Making GA4 Ecommerce Reporting Better

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  • เผยแพร่เมื่อ 16 พ.ย. 2024

ความคิดเห็น • 3

  • @pchandrakumar-h5x
    @pchandrakumar-h5x 8 วันที่ผ่านมา

    Hello,
    I've noticed that in the report, while the purchase data is showing up, the "item viewed" and "item added to cart" numbers are missing. I'm seeing the same issue in my reports as well. Do you have any idea why the item view and add-to-cart data is not showing correctly, but the purchase data is? This problem only seems to occur when using the "item name" dimension. When I switch to the "item ID" dimension, the numbers for all three categories (viewed, added to cart, and purchased) appear correctly.
    I would appreciate your help in understanding why this is happening

    • @Twooctobers
      @Twooctobers  6 วันที่ผ่านมา +1

      My guess is that item_name is either not included in the item object in the items array with view_item and add_to_cart events, or that the value for item_name changes between those events and the purchase event. You could check the values that are being sent in Tag Assistant. If you are looking at a GA4 tag in Tag Assistant, all of the item fields that are being sent show up under the Ecommerce Item parameter -- item name is prefixed with "nm".

    • @pchandrakumar-h5x
      @pchandrakumar-h5x 5 วันที่ผ่านมา

      ​Hi @@Twooctobers
      I really appreciate your help. I just checked, and I noticed a minor discrepancy in the item name between the view_item and purchase events. Specifically, the "PS" product prefix appears on the selected item in the view_item and add_to_cart events, but it is missing when the item moves view_cart to the purchase event. This could be causing the issue.
      Thanks again for your help!