![Kasey Luck](/img/default-banner.jpg)
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Kasey Luck
United States
เข้าร่วมเมื่อ 7 ก.พ. 2016
Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate.
My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.
Links:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/
My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.
Links:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/
How to clean your email list & avoid the spam folder | The sunset email flow Klaviyo tutorial
⭐️ Become an A+ ecommerce email strategist and join our team: luckandco.agency/ecomm-email-strategy-intensive-first-access/
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
Do you want high email open rates and conversions? Then you need to clean your email list regularly. In this video, I go through all the reasons and misconceptions about cleaning your list. And show step-by-step how to clean your email list in Klaviyo.
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: flowmaster.vip
• Steal the best subject lines (my personal vault): luckandco.agency/subject-lines-ecommerce-freebie/
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → th-cam.com/video/GSZ16Pwn4n8/w-d-xo.html
• How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners → th-cam.com/video/Bjo1gspJutc/w-d-xo.html
• 5 MUST-HAVE email flows for your ecommerce brand → th-cam.com/video/YLY7cUiRSHI/w-d-xo.html
Chapters:
00:00 In this video
01:47 Reasons to clean your email list
04:05 Misconceptions about list cleaning
07:43 How to clean your email list
08:18 Building the sunset flow (sunset unengaged subscribers)
14:18 Creating the segment of unengaged subscribers
17:01 Content (format) of the sunset flow
19:49 Content of the email 1
20:25 Content of the email 2
23;11 Content of the email 3
24:44 Subject lines in the sunset flow
25:41 Sunset flow filters
28:12 Time delays
30:19 Creating a segment of subscribers to be suppressed
34:39 How often to clean the email list
36:08 Excluding the segment from campaigns
37:41 Suppressing unengaged subscribers
39:50 Cleaning the SMS list
☎️ Stay connected:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/
#kaseyluck #emailmarketing
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
Do you want high email open rates and conversions? Then you need to clean your email list regularly. In this video, I go through all the reasons and misconceptions about cleaning your list. And show step-by-step how to clean your email list in Klaviyo.
🚀 Useful materials
• Use our blueprints for your e-commerce email flows: flowmaster.vip
• Steal the best subject lines (my personal vault): luckandco.agency/subject-lines-ecommerce-freebie/
🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → th-cam.com/video/GSZ16Pwn4n8/w-d-xo.html
• How to set up Klaviyo 2024 | Email Marketing Tutorial For Beginners → th-cam.com/video/Bjo1gspJutc/w-d-xo.html
• 5 MUST-HAVE email flows for your ecommerce brand → th-cam.com/video/YLY7cUiRSHI/w-d-xo.html
Chapters:
00:00 In this video
01:47 Reasons to clean your email list
04:05 Misconceptions about list cleaning
07:43 How to clean your email list
08:18 Building the sunset flow (sunset unengaged subscribers)
14:18 Creating the segment of unengaged subscribers
17:01 Content (format) of the sunset flow
19:49 Content of the email 1
20:25 Content of the email 2
23;11 Content of the email 3
24:44 Subject lines in the sunset flow
25:41 Sunset flow filters
28:12 Time delays
30:19 Creating a segment of subscribers to be suppressed
34:39 How often to clean the email list
36:08 Excluding the segment from campaigns
37:41 Suppressing unengaged subscribers
39:50 Cleaning the SMS list
☎️ Stay connected:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/
#kaseyluck #emailmarketing
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Hey kasey Very helpful video! Quick question: have you ever used nuVerifier for verifying email lists? It allows up to 500 verifications. Would love to hear your thoughts on it!
Great content! Thanks a lot from Germany.
Interesting information
useful, thanks
Klaviyo Segmentation Video…
For the first time in my life. Someone's explaining everything properly and crystal clearly. I recommended and using this to 2 clients due to this. 🔥
Thank you for your videos. Always very detailed
what is the checkout link address that needs to be used if the button isn’t automatically ending up on the checkout page?
Pls my dear tell me where I can learn this skill i want to work using this skill in online jobs
Thanks for sharing these inputs, quite helpful. Any best practices on using Brevo for mail newsletters
What about a pop-up?
Thank you so much for explaining that I don't need to put the "placed order" condition. Because I kept thinking "why isn't she saying to do that" This whole time, I've been doing extra work! Thank you!
Yay glad it’s helpful! That conditional split is definitely extra work and complexity and it has a much more elegant solution
Thank you so much!
great video thank you
Thank you so much for this real use comparison. Such a help to us in this complex world!
I would like to use flowmaster, but I get the 403 error on your website. Why is that?
Hi I just checked, and it opens fine for me! Could you paste the link you are using here?
🙏 Thank you!! Thank you!!
:D
How to segment list?
If the company you are working for does not use shopify, are you able to connect klaviyo to other website platforms?
@@avavial3554 yes Klaviyo integrates with all major e-commerce platforms as well as non-e-commerce platforms. You can Google Klaviyo integrations and that will show you all available integrations
I think it's so interesting how everyone is constantly giving all these tips on images and gifs and design, and no one says a word about the fact that most people have no clue or energy to change the standard setting in their phone to not automatically show pictures. So many of the subscribers will not be able to see them, and yet it seems like everyone is designing them without having this in mind.
I tried Afterpay for my business. They said I don't qualify because I sell services.(Driving School) Who does approve your business if you sell services?
We don't know the preview text field. Can you prepare a video about it? Does preview text have anything to do with sapam? How long should the sentence be? What information should be given in this section?
Wow, the value you pack into your videos is incredible! I just wish there was more of it. I can only imagine the time and effort it takes to create such high-quality edits. Maybe considering a format like Loom for some videos could allow you to create more content while still delivering valuable insights. Just a thought!
@@doudmine thank you!
Great content!! 2024 and this is very helpful🤑
Great content!! 2024 and this is very helpful🤑
Thanks Kasey, for your helpful information.
hi Kc
I love your video's. They have helped me so flipping much! Yes to a Klaviyo Segment Video!
@@Firststopmed yay! Glad to hear, and thank you
Thanks - very helpful :)
Yay, thank you!
If I could like the video twice I would, thanks for another super helpful video!
@@MatthewMcGough-ng9mg wow thanks so much!
You are spamming lmao
nope. Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
But you are sending spam, no?
@@billyjoejimbobjr2340 no! Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
thanks for explanation , how we can show expiry date of coupon in welcome email?
Im using Woocommerce. Everyone I know who runs Woocommerce uses Omnisend and are happy with it. I would like to know how well Klaviyo works with Woocomerce? Thanks for the video. It's been very helpful.
You are queen! thank you for this awesome tutorial
@@BibianaKurm thank you for watching and commenting!
Kasey, you are heaven sent! Thank you for sharing your insights to your fellow lone marketers! I find your videos very helpful. Kudos to you!
Thanks so much! Really appreciate the support! And glad the content is helpful
Spot on. You’ll make more revenue in the short term by sending to everyone! But… as your sender reputation decreases over time, you’ll make less revenue. Then you’ll have the added task of rebuilding your sender reputation Best to do the work up front and segment with balance between the 2
😍 💯
Amazing content. Very informative.
Thanks!
your videos are by far the easiest to understand! Fantastic
Please I am needing my sister😢
Hey. I have a question. Can I only specialize in email copywriting and marketing? Will that even be profitable? I mean I see those marketers who provide lots of services like writing web pages, content writing, building funnels, etc, but my email services compared to them seem less attractive to businesses. (I work in Saas).
PLEASE DO A KLAVIYO SEGMENTATION TUTORIAL. THANK YOU FOR THE GREAT WORK
Heard you loud and clear! :) thanks for the feedback!
Nice
🎉
Thanks for this video it's great. What we need is like a hands on video where you build real life segments live in front of us. Thanks
Thanks, will do!
For users of Flodesk if possible.
Yes, Klaviyo tutorial for segmentations please
Will do, thanks for the feedback!
This was amazing! Seriously one of the best tutorials I've ever watched. I never comment but needed to on this one!
Woah thank you so much! Means a lot!
Everything you teach is amazing!!! Thank you sooooo much ❤
Thank you!
Hey Kasey , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
I’m good for now but thanks!
Hi Kasey, this video was amazing. As a brand new person for Klaviyo this was super easy and I was able to complete every single step. However, were can I find a video regarding Campaigns? I am not sure what to label my Subject line and preview text. Thanks.