interviewing the CEO of TH-cam is just epic. love seeing your success. Can't wait to watch this.
One thing I think is weird and I don't like. Is every time I open the YT app, it opens on shorts. I doubt they would change it because it adds lots more viewers to shorts, but i still dont like it. I only want to consume long form. But i am kinda forced to watch short form. Yes I just click off after a couple shorts, or somedays way more than a couple shorts. Yea just dont like opening yt and having shorts there.
Great interview guys - Really insightful. I caught on around 40 minutes where Neal said that he wanted creators to feel like YT is our home. On that note, I talked to my partner manager today and specifically told them that I wasn't sure about TH-cam as our home anymore. Invalid Traffic and the lack of transparency with that issue is a significant breach of trust for someone building a brand and a business. Just clarity is needed, but there's no one caring or responding the right way to this.
I know what you mean.. but what I always remember is Gary V saying these platforms are free, we’re not paying to use it. It owes us nothing but if people want to utilise them they’re there to use.
@@karentaylorsmellsyes but these platforms wouldn’t exist without individuals creating content. It’s a nonsense take thinking that we owe them 😂
I wish the guy they're interviewing talked more than the interviewer. They asked one hard hitting question and didn’t even let him answer it.
Great interview!
hey henry
Why r u not verified 😂😂😂 I think this is the first time I’ve seen a account with a million subscribers and not being verified 🤔 or is it that I can’t see it?
@@lengeschandran109Right why he not verfiied that's weird
great paajeet
@@lengeschandran109because verifying is manual
Great interview. But why no questions about the invalid traffic bug that's going on?
If he doesn’t address the false invalid claims issue then it’s a waste of time watching.
I love this channel, but they only gave him softball questions.
They didn't even ask about y in God's name he removed dislikes worst change on the platform IMO
I like he doesn’t get defensive, he plainly asked “Why?” which is cool.
I would be interested to hear more about how TH-cam is trying to develop its fair use policy for creators who make, for example, video essays and use movie clips. I feel like the copyright claims don’t really match TH-cam’s statements about what is fair use, and this can be super frustrating for creators.
Definitely!
That's a good question, but you have to remember that TH-cam is a profit driven company (maybe not as profit driven as other social media sites because TH-cam is owned by Google which would probably step in, pay the bills, and keep the lights on if something bad happened) that doesn't want to be sued if they side with creators on copyright issues. The copyright system on TH-cam is specifically designed for larger companies to abuse and TH-cam allows for that greediness because they don't want to fight legal battles.
I'm not meatriding TH-cam or defending their questionable crony business decisions. I'm just putting on my "profit driven capitalist" hat on for a second and thinking about why TH-cam does what they do.
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really cool seeing Neal ask as many questions back at you. You can tell he values your expertise 🙌🏼
does TH-cam only care about there top 1 % creators or do they also support small youtuber .. also it would be amazing if Mohan could answer why TH-cam is on banning rampage of small channels without any reason
100%
Was wondering the same thing.
You should ask why they censor content and demonetize so much. They say they want to grow podcasts but lost joe rogans because the demonetized alot of his videos
I have some feedback for the platform and a question for Neal. I make guitar lesson videos, so I’m in the music education niche. The use of copyrighted music is a known cripple of this niche. Almost all of my fellow creators in the music education niche as well as myself use copyrighted music under the terms of fair use, but we still deal with copyright strikes and demonetization (mostly because the copyright holders-record companies-don’t understand TH-cam). I was excited to hear that the use of copyrighted music would become available to TH-cam shorts next year through a revenue share. I can confidently say that if this feature came to long form content and it was robust enough to stop the unfair demonetizations and strikes, it would absolutely be nothing short of revolutionary for the music education niche. Are there any plans in this vein?
Great video! Love this channel
Totally agree, but the dying music industry will never give up a penny.
Great session! I love how Neal kept asking Colin and Samir questions. Felt like a real discussion. Also think Neal uses all engagements with creators as a chance to learn something or at least gauge how the platform is performing
Question for the ceo : why is my Adsense payout dropping about 95% down over knight for month and back over night as well, caused by “invalid traffic” which I have nothing to do with. I don’t click on my own ads, don’t run bots or anything… this is the 4th time my Adsense got crushed and revived. It’s hilarious
Been excited for this one since you first took questions! This really shows that you guys are the pulse of the creator economy, love to see it!
Colin and Samir ftw
Great interview guys! I think the future for TH-cam is bright with Neal at the helm. Can Neal please look into all the scam ads that are on TH-cam. Is there no human review with all the crypto and AI scam ads that on the platform?
He almost interviewed you guys as much as you interviewed him. It was awesome
this is just so INSANELY valuable to every creator. You guys are legends 🎉
Subscribers matter infinitely less than they used to, it seems to just provide the algo an initial pool to test a video before pushing out to home page impressions. At least that is how it functions for me.
Maybe Subscribers can be used to create the community chat thing like the discord to engage viewers
This was more of a conversation than an interview.
When you called him “Neil Uncle” I died. All us south-Asian peeps felt that one 😂
Bizarre. I use TH-cam every day but didn't know who the CEO was!
same
Susan was the real CEO through all the controversy, but after all the backlash, the WEF decided on the next predictable puppet.
I didn’t know either.
The vagueness of how ai will warp TH-cam is honestly kinda scary to me. We’ll have to see I guess.
So wildly impressed that you guys were able to land this interview!
I found it hard to tell if he was genuinely curious to hear your opinions or if he was simply deflecting your questions so that he didn’t have to give a concrete answer.
👀 Wonder what the word count was for “ecosystem!” 😂 But they hit some hard questions like the common use of Discord for engagement & many moving support off platform.
I am continually astounded by the guests you're able to wrangle in for the show, and I'm yet further astounded by the sheer intelligence that radiates through your conversations. I've learned quite a bit from this one; Neal has such a unique perspective. Thank you for doing this! ❤
This really felt like a corporate PR interview and not what I expect from C&S; you could really tell when Neal shifted into PR overdrive during his answers
the content value is OUT of charts
thanks for the upload
and I thank all of you for being here 🙏
I like how at the end they took nice pic for the thumbnail and the only person not in the thumbnail IS the CEO
It would be cool if CEO created this app called YT kids instead of removing dislikes
??? no correlation between the two
It’s because the White House and a lot of the advertisers were getting hundreds of thousands of down votes to 50 up votes on their videos. Disney knows their current products are 💩but they don’t want everyone to see the disapproval
It's so hard to get monetized. I was once but got deleted the channel for monetized. I have over 70K subs, over 300 million watched, for shorts 20 Million watched, but still can't get monetized. It's so hard trying my best every day.
what are the requirements to get monetized? I would have thought the rules were clearly defined (eg over 10k subscribers OR over x# total views, etc.).
Is this not the case?
Copyright problems are a huge issue for us, please don’t just say you’re going to “noodle on it” then move on.
Loved how Neal was asking questions back and getting your views. But on small critique was that Samir interrupted/talked over Neal a couple of times. Didnt like that as i wanted to hear more from him
Excellent conversation, guys. Neal seems relaxed and very honest.
I would like to add that while it’s important to focus on the advertisers and the creators, the audience shouldn’t be overlooked.
Shorts feel dangerous to me. I don’t feel they work as a content discovery tool. I don’t feel they draw in advertisers. They’re highly addictive and bad for mental wellbeing.
But I’m seeing recent experiments where I open TH-cam and I get a 4x4 grid of shorts covering my entire screen. Giving shorts priority over long form seems crazy.
I wish there was an option for users to disable the shorts shelf so they don’t get sucked in.
This bloke is more monotone than a grey wall
Colin and Samir.. Great interview with Neal. Thanks for sharing it. I am very grateful that my channel is monetized but I think us creators should be paid more. I understand that it's TH-cams platform and I respect that but think about if from our prospective, if there were no content creators using the platform there wouldn't be a TH-cam platform. Creators big and small are putting in the work but are not getting the reward from it. TH-cam is making more money from our hard work than we are.
He's got a lot of work to do
The translation audio track is breathtaking, are your real voices, but in another language, this will revolutionize content.
Neal Mohan or Colin and Samir, do you have an approximate estimate of when creators/smaller channels will be able to post TH-cam shorts from their desktop pcs?
Would make it far more convenient for a ton of creators.
Can you elaborate further what you mean by that?
I ask because all of my shorts have been posted from my Mac not PC. As long as videos are under 1 minute and in vertical format it automatically converts into a shortform.
It simply just doesn't give me the option to post a short, when I go to my TH-cam studio and press "create".
I can only go live, upload a long form vid, create post, new playlist or create a podcast @@andy_diep
how sure are you about the video converting, if it's under 1 minute and in vertical format? @@andy_diep
@@RoadToAesthetics Whenever I upload a vertical video meaning at least 1080 x 1920 and under 1 minute it will automatically contain a link with short in it. It will start out as a regular youtube link at first then convert into a short link once youtube processes it. You can upload it the same method as you would a regular video.
Have you tried it before?
At worse you can put the video on private if it's a short it will start with th-cam.com/users/shorts
I think things created with AI should be labeled in the same way organic food is labeled. Obviously that starts a discussion on where AI even starts? Is an algorithm AI? In the same way people want organic food, I want organic content. I don't want to consume art that is AI generated. I want human flaws, I want what makes us human.
This is just awesome! It's really cool to watch you guys discuss IMPORTANT aspects of TH-cam, especially for us creators.
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Hey Colin and Samir! Amazing interview, very insightful on where youtube is going.
If you are A/B testing the thumbnails, can you share the analytics results on what performed?
After 3 years of experience on youtube as a creator now I can say " audience is in the top priority " nothing matters other things
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Looks like a well educated, talented and experienced CEO as expected. But I don't think he answered a lot of questions.
Because he didn't..!
Instead of answering the questions, he would flip it back to them! At first I thought it was cool because seemed interested in their opinion. It got a bit old after a while and a little patronizing. I thought it was in poor taste that he stood up before filming ended. Comes across a bit rude, imo.
getting the thumbnail at the end was my favorite part.
Neil is one of the few people who made their interview interesting by asking counter questions!! Love to see it
Been loking forward to this one. Lets go
26:50 "Creators are like human beings" Wise quote
Things aren't looking so bright for the future of youtube
The bit on TH-cam feeling like home is so refreshing.
IG is doing the absolute opposite...
Excited to be a new creator here.
As creator of the channel in a niche area - watercolor painting, I really appreciate you covering many questions I had, including long vs short content formats. Thank you for this conversation!
I'd like to know why there doesn't seem to be an effective method of dealing with fake copyright claims and other attacks on channels that result in people losing EVERYTHING. This happened to a friend recently. He got multiple copyright claims and then his channel was removed and @TeamTH-cam isn't doing anything to help!
That has become too common lately. It’s disgusting.
@@ChurchofCthulhu Yep! And despite the "manual review" process.... it seems whoever is reviewing is brain dead. Why would anyone want to build an empire on a platform that could be taken away from them by some bad actors?
37:24 Why would you want to put all of your eggs in one basket? It's way better to have your community on different places, like on Discord or in your email list. Just think, if something goes wrong on TH-cam, like your channel gets taken down or they the algorithm , you've still got your people in other spots. It's not really smart to let TH-cam handle every single way you talk to your fans. It's giving them too much control.
"What do you guys think" was used in a way to "speak less then you" know by Neal Mohan, Great Podcast💯
Intriguing conversation and insights! It's always fascinating to get a behind-the-scenes look into the minds of those leading platforms we use daily. Thanks for facilitating this candid talk with TH-cam's CEO, Neal Mohan, and highlighting the nuances of the platform's journey and future vision. Kudos to the team for such a comprehensive interview!
You should ask about Adblock. Adblock should always be allowed. I'll watch ads on videos i support but watching TH-cam ads every day is the horrible. Curious to hear what TH-cam CEO would say about Adblock without promoting YTpremium.
Re: Content ID around 19:00 - Their tools are robust, but JJJacksfilms has 420k subscribers for a channel pointing out how youtubers like SSniperwolf have channels full of freebooted comment with no action from youtube
It’s because SSsuckwolf brings in millions of dollars. Full stop.
CEO of TH-cam: Yeah, hmh *pokerface 110% of the time*
You can tell when his lying, or when he’s just avoiding questions, at the end of the day, CEO’s are there to make money for their company, not for creators, they care about income and pushing ads vs content, they shield themselves on “what people consume” while pushing algorithms vs letting people find new different stuff.
Just look how ads on the side of the video even keep getting bigger and how many ads we are getting pushed on every video.
100% 😢
How many come from Sandeep Sir Suggestion
As amazing as this all is. It is a Massive Shame how many Scam Ads YT plays all the time.
Yip. Agree totally. Makes one think about the legitimacy of any ads flighted on this platform. There is one run by many advertisers about Elon Musk’s so called crypto platform which is totally fake. I don’t understand how these ads are not monitored
The scam ads are terrible and can’t believe he shows them. Especially a scam where it looks like TESLA chap is being interviewed on the BBC when in fact he wasn’t and the making people pay for something that isn’t indorse by him. How do these scams get shown, it’s shocking.
Anyone else notice Samir mouthing some of the same words that colin is saying as he's asking questions?