Hi! Do you have any idea how to track the conversion rate on a search term? I'd like to optimize site search, but I need results before & after i've made adjustments. Please do let me know, all the purchase and conversion metrics don't work in these reports.
First of all, thank you for this useful video. It worked just fine with one exception. If I use the LOWER Function, it does convert all search terms to lower case but it apparently doesn't do deduplication. It show multiple terms - all written in lower case - but as if these were different searches. Is there a function to really deduplicate/ consolidate these search terms?
Ah - I think I forgot to apply the LOWER() function to the search term in the url - it should be HYPERLINK(CONCAT("xyz.com/?s=",LOWER(Search term)),LOWER(Search term)) - does that fix it?
I found this video during my research for a problem. I need to figure out a way of seeing which search_terms that leads to conversions I need to have search_terms as a dimension with the following metrics: count, conversions, conversion rate, revenue I cant figure out how to do it. Do you have any idea?
I figured out how to do conversions: th-cam.com/video/YhQGltyzKKg/w-d-xo.html I don't think there's a way to tie revenue to search terms in reporting/explorations, but it would be possible in BigQuery.
Hi there, Your tutorial has really helped me in my work but I would like to know how can i get the "Search Term", as I don't see it in my fields in Looker Studio. It doesn't appear in the Data. Please help me.
Try going to Resource > Manage added data sources, then click to EDIT your GA4 data source, then REFRESH FIELDS (lower left). Google added Search term as a dimension to the GA4 data source in June, so it may just need refreshing.
Hmm, that's odd - as a workaround you can create a custom "Search term" dimension, event-scoped, populated by the search_term event parameter. Unfortunately, it will only start collecting data after you set it up.
Hi! Do you have any idea how to track the conversion rate on a search term? I'd like to optimize site search, but I need results before & after i've made adjustments. Please do let me know, all the purchase and conversion metrics don't work in these reports.
Someone else asked this same question - it's a bit weird, but yes: th-cam.com/video/YhQGltyzKKg/w-d-xo.html
First of all, thank you for this useful video. It worked just fine with one exception. If I use the LOWER Function, it does convert all search terms to lower case but it apparently doesn't do deduplication. It show multiple terms - all written in lower case - but as if these were different searches. Is there a function to really deduplicate/ consolidate these search terms?
Ah - I think I forgot to apply the LOWER() function to the search term in the url - it should be HYPERLINK(CONCAT("xyz.com/?s=",LOWER(Search term)),LOWER(Search term)) - does that fix it?
@@Twooctobers Thanks. Fixed!
I found this video during my research for a problem.
I need to figure out a way of seeing which search_terms that leads to conversions
I need to have search_terms as a dimension with the following metrics: count, conversions, conversion rate, revenue
I cant figure out how to do it. Do you have any idea?
I figured out how to do conversions: th-cam.com/video/YhQGltyzKKg/w-d-xo.html
I don't think there's a way to tie revenue to search terms in reporting/explorations, but it would be possible in BigQuery.
Hi there,
Your tutorial has really helped me in my work but I would like to know how can i get the "Search Term", as I don't see it in my fields in Looker Studio. It doesn't appear in the Data. Please help me.
Try going to Resource > Manage added data sources, then click to EDIT your GA4 data source, then REFRESH FIELDS (lower left). Google added Search term as a dimension to the GA4 data source in June, so it may just need refreshing.
@@Twooctobers I highly appreciate your quick response. I did refresh but couldn't find "Search Term" as a Dimension
Hmm, that's odd - as a workaround you can create a custom "Search term" dimension, event-scoped, populated by the search_term event parameter. Unfortunately, it will only start collecting data after you set it up.
@@Twooctobers Thanks this has been really helpful