He Built the Biggest African Restaurant in The World
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- เผยแพร่เมื่อ 20 พ.ค. 2024
- He Built the Biggest African Restaurant in The World is a video about Olushola Medupin, who is an entrepreneur with a food chain based in London, United Kingdom, and he is building one of the worlds Fastest Growing Restaurant Chain in England and Dubai called Enish Restaurant.
In this episode of my Made in Africa series, Olushola breaks down how he started his company from scratch, his bold steps, what business is like in the United Kingdom, and how he is exporting Africa to the world. His story is shared to inspire African youths and teach entrepreneurs a thing or two in the business world, so watch this to the end.
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Enish Restaurant Information
Website: enish.co.uk
/ enish_restaurant
Timestamps
00:00 Intro
00:24 How did you get into business?
01:50 How do you maximize opportunities?
04:18 Business is fun
04:29 What kind of family do you come from?
04:53 Business experiences as a child
07:12 What was the journey like when you arrived in the UK?
08:43 How he found his first restaurant location
09:45 How we coined the name “ENISH.”
10:39 The importance of having a working staff
11:08 How a blogger helped boost sales
11:34 How DJ Cuppy helped boost sales
12:00 Why I chose London as my Selling location
13:09 How many restaurants do you have in London?
13:39 Cost of rent in Dubai
12:50 Is your restaurant location based on close proximity to Nigerians?
14:09 Leaving Oxford Street to Hampstead
14:17 What is it like living in London?
14:55 My selling point
15:45 My vision for this brand
15:54 Do foreigners eat our food?
16:58 Top celebrities that have been here
17:40 It’s more than food; it’s now a lifestyle
18:12 How have you been able to scale up?
18:57 How do you manage a team?
19:42 How many people work for your brand at the moment?
20:15 Where do you see Enish in the next 5 years?
20:55 What are the challenges you faced down the lane?
22:45 How do I handle Bad reviews?
22:20 How do you handle racism?
23:47 How I handle rumors
24:55 How old are you?
25:08 Are you extravagant?
26:42 What would it be if you had a chance to change one thing about Africa?
27:20 Do you own the biggest African restaurant in the World?
27:40 Outro
This man is a real entrepreneur. He sees opportunities in everything. He deserves to be a billionaire. Thanks for making Naija proud.
He is probably already a Billionaire!!! Kudos to Enish...making us proud in diaspora
@@philiponoh9965 p
Enish is already a billionaire guy, like you don’t know him
I first went to Enish in Dubai and it was just dope to know somewhere like that was within reach. Loved that the name was a portmanteau between his wife’s name and his. Glad you shared his story! 🙌🏾
love watching your content and learning every upload
He is doing amazing stuff. Was super Inspired just from spending Time with him. I felt prouder to be Nigerian cause we don't take "No" for an answer and we will keep pushing till we win!
@@TayoAinaFilmsEven you are inspiring to us by doing what you are doing, you can already be proud of it❤
Tell your own story...
Where is the restaurant in Dubai? Never heard of it and I’m a dubai frequent flier
"For you to grow, you need a team"...'You need to trust people'. This was it for me.
So true, you can actually do good by urself but you can be at your best with a good team
Guess why the wife's name is first? Because she is the executive brains behind the business and she funded it too. Who do you think secured the bank loans? She did. She is the professional engineer, not him.
We don't even know what his profession was before they got married. He is a hustler. She is the brains behind the brand. We want to hear her side if the story too!
please do you know them ?@@tamuz9633
There's this day I was in London with my friend and needed a Nigerian Restaurant to eat. I typed Nigerian Restaurant near me on my map and Enish popped up. I told my friend let's check out this place. We used our map walked distance looking for Enish, till we found it. We ordered our meals and enjoyed it. After that day I informed all my friends about the place. We all leave Maidstone for hours to London just to eat from Enish. Today I see myself and my girls right here in this video. 😊😊😊
Just started my own foodtruck in America and I pray and know I’ll definitely get here INSHA ALLAH. Thanks for the video and I got lots of knowledge from this. African Avenue is going to be this big soon
It will grow more than you can imagine ❤❤❤, I enjoy a little beginning
Amen, just he consistent and you will be fine
Amen king God bless your business mightily. Please tell me your socials where you advertise you food so that I can come support you when I visit the States.
Amen
This man needs to be on FORBES....his story is so inspiring
For sure!!
@@reinaldoguimaraes9584at least he would be recognised, just as in the Guinness book of records
Just finished this video and I’m so happy for Enish’s growth. Definitely inspired by his story 👏🏾👏🏾👏🏾
The story is truly inspiring, it makes one realise that opportunities are everywhere we just have to think beyond the obvious
I'm blessed! $60,000 every month. I can now give back to the locals in my community and also support God's work and the church, God bless America
My husband and myself started out with $8,000 and get a windfall of $60,000 every month guaranteed from returns
How do make that much monthly?
I earn from investing in the digital market with the guidance of Anne Mayfield Jones brokerage services
Financial adviser, Anne Mayfield Jones trading services has been on my portfolio for a while now. She's a licensed broker with ALPS DISTRIBUTORS, INC. Moreso, she's got a 14 year trade experience under her belt
Trading from South Africa won't be too distant yeah? Can I please get a way through to her?
"I'm not mentally ready for Nigeria..." - I felt that.
Tayo, you really caught a BIG fish with a midas fin!
This young man seems to be favored by the God of Fortune!
It's absolutely refreshing to hear about an African success story in the Western world!
This is what I love about my Nigerian brothers. Where others see obstacles, they see opportunities. What a great interview Tayo!!!👏🏿
Thanks for watching
@@TayoAinaFilms Tasty’s is another huge Naija owned food chain in Greater London and other parts of the UK.
It would be great to watch an interview with the CEO/founder as their growth has been vast and amazing and they are not in the same category as Enish.
They are a takeaway chain, as opposed to a restaurant chain.
Very, very. A very challenging one 🌿💥🌿
When he said he is not ready for Nigeria mentally I totally get it. You need to mentally prepare for doing business in Nigeria like you are going to war. Even just for me to go to the Nigerian house in London I have to do prayer and fasting first.
I can totally understand him.
I really enjoyed watching this.
😂 The way he answered the questions on "High cost of living" and "Racism" got me😂 plus "I am not ready for Nigeria mentally."
Same here 😂😂😂😂😂 it did highlight to me that he isn’t about victim mentality and that right there and what brought me where he is.
A kenyan enjoying such inspiring content here give me likes to feel appreciated too
This is the best interview on the channel so far. He’s funny, honest and down to earth
He is a liar, who started from nothing until his engineer wife funded and co-founded their restaurant empire. He does not appreciate his business partner' and wife. See how he said that he wanted his name to be first? He is ego fuelled and pride driven.
You don't say things like thst about your wife. That's so disappointing. This marriage us not going to last very long. In the UK, the eife gets half of everything after a divorce. He better humble himself now and stop talking nonsense from his egoistic behind 😮
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Do you mind sharing info on the adviser who assisted you? I’m 40 now and would love to grow my stock portfolio and plan my retirement.
I’ve actually been looking into advisors lately, the news I’ve been seeing in the market hasn’t been so encouraging. who’s the person guiding you?
This interview really made me emotional and inspired. Man like Mr Sho. I was one of the pioneer staff at the Lewisham branch shortly after my MEng and I recall we’d have lengthy conversations about his vision; I thought he was crazy. He definitely is a pure soul full of banter and more importantly he treats his staff with dignity and respect. He’s also hired people I’ve sent to him and he’s definitely ordained for greatness. This is surreal to me. Shola & Eni… blessings to y’all. I’d stop here cos if I say more he may read and know who I am😆.
You are the best. This is the comment I've been looking for.
I wish to work for you.
Nah he’s actually hilarious, but I’m actually inspired 😂. He seems unfazed and super confident in his approach to business
May I have your email
Nigerian's are very supportive to each other... I love their spirit
I visited the one in Oxford last year, and till date, it's one of the best banga soup I ever had. Beyond the food, the story behind it is quite motivational, thanks for doing what you do Tayo 👌👍
He's so entrepreneurial & blessed. An ENISH is needed in Paris!!!
43 years very impressive and quite a funny guy too
Confident young enterpreneur
This is Gold! Congratulations to Olushola and Eniola Medupin on the success of their restaurant chain.
My go to place for African food in Dubai. #I am not a Nigerian 😊
Their egusi soup and pounded yam is to die for. 😊
Really happy to see this. Went with my cousins to the Lewisham branch when it just opened. The setup was nice and the food was very good. The customer service from Mr. Shola was excellent as he came to our table to say hello and when he was told it was my cousin's birthday he gave us a bottle of wine on the house. Still stands out as my best customer service at a Nigerian restaurant. Happy to see the growth of the brand.
Amazing interview with a very confident, down-to-earth, and positive Nigerian. Well done Tayo.
I totally agree with you, he definitely sounds like a down to earth person
He is just after anything that brings him money...very humble man,very inspired
I love what he said about not paying attention to racism or obstacles. Too many focus on the negatives when it can be a distraction and deterrent from your goals. The fact he’s remained humble with his spending and mindful of retaining wealth.
I am a Nigerian living in the UK (Yorkshire to be precisely) and I have never heard of Enish until today. The problem i believe the Londoncentric nature of most businesses. There are many Africans living outside London and Olushola should think about maximising in key locations like Birmingham, Leeds, Manchester, Glasgow, Edinburgh etc. As business grows and expands, he should look into Europe as well. I wish him well 🙏🏽
Enish is quite big around here in the London region
I stay in dublin and I know Enish .
There are not enough Nigerians in Yorkshire.
Ethnic Restaurants can only thrive where the people of origin cuisine populated.
@@theduke6174 nah there are plenty Nigerians in Leeds. There is a thriving community here and even Ghanaians as well. I would open in such areas if I were him
@@Ola-ly7fs I rarely go to London unless it is for business or family. Maybe one day I will stop by there
Got to give credit to this guys parents. They seem to imbibed in him a wonderful can do spirit. We tend to forget that a lot of this success stories start with being taught as a child to follow ones dreams and aspirations in life. Kudos to the Enish clan and family.
I went to Enish in London in December last year! Best African restaurant of my life. I live in Paris and there are a few African restaurant here, but Enish is something else 😍
As a Cameroonian I just love my brothers from Nigeria, y’all make us other Africans proud! Keep shining 🔥🙏🏾
Best? Nah, their food needs some touching up especially their stew. Good customer service yes! But food? I wasn't impressed at all
Yes I agree! I live in London & have tried the ilford one , customer service is so bad & food definitely could be better !
@@jessicaalvesos876 Comi num restaurante de nigeriano no Brasil na galeria da rua 24 de maio em São Paulo! Tinha uma mosca morta dentro do prato! Tirei e mostrei aos meus amigos! Continuei comendo! São coisas que acontece!
Success story are the right words to define this brother who promotes 🇳🇬 and all of Africa through his chain of restaurants around the world
My take home
He doesn’t waste money or show off yet he has them coins
He still travels economy wow
Yet people renting flats are busy buying designers
Business men dont waste money
I actually live in lewisham , enish food is amazing ❤😊
I came home this evening from the gym and my husband was watching this interview. It was close to the end. I loved so much that I decided to re-watch it on my own. My favorite part is when Shola said: "I rather do it and fail"... that's a real entrepreneur spirit. THANK YOU VERY MUCH INDEED. Just what I needed to hear.
BTW, can't wait eat at Eni🔥sh during my next visit the UK or Dubai. VRAIMENT MERCI BEAUCOUP 🙏
He has a winner mindset ✨
Make money and cost of living will not bother you. Word!!
Didn’t expect a young man. He is so intelligent. I wish he makes our Enish Croydon this good. I leave Croydon to Lewisham to get tastier soups
To me Enish was always going to be super successful. What distinguished Enish from other African restaurants that came before them (805s) was a strong focus on customer service and a focus on the younger demographic. People tend to spend more/come back to your establishment when the customer service is good and if we’re being honest it’s the young people that spend money not the aunties and uncles, something 805s failed to realise; giving Egbeda customer service when you’re in London. Abeggg.
As someone who was an 805 stalwart and proud to see a nice Nigerian restaurant in London, after one too many long waits and terrible experiences I have moved on to Enish and can't go back. They have done really well.
Yes 805 failed to work on their Customer Service.
Customer service at 805 is diabolical. Not with the hassle with other options like Enish
I was just talking to a friend about the need to have more African dishes served in UK restaurants.
Then I bumped into this video today.
What an inspirational story.
We need more people like him.
This clearly defines my journey, thank you Tayo for sharing this wonderful motivation , im currently on this lane, this man has inspired me more. Tayo save this comment, i will invite you soon to share the testimony . thanks Enish and Tayo .
AMEN
Goodluck
"If you do big things, you make it big, and if you fail, you fail big, but for what l do, l can only win big!"
What a take home statement!
Thanks Mr Shola.
D' Hustler Spirit. I learned a lot watching this
This man is an inspiration! He doesn't undermine people. And I love his mindset about money. God bless you brother 🙏
What you see, you can achieve!
was in London last week and I visited 2 of their restaurants. the one in Brixton and Camberwell. and I can guarantee that their meals are damn good.
Are the prices cheaper there ?
I doubt they will be fully authentic as some ingredients won't be fresh. And using imported Chinese tilapia is not good for you. They should try to get imported African fish if possible
@@BoskiM so I should fly down to Nigeria to come and eat fresh ones ???😂😂
@@TheChariot99 for me. Their prices are really okay.
@@mayowashodipe8123 lol do you know the toxicity of Chinese tilapia? At least use fresh western alternatives
Wowwww... This makes me remember my wonderful Chopper Bicycle in the '80s! I loved that bicycle in secondary school in Benin City... I rode all over G.R.A. area in Benin...one of the best times of my life ...the freedom and the class of a chopper...having a chopper then was like riding a Benz...lol
Shola does not see racism. That means he doesnt let anything distract his focus. Thank you for a new inspiration. Yours is the sweetest success. One can get rich legitimately... word!
Many people don't understand this part of the Nigerian mindset. Racism is just an obstacle in the way of your destination, it is not a stop sign or roadblock.
So very happy for him. I wish him continued success
No sugar coating bs. Says it as it is. Loved it
I swear by Enish. The food are of good standard
Meehn! I love this guy! He’s a true Nigerian ambassador. Easily my favorite interview. Mehn! He’s a crazy risk taker. Thanks for bringing him. I love his mindset.
This is one of your best interviews. I swear. Your guest dropped so many valuable lessons.
Frugal guy. Business-minded fellow. I like his take on Business Class flights. My thinking too. At best i will pay 100 $ for that first seat in economy and stretch leg. I usually type my long articles in long flights. Waste of money Business Class. na snubs dey there anyway. Kudos Enish. Surely visiting yall next time in London or Dubai. Though i no be 'yeyebrity' o
Wow! This guy just took me to another level of Self Confidence.
You can tell that he is down-to-earth.
Man be spending N100 million monthly on rents and still be humble.
Now I want to make it a mission to visit all 11 restaurants and any future restaurants he opens. Love how he candidly shared his journey without BSing anything ❤
"When you try, you can only win big or lose big but me I will always win big". Amazing mindset, great entrepreneur, great story!
He’s such a bold, highly confident and intelligent man, this was really insightful.
Mr. Shola, thank you for bringing GLORY to Nigeria world wide. God Bless you and your family!
This is so insightful and dope to see how an African especially a Nigerian doing excellently well.
Yorubas expertise on business. This is different from importation of plastic from China. Creativity at its best..This is what Yoruba person are good at.
@@adekunleyussuf4259stop with tribe , tribe this is why Nigeria is that way
@@adekunleyussuf4259You don’t need to bring a tribe down to exalt yours. Thats not omoluabi behavior
@@adekunleyussuf4259Without out being Tribalistic !
All Nigerian ethnic groups, have equal and diverse strengths of the entrepreneurial spirit, across all geopolitical zones!
Us as African we gotta get African food out to the world, as a chef myself this was very motivating
I Love ENISH restaurant ❤. Based on my experience they are welcoming. I've featured them on my TH-cam channel 👏🏿 few years ago we hosted a birthday party
Woo he sometimes fly economy👏🏿. He appears humble in his spending
What is u youtube channel
Very impressive. If half of our people were like him on the continent. our sisters and brothers would not be risking there lives to get to Europe. We need more people like him. He's still humble.
I love how he responded to the question of racism. Wow! What a great human being!
Their first branch was in my home town it used to be a Chinese restaurant that was closed down for years and it’s a staple in the local area it’s amazing how much it’s grown
I have been to their Lewisham restaurant with my secondary school classmates from Nigeria and we had a 20yrs reunion there. It was amazing and I love the pepper soup in particular and their isiewu.
I really love how pragmatic he is. "Buying watch for 10,000 pounds that am I mad?" 😂😂😂
Very down to earth. He worked for his money, not some government official or politician that has '....' money to waste
Congrats to him for his achievement with regards to Enish.
However, I have been to 2 Enish restaurants different locations in London and he needs to address the staff professionalism.
I like Enish and this is just constructive criticism..
You will find most staff are paid minimum wage hence they don't take it seriously. For them (like most) it's just a job to survive
I totally get you. This is an issue with a lot of African and even Caribbean restaurants.
You’re very right! The food and atmosphere is good . But the staff ehi 😂black people are naturally rude and have zero customer services
You know what, Nigerians be thriving out there, some of these success stories are the example of “reach for the stars” cause they are making it.
It sucks that rarely, barely in Africa can we have such success in business. At times it’s not laziness, I just don’t know what it is. We can share our thoughts in the comment section…
🫰 Loving your content Tayo.
Love from Botswana 🇧🇼
Business environment
@@crimeandcontroversy9042 our continent isn’t ready for such advancements?
Thank you so much I have been so scared to start but after this Video I so inspired Tayo thank you 🇿🇦
I SMELL EXCELLENCE IN HIS BUSINESS!
I went to the Enish in London this past June, not sure which one it was. But I loved it, and took my American friend with me and it was an enjoyable experience. Love that I heard the story behind it
Excellent video. Shola is such a great example to young Nigerians about how to make it legitimately and also do it with class. Big fan of Enish here and my husband takes people there all the time including non Nigerians.
First Nigerian UK restaurant I went to with really good customer service. I was very impressed.
I like e this guy...he's totally Nigerian despite spending so much time in the UK....and he's transparent
Love the London business series Tayo! Looking forward to a US version. Weldone Tayo 👏🏾
We need more
I just love how simple and humble he is, it is hard to see people like this these days. May God continue to bless the works of his hands Amen. I loved this video! 😊
I was at Enish in Dubai, infact the 2 branches and I enjoyed myself....
This is just amazing. I am planning to start a business in restauration industry here in Cameroun and this is definitely an amazing example to follow
Excellent… congratulations in advance
Amazing food! I was at the main London location in December. Very difficult to compete with Nigerian Mums and Aunties, they loved it.
I like the fact the manager who is a medical doctor has to wear a tag of his profession 😂
Someone should tell Shola that we need Enish in Scotland. Preferably Glasgow and Edinburgh
Im just in love with this guy, down to earth, hardworking and witty. Greater height in Jesus in Jesus name.🎉
I’m Igbo and I’m proud because I love to see my Yoruba brothers doing big, as someone who literally grew up in the south west of Nigeria before moving on with life here in the US, of course we all already know why I left that country haha! I think it shouldn’t always be most igbos having the mindset that we’re the only ones with an enterprising mindset. I know most typical Yorubas wouldn’t really want into cycles like this, most typical Yorubas I’ve met are all for the easy and soft life haha! but nah this is out of the realm for me. 😊Speaking from personal experiences. And I’m pretty sure they’re still more of him like this. Kudos to you brother, I can’t wait to see Forbes celebrating a vibrant Nigerian soon. You earned it!!! For me..I don’t think Nigeria is a place you should put your money for now Atleast. Focus on soaring high first Abeg lol. “Emphasis on for now!”.😅
He is so blessed. He is the literal case of 'The Midas Touch'. Whatever he touches turns to gold
Seems like a solid guy.
He is a core entrepreneur.
Before Uni, I had two cars! 🔥
ENISH, ENISH, very down to earth and honest man. I love his work hard ethics. A very hard working attitude to emulate. I live in London and I've visited ENISH Lewisham branch twice. The quality of the food and service is worth the money. Interesting conversation. Cudos!!
His mentality is powerful 💪
There's money in food business because anything A Man's do, A Man must eat. The way to a Man's heart is the stomach. Thank you for sharing Tayo. 🎉🎉🎉❤.
@Enich please come open a spot in Southern United States, precisely Alabama Abeg!😢
Shola has really built something unique and everything he said was completely true. I've known Shola since our student days in London and he is a true believer in possibilities and a true definition of Naija husler.Well done bro
Nice to really ready your comments. And he never sold his soul
Congratulations bro you're an African hero. Have you ever thought of opening a franchise in wales? I'm a chef who has a more than 25years experience.,been a working in a town called llandudno, a very tourist town near the sea no African restaurant around, Don't know whether you can consider opening one around here ,think it can do well. I can also manage for you coz got broad experience. God bless you and your business.
Enish please come to Peterborough. Lots of Nigerians here
It’s he’s SIMPLICITY for me.👊🏻❤️👊🏻.
Very well to go yet so simple & natural .
Am glad to hear that he served in Katsina, Born and brought up in Katsina.
we inspire to make a difference thank you mr shola
When are you having a branch in Ghana 🇬🇭 as well?⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐😊
I loved this episode! Mr. Shola's simplicity, authenticity and his grit! Thank you Tayo for always giving us the opportunity to experience these places and people.
He needs to open a market in North America Toronto or New York
This man carries the grace of prosperity and I really love his personality.
I am about to start the best Nigerian restaurant in New York . This is very inspiring 👏 🙌
I learnt a lot, laughed a lot. Thank you, Tayo for bringing the story of Enish to us❤️🙏🏽