Loved how they portrayed Tesla having to patch a poorly working brake system as something good. The whole "software driven vehicle" shtick is just a sillicon valley minded point of view.
Saying Rivian is losing $X per vehicle is very misleading. What it actually means is they have large fixed costs (like a manufacturing plant) they have to amortize over all the vehicles they sell. They simply haven’t (yet?) sold enough vehicles to reduce that cost to a manageable number per vehicle. Rivian’s profitability will come (or not) with the success or failure of three higher volume R2 and R3 plus partnerships. Exactly the same as Tesla prior to the Model 3 and Model Y.
All these Rivian haters are short sighted as hell. They must really think Tesla will be the only American pure EV maker. It's a tough road but Rivian is on their way.
@@ed8018 You are correct Tesla is the only auto maker making MONEY if any of the other companies decide to be profitable then Tesla will be on to bigger and massive revenue.
Though I can't currently afford a Rivian, I am rooting for them. Their vehicles are stylish and they definitely aren't Teslas. I see them here in the suburbs of Indianapolis and I just dream of owning one.
All Tesla cars pretty much look the same from the outside. Granted the model 3 is a lot cheaper quality inside compared to the Model Y or Model S the shape is so easily spotted it is a driving game. i count the number of Tesla's on my drive. It can be anywhere from 6 to 84 but I average 1 per minute. Typically none then 2 or 3, they are like lemmings.
The Chinese do it, because most of them started out as software companies or battery makers. Then they decided to make cars. Then they were able to leverage their size to scale manufacturing and lower costs with readily available parts and in a market that supports it.
@@Nainara32 the subsidies are completely negligible and heavily exaggerated. The real reason how chinese cars compete is they build a just good enough product for the masses while emphasising on features that users care. So some sacrifice has to be made, the car wont run that fast, it wont run that far, but in exchange the cars are cheapers, and profit margins are lower. Americans try to build a perfect product Chinese try to build a just good enough product but affordable before cars, it was phones. I was old enough to remember iphone needs to be charged once per day. Then the chinese phonemakers came out with phones that can last more than a day, but in exchange in wont have good softwares like iphone or super good processor, most consumers dont care about the slightly inferior product anyway, but they do care a lot about battery life.
Yea, but Lamborghini had already established itself with three iconic supercars over 30 years. The Muira, Countach, and Diablo. Rivian is just barely out the door, not iconic, and ugly af.
@@aeromtb2468 Yep, but the problem is: They won't because the leadership at VW is a bunch of ancient dinosaurs of the last millenium, that is who fired a very talented VW CEO called Deiss, he admired Tesla for being the market leader in BEVs, being the best of the best and emulating them. Creating a software defined car was what he wanted but then the rest of VW management rebelled because he was doing it right and they are doing it wrong and so he had to go. There were problems and bumps in the road and Germans suffer from a thing called German Angst, look it up, that is a real thing and so after one mistake they terminated the whole thing. Let's just say that the grey ancients at VW leadership don't even know what software is supposed to be. And they don't know how it relates to hardware and that will make sure that even with Rivians help, they will sabotage and terminate the project before it can take off, like with Deiss. If you have never done a thing, you have to allow for doing a lot more mistakes and still keep going. Germans are risk and mistake averse, they will stop it after 4 trials. If VW is smart, they will listen to the rivian engineers, they are from Silicon Valley, where the best Software engineers in the world come from.
@@Fal-t8w lmao, not everyone is a tory and forgets being lied to and cheated and over charging us for that pleasure, we arent all millennials, many of us have principles
At the very end he goes "somehow, China learned to produce a software defined electric vehicle with a 30+% cost advantage". It's pretty simple really - strong subsidies, strong cost advantage at obtaining the rare earth metals needed to produce batteries, and cheap skilled labor compared to most developed countries. There's a reason why China is called the "workshop of the world"
This isn't meant to be a propaganda comment. There are still a lot of issues with China outside of the manufacturing sector, but anyone with even a basic understanding of economics could see why China has the advantage in the mfg sector.
It's extraordinary to realize that the whole Germany with 83 millions and a lot of engineers, but can't create a decent software system for (EV) cars. They shut down Cariad despite a huge investment in it.
This is great for both companies. I do see rivian becoming apart of VW group in the future. They are largely complementary with lots to gain. Even if scout and rivian are seen as competitors, they would both benefit from being a part of the same group for economies of scale
Rivian won't be a VW-brand, like Nissan didn't become a Renault-brand or Rimac didn't become a VW-brand either. VW has the Scout, that's the brand they want to succeed with and go head-to-head with the Rivian models or the Cybertruck.
@@PhonkEcho why? As a consumer I m only looking at how vehicle meets my requirements. They don’t have to have a profitable stock. Frankly I’m still waiting for lighter and easier to charge battery tech before I step into an EV.
Rivian was not one or two programs away from bankruptcy. Yes, making vehicles is a huge capex, but Rivian's cash gives it a huge advantage. VW's offer is just a bridge to calm investors down while Rivian gets to profitability, hopefully sooner. VW needs Rivian more than the other. VW is going to have to get out of China, trim down drastically and finally come down to reality of making EVs which by then would have been too late. Herbert Deiss was the guy who would have changed that but VW is not ready for the truth.
Wow. You mean to say that the market for a luxury SUV or Truck EV that isn't exactly ultra high end enough to warrant its price tag, but is more of an ultra niche upper middle class good has already reach market saturation and is financially struggling? Who would have known that spending hundreds of billions on making a car that appeals to .01% of the truck/suv market, but costs twice as much as an ICE, would fail to make profits.
Now look at Tesla. Starting out with the Roadster, which was even more of a niche car, then the Model S which was also out of reach for the average buyer. Tesla was bleeding money. But investors kept it afloat. Today it is a profitable car manufacturer producing affordable cars. Rivian is currently in that second phase. It has it's halo cars with the R1T and R1S, it has mass production vehicles with the Amazon delivery vehicle's and is now attempting to make that next leap into producing affordable cars for the mass market that should bring the company to profitability.
negative profits are only temporary as we’ve seen with tesla and many other car companies. simply put, Rivian with the help of VW will reach economies of scale and they’ll be profiting left and right. it’s a matter of a couple fiscal quarters at this point
Too many Rivians and cybertrucks in my town. The new trend surely has to be EV conversions on classic pickups. …not cars though. …who’d want to drive an actual physical car? /sarcasm.
ten years too early in battery tech. any rational person knows this. its like ten years in computing. if you build a pc now you woulnt start with a 100w power unit mode when it ten years it would be 600w standard
Real American Auto Company built in America unlike many other legacy auto companies built parts mostly in Mexico, Canada, and other parts of the world now.
@@rho992 You might not be aware that Rivian make hundreds of components in-house here in the states. Also, most of their suppliers built parts here in the states as well. Tesla and Rivian are the most American made vehicles.
How about building a car without all the fancy stuff. One that just runs , reliably for years and make it inexpensive. You can keep the heated seats and the back up cameras. I just want something inexpensive and reliable!!!
Low profit margins for whoever does this is the reason why. But I’m with you, lower the price by reducing unnecessary tech, and make it reliable. Best hope now is to buy an old Toyota
"China figured out how to do it" Yeah, they also have been heavily subsidized by the government for the past decade, and rely on cheap Chinese labor at suppliers... But they didn't mention that part
Electric won’t sell outside of major cities until you can get 1000km out of a charge . No one rural wants to wait and charge . Charging will need to be minutes not hours .
You know, that’s what made the most popular car of all time: The Beetle. I wish they’d bring it back. A base model, and a Turbo one for us fans of the newer ones.
@@bwofficial1776 *3 generations actually. Beetle, New Beetle, and The Beetle (A5). But it did set VW for the future. Then I believe was the Golf that set them for the future. What do they have now? They need another soulful, fun-to-drive, affordable small car.
unpopular opinion; just focus on the EV hard ware and forget all the software nonesense? No one actually wants any of that anyway. We'd be happy with a 1996 Golf wagon with an EV powertrain and modern passive safety. seriously, forget OTA updates.
@@ThePilotGear oh for real! I’m very happy with my 2012 Beetle that has none of that software stuff. Just the basics for today: Radio, and Bluetooth. That’s all I need.
@@lilbaz8073the Chinese still aren’t there yet in refinement of software, vehicle dynamics and performance of motors, electronics. They brute force through sheer battery chemistry
@portcybertryx222 Bro, make no mistake they are coming and improving by the heartbeat, stepping their R&D investments and innovation. Just telling you based on what I have seen in Asia
@@globalismoblackman thing is the Chinese market is saturated the competition there is fierce and it’s a race to the bottom so there are no profits to be made in China so by exporting and dumping their vehicles overseas Chinese brands are making a ton of profit. Valid strategy I guess.
From this it seems it was a better idea for Rivian to just focus on the tech and not sell whole cars. They could have been the industry standard and supplied to many other car makers. In any case, best of luck to them. It is about time cars got smart. And please add a computer scanner/checker feature in all the new cars that also show the error code on the screen. Why do we have to buy outside tools to scan our cars if the car is already generating the code? Just display it on the screen. This new 'unifying' tech design should solve this. Cheers.
the guy said "rivian makes beautiful cars". there lies the problem. he doesn't know consumers. he doesn't know that most buyers priority is reliability before beauty
Without needing these engine manufacturers now in theory we can all build our own unique cars quite cheaply, we don't actuallly need these huge profit companies. Could be a company in every town making something cool.
Rivian R1S and R1T is amazing vehicle to drive. I recommend you drive one. Ford should’ve never left the partnership with Rivian, they would have been miles ahead now.
"Software defined vehicle" aka a way for car companies to start a monthly subscription service for features that started out as included with the vehicle but will slowly be put behind a paywall so the car company can up their profits... we are already seeing the start of this with BMW and Cadillac
Two struggling automakers are joining forces. Volkswagen, a German automotive giant facing financial challenges and seeking a strong foothold in the electric vehicle market, is merging with a failing EV startup. Last week, VW made the unprecedented announcement that it might be forced to close plants in Germany for the first time in its history. Good luck...
I’m not so sure increased electronics and software is the way ahead. The American consumer is becoming price sensitive on vehicles and you can see some pretty expensive repairs on vehicles with complex electronics. I’m not saying that we should continue to refine a simple vehicle without moving forward and making progress, I just think some of the functions being put in the vehicles, need an examination of whether that’s really what people want or just what the manufacturer is providing to try and become more profitable. I’m going to point to Jeep as being almost unaffordable although they have definitely increased and luxury. Not too many people are buying $70,000 wranglers to take them off road these days so they’re getting further and further away from what those vehicles were originally designed for and the niche that they fit in.
VW has plenty of money left, they have bene able to save iconic brands while at the same time allowing VW to make better products them selves, and introduce technology and architecture that they wouldnt have. Part of the problem is there are many VW cars and vans that the USA bans because the auto industry views them as a threat, just like they are doing now with chinese evs..
VW has $190 billion in debt. They're getting their ass kicked in China. Their EVs are uncompetitive. Their software sucks. They're closing factories in Germany. They are headed for a rapid bankruptcy.
In my opinion, Volkswagen, along with the real software problems, was relatively open about their software intentions, and that's why they got exposed to huge amount of critics. Many other legacy car manufacturers seem to do not even try in software-defined vehicles or quietly doing that behind closed doors (hi, Toyota!). In brief, VW tried to play in software openly and with significant commitment, and got a lot of critics, maybe even an unfair mount of it, when struggled with that.
Diess wanted to go full electric and the company didn’t want to go that direction. That is why Diess is no longer there. Now they are in trouble because they didn’t follow Diess.
Every company is backtracking on EV. Everyone who wants one has already bought one. The rest of us don't want EVs or can't make them work for our situations. Toyota and Honda are playing it smart focusing on hybrids.
@@bwofficial1776 totally not true. The big 3 here are backtracking because they can’t make EVs at a profit. And with high interest rates cars are selling more slowly. Tesla is doing ok. The only savings grace for the big 3 is China has not been allowed in the US. When they finally do enter (I bet in the future they will just build factories here) the big 3 will be crushed. Tesla and China build superior EVs. Hybrids are a fools errand. Why buy a car that still needs gas and all the maintenance of a gas vehicle?
@@huckleberryfinn6578No. It's because the EV market isn't what it was thought it would be. And won't be for a long time. There simply isn't that much demand for EVs all around the world. The developing countries will not buy EVs in large quantities for at least 20 years.
Well nowhere the first time VW would make deal to adapt tech from somewhere else. New start ups might guard their tech like jealous mice, but old big car makers know their main asset isn't tech. Tech you can buy easily, what you can't buy easily is global operations chains. Literally tens and tens of factories around the world, whose buildings costs were amortized decades ago. VWs asset is "It is one of the few companies in the world, that can make 10m+ vehicles per year *in practice* ". Cars don't get smaller the more you make them, so large scale scale is an actual achievement and asset. So if Rivian has a good electronics architecture for network centric car (and network centric then allows it to be software centric, since you can send more complex messages over full network bus rather than just small CAN status messages), why wouldn't you buy it. They have the money, Rivian has the product. Khajit has wares, if you have coin. Decades of succesfull history means, VW has coin. Buy the design, give the tech package it to internal factory or external electronics contractor with "we want 10 million of each of the boxes per year, thank you" and on buying 10 millions one can bargain mercilessly.
Rivian needs to come out with a kit model. You buy a basic truck; power steering, AC and heat, radio that connects to your phone, 4 wheels and seats. You can add features as time goes along. Upgrades available at deal-ships or independent companies. Now affordable and upgradable
God knows VW needs help in the software department. So this should be great for both of them. I don't know what Rivian needs to do to become profitable, but I've always been rooting for their success.
Rivians starting right around 70k, that's why they're not selling. People are sick of paying over-inflated/greedy prices, no matter who the manufacturer is.
Wait, at 9:50 this is completely wrong: all these small computers talk to others. Not all others, as some of them are on different networks, but of course they talk. How do you think your radio volume increases when you're driving faster ?
That's not the problem, they can all communicate and that's fine. What isn't is how many different ECUs need to communicate in order to do that, all of which are not made by the car manufacturer and none of which the car manufacturer can customize the software in. So you 1) Have higher costs because of more ECUs, 2) Have higher complexity, 3) Own NONE of the software that you need to control the car with, and 4) have no customizability with OTA updates like with Tesla or Rivian.
I like the legacy approach better. Standarization is great for long term and right to repair. No gimmicks required, it's a car, it has to drive, not dance. I own an id4 2023 and I love it and the software is all I need.
no engines needed. there could literally be a car manufacturer in every town making a unique car. a frame, batteries, motors, wheels and brakes, less than a current self build ice car
Honestly, I absolutely hate this “software defined vehicle” nonsense. How about you just focus that time and energy on making more affordable high quality cars.
My friend accidentally backed up into a bumper post resulting in minor damage. The repair bill is $32,000! And he hast to wait three months for them to fix the cameras and sensors.
Rivian’s software is miles ahead of the traditional auto. In some ways, it’s better than Tesla.( Ignoring the Autonomous driving tech). Rivian’s software engineers are the best in the industry. This deal is a no brainer.
Each feature having its own ECU? That is insane, but now I understand why everything is described as impossible, because such a chaos dump is nearly impossible to manage centrally.
I think the partnership does not go far enough. If Rivian was a VW brand, they could take the MEB platform (VW ID.4, Audi Q4), build a Rivian looking body on top, and add their Software. Voila, 50.000$ Rivian that makes a profit. VW would get a foothold in the US market, which they have been trying since the original Beetle.
That's sorta of right. But it will cost more than $50k. Remember, 50k is not the average price of a new car. And I'm referring to ICE vehicle. EVs average 5-10k more.
I see Rivians daily. Fairly common near me. My next door neighbor has one. Great vehicles. Yes the R1T and R1S are niche products but so are the Model S and X from Tesla. It’s the R2 and R3 that really will make or break Rivian as a car maker.
The ECU actually does talk to other systems - all involved in making the car run - and they use a Bosch created bus called CAN BUS. ECU doesn't talk to the sound system or Media thingy, though.
I have done a lot of things in my life however getting a VW in 2022 was the WORST decision. I suffer daily because of this decision. Software issues, Car making noises, Car deciding what it wants to do. Trust me they need to fix their current issues or shut down.
Irony of irony's. After the 77 Oldsmobile tornado, GM went on to be the biggest processor manufacturer in the world. GM was the Intel of the 70's and 80's
Make a simple reliable EV for an affordable price and the company will survive. I don't want to shell out 100k for automatic everything. I'm happy with manual knobs.
@@FranciscoFerreira-gc6xu Who’s gonna buy cars at those insane prices? I’d rather continue fixing my 12-year old car continually. Now, if they had compelling offerings, then people would buy. But their pricing is insane.
Their more affordable lineup is the R2 and R3. R2 will start around $45k. R2 is set to roll out mid 2026. R3 is said to be even more affordable - rumored to start around $37k though the timing is TBA. These are the vehicles that are going to carry this brand.
Saudi PIF has invested more than that in Lucid, the most advanced EV tech company. So there will be tons of competition. And Rivian will have a lot of technological catching up to do, as will everyone else!
What Volkswagen needs to do is just simply rebrand a Rivian truck to a Scout Model. If. Rivian was able to produce just about two hundred thousand more units then they stop losing money on each vehicle
Pretty sure Rivian is too custom for VWs economies of scale. Like sure "it's a scout". Except you maybe go look at say the wheel hubs "hey these bearings are from the supplier of Traton (VW Trucks and Busses), heavy duty commercial van wheel bearings. These springs..... from VW supplier, the shocks, from a VW deal with a shock maker. This door lock, the same as in VW passenger cars". There is oogles of such "insignifican't, surely that doesn't cost much parts", where one can go "When VW buys 9 million door lock sets, it gets them cheaper than Rivian buying 200k door lock sets". It's not just the production, but spares. Since if all VW doors use same lock core, well you don't have to stock the "Scout truck door lock", no you can just stock "the big size VW door lock" and maybe the "the small size VW door lock". Since company like VW... has to stock spares for decades.
Nah, Chinese EVs are where it's at. They could totally beat out those fancy luxury EVs if it weren't for all these stupid sanctions and tariffs messing things up. 🤦
Elon Musk said Tesla would be worthless if it was just a car company. What makes Tesla valuable is self-driving technology, the Optimus humanoid robot, home and grid-scale energy storage, etc.
It's quite easy: when Rivian looses about 35k on each car, they have to sell the car 40k more expensive. I don't know why Rivians financial guys miss the basic math here. Of course you will have less buyers with a higher price tag so the number of sold cars will be lower than management wants, the return on investment later, the development costs divide by lesser units, but also: that is simple math. Did the never attend school ?
It's not making cars that makes money for car makers. :P It's parts, and servicing. If you can make a car for what you sell it at, you're doing well. Any profitability from manufacturing and sales is stupendous.
Rivian is one of those companies that everyone wants to succeed. It even gets money from basically every big company like Amazon before and even then, it can’t gain profitability. Let’s hope VW’s help actually what they need to reach profitability and survive long-term.
As a person who looks at electric cars with skepticism, the only EV I would ever consider are those made by Rivian. I do hope they succeed and they can make more affordable cars down the road!
@@Fedex52738 Rivian EVs are cool, I will admit. Thing is I don’t trust the reliability and status as a new company just yet and I don’t know if VW will help in the reliability matter at least.
@@KNRS927 yeah I understand your concern and to be honest they are also some of my concerns as well. I hope Rivian doesn’t end the same path as Fisker and hopefully they can make sure to supply reliable parts so their trucks can last a very long time hopefully battery technology breaks through as well
@@Fedex52738 I kinda knew Fisker would fail from day 1, just because I didn’t trust a company founded by that guy. Rivian though, I love their cars but they just can’t get profitability yet even despite all the investments and money they’ve raised from big companies like Amazon and now VW. I feel now they have to get profitability, because it might be tough securing more big funding if Amazon and VW weren’t enough.
We all want Rivian to succeed. More competition is great for the consumer. Also, they make a hell of a car
Their trucks are neat, and their Amazon vans are fun to drive.
The front end of the truck is cartoonish. I can’t buy it regardless of anything it may have to offer.
Love the brand and their adventure theme.
Make TOYOTA 🗾 Great Again 😎 Scotty Kilmer
@@mangravy2000 Agreed, but it's still better than the cyber truck!
Another great deep dive by CNBC. Could even argue that Volkswagen even needs this success more than Rivian at this point.
No
I particularly loved how they displayed footage from 10y old Teslas. So pathetic
Make TOYOTA Tundra Great Again 😎 Scotty Kilmer
@@swissjamonigrowchannel8708yes. The US doesn't need rivian but Germany needs VW
Loved how they portrayed Tesla having to patch a poorly working brake system as something good. The whole "software driven vehicle" shtick is just a sillicon valley minded point of view.
Saying Rivian is losing $X per vehicle is very misleading. What it actually means is they have large fixed costs (like a manufacturing plant) they have to amortize over all the vehicles they sell. They simply haven’t (yet?) sold enough vehicles to reduce that cost to a manageable number per vehicle.
Rivian’s profitability will come (or not) with the success or failure of three higher volume R2 and R3 plus partnerships. Exactly the same as Tesla prior to the Model 3 and Model Y.
If Rivian can translate their product into a midsize SUV for $50k they'd have a real winner.
Rivian is losing money on every $80k vehicle they sell. They can’t sell a $50k vehicle profitably.
All these Rivian haters are short sighted as hell. They must really think Tesla will be the only American pure EV maker. It's a tough road but Rivian is on their way.
@@ed8018 You are correct Tesla is the only auto maker making MONEY if any of the other companies decide to be profitable then Tesla will be on to bigger and massive revenue.
@@ed8018
@M1911jln why are they losing money tho ? what are there expenses? 🤔
Though I can't currently afford a Rivian, I am rooting for them. Their vehicles are stylish and they definitely aren't Teslas. I see them here in the suburbs of Indianapolis and I just dream of owning one.
I have only seen one in NE Arkansas, but I would love to own one myself.
All Tesla cars pretty much look the same from the outside. Granted the model 3 is a lot cheaper quality inside compared to the Model Y or Model S the shape is so easily spotted it is a driving game. i count the number of Tesla's on my drive. It can be anywhere from 6 to 84 but I average 1 per minute. Typically none then 2 or 3, they are like lemmings.
The Chinese do it, because most of them started out as software companies or battery makers. Then they decided to make cars. Then they were able to leverage their size to scale manufacturing and lower costs with readily available parts and in a market that supports it.
$6000 subsidies per vehicle, preferential state-backed access to capital and favorable tax regimes also help just a bit!
@@Nainara32add on that close to no safety regulations or worker rights makes being cheaper really easy
@@Nainara32 Better than billions for Ukraine, huh?
@@Nainara32 the subsidies are completely negligible and heavily exaggerated. The real reason how chinese cars compete is they build a just good enough product for the masses while emphasising on features that users care. So some sacrifice has to be made, the car wont run that fast, it wont run that far, but in exchange the cars are cheapers, and profit margins are lower.
Americans try to build a perfect product
Chinese try to build a just good enough product but affordable
before cars, it was phones. I was old enough to remember iphone needs to be charged once per day. Then the chinese phonemakers came out with phones that can last more than a day, but in exchange in wont have good softwares like iphone or super good processor, most consumers dont care about the slightly inferior product anyway, but they do care a lot about battery life.
@@Nainara32😂that's communism beating capitalism
A surprisingly well done presentation of the situation these two companies and the industry at large is going through.
In 1998, Volkswagen acquired Lamborghini, saving the iconic brand from collapse. Fast forward to 2024, and now they’re playing savior for Rivian.
VW is loosing revenue they arent saving rivian they need to fix the software issues and incorporate tech asap.
Yea, but Lamborghini had already established itself with three iconic supercars over 30 years. The Muira, Countach, and Diablo. Rivian is just barely out the door, not iconic, and ugly af.
Make TOYOTA Tundra Great Again 😎 Scotty Kilmer
There is difference between acquiring and funding 😂.
@@aeromtb2468 Yep, but the problem is: They won't because the leadership at VW is a bunch of ancient dinosaurs of the last millenium, that is who fired a very talented VW CEO called Deiss, he admired Tesla for being the market leader in BEVs, being the best of the best and emulating them. Creating a software defined car was what he wanted but then the rest of VW management rebelled because he was doing it right and they are doing it wrong and so he had to go. There were problems and bumps in the road and Germans suffer from a thing called German Angst, look it up, that is a real thing and so after one mistake they terminated the whole thing. Let's just say that the grey ancients at VW leadership don't even know what software is supposed to be. And they don't know how it relates to hardware and that will make sure that even with Rivians help, they will sabotage and terminate the project before it can take off, like with Deiss. If you have never done a thing, you have to allow for doing a lot more mistakes and still keep going. Germans are risk and mistake averse, they will stop it after 4 trials. If VW is smart, they will listen to the rivian engineers, they are from Silicon Valley, where the best Software engineers in the world come from.
VW itself is in dire financial straits. The only difference is, VW won't be allowed to go bankrupt.
they lost their 'loyal' followers after lying and cheating them, what goes around and all that
@@PazLeBonthey lost it when they started investing most of their money in EVs
@@PazLeBonrubbish, no one cared about that Media drama. People abandoned VW because of their low quality and high prices.
@@Fal-t8w lmao, not everyone is a tory and forgets being lied to and cheated and over charging us for that pleasure, we arent all millennials, many of us have principles
@@Gt11117 they had already lost brand loyalty from millions and declining anyway so a bad investment is enhanced :)
Poor Fisker. Everyone ignoring their scamming business
Rivian will follow.
At the very end he goes "somehow, China learned to produce a software defined electric vehicle with a 30+% cost advantage". It's pretty simple really - strong subsidies, strong cost advantage at obtaining the rare earth metals needed to produce batteries, and cheap skilled labor compared to most developed countries. There's a reason why China is called the "workshop of the world"
This isn't meant to be a propaganda comment. There are still a lot of issues with China outside of the manufacturing sector, but anyone with even a basic understanding of economics could see why China has the advantage in the mfg sector.
Northvolt,a Swedish battery manufacturer is building a battery factory in the German city of Heide which will employ 3000 peopke.
🇸🇪 🇩🇪💪
sweatshop of the world.
@@francismarion6400funded by people like you who gobbles up cheap Chinese product
It's extraordinary to realize that the whole Germany with 83 millions and a lot of engineers, but can't create a decent software system for (EV) cars. They shut down Cariad despite a huge investment in it.
This is great for both companies. I do see rivian becoming apart of VW group in the future. They are largely complementary with lots to gain. Even if scout and rivian are seen as competitors, they would both benefit from being a part of the same group for economies of scale
Rivian won't be a VW-brand, like Nissan didn't become a Renault-brand or Rimac didn't become a VW-brand either. VW has the Scout, that's the brand they want to succeed with and go head-to-head with the Rivian models or the Cybertruck.
@@tiborsztancs4779 lmao@cybertruck
I really hope Rivian survives. They make a great product.
If you really mean it you should buy stock
@@PhonkEcho why? As a consumer I m only looking at how vehicle meets my requirements. They don’t have to have a profitable stock. Frankly I’m still waiting for lighter and easier to charge battery tech before I step into an EV.
and I don’t want to own a Tesla because I despise Elon now
@@jzpat Im sure he cares about your opinion buddy
Rivian was not one or two programs away from bankruptcy. Yes, making vehicles is a huge capex, but Rivian's cash gives it a huge advantage. VW's offer is just a bridge to calm investors down while Rivian gets to profitability, hopefully sooner. VW needs Rivian more than the other. VW is going to have to get out of China, trim down drastically and finally come down to reality of making EVs which by then would have been too late. Herbert Deiss was the guy who would have changed that but VW is not ready for the truth.
You know, Audi is now a Chinese company.
they thought that the $100k+ ev SUV market was infinite
they were going to follow Tesla from the start, expensive first gen, lower cost next generations, they’re just about to release lower cost versions
They can't scale like Tesla though. Tesla survived by a miracle.
@@ocampbell1954lol, never heard Elon Musk referred to as a miracle before.
@@ToothlesstheNightFury510”lower cost” as opposed to “affordable.” There are no affordable trucks anymore. Affordable EVs have to be purchased used.
@JogBird Yep look at Saudi back Lucid still scraping the bottom 😳 Smdh.
Wow. You mean to say that the market for a luxury SUV or Truck EV that isn't exactly ultra high end enough to warrant its price tag, but is more of an ultra niche upper middle class good has already reach market saturation and is financially struggling?
Who would have known that spending hundreds of billions on making a car that appeals to .01% of the truck/suv market, but costs twice as much as an ICE, would fail to make profits.
Now look at Tesla. Starting out with the Roadster, which was even more of a niche car, then the Model S which was also out of reach for the average buyer. Tesla was bleeding money. But investors kept it afloat. Today it is a profitable car manufacturer producing affordable cars. Rivian is currently in that second phase. It has it's halo cars with the R1T and R1S, it has mass production vehicles with the Amazon delivery vehicle's and is now attempting to make that next leap into producing affordable cars for the mass market that should bring the company to profitability.
negative profits are only temporary as we’ve seen with tesla and many other car companies. simply put, Rivian with the help of VW will reach economies of scale and they’ll be profiting left and right. it’s a matter of a couple fiscal quarters at this point
Too many Rivians and cybertrucks in my town. The new trend surely has to be EV conversions on classic pickups. …not cars though. …who’d want to drive an actual physical car? /sarcasm.
@@Hans-gb4mvThose idiots waited up to 5 years for an expensive cybertruck that the rear frame falls off if you try to tow something!😂😂😂
ten years too early in battery tech. any rational person knows this. its like ten years in computing. if you build a pc now you woulnt start with a 100w power unit mode when it ten years it would be 600w standard
Maybe if they built cheap vehicles, instead of vehicles that require a small mortgage to buy, theyd be doing better
They can't. Vw is the most backward company in the world. It buys other brands and cashes on their success.
Germans are horrible at EVs and software.
and how should they do that?
Cheap!?
Did you gather ANYTHING from this video?
@@MaticTheProtothe Chinese do it.... someone has it figured out
Real American Auto Company built in America unlike many other legacy auto companies built parts mostly in Mexico, Canada, and other parts of the world now.
Lol, thats funny 😂😂😂😂
You think rivian makes all the parts in USA? 😂 😂
@@rho992 You might not be aware that Rivian make hundreds of components in-house here in the states. Also, most of their suppliers built parts here in the states as well. Tesla and Rivian are the most American made vehicles.
How about building a car without all the fancy stuff. One that just runs , reliably for years and make it inexpensive. You can keep the heated seats and the back up cameras. I just want something inexpensive and reliable!!!
Low profit margins for whoever does this is the reason why. But I’m with you, lower the price by reducing unnecessary tech, and make it reliable. Best hope now is to buy an old Toyota
Like the old Toyota tacoma? It’s bad for business.
China is already doing this and imo if lawmakers really believed in capitalism these vehicles would be sold in the US and let the best EV win.
@@zurielsss bingo have one and love it but sadly one day it will die. 😞
@@savvyrb Chinese cars aren't simple or reliable. They have more features than the Europeans or Americans, and especially the Japanese cars.
I wish I could afford a Rivian. The car is stunning!
"China figured out how to do it"
Yeah, they also have been heavily subsidized by the government for the past decade, and rely on cheap Chinese labor at suppliers... But they didn't mention that part
The US also subsidize its industries... seems even
A lot of manufacturing process have been automated thus bringing down cost too
@@oduntanfawaz2112Not with Chinese sweatshop labor.
@@oduntanfawaz2112not like the way the Chinese do it. In the west its a free market, in China it’s a forced market. Not to mention IP theft.
Not to mention, the Chinese cutting corners on safety and product longevity. Easy to save 30% when your product is a disposable death trap.
I'm convinced the R2 will be Rivian's Model 3 in terms of sales success
They're both messed up
They need to hold each other’s bags 😂😂😂
Imagine losign $2.7 billion dollars. Thats a lot of steaks
As a VW owner, the software leaves MUCH to be desired!!!
Still waiting on the 4G modem so I can have connectivity. VW has been ghosting me since 2021
Electric won’t sell outside of major cities until you can get 1000km out of a charge . No one rural wants to wait and charge . Charging will need to be minutes not hours .
Here's an idealistically new concept: Build affordable mobility options. 😄
You know, that’s what made the most popular car of all time: The Beetle.
I wish they’d bring it back. A base model, and a Turbo one for us fans of the newer ones.
@@fortimusprime They did, and it sold enough to get two generations but it was never a hot seller.
@@bwofficial1776 *3 generations actually. Beetle, New Beetle, and The Beetle (A5). But it did set VW for the future. Then I believe was the Golf that set them for the future.
What do they have now? They need another soulful, fun-to-drive, affordable small car.
unpopular opinion; just focus on the EV hard ware and forget all the software nonesense? No one actually wants any of that anyway. We'd be happy with a 1996 Golf wagon with an EV powertrain and modern passive safety.
seriously, forget OTA updates.
@@ThePilotGear oh for real! I’m very happy with my 2012 Beetle that has none of that software stuff. Just the basics for today: Radio, and Bluetooth. That’s all I need.
It's more of a win for Rivian rather than Volkswagen group.
It wasn't a win for either. The chinese have already won. We're just beginning to see the other companies die.
@@lilbaz8073the Chinese still aren’t there yet in refinement of software, vehicle dynamics and performance of motors, electronics. They brute force through sheer battery chemistry
@portcybertryx222 Bro, make no mistake they are coming and improving by the heartbeat, stepping their R&D investments and innovation. Just telling you based on what I have seen in Asia
@@globalismoblackman thing is the Chinese market is saturated the competition there is fierce and it’s a race to the bottom so there are no profits to be made in China so by exporting and dumping their vehicles overseas Chinese brands are making a ton of profit. Valid strategy I guess.
@@portcybertryx222 Spot on Correct 👌
From this it seems it was a better idea for Rivian to just focus on the tech and not sell whole cars.
They could have been the industry standard and supplied to many other car makers.
In any case, best of luck to them. It is about time cars got smart. And please add a computer scanner/checker feature in all the new cars that also show the error code on the screen.
Why do we have to buy outside tools to scan our cars if the car is already generating the code? Just display it on the screen.
This new 'unifying' tech design should solve this.
Cheers.
the guy said "rivian makes beautiful cars". there lies the problem. he doesn't know consumers. he doesn't know that most buyers priority is reliability before beauty
Without needing these engine manufacturers now in theory we can all build our own unique cars quite cheaply, we don't actuallly need these huge profit companies. Could be a company in every town making something cool.
So what, none of them cam make a $15K EV besides BYD.
@@torilessthat's not profitable in the US. They always aim up.
Rivian R1S and R1T is amazing vehicle to drive. I recommend you drive one. Ford should’ve never left the partnership with Rivian, they would have been miles ahead now.
@rivian
"Software defined vehicle" aka a way for car companies to start a monthly subscription service for features that started out as included with the vehicle but will slowly be put behind a paywall so the car company can up their profits... we are already seeing the start of this with BMW and Cadillac
😢 yep, you nailed it. It's the American way
Yes and in apple style your latest over air update reduced the motor power and battery charge level and charge speed to ‘help’ you the customer.
Hope this collaboration continues even as VW looks to cut back these days.
VW needs as much software specialist (Coders/DEVS) as they have engineers, so Rivian would easily fit the bill
Two struggling automakers are joining forces. Volkswagen, a German automotive giant facing financial challenges and seeking a strong foothold in the electric vehicle market, is merging with a failing EV startup. Last week, VW made the unprecedented announcement that it might be forced to close plants in Germany for the first time in its history. Good luck...
Now this makes sense why Apple pulled out from the electric vehicles with VW 😢 they were having issues both making the cars
you could make an e.v in reality now. a aluminium frame, motors and batteries and wheels with brakes. easier than ever to self build.
I’m not so sure increased electronics and software is the way ahead. The American consumer is becoming price sensitive on vehicles and you can see some pretty expensive repairs on vehicles with complex electronics. I’m not saying that we should continue to refine a simple vehicle without moving forward and making progress, I just think some of the functions being put in the vehicles, need an examination of whether that’s really what people want or just what the manufacturer is providing to try and become more profitable. I’m going to point to Jeep as being almost unaffordable although they have definitely increased and luxury. Not too many people are buying $70,000 wranglers to take them off road these days so they’re getting further and further away from what those vehicles were originally designed for and the niche that they fit in.
Electronics is the least of
Your worries. Is the crap garbage engines full of defects being put out these days starting with Toyoduh
vw will ultimately buy full company rivian soon and operate as separate brand just like its other brands
Waste of money
VW has no money left
VW has plenty of money left, they have bene able to save iconic brands while at the same time allowing VW to make better products them selves, and introduce technology and architecture that they wouldnt have.
Part of the problem is there are many VW cars and vans that the USA bans because the auto industry views them as a threat, just like they are doing now with chinese evs..
VW has $190 billion in debt. They're getting their ass kicked in China. Their EVs are uncompetitive. Their software sucks. They're closing factories in Germany. They are headed for a rapid bankruptcy.
@@Krobra91VW is not a threat lol. look at their finances for the past few years and their stock price. They need China…
In my opinion, Volkswagen, along with the real software problems, was relatively open about their software intentions, and that's why they got exposed to huge amount of critics. Many other legacy car manufacturers seem to do not even try in software-defined vehicles or quietly doing that behind closed doors (hi, Toyota!). In brief, VW tried to play in software openly and with significant commitment, and got a lot of critics, maybe even an unfair mount of it, when struggled with that.
they have a history of lies tho so who was listening?
Diess wanted to go full electric and the company didn’t want to go that direction. That is why Diess is no longer there. Now they are in trouble because they didn’t follow Diess.
You know that the VW factories which only produce EVs aren't producing at full capacity because there isn't enough demand?
@@Rinthella Because their cars are trash. Tesla doesn't have the problem of selling cars, neither do the Chinese brands.
Every company is backtracking on EV. Everyone who wants one has already bought one. The rest of us don't want EVs or can't make them work for our situations. Toyota and Honda are playing it smart focusing on hybrids.
@@bwofficial1776 totally not true. The big 3 here are backtracking because they can’t make EVs at a profit. And with high interest rates cars are selling more slowly. Tesla is doing ok. The only savings grace for the big 3 is China has not been allowed in the US. When they finally do enter (I bet in the future they will just build factories here) the big 3 will be crushed. Tesla and China build superior EVs. Hybrids are a fools errand. Why buy a car that still needs gas and all the maintenance of a gas vehicle?
@@huckleberryfinn6578No. It's because the EV market isn't what it was thought it would be. And won't be for a long time. There simply isn't that much demand for EVs all around the world. The developing countries will not buy EVs in large quantities for at least 20 years.
If vw is having problems with software i can't imagine what the Japanese are facing 💀
The Japanese are stuck in the 90s. Their software is so unbelievable bad.
It's why Japanese automakers don't lose US$ billions each year.
@@huckleberryfinn6578That’s why Japanese are doing so good cuz they don’t focus on unnecessary 💩
after driving tesla i wont go back to current japanese car..is like after using iphone you wont wanna go back to old sony errison phone with buttons.
All Japanese Automakers are DOOMED and will go BANKRUPT before 2029.
EV-disruption from China and Tesla 😎
Japanese brands trying to do trucks...shows a Ford Ranger with a mazda badge. The Tacoma or Frontier might have been a better choice.
Both a Mexican built junk unlike the Tacoma. Not sure where a Frontier is made but probably never saw one, I see Tacoma's all the time.
Rivian makes beautiful trucks, hope they don’t fall :(
VW Doesn't want to 'Reinvent' the wheel... Literally!
Well nowhere the first time VW would make deal to adapt tech from somewhere else. New start ups might guard their tech like jealous mice, but old big car makers know their main asset isn't tech. Tech you can buy easily, what you can't buy easily is global operations chains. Literally tens and tens of factories around the world, whose buildings costs were amortized decades ago. VWs asset is "It is one of the few companies in the world, that can make 10m+ vehicles per year *in practice* ". Cars don't get smaller the more you make them, so large scale scale is an actual achievement and asset.
So if Rivian has a good electronics architecture for network centric car (and network centric then allows it to be software centric, since you can send more complex messages over full network bus rather than just small CAN status messages), why wouldn't you buy it. They have the money, Rivian has the product. Khajit has wares, if you have coin. Decades of succesfull history means, VW has coin.
Buy the design, give the tech package it to internal factory or external electronics contractor with "we want 10 million of each of the boxes per year, thank you" and on buying 10 millions one can bargain mercilessly.
Rivian needs to come out with a kit model. You buy a basic truck; power steering, AC and heat, radio that connects to your phone, 4 wheels and seats.
You can add features as time goes along. Upgrades available at deal-ships or independent companies.
Now affordable and upgradable
VW software and electronics much need Rivian help to bail them out of future failures.
God knows VW needs help in the software department.
So this should be great for both of them.
I don't know what Rivian needs to do to become profitable, but I've always been rooting for their success.
The only thing keeping that company alive is the phone call Jeff Bezos placed to order all those vans
Rivians starting right around 70k, that's why they're not selling. People are sick of paying over-inflated/greedy prices, no matter who the manufacturer is.
We all want both rivian and VW to succeed …hope they do
not all by any stretch
Not me!
Interesting. Nobody else is talking much about this. Thank you.
Wait, at 9:50 this is completely wrong: all these small computers talk to others. Not all others, as some of them are on different networks, but of course they talk. How do you think your radio volume increases when you're driving faster ?
That's not the problem, they can all communicate and that's fine. What isn't is how many different ECUs need to communicate in order to do that, all of which are not made by the car manufacturer and none of which the car manufacturer can customize the software in. So you 1) Have higher costs because of more ECUs, 2) Have higher complexity, 3) Own NONE of the software that you need to control the car with, and 4) have no customizability with OTA updates like with Tesla or Rivian.
The radio gets the speed off the CAN bus or LIN bus from from the Engine Control Unit.
Hope they come back strong...their SUVs looks terrific...
You pronounce BlumE but not PorschE?
Ah, the eternal battle of pronunciation! 😄
I love rivian. And love rivian designer that designed Jeep grand Cherokee - he is one of greats in the industry.
Stellantis junk made in Mexico.
Prediction: This collaboration will fail
Reason? VW is completely inflexible
VW and Rivian are heading to irrelevance, but taking different paths
Why didn’t Amazon give Rivan the cash?? Thought they were Rivian’s original partner
Economy slows down and cc limis maxed, Amazon won't need any trucks.
I like the legacy approach better. Standarization is great for long term and right to repair.
No gimmicks required, it's a car, it has to drive, not dance.
I own an id4 2023 and I love it and the software is all I need.
no engines needed. there could literally be a car manufacturer in every town making a unique car. a frame, batteries, motors, wheels and brakes, less than a current self build ice car
Rivian will make it and will become an icon
I believe so also
Honestly, I absolutely hate this “software defined vehicle” nonsense. How about you just focus that time and energy on making more affordable high quality cars.
Chinese figure it out because CCp gave them all the money ahead of time
Not to mention IP theft
Well if Biden had given billions to US auto companies instead of ukraine and Isreal, it would have great for us
@@tycobandit well maybe americans and euros should steal it back since theyre smarter and better at everything
Feeling so inspired right now. Can’t wait to apply these tips.
Could make a video about how some of these companies refuse to allow Carplay and Android Auto.
Once you switch to Teslas UI you’ll never want to use CarPlay ever again. CarPlay is so laggy and just feels dated
They are not needed if the car software is good
That's like putting ketchup on steak 😅
@@spiritedgarage 100%
Like "Buy A Toyota" ??
Just let Rivian build the Scouts. They'd be amazing
My friend accidentally backed up into a bumper post resulting in minor damage. The repair bill is $32,000! And he hast to wait three months for them to fix the cameras and sensors.
Don’t forget also leveraging Rivian technologies for Scout EV SUVs which is also owned by VW.
Rivian’s software is miles ahead of the traditional auto. In some ways, it’s better than Tesla.( Ignoring the Autonomous driving tech). Rivian’s software engineers are the best in the industry. This deal is a no brainer.
Thanks also for the music. No TH-cam video would be watchable without a loud repetitive soundtrack.😙
Rivians are awesome! Hurry up with R2 and R3
Each feature having its own ECU?
That is insane, but now I understand why everything is described as impossible, because such a chaos dump is nearly impossible to manage centrally.
A big mistake by VW. Rivian is doomed.
According to you…
This company is fine long term. Amazon fleet and Volkswaggy wanting to work with them. It aint Fisker thats for sure.
Hertz just returned their fleet of EVs.
A sinking ship joins force with a burning pit😂
well said
What a great Amazing Company Rivian is ....I just never Knew !
Rivian is a great company
No it’s a terrible company. Maybe you like the product, but the company is a flaming pile of 💩
Meh.
I sold all my Tesla stock to buy Rivian!
…said no one ever😂
@@Nick-gj6je you should live in a third world country to see what is good for cough !
Did you look at their finances😂?
I think the partnership does not go far enough. If Rivian was a VW brand, they could take the MEB platform (VW ID.4, Audi Q4), build a Rivian looking body on top, and add their Software. Voila, 50.000$ Rivian that makes a profit. VW would get a foothold in the US market, which they have been trying since the original Beetle.
That's sorta of right. But it will cost more than $50k. Remember, 50k is not the average price of a new car. And I'm referring to ICE vehicle. EVs average 5-10k more.
I haven't seen a Rivian on the road in like 3 months. Niche product.
I see Rivians daily. Fairly common near me. My next door neighbor has one. Great vehicles.
Yes the R1T and R1S are niche products but so are the Model S and X from Tesla. It’s the R2 and R3 that really will make or break Rivian as a car maker.
I see one every day.
I see a Tesla about every minute, on average, they often appear in groups of 2 or 3.
I see them by me all the time.
Where do you live? Bismarck, North Dakota?
The ECU actually does talk to other systems - all involved in making the car run - and they use a Bosch created bus called CAN BUS. ECU doesn't talk to the sound system or Media thingy, though.
We don't need all that garbage. I want a simple vehicle.
Tesla will produce one 2025.
Buy something old then
Speak for yourself
I live in Southern California and I've seen them on the road. Nice looking vehicles but definitely outside the scope of most consumers.
I have done a lot of things in my life however getting a VW in 2022 was the WORST decision. I suffer daily because of this decision. Software issues, Car making noises, Car deciding what it wants to do. Trust me they need to fix their current issues or shut down.
Mine have been great. Pro tip: Only buy VWs built
In Germany, not Mexico or Tennessee
Irony of irony's. After the 77 Oldsmobile tornado, GM went on to be the biggest processor manufacturer in the world. GM was the Intel of the 70's and 80's
Make a simple reliable EV for an affordable price and the company will survive. I don't want to shell out 100k for automatic everything. I'm happy with manual knobs.
A lightning Bug would be nice.
This is where Tesla comes in at 25,000 or less next year.
Like selling to who? These companies need volume, we are not buying enough cars.
@@FranciscoFerreira-gc6xu Who’s gonna buy cars at those insane prices? I’d rather continue fixing my 12-year old car continually.
Now, if they had compelling offerings, then people would buy. But their pricing is insane.
Their more affordable lineup is the R2 and R3. R2 will start around $45k. R2 is set to roll out mid 2026. R3 is said to be even more affordable - rumored to start around $37k though the timing is TBA. These are the vehicles that are going to carry this brand.
Personally, I like your analytics, Mr. Michael!
Two companies on the decline licking each other wounds
Saudi PIF has invested more than that in Lucid, the most advanced EV tech company. So there will be tons of competition. And Rivian will have a lot of technological catching up to do, as will everyone else!
What Volkswagen needs to do is just simply rebrand a Rivian truck to a Scout Model. If.
Rivian was able to produce just about two hundred thousand more units then they stop losing money on each vehicle
Pretty sure Rivian is too custom for VWs economies of scale. Like sure "it's a scout". Except you maybe go look at say the wheel hubs "hey these bearings are from the supplier of Traton (VW Trucks and Busses), heavy duty commercial van wheel bearings. These springs..... from VW supplier, the shocks, from a VW deal with a shock maker. This door lock, the same as in VW passenger cars". There is oogles of such "insignifican't, surely that doesn't cost much parts", where one can go "When VW buys 9 million door lock sets, it gets them cheaper than Rivian buying 200k door lock sets".
It's not just the production, but spares. Since if all VW doors use same lock core, well you don't have to stock the "Scout truck door lock", no you can just stock "the big size VW door lock" and maybe the "the small size VW door lock". Since company like VW... has to stock spares for decades.
VW got one hell of a deal! Rivian intellectual property related to software defined vehicle technology is worth substantially more than $5B.
Nah, Chinese EVs are where it's at. They could totally beat out those fancy luxury EVs if it weren't for all these stupid sanctions and tariffs messing things up. 🤦
Elon Musk said Tesla would be worthless if it was just a car company. What makes Tesla valuable is self-driving technology, the Optimus humanoid robot, home and grid-scale energy storage, etc.
Where do you buy Rivian in Southwest Florida?
You mean from Rivian’s online website?
Where do you get one repaired is the 2nd question.
@@francismarion6400they have 3 service centers in Florida
@@francismarion6400Tampa
Cuba
It's quite easy: when Rivian looses about 35k on each car, they have to sell the car 40k more expensive. I don't know why Rivians financial guys miss the basic math here. Of course you will have less buyers with a higher price tag so the number of sold cars will be lower than management wants, the return on investment later, the development costs divide by lesser units, but also: that is simple math. Did the never attend school ?
"The vehicles were costing more to make than they could sell em for"
Personal problem that's their own fault
It's not making cars that makes money for car makers. :P
It's parts, and servicing.
If you can make a car for what you sell it at, you're doing well.
Any profitability from manufacturing and sales is stupendous.
Business mandate = Maximize profit. When did that change?
Rivian is one of those companies that everyone wants to succeed. It even gets money from basically every big company like Amazon before and even then, it can’t gain profitability. Let’s hope VW’s help actually what they need to reach profitability and survive long-term.
As a person who looks at electric cars with skepticism, the only EV I would ever consider are those made by Rivian. I do hope they succeed and they can make more affordable cars down the road!
@@Fedex52738 Rivian EVs are cool, I will admit. Thing is I don’t trust the reliability and status as a new company just yet and I don’t know if VW will help in the reliability matter at least.
@@KNRS927 yeah I understand your concern and to be honest they are also some of my concerns as well. I hope Rivian doesn’t end the same path as Fisker and hopefully they can make sure to supply reliable parts so their trucks can last a very long time hopefully battery technology breaks through as well
@@Fedex52738 I kinda knew Fisker would fail from day 1, just because I didn’t trust a company founded by that guy. Rivian though, I love their cars but they just can’t get profitability yet even despite all the investments and money they’ve raised from big companies like Amazon and now VW. I feel now they have to get profitability, because it might be tough securing more big funding if Amazon and VW weren’t enough.
That's a big miss for US automakers.
why? they paid cnbc in making advertising videos before this
jesse what a great video you did last night (watched it AM) absolutely super helpful!!!!!
Both companies are going to be Sorry