How to segment your email list | Best strategies to segment your list

🎁 Start on Gorgias partner.gorgias.com/guvhozwu66wh
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
One of the biggest mistakes in email marketing that can cost you tens and hundreds of thousands of dollars is not segmenting your email list. In this video, I’ll tell you why you should segment your list and show you how to do it, going through must-have segments for every ecommerce brand.
Chapters:
00:00 In this video
00:57 What is segmentation
01:29 Reasons for segmentation
04:06 Main segments for ecommerce brands
04:18 Engagement-based segments
07:40 How to choose a segment for sending emails
09:12 Segmenting based on interest
12:12 Segmenting based on geography
12:55 Segments to exclude
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: flowmaster.vip
• Steal the best subject lines (my personal vault): luckandco.agency/subject-line...
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → • Email Design Best Prac...
• How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners → • How to set up Klaviyo ...
• 5 MUST-HAVE email flows for your ecommerce brand → • 5 MUST-HAVE email flow...
☎️ Stay connected:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: / shares
#kaseyluck #emailmarketing #ecommerce

[@ranaasad6887]

Thanks for this video it's great. What we need is like a hands on video where you build real life segments live in front of us. Thanks

[@KaseyLuck]

Thanks, will do!

[@free2thrive]

For users of Flodesk if possible.

[@HealingTheAura]

PLEASE DO A KLAVIYO SEGMENTATION TUTORIAL. THANK YOU FOR THE GREAT WORK

[@KaseyLuck]

Heard you loud and clear! :) thanks for the feedback!

[@muhammadawon8164]

Yes, Klaviyo tutorial for segmentations please

[@KaseyLuck]

Will do, thanks for the feedback!

[@brickswithanx]

Kasey, you are heaven sent! Thank you for sharing your insights to your fellow lone marketers! I find your videos very helpful. Kudos to you!

[@KaseyLuck]

Thanks so much! Really appreciate the support! And glad the content is helpful

[@Firststopmed]

I love your video's. They have helped me so flipping much! Yes to a Klaviyo Segment Video!

[@KaseyLuck]

@@Firststopmed yay! Glad to hear, and thank you

[@doudmine]

Wow, the value you pack into your videos is incredible! I just wish there was more of it. I can only imagine the time and effort it takes to create such high-quality edits.
Maybe considering a format like Loom for some videos could allow you to create more content while still delivering valuable insights. Just a thought!

[@KaseyLuck]

@@doudmine thank you!

[@isbadel849]

Pls my dear tell me where I can learn this skill i want to work using this skill in online jobs

[@festuseguavoen5678]

Klaviyo Segmentation Video…