How to start AFRICAN FOOD BUSINESS in the UK
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- เผยแพร่เมื่อ 18 ส.ค. 2020
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How to start AFRICAN FOOD BUSINESS in the UK...this video is an interesting interview with the Owner of Dan & Den Superstore who gave interesting insight into the challenges faced as a black business owner and also helpful tips for those who may be planning to start importation of Nigerian food or African food business in the UK.
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Dan & Den Superstore
Choumert Rd, Peckham, London SE15 4SG
Phone: 020 7635 8964
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I quite relate to what he is saying about Nigerians supporting Nigerian businesses. From personal experience doing so is hard! In African shops prices are unnecessarily hiked up, good customer service is low or non existence, when you ask the staff questions they act as if you are disturbing them, opening hours are not consistent... i can go on! I do my best to buy African shops but if i have a bad experience it ll take time to return
Yes so true! I now don't like to deal with them
This is true! As a Nigerian myself, I keep having bad customer experiences when I shop at African stores.
Buy Black! Black business should also make more effort to attract black customers. Make your shops welcoming etc. Offer the type of shops and service the Indians cannot offer. Black consumers should make every effort to buy from black businesses and be prepared to even pay more for similar products because overheads and costs are more for black businesses if they are renting from Indians and lacking the networks Indians enjoy.
Pro You Services Ltd Yes! I agree, good customer services and quality of products is essential 👍👍👍
This is very inspiring! Kudos to you
MY BROTHER YOUR CHANNEL IS A TEACHER, AND ALSO ONE OF THE BEST CHANNELS, THANKS VERY MUCH.
Yes, black lives matter but then our people should learn to price their goods reasonably because if u have various items and an asian shop has same items but my black brother's price is higher , the truth is that I will buy from the cheaper place.
The reason behind the hiked pricing sometimes is the politics that emanates from the source of the goods. It’s sometimes designed to oppress the black businesses who then get priced out.
@Ukabam Ebere I totally agree with you. African markets here in U.S. is very expensive. We go there just for items for a certain meal. My husband bought a lotion for $24.99. I was like what! On Amazon this same lotion is $5.49! And they are very unpleasant when you go into their stores. No greetings just a sour face.
@@Phrankleen13 what your saying is correct but when you look into your pocket and count your money your pocket dont care about the politics..pockets just care for the best deal🤣🤣🤣🤣🤣🤣 but yeah we must try harder to surrport each other more and stop the hate
@@thunderjoy7250 from the point of view of a consumer, i get what you mean in terms of savings but when you look at it from the point of view of a black business owner, it's a totally different ball game.
@@Phrankleen13 oh I 100% agree what your saying..if we are talking 10 or 15p i would rather put it in my own peoples pocket..black people is the only race that dont stick together because we are to Busy bad minding🙄
Hi Phrankleen, I buy everywhere depending on the availability of what I want and my location. There is only one Ghana lady selling African food where I live but she now has competition from Asian and Polish shops. She is still in business and thriving. She lacks good PR but her under grad son is so good with people, helpful and respectful. She is a moody person and her reception depends on that. I personally can over look it but some don't and complain about her attitude. Her goods are not cheaper but if I am around her area, I still patronize her.
Secondly when we patronize our people a lot and they become popular, at times they hike their prices for example tatashi pepper will sell for 5 for a £ but at the Asian shop it's 8 for a £ and bigger in size, you just wonder. This particular shop is always busy and the envy of the Asian shops around it, so it depends. At times our people become greedy when business is thriving, they will fleece their loyal customers without bating an eye. Each time I go there I don't spend less than £120. So it all depends, but I do agree with supporting our people.
Good job Phrankleen,very educative.
✊🏾😎
Phrankleen... This is the Most Educative TH-cam Channel and with the BEST content. (have no gossip whatsoever)
We don’t do gossips here 👋🏾😁 thanks 🙏🏾 for watching
Thank you for sharing @Phrankleen.🤎
Great work Phrankleen!
Thanks 😊👏🏾👏🏾
Thank you very much. I enjoyed this from the start 👌 till the end.
Customer service is very crucial as well when it comes to Black Owned Businesses. Can't stress this enough!
Great brother.. God bless your business.. I pray one day we Africans unite and love one another genuinely
Introduce yself, sir🤣🤣🤣❤️love how straightforward African ppl are, love
Bimbo Afro stores & Kumasi market used to reign there back in the days. Ade’s is doing well too. I always support Afro food stores owned by fellow Africans 💪🏾💪🏾💪🏾. My parents taught me “a ki n mu owo ile lo si ita” not too sure what the interpretation is exactly but I take it to mean “support your own” in a nutshell 👌🏾🙏🏾
Well said 👍🏾
@@Phrankleen13 Hi, please I’m planning in relocating to the UK to start an African grocery store and I’ll be needing an orientation from someone like this. Please how do I get his contact, he seems like a good person that will be willing to help. Thanks
I always go to African shops to buy items BUT we Africans can be so rude with serving customers. I still support African shops though. Thanks for this video bros.
Exactly. It’s really just the customer service for me.
Well done for doing this. I am absolutely for shopping from Nigerian / African stores because they know what they are selling but can we talk about how rudely you are treated, spoken to or attended to by staffs in Nigerian stores and restaurants too as well as other African store lol it's like going to Nigerian house in London. Just saying.
Yes, the customer service is always poor 😩. I really do want to support though, and I try my hardest to.
The Asian shops are opened 365 days same time every day. Always stocked and tend to be more reliable with their supplies. The major difference I ve noticed is that they treat it like a business- no Asian family member would turn up and take items from the stock without paying for it or start haggling over the price. Asians tend to be more patient in business.The african culture of taking from your stock and not paying and the higher costs of their items is what makes their businesses flounder.
You nailed all I intend to say
I 💯 concur
When you said "taking from your stock and not paying ". Is it the owner taking and not paying or the customers taking and not paying.
Very very well said!👌
@@afrobest3007 The owner taking and not paying.
This is great
I agree to supporting our own. But I go to Asia store salt is £1 but to african store £1.50. That puts me off going to our own.....the pricing is a major factor.
@KIMPA K-IA KEMBOKIA 50 cents is important oooo. Africans like pricing especially Nigerians even the €1 if she is given the opportunity to price it she will like to reduce it to €70 😂 .
The reason is Asian shops and other branded shops have more buying power. Please continue to support black owned businesses it’ll go a long way to grow our community. When a British person sees the made in Britain stamp on products they buy it this is simply to grow & support their economy/community.
Good video Phrankleen. Black people as a whole need to support eachother more, African and Caribbean.
I check price before I buy 😂😂i check the next stop , if it’s expensive .
Its so appalling how the indians and pakistani people dominated Afro business in UK. This ought not to be so. I feel so sad every time I am buying from their shops. I keep asking myself what our Africans were doing when these people took over african food and cosmetics business. Africans, Nigeria wake up please. I have never seen an african selling Indian, Pakistan or arabic foods. Even if we sell it they will not buy from us. In Woolich where I buy my African food I have not seen any Shop own by African, only these foreigners. Its a shame ! I know in their minds they will think that Africans are fools. Why did they not take over oyibo business or even Arab business ? Why must it be African? We should think very well because our prestige is at stake here, it not just all about cheapness or even customer service.
Key to getting started Most African stores need to complete a minimum of three basic steps: Find out what licences and regulations apply to your type of business. Choose a business structure and register or incorporate your business. Determine the taxation involved
I'm going there tomorrow tomorrow even if its £10, I dont need anything specific I want to buy but I will patronize our brother. Thanks for sharing
That’s awesome 👏🏾
Great Video 👍👍👍❤️❤️❤️❤️❤️❤️
So good our people, support each other ❤️❤️❤️
#GoGettersNetwork Great Video Phrankleen, No matter the nationality or culture of a Black person.. Majority of us have been conditioned to only compete with one another. This is why blacks find it comfortable shopping with other races, they don't believe they can compete on a national/global scale, so therefore the compete with their own kind! Also when you shop at the Mall/other races you don't see their growth, we don't want to see our brother & sister be financially independent when we are still locked into the 9-5 mindset! So subconsciously they want you to fail, b/c if you are successful that means their loyalty to the system has been fruitless. Our ppl brother hate to be wrong, they would rather you go out of business. I've seen it 1st hand as an Entrepreneur in the USA, doesnt matter the nationality of the black person.. It's Universal, I've built a tribe of like minded ppl yet it a great challenge! Salute my brother & keep the 🔥 Burning! You are a critical thinker & your topics are universal when it comes to blacks in the matrix! Looking forward to you on the Blaxit channel of Friday, your story is important & I will us my marketing skills to promote it in the U.S.
Am proud of you big bro
Very nice video to watch thanks .
Glad you enjoyed it
In this climate of covid eating ,home grown food items are best. It ensures that you get what your body is used to and you know where it's coming from. I feel that customer service is key, which would educate the African Nigerians shop of how to support the clients purchase these items ie locust beans and dawadawa
This is what I want to hear....we have to surpport each other
I understand where this business man is talking about. It is a competitive market and being about to offer a great service to our people, this will keep them coming back. If your service are great then we need to support one another.
The Problem is price, price and price. Here in New York. I go to were the prices are cheaper. I saw one African garage l took my car there to fix it. When they done fixing the car the bill they gave to me l never went back to that garage again.
Car Maintenance rips off is not race specific, it's done by all "cow boy" business owners regardless of their race, sex or creed
@@Phrankleen13 l tell you the truth. Africans garage owners are a little bit to the extreme here. I know what am talking about. I like to support Africans own business.
Keep it up👍
At times it is very hard to support our own african businesses as some of the business owners are very rude and not professional because in the area i live in UK 5 black business owned closed due to ill treatment of customers n owners behave like their r doing you a favour selling u items n u r beneath them. Overall most of the businesses treat pple not from their own countries poorly and show off. Very sad because we can overcome a lot of issues by being professional, us africans uniting
@Sarah Lee Are hinting African treat African Americans badly and also African from different countries from their own? If so, NewsFlash! They treat all customers the same! We need to keep patronising our own black businesses as bad as they may appear, because they need to survive and should gradually improve. The presence of black businesses is the route to economic empowerment of our community. Sure if you receive poor service complain and go to another BLACK business that is better. Just make sure you buy from black businesses and only buy non-black as an absolute last resort.
@@proyouservicesltd3652 i agree hundred percent to support all black business owned but business owners need to learn 2 treat all people with respect because I am not going 2 continue 2 go 2 a shop/business were I am treated like nothing .
@@sarahlee7030 But let's not use poor customer services as an excuse to spend our money in non-black businesses. The Asian and White owned shops don't always treat us with any more respect.
Thanks so loads Phrank for this content,,, when you go to Asian store, they're more Reliable welcoming and Respectful when you patronize their business/shop. Asians customers Service is far more 98% better in their approach to customers.
Real talk shout it out loud👊👊👊
Thanks for sharing. Interesting perspective. I travel to Southern African counties a lot and I'm thinking to sell African Fanta, seeing as there's a demand but they're overpriced or not really accessible at African restaurants or functions/parties in the UK. What do you advise the best approach would be?
Love this , am all up for Supporting black own businesses. Where we live here my hubby told me of how so many Africa shops have closed down ,we are only left with one or two Africa own shops the main one is own by The Pakistani . seriously I think many African shop owners need to up their game ,there is a need for good costumer service and the price hiking in not gonna let them grow
thanks phrankleen for this content, its really good 👍 African people let's support each others
The major problem Nigerian shop owners have is poor customer service and poor packaging. I went to one african shop in belfast, the food arrangement was very poor, no price tags, no machine for card payment and inside of the shop smells. I wanted to pay with card but the man insisted i should make a withdrawal. I went to an indian shop opposite and made my purchase easily.
I bought a box of Olu Olu plantain crisp from an Afro store for £16 only to realise the Asia store nearby sells it for £14. It obvious where I'll buy it next time!
Your reasoning is one of the main problems
The African stores need to learn customer service.
Aswear some will be shouting at customers and when you try to talk small they will say'' if you are not happy with how I'm treating you go buy else where' ' smh
@@effyafia7981 😂😂😂
Some of the Asian stores do not give good customer service as well.
@Effya Fia well said, lots of people claiming the Asians have great customer service but I truly disagree at least from my experiences. There is room for improvement, african stores need to have or improve their customer service so that we would all be encourage to patronise them. If you have great customer service you would be encourage to go back again.
Hmmm. Attitude is everything and unfortunately our attitude sucks most times. Also, we tend to go from 0 to 100 in 1 sec, see finish go come enter. Also confidentiality is key, our people are not really big on this so I struggle and so do a whole lot of people. Aggression is always a big reason, ok let me be going.
Lets support our own and let our own learn the concept of proper pricing and GOOD CUSTOMER SERVICE!!!!! Treat us the way you treat the "Golden" Westerners
There is no excuses for not buying black period.
To support black businesses is to empower our community economically.
Black business prices tend to be higher because of economic obstacles from racist society and network of non-black competitors.
Poor customer services is also not a reason not to support our own.
If we spend our money with non-black businesses and cause our black businesses to close, we leave ourselves vulnerable for all types of injustices in future and would be forced to buy from non-black businesses that could treat you worse than any black business ever did.
Y'all I need your help to grow my subscriber numbers to 100. Let me know if you subscribe so to appreciate you.
Are there any legal or regulations required to meet before starting an African food business.
how do you get lebelling done like nutritions info etc ? who helped you with that.. do you need lab tests ?
It can at most times be the customers that create the loss in advancement. We need to visit these shops and be as brief and basic as possible. Going to shop with pride, spending a huge amount and after a few times become upset that we weren't welcomed or attentioned with a VIP treatment including given a percentage discount or a free item. Let's go into the shops and not feel as if we're doing the business a favour. Let's stop the intimate chatter, there's no need to know the background etc of staff, doing this creates a feeling of debt on the business and so goes on to neglect other customers while serving you and or removing profit from your shopping. Try and have different family members do the shopping and leave out the routine days and times and asking for the freshest/best be kept aside for you.
He is correct but I think the Nigerian needs to check with the Pakistan how much they sales their goods, for example I took my friend to an African Market yesterday and I showed her the Nigerian shop were I used to buy things and she said know Nigerian people own is too cost.
This is an informative video and I thank you so much for it. I would like to start selling African food in a little amount like you said it is possible to start as little as £1000.00. The best starting point from the valuable point which you made is to buy from the distributors. How best can I contact you. I really need your advice on how to go about it from the start to selling. I am a Zimbabwean in the UK.
salam. do you need to take the food to the lab here in the uk for second test?
Came across this video in 2023, and my own contribution is, Africans, especially Nigerians with African shops here in the UK hike there prices unnecessary, and when you see same thing in an Asian or Arab store, it is way cheaper. And i begin to wonder what the difference is? Same Area, same size of shop, so what made our own price high? greed has eaten us up. You buy from the Arab guy and maybe its remaining 30cents to complete what you bought, they will tell you, brother forget about it but try that with the Nigerian shop, they will give you 20 epistle why they cant leave that 30cent for you. Rather they ask you to go find it and come back or write your name down as someone owing them. We dont and never liked ourselves only few good people.
Hi just came accros your channel and i appreciate what your doing. Do you know a company that I can contact to import food from Africa to the uk? thanks
.....and we don't respect each other at all!
Exactly they act like your begging to get the item for free
The problem with our African people is they tend to be over ambitious. They sell way higher than the Asian shops. People work real hard to earn every pound and so will spend it wisely. So stop hiking the price of the items and you will see people turn up for you.
I need your advice please. I want to start to gargo food to UK. I need some advice. Can you help? Thanks
Great information, we need more blacks owing there own business. And more blacks supporting.
Which cash and carry store is that and where abouts in The UK is it?
This sound so funny. He makes it sound as though the choice to go to a Pakistani store is based on personal beef. Customers (and hence money) will gravitate to where there's better value for the same commodity. Value encompasses, competitive prices, good service, professionalism, and reliability of a business to its customers.
What are you doing to drive the black community forward? 🤔
th-cam.com/video/1etxcWndp2o/w-d-xo.html
Sharing a link of what a "how to start..." video should look like with you might help with moving the black Nigerian food store community forward. Being diligent in all you do moves the black community forward, it doesn't have to be posted on SM. Try making better quality videos and you'll be doing the same.
Can anyone tell me what company should I use for my goods from Africa? please 🙏
Good you brought this up! But my guy,our brothers and sisters are pushing us right into the Asians arms with their ridiculous prices. STOP with over-pricing for real. I live in Glasgow/ Scotland right, every other month I visit family in England and that's when I get to do my hair too just to avoid paying the Salons in Glasgow. Crazy expensive it's crazy!
For real, they are over priced!
I usually support my African people but their pricing is too high and the customer service is very poor
It's not an excuse to turn our backs on our people and strengthen others, it comes back to bite us.
#GoGettersNetwork Here's the thing in our culture it's beyond price. I once spoke with a Jewish man about business, he said to me he can get cheaper insurance for his business,home & cars but he will pay the extra to keep the money in his community. We must stop instant gratification & play the long game. We can't expect a new black business to compete with the competition, some of these businesses Especially food/beverage have credit lines.. so they don't pay for the products until there sold. Most black businesses are buy upfront hoping to make a profit.
@@trevorisaacs7121 Nice point brother. I am willing to pay more to black businesses for same product or services. I would even tolerate more inconvenience in order to buy black? Why?
1. Black businesses generally have higher overheads because of economic obstacles placed on them by racist authorities.
2. They may appear rude and expensive because black consumers expect them to be as cheap as or cheaper than their non-black competition and if the refuse to discount it appears they are rude.
3. We as black consumers should willingly pay higher prices our black businesses are asking because it is an investment in the future economic empowerment of black community.
@@proyouservicesltd3652 Absolutely 100% brother, you get it.. Our ppl think short-term while all other races are planning 50-100+ yrs, I understand many of us never been in business. We are told to get a job or go to university, going into business is risky & when we see our brothers & sisters taking the risk we must invest. Not only b/c were black but they will provide jobs in the future! Also our children will grow up to have a blueprint to start their own businesses!
@@trevorisaacs7121 Thank you. Most black consumers are busy counting pennies they would save from buying from some White or Asian stores, they miss the bigger picture. Once our black businesses fail it would leave us more vulnerable to all types of injustices in the future.
We need to tolerate our businesses as imperfect as they may be, so they can survive, improve and grow. Bad service from a black business should not be justification for not buying black.
Support each other
i think every reasonable person will want products at affordable prices and also with good customer service. improve yourself in these and see people flood your store.
I’m saying yeeh 🙆🏻♀️ ! already @ £50,000
🤣🤣😂😂😂🤣🤣🤣🤣🤣
You don't need £50,000 to start, watch the entire video :)
Is it possible to know where to acquire the right licenses and right documentation ?
What type of licence are you interested in?
@@Phrankleen13 license to open Africa shop
😍😍😍😍
Yes, he's saying the truth but African retailers don't respect african customers. African retailers lack good customer service. For example, I purchased unsealed yam powder. After I took it home and identified mouse 🐁 droppings, I then decided to return the yam powder ti the shop but the owner refuses to refund me and said to me that 'CATCH FLIGHT AND GO BRING YOUR OWN'. I went into the shop and found more mouse droppings in various powders. Due to her attitude, how can I go back to her shop again? But Pakistanis, indians and Lebanese will take the food back with an apology and refund you. I repeat, Our people lack customer service orientation.
But where is his shop in Lewisham where I buy my African food stuff there is no black owned shop!
Dan & Den Superstore
Choumert Rd, Peckham, London SE15 4SG
Phone: 020 7635 8964
Phrankleen cool that’s not far from me I will go there tomm and start buying there. Thank you!
He does not tell us how to import things.
Was that Senegalese skin bleach on the shelf 🤔
🤷🏾♂️
@Kay Ji supply and demand I suppose 🤔 everyone wants to be like Micheal 👀
African businesses need to update their frontline customers care and customers services training of their staff. This aspect SUCKS. All customers wants to be treated as kings and queens. African businesses who understands these will succeed in the Western world
From this C19 I have stopped going to a lot of different shops i only go to the black butchers which is a family own, i am now seeing more and more black people buying meat from brazils and the meat is much better and the shops are clean, i don't buy from the Chinese at all and more and more people are following i have seen more Africa shops and i for one will support my own but I do feel that a lot of us are only buying from a few Asian shops and not even buying from all. Yet to find a good fish shop as the new fish shop near me has the worst smell ever. Please don't buy fish if they have to use a lot of ice. Fish should haven't to have all this ice.
I buy things from anywhere I am welcome I don’t care if u are Indian or whatever. If I come to your shop and you are doing as if u did not see me or showing me attitude . A lot of African shop do that . I will not come to your shop again . I will go to where k am welcome and where I will have good value for my money
First advice to give ppl who want to start the business is to pray... Lmao.
th-cam.com/video/4elhOK34tk4/w-d-xo.html
I agree that we should. Support each other but t's the pricing and customer service, if they are bringing from the same place then why is it the African store is priced higher??? And the way you are treated, you don't always feel like going back, even in other businesses, have gone to a Ghanaian hair braiding shop here in US, the lady was very rude, very loud, just yanking the hair and if you flinched she reacted like that's a no no and the whole time she is doing my hair she was on phone talking so loudly right next to my ear and you would think am getting free service which I still wouldn't go back even if free, so yes BLM so does the way you treat your customers, just saying!!!
The problem we Africans have especially Nigerians is wanting to do it on their own. You hardly find any one having an issue idea and being open to collaborate with one or two others to do the business for a bigger and better outcome. Meanwhile most Asians don’t even think of starting anything on their own. They share the risk and profit and end up with a really large scale business. Shame on most of Nigerians that only want self progression and not interested in sharing information on how they made it or helping others to grow 😏
Nigerian products are expensive i rather buy where i can save some dollors
Well the problem with African grocery shop must workers are absolutely Rude. And take people for fools. Mostly Africans that are open minded and polite with them in return they take those particular africain for stupid and I know what am saying. Plus you price it absolutely too way much. Comon am looking to Open my own but in different style. When you shop to Asian shop they make sure EVERYONE HAVE ACCESSIBILITY. OK. Exsemple: ASIAN grocery will sell 4 plaintain for £1 each. African grocery will say £1.50 each 😅
Fish forget about it. Ha ha . Plus customer service wouaayyy mama forget it .. then if you are not Anglophone African heeeeeeeeeeeeee mama see them the way they look at u or talk to you. Please when u do business and you see on the same street someone do it as well try to make u price at least similar if not don't blame u own people not to shop with u. I always shop in African shop even if customer service is rubbish, I smile with them. Great them same as I will do to any shop but seriously my people. You guys need to smile a bit. And stop putting BIG price.. like my husband ask me why u shop in African shop u know them I reply no problem. At least I support them even if it a lots compare to the Asian. During covid Asian store put their price very up. Most all Asian did vidéo to say No one should go and buy food in Asian shop.. guest what when people did that and they see no customer they reduce the price.. so .. Good luck and good luck for me to am working on my shop😍
Eishhhh! that's true.We don't support Our people in business.
I need to get this gay number