Ensuring brand promises in a feedback-first world

Brand promise is aspirational. Reputation is reality. Modern dealer groups need to bridge the gap to ensure the product and service on offer, and their commitment to their customers is the reality at the local level. Your sites have their reputation in the hands of their buyers, and this feedback is trusted more by the public compared to a brand's own marketing communications.
So, what does this all mean? Join Reputation's Peter Barrie and Sally Tunney, along with Howards Motor Group's managing director, Chris Lee, and group operations director, Stuart Mackintosh, as they delve into how this regional group, representing 10 brands across 23 locations, achieved the highest group Reputation score in the AM100 in 2023.
Discover how Howards Motor Group leverages customer feedback to maintain strong relationships, enhance customer and vehicle lifetime value, and drive their overarching business strategy in an increasingly feedback-driven world.
An Automotive Management video production
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