@@Mike.thiswatchthatwatch I have a few watch collecting buddies who love Nico and I just smh. He's just a loud character that garners a lot of attention for that specific reason, he's a bit of a bullshite artist as well. To each his own I suppose, but he's the last individual I would seek out for entertaining information and or discussion about mechanical/quartz watches.
I slightly disagree with Cartier is as whole Fashion brand it's a jewellery brand ..and if recall jewellery & watch making used to go along together for a long period of time
Absolutely. That and “does this watch overlap with another watch I already have?” I’ve been able to save a bit of money simply considering redundancies. If I still want that new watch, I must sell/look to sell the redundant watch. Otherwise things will get out of hand..
People that talk all this about about someone watch are jealous losers and joy stealers. They make it easy for me to know which whiny douchebags to block.
You don't buy Hublot for engineering or top notch finishing, you buy it to make a statement to everyone around you "Look I just wasted 15k on a watch that should cost 2k"
Exactly. You show people that you can easily afford losing 10k+ on a silly Hublot. It's the ultimate Peacock watch. Only non peacocks hate Hublot bc they can't afford to lose 10k on a silly watch so they're obsessed with the resale value.
@@BoleDaPole Or... Non-Peacocks hate Peacocks ability to throw away money - either proving the Peacocks point, or proving the superiority of the non-Peacock in being able to garner attention without throwing away money. Part of the paradox of the Hublot peacock phenomenon is that only a watch nerd would know what a Hublot costs, and how much it should probably cost instead. Or in other words, only watch nerds recognize it as a peacock at all - the great irony is that both the watch nerd and the general public is going to be more impressed by a similarly priced Rolex or Omega than they are by the Hublot... It's almost a Schroedinger's Peacock situation. And yet... If you like one? Go ahead.
I really appreciate your no BS approach to watches. Your content is always well documented, researched and you let your audience make their own decision. As a collector of $5k to $10k watches I tend to value brand history, design and movement quality in this particular order. Hence owning a Speedy, 300 Pro Diver NTD, Portuguese, Luminor GMT, Tag Monza and Targa F Fangio limited edition, Baume & M Hampton, Cartier Pasha, Squale 1521. I never paid retail for any of these pieces, negotiating hard with ADs when buying new or buying quality second hand (always meeting the owner in person beforehand). The research and “hunt” aspect of the entire process makes the day of the purchase feel even more special. Thank you for guiding watch lovers like me make better decision. I have my sights on a Polaris chrono. Will wait a couple of month to buy secondhand: as much as I like the brand story, the Polaris design and the movement, JLC price positioning is indeed nonsense.
I disagree with your assessment of Cartier regarding them being a fashion brand. They are more of a jewelry company, and I believe that they are legitimate watch company. They have created some of the most iconic pieces of jewelry and watches. It's worth noting that Louis Cartier was a watch maker.
Fair enough. For me the starting point for jewellery and fashion is the same. Aesthetics first. Quality second. The technical aspect to watchmaking is something neither inherently have a skill at. Some can though - Cartier, Bulgari sometimes, Hermes on occasion. I do however believe you need to be more "vigilant" when buying from a non watchmaker 😀
@Mike.thiswatchthatwatch I see your point in a way. For me, when I think of fashion, I think of things that are here today, gone tomorrow. But, some companies design things that transcend fashion trends. Cartier, Van Cleef, Rolex, Omega all have design watches or jewelry that have become iconic and will always be cool regardless of fashion trends. I enjoy your content.
What you said about G Shock is so true. I have 20 G Shocks, but rarely choose to wear it over my Date Just, Santos, Offshore, or RM. I know this, but for some reason have to keep buying ever 2100 variant that released lol
Another video from this channel, in the category I think of as “reference document.” This channel is a must for anyone who, like me, spends much too much time on -and takes much too seriously- watches. Thank you for the wonderful videos!
Alright,, where is the wife and kids when you make these studio quality videos. Are they locked in the basement or do you do these and the office. Asking for a friend.
I think you are always comprehensive and informed - mostly agree with your analysis. As a 5 Omega owner, I do appreciate your honest look at the brand, and it was as honest an overview as I have ever heard. Well done as always!
I own a two Omega watches: Planet Ocean, which was one of my first luxury item that I ever bought myself (early 2000s) and my father's Seamaster De Ville with the day and date he bought in Vietnam in 1968. He told me there are no calendars in the jungle. I do want a Speedmaster, but everytime I look at the retail price it keeps going up. I probably going to have to by used. I do like how Nomos looks.
Absolutely onboard with that sentiment. However, I would contend that neither sex prefers either of these marks. It just happens that women are exposed to Cartier marketing and men are exposed to Rolex marketing.
I'll never forget Archie Luxury's take on Cartier....he watched a watch maker remove the back from his Cartier, and saw a plastic movement holder inside. Plastic ! He said....to quote.."I got rid of it, The f***ing thing gave me the sh*ts" 😂
Unbelievable assessment of these brands, +\-. You have quickly become my go to TH-camr based on your unabashed integrity, and allowing for the viewer to make up our own minds. I would say you are the Consumer Reports of the watch industry. For those viewers who don't know, CR is an independent magazine in the US which evaluates consumer brands (like cars). It never takes money from any brand neither.
Breitling B01 was their first in-house calibre and highly accurate within METAS standards. It is used in their Chronomat and Navitimer. I think they deserve a worthy mention as far as quality goes.
Just procured a couple year old JLC Rendezvous for my wife because they are a great watch that loses value after initial purchase. Beautiful hand guilloche dial, lovely in house automatic movement and as you said the reputation as the watchmaker’s watchmaker. I’m not really taken with any of their men’s watches but I think the blue alligator strap securing that lovely dial will look good on my wife’s elegant wrist.
“Buy what you like.” Your emphasis on this watch buying rationale is always so refreshing. Since the wild watch wackiness of recent years I feel many have lost sight of what watches they own and why.
Thanks - For me it's also important to stress that I profess no "truth" as to what is good, bad or worthy of purchase. I share my opinions for people to agree and disagree. End of the day - we have to go with what we feel is right .😀
G-Shock is legitimately great, but Nico is always talking about G-Shock as “god tier” because he’s desperate to become an AD for them. He came close to admitting that in one of his videos.
Really great video. Hublot was my first ever luxury watch at the time the big bang was everywhere in London. For many my age, it's what got us into watches. I purchased a 42mm classic fusion pre owned, less than 1 years old with two straps for 4.5k gbp still under warranty. Fast forward, its still the watch that gets the most compliments by non watch enthusiasts, it simply pops on the wrist. I would never sell it. Pre owned, at a reduced price point, I would def recommend.
Cartier: I still don´t know whether I can stomach a Selitta movement. I know they used to buy movements from Piaget, JLC, ETA, but Selitta?! As good as they might be, it is still a Selitta inside.
Yup - They're going more and more in house, but they are not quite there yet. As for the in house movements they have, they aren't quite cutting edge. In terms of power reserve, anti-magnetic properties, shock absorption and beat rate they are not on par with Tudor or Rolex but rather, I would say, at a level comparable to the lower to mid end of what ETA does for Swatch. (Excluding of course their high end calibers which are a different ball game) 😀
@@Mike.thiswatchthatwatch this is a fair statement, though in fairness to Cartier they’ll be prioritising compact dimensions over technical performance in order to fit in rather slim, cases. Particularly challenging given the curved cases require a thinner movement than the overall thickness might suggest.
I love my Range Master G Shock. I lt makes me feel like a power ranger. Idk what the buttons do. Pay extra and get solar. It is worth it to not have to buy batteries.
There's a difference between fashion and jewelry brands. Cartier was never a fashion brand, but it is a jewelry brand. Same goes for Chopard, Tiffany, Graff etc.
I don't understand why breitling can't make the navitimer waterproof. Sinn is able to produce the model under license as the 903 St II and offers 20 bar water resistance
I want to see someone call Tyson a pussy to his face. That would be an interesting second. I like the points you made, its always a pleasure listening to you. Casio has so much to offer than the G-Shock. The Edifice, Oceanus, Collection lines are great. But also setting some of them seems to be a nightmare. I dont get Breitling and their pricing. The Superocean and Superocean heritage cost around the same. Yet one has an ETA and the other one has an in house movement.
First time watching your video. The JLC comments are spot on. I can't see how anyone can or will disagree. JLC definitely one of the best (quality and craftmanship) ever. They are either living in the past or future, because they are releasing watches thats really not hyped in the current market. Benedict Cumberbatch with the Dr Strange series, I think Marvel did a huge boost to the JLC brand. I own a vintage Memovox and always wanted a reverso but just couldn't pull the trigger and I dont think i will ever pay a JLC at list.
Am I correct in stating that Nomos is bauhaus? I am referring to the simplicity such as seen in architecture and not the playfulness in paintings. PS Still remember my flamingo pink short sleeve button down from 1988. Looked great with my dark tan.
It’s funny, Mike: my first acquisitions from Breitling were deliberately selected for their brushed, stealthy finishes-the Superocean Professional, and their OG Blackbird when it was in a sub 42mm case, none of which were their part of their “Shiny-Shiny” offerings.
In fairness, not all of their watches are "shiny-shiny" but they do generally have a lot of more "eye-catching" watches. Understated isn't them, but when they do it they usually make watches that are quite good looking 😀
The Cartier high end pieces have movements from Carole Forestier Kasapi - a brilliant watch maker. They are top. She now works for TAG and creates some amazing stuff there.
I’ve 40 Casios including G-shocks and analogs and I love them for their VFM and I wear a different Casio everyday ! Their analog watches deserve more attention than they get.
Long lugs….. Yes it usually turns me off a watch. As a woman size matters (🤦🏻♀️). So I like a nice dial. Why would I waste 2-3mm of diameter for long lugs. Nomos is very nice but the case back is better looking than the dial. I love to wear a 38-40mm watch with a beautiful dial. Long lugs make it unwearable. Great video!
Love your videos and if you weren't so far away, I'd love to sit down with you for a few hours and talk about video editing, especially about transitions. Currently it's all a bit too hectic and all over the place for your otherwise super relaxed delivery.
Cartier is not a fashion brand! It’s a jewelry brand like Chopard or Bulgari and therefore it gets more appreciation than a fashion brand like Louis Vuitton. In addition to that Cartier invented the wrist watch. So I think it is too easy to label it as a fashion brand. But great video! I like your perspectives!
Interesting that when talking about Patek, you did not even mention my runaway favorite of theirs - the Golden Ellipse. I take it they are not particularly popular?
What do you think would have happened if JLC rather than raising their prices, lowered them? I for one, would have definitely jumped for one of their chrono models.
My main problem with my omega which I bought at retail, I have the ultradeep, and was even given a discount for is the chunk of depreciation since which i track using chrono24. Don't get me wrong, I love it. But compared to my rolex, tudor and even my oris is quite puzzling 😅
After months of deliberation I think Im going to get the speedmaster sapphire. $10900 CAN pretty damn pricey tho. I want to buy new and have it forever. So it is what is. I dont want to spend 8k on something that I kinda want.
The bottom line is, if you have a wrist of 7.5 inches circumference, almost every single watch looks on you. No wonder all new Rolex watches come sized at that. Then everything is what you like and what you can afford.
Mr @This Watch, That Watch, when you say "would I pay retail? yes/no", do you mean you'd buy used to pay less than retail price, or expect a discount when buying brand new?
It was €10,500. The watch is limited to 768 if my memory serves me well. I bought the watch in Paris, France and exported it so I got some of the Tax back at the airport to the tune of 12.5%. I always buy my watches that way. 😉 It is a fantastic watch with 3 crowns.
I have a Breitling Avenger Bandit. Its great, but sits in the case and never comes out. I have my rare casio solar rangeman. Love it, but rarely is worn. EDC is a garmin Instinct solar as it does what I want and the Casio version, just doesnt come close......and i really wanted the new version. Next watch.......Garmin Epix, when they release the new one in 2024. Rugged, does what I want, and well priced. I would love another 'luxury' watch, but i will never wear that Longiness Hydroconquest, Omega or Rolex. But actually....I'll buy the Marathon GSAR or Victorinox pro diver. Guess I've lost the watch bug. Great video.
Really thought I wanted a JLC as my first luxury watch. Poor man’s Patek. The more I looked the less jazzed I felt. Then I found GS which had better case finishing and quality movements. Plus they seemed more ‘modern’. JLC felt like old money.
The "almost" in almost everyone is the operative word. Nomos just doesn't appeal to me. I don't think they are bad, but I feel like less is less at that price point. I guess you like Bauhaus or you don't. Not a fan or Sternglas or Junghans Max Bill either. ( I do in other forms of design but not with watches). That said, Love this channel.
G-Shocks are great for those moments when I don't want to risk scratching up my precious watches. So at work and on the beach, there is always one on my wrist.
True but I agree - only 1 is needed ( 5610 or Bluetooth version ) - otherwise, there's a danger of turning into Greg Anderson ( I hope his collection don't all run out of batteries at the same time).
@@jaysterling26 Agreed. I usually have the 5610 on my wrist. I also have a 5600 (the most simple square one can buy) and the stainless steen square. The B5000. I prefer the 5610 to the B5000. Much more comfortable to wear.
Uhh, I think your missing some other Casio's that aren't just the usual G-Shocks, calculators, databank, or squares. I mean, Bill Gates is well known for wearing his Casio "Duro" Dive watch for example...It's a basic, no frills analog quartz based movement that is housed in a fairly well built, not to mention durable watch that is a real deal dive watch. Okay, perhaps it is not quite "G-Shock "durable, but you also don't get that G-Shock appearance either. It appearance also is not another Rolex Submariner knock off (though you can tell it's design is based on function and is akin to a Submariner). It's very affordable watch for the masses, and as it is a mass market affordable watch, it's likely never going to be worth anything to a collector. So saying that, if somehow they don't have a G-Shock, calculator, databank, or square for you, it's still highly likely they have something else altogether, and it may actually have a little more clout behind it then one realizes behind what ever Casio they pick up, and it will very likely be well built. I know you said too many module lines, but I think they truly do have too many product lines altogether, never mind the modules.
I wear my casio 5610 really fullfill my expectatives i think is the only casio for hes 1983 heritage design, color(despite 5000 u is better but with an ugly color )than can compete with a swiss made watch.
Great takes, especially on Casio. I think some people don't actually appreciate Casio as much as they say. Many collectors and youtubers) are mainly into luxury/status/investment watches but are not honest about it. The inclusion of Casios in their collection/content, is basically an affordable "token" piece that they occasionally refer to.
I think Nomos and Glashütte should collaborate and do special fun colors of the Sea Q in particular I think a magenta Sea Q would really rock the boat 🚤
Another great video. I wish I had seen it back in 2019 when I bought my Breitling SuperOcean. I love the watch. I wear it very often, but as you said, it loses value very quickly. If one day, I decide to sell it, the value will indeed drop a lot. I also agree with you on Casio. I have more G-SHOCK than I would like to have. Cheers
Same thing happened with me and my Superocean Heritage. Fell out of love with it. Even though I bought it new at 20% under retail, it will still lose half of what I paid if selling to a pre-owned watch dealer. I can do better with a private sale but the risk is too high.
Big fan of JLc but I feel every single watch in its current catalogue was designed with the watch enthusiast in mind, one who understands and appreciates the brand’s heritage. That’s a very small community and one that’s also very much aware of other options available in the market with similar if not only slightly less brand caché and significantly lower price tag. They don’t have options that appeal to the masses and are seen as an elite if not elitist brand more so than other more expensive brands and unfortunately that isn’t a compliment in this day and age.
Agree. They’ve lurched so far upmarket (at least for the pieces that interest me) with the recent price increases, that they’re now a ‘I’ll get one if I win the lottery and can own 128 watches.’
Spot on assessment of JLC. It’s the watch brand I would start collecting *after* buying Rolex and Cartier (unless I lose interest in those brands, first).
You did AP and PP, but needed to close the Holy Trinity and talk about VC. As a teenager, a very nice jeweler let me try on an Overseas and it has been my grail watch ever since. It has the most beautiful bracelet in watch making history.
Very enjoyable, Sir, thank you. Please post a pic of you in the flamingo shirt and pink Hublot 💗 #wearwhatyoulove from a mostly clean dial, military inspired fan 😅
Fair point on the wearability factor. We buy a lot of things that just end up in a watch box. How do you feel about Mont Blanc? I guess they can be viewed as a lifestyle brand now as they have dipped their toes into quite a few different sectors now. Hope you are keeping well Mike!
Entertaining food for thought, as always. JKC cam make some beautiful & interesting watches. I hope they take care of their business. I have a G-Shock with compass, altimeter, etc. that I use for hiking kayaking, skiing and yard work. Otherwise a couple of boxes of sport & dress watches with a few colorful fun pieces mixed in.
Hello. I just wanted you to know that since the last episode Sinn has remade their website and, imo, they went a little bit too crazy. Worth checking out for sure.
Great content. Easily one of the best on youtube. Insightful and independent. AP is an one watch wonder and doesn't deserve to be a HT. JLC can be one but its positioning is confused. Omega can be so much more if it understands that less is more. So true about casio g- shock. Tend to wear a cartier to work and a rolex sport in the weekend. When would i get to wear a G shock?.... spot on. Love the analyis.....😅
Thanks Mike. This is high quality content which few can emulate...Really enjoyed it....cut right through the marketing BS, ensuring customers are buying for value rather than hype.. You have done more for the watch buyer / collector community in one year than most other "experts" have done in ten...Think you may have raised the bar very high for your peers.... par excellence...best in class analysis....
Many good points here, esp. wrt Omega. I’d love to own one but am drawn to their older, more classic designs. Shark teeth indices, open hands, etc, are just not to my taste. It’s a pity because their movements are class leading at their price points. All the best.
very informative; i personally like dress watches...maybe in about five years i can do it; as allways its a long story before anything gets done here, i guess
Nico wants to appeal to the everyman, which is why he calls Casio "God Tier" and he enjoys shaming the CEO of Rolex. But at the end of the day, he buys and sells elite watches and has an expensive lifestyle. There is a necessary cult of personality thing going on there. It's the politics of dancing. I'm not judging... Meanwhile, Casio has no business being called "God Tier" in watch enthusiast conversations, because they are an electronics company first and foremost. Go ahead and look: Has Casio ever made a mechanical watch? That's not what they do. And as far as I'm concerned, an electronics company is unremarkable and exchangeable for any other electronics company, at least when it comes to race-to-the-bottom competition. So watch enthusiasts praise the F91W but secretly despise what is lacking.
Sir. What is your take on IWC watches. I'm mainly focusing on collecting the TOP GUN line. from the Regular Face working myself to the Chrono. A humble "series" type of collecting while staying dedicated to the IWC brand. Then I'll move on to the next brand :)
Yap . I think watches with nice movment to admire on the case are great, some Rolex have now. So JLC reverso at 30 K is too expensive ? Thats the point / Rolex
People complain that omega speedmaster makes an association with the moon, but rolex literally named their chrono after a race. Also their diver is named submariner. Watches are tools for a specific purpose. Get over the association.
The only channel now that a video that's 29 minutes long feels too short. Keep up the great work mate!
Surprisingly I felt the same, well packed info.
Same feeling here 😊
100% agree!!
Lol.... I'm not going to test my luck on that 😂😂
@@Mike.thiswatchthatwatch I have a few watch collecting buddies who love Nico and I just smh. He's just a loud character that garners a lot of attention for that specific reason, he's a bit of a bullshite artist as well. To each his own I suppose, but he's the last individual I would seek out for entertaining information and or discussion about mechanical/quartz watches.
I slightly disagree with Cartier is as whole Fashion brand it's a jewellery brand ..and if recall jewellery & watch making used to go along together for a long period of time
“Are you going to wear it?” Is the question we should all ask ourselves before buying anything.
Absolutely. That and “does this watch overlap with another watch I already have?” I’ve been able to save a bit of money simply considering redundancies. If I still want that new watch, I must sell/look to sell the redundant watch. Otherwise things will get out of hand..
I concur. A lot of people end up buying bc they think it’s an investment to lock up or due to hype. Buy what you will wear and make you happy.
@@mrlong6267 Or buy cheap cause it's cheap .
Slow and steady wins the race .
People that talk all this about about someone watch are jealous losers and joy stealers. They make it easy for me to know which whiny douchebags to block.
I own a couple of Casio gshocks, Let me answer the question. No i do not wear them.
You don't buy Hublot for engineering or top notch finishing, you buy it to make a statement to everyone around you "Look I just wasted 15k on a watch that should cost 2k"
That's stupid.
@@dr.kevinmoore8889 Or to borrow the word used already... That's exactly what "Peacocking" means.
Exactly. You show people that you can easily afford losing 10k+ on a silly Hublot. It's the ultimate Peacock watch.
Only non peacocks hate Hublot bc they can't afford to lose 10k on a silly watch so they're obsessed with the resale value.
@@BoleDaPole
Or... Non-Peacocks hate Peacocks ability to throw away money - either proving the Peacocks point, or proving the superiority of the non-Peacock in being able to garner attention without throwing away money.
Part of the paradox of the Hublot peacock phenomenon is that only a watch nerd would know what a Hublot costs, and how much it should probably cost instead.
Or in other words, only watch nerds recognize it as a peacock at all - the great irony is that both the watch nerd and the general public is going to be more impressed by a similarly priced Rolex or Omega than they are by the Hublot... It's almost a Schroedinger's Peacock situation.
And yet... If you like one? Go ahead.
I have terrible taste and I have no idea what I'm wearing, and I make bad financial decisions
I really appreciate your no BS approach to watches. Your content is always well documented, researched and you let your audience make their own decision. As a collector of $5k to $10k watches I tend to value brand history, design and movement quality in this particular order. Hence owning a Speedy, 300 Pro Diver NTD, Portuguese, Luminor GMT, Tag Monza and Targa F Fangio limited edition, Baume & M Hampton, Cartier Pasha, Squale 1521. I never paid retail for any of these pieces, negotiating hard with ADs when buying new or buying quality second hand (always meeting the owner in person beforehand). The research and “hunt” aspect of the entire process makes the day of the purchase feel even more special. Thank you for guiding watch lovers like me make better decision. I have my sights on a Polaris chrono. Will wait a couple of month to buy secondhand: as much as I like the brand story, the Polaris design and the movement, JLC price positioning is indeed nonsense.
I disagree with your assessment of Cartier regarding them being a fashion brand. They are more of a jewelry company, and I believe that they are legitimate watch company. They have created some of the most iconic pieces of jewelry and watches. It's worth noting that Louis Cartier was a watch maker.
Fair enough. For me the starting point for jewellery and fashion is the same. Aesthetics first. Quality second. The technical aspect to watchmaking is something neither inherently have a skill at. Some can though - Cartier, Bulgari sometimes, Hermes on occasion. I do however believe you need to be more "vigilant" when buying from a non watchmaker 😀
@Mike.thiswatchthatwatch I see your point in a way. For me, when I think of fashion, I think of things that are here today, gone tomorrow. But, some companies design things that transcend fashion trends. Cartier, Van Cleef, Rolex, Omega all have design watches or jewelry that have become iconic and will always be cool regardless of fashion trends. I enjoy your content.
They are legit for sure, but they are jewellery first and watch second.
What you said about G Shock is so true. I have 20 G Shocks, but rarely choose to wear it over my Date Just, Santos, Offshore, or RM.
I know this, but for some reason have to keep buying ever 2100 variant that released lol
Lol. An addiction if I ever saw one 😀
@@Mike.thiswatchthatwatch lol. I agree
Another video from this channel, in the category I think of as “reference document.” This channel is a must for anyone who, like me, spends much too much time on -and takes much too seriously- watches. Thank you for the wonderful videos!
Alright,, where is the wife and kids when you make these studio quality videos. Are they locked in the basement or do you do these and the office. Asking for a friend.
Pretty sure you can hear them in the background of the video.... 👀😂😂😂
@@Mike.thiswatchthatwatch that’s a relief…lol. Keep going. You are picking up momentum and subscribers.
I think you are always comprehensive and informed - mostly agree with your analysis. As a 5 Omega owner, I do appreciate your honest look at the brand, and it was as honest an overview as I have ever heard. Well done as always!
Swatch group beancounter influence on the brand is unfortunate.
Ha ha. Everyone should have an Omega Seamaster 300m and a freaking G Shock!!!! That's it. (Although I have 35 watches).
I own a two Omega watches: Planet Ocean, which was one of my first luxury item that I ever bought myself (early 2000s) and my father's Seamaster De Ville with the day and date he bought in Vietnam in 1968. He told me there are no calendars in the jungle. I do want a Speedmaster, but everytime I look at the retail price it keeps going up. I probably going to have to by used.
I do like how Nomos looks.
If women prefer Cartier and men Rolex, then women have better taste.
I agree with that statement wholeheartedly. Cartier over Rolex every time.
Absolutely onboard with that sentiment.
However, I would contend that neither sex prefers either of these marks. It just happens that women are exposed to Cartier marketing and men are exposed to Rolex marketing.
Agreed.
Yes!
😂
Just like Rolex last time, I think you dealt with Hublot beautifully.
I try to be balanced. 😀😀😀
I'll never forget Archie Luxury's take on Cartier....he watched a watch maker remove the back from his Cartier, and saw a plastic movement holder inside. Plastic ! He said....to quote.."I got rid of it, The f***ing thing gave me the sh*ts" 😂
classic arch
Love him or hate him....he knows way more about horology than most of these hipster wannabees on youtube.....
Nice one Arch. Great vid.
@@thelifeofjools8384Except it's only limited to a few brands .
@@thelifeofjools8384Theo and Harris ?
I wear my g shock more than my automatics and it’s coming from someone who loves automatics more
Audemars is for the birds.
rich birds 😂
@@Mike.thiswatchthatwatch 😂 I feel like a lot of AP buyers just try to be cool. They are worse than Rolex owners.
I see Cartier as a Jeweler💍
Cartier is a jeweller
Absolutely! They’re not a fashion brand at all. Fashion is all about following current trends so it’s disposable. Cartier produced timeless jewellery
Fair enough. Don't disagree, but I do still see a fashion-esque component to them... 😀Thanks for sharing (and pushing back) 👍👍
Excellent video - like this better than Teddy (he’s getting annoying)
Kind of you. I like Teddy myself 😀😀
Unbelievable assessment of these brands, +\-. You have quickly become my go to TH-camr based on your unabashed integrity, and allowing for the viewer to make up our own minds. I would say you are the Consumer Reports of the watch industry. For those viewers who don't know, CR is an independent magazine in the US which evaluates consumer brands (like cars). It never takes money from any brand neither.
You're one of my top three favorite watch channels. I love your work.
thank you kindly 😀
Breitling B01 was their first in-house calibre and highly accurate within METAS standards. It is used in their Chronomat and Navitimer. I think they deserve a worthy mention as far as quality goes.
Just procured a couple year old JLC Rendezvous for my wife because they are a great watch that loses value after initial purchase. Beautiful hand guilloche dial, lovely in house automatic movement and as you said the reputation as the watchmaker’s watchmaker. I’m not really taken with any of their men’s watches but I think the blue alligator strap securing that lovely dial will look good on my wife’s elegant wrist.
“Buy what you like.” Your emphasis on this watch buying rationale is always so refreshing. Since the wild watch wackiness of recent years I feel many have lost sight of what watches they own and why.
Thanks - For me it's also important to stress that I profess no "truth" as to what is good, bad or worthy of purchase. I share my opinions for people to agree and disagree. End of the day - we have to go with what we feel is right .😀
Luv how Casio’s so much fun… just bought a $30 53mm fishing watch that puts fish on the screen if it reckons there’s fish around!!! 🐠👍🤣
I gotta know this model!!!🤣🤣🤣
@@eternalmemri Casio WS-1200H-2AV 👍😊
G-Shock is legitimately great, but Nico is always talking about G-Shock as “god tier” because he’s desperate to become an AD for them. He came close to admitting that in one of his videos.
Another excellent video and very interesting insights.
I look forward to seeing Seiko and Citizen on a future video.
Yes, me too!And Vacheron also
Really great video. Hublot was my first ever luxury watch at the time the big bang was everywhere in London. For many my age, it's what got us into watches. I purchased a 42mm classic fusion pre owned, less than 1 years old with two straps for 4.5k gbp still under warranty. Fast forward, its still the watch that gets the most compliments by non watch enthusiasts, it simply pops on the wrist. I would never sell it. Pre owned, at a reduced price point, I would def recommend.
I really like the look of that Classic Fusion. But as I only buy new, I could never splurge that kind of money on it.
Cartier: I still don´t know whether I can stomach a Selitta movement. I know they used to buy movements from Piaget, JLC, ETA, but Selitta?! As good as they might be, it is still a Selitta inside.
They’re moving to more in-house movements recently. The Santos uses the 1847 MC for instance
Yup - They're going more and more in house, but they are not quite there yet. As for the in house movements they have, they aren't quite cutting edge. In terms of power reserve, anti-magnetic properties, shock absorption and beat rate they are not on par with Tudor or Rolex but rather, I would say, at a level comparable to the lower to mid end of what ETA does for Swatch. (Excluding of course their high end calibers which are a different ball game) 😀
@@Mike.thiswatchthatwatch this is a fair statement, though in fairness to Cartier they’ll be prioritising compact dimensions over technical performance in order to fit in rather slim, cases. Particularly challenging given the curved cases require a thinner movement than the overall thickness might suggest.
@thebrendonian - Exactly. Form comes first. Function second.
@@Mike.thiswatchthatwatch precisely what I’d expect from a jeweller 😉
I love my Range Master G Shock. I lt makes me feel like a power ranger. Idk what the buttons do. Pay extra and get solar. It is worth it to not have to buy batteries.
There's a difference between fashion and jewelry brands. Cartier was never a fashion brand, but it is a jewelry brand. Same goes for Chopard, Tiffany, Graff etc.
I don't understand why breitling can't make the navitimer waterproof. Sinn is able to produce the model under license as the 903 St II and offers 20 bar water resistance
The Royal Oak is so ugly. I would never buy one, even if I could afford one.
I want to see someone call Tyson a pussy to his face. That would be an interesting second.
I like the points you made, its always a pleasure listening to you.
Casio has so much to offer than the G-Shock. The Edifice, Oceanus, Collection lines are great. But also setting some of them seems to be a nightmare.
I dont get Breitling and their pricing. The Superocean and Superocean heritage cost around the same. Yet one has an ETA and the other one has an in house movement.
Agree with your last paragraph.
16:22 IWC Pilot Performance …Maximum Extreme 🤣
or something... 😂
Although I am a skeptic and I like to debate by nature, I can’t say that I disagree with anything said in this video.
Maybe you'll find something to disagree about in another video. I don't expect people to agree with me all the time 😀😀
First time watching your video. The JLC comments are spot on. I can't see how anyone can or will disagree. JLC definitely one of the best (quality and craftmanship) ever. They are either living in the past or future, because they are releasing watches thats really not hyped in the current market. Benedict Cumberbatch with the Dr Strange series, I think Marvel did a huge boost to the JLC brand. I own a vintage Memovox and always wanted a reverso but just couldn't pull the trigger and I dont think i will ever pay a JLC at list.
Glad to hear that you don't think my takes are completely off the mark 😀😀
Am I the only one the thinks the Royal Oak is a hideous wristwatch? It doesn’t impress me at all
I just went on an Omega FB page and made the statement that Omega has too many variations of their watches 😆
I feel the same way.
Am I correct in stating that Nomos is bauhaus? I am referring to the simplicity such as seen in architecture and not the playfulness in paintings.
PS Still remember my flamingo pink short sleeve button down from 1988. Looked great with my dark tan.
Yes, you are correct 😀
It’s funny, Mike: my first acquisitions from Breitling were deliberately selected for their brushed, stealthy finishes-the Superocean Professional, and their OG Blackbird when it was in a sub 42mm case, none of which were their part of their “Shiny-Shiny” offerings.
In fairness, not all of their watches are "shiny-shiny" but they do generally have a lot of more "eye-catching" watches. Understated isn't them, but when they do it they usually make watches that are quite good looking 😀
funny as a youngster i always liked Brietling, but they just arent on my radar at all anymore
The Cartier high end pieces have movements from Carole Forestier Kasapi - a brilliant watch maker. They are top. She now works for TAG and creates some amazing stuff there.
I’ve 40 Casios including G-shocks and analogs and I love them for their VFM and I wear a different Casio everyday ! Their analog watches deserve more attention than they get.
Long lugs….. Yes it usually turns me off a watch. As a woman size matters (🤦🏻♀️). So I like a nice dial. Why would I waste 2-3mm of diameter for long lugs. Nomos is very nice but the case back is better looking than the dial. I love to wear a 38-40mm watch with a beautiful dial. Long lugs make it unwearable.
Great video!
Yeah - I know the long lugs thing is easy for me to say. A 42mm nomos club wears well on my wrist, so I have much more leeway
Thanks as always 😀😀
Assuming I could save enough money, I'd get something different... Zenith perhaps, or Grand Seiko. If I won the lottery it would be VC.
I would probably go vintage. There are so many fine vintage watches in need of rehoming. It makes me sad.
Vacheron for me 🙏🙏🙏
Love your videos and if you weren't so far away, I'd love to sit down with you for a few hours and talk about video editing, especially about transitions. Currently it's all a bit too hectic and all over the place for your otherwise super relaxed delivery.
Thanks for the praise. As for the editing - I'm learning by doing. Every time I aim to improve. Cheers 😀
It’s been more than 10 months since I wore my g shock😢
that's the thing.... 😀
@@Mike.thiswatchthatwatch after that comment I’m wearing it straight for 2 days and I intend to keep it hahaha
Panerai - how can they sell basic Unitas watches for so high prices?
Cartier is not a fashion brand! It’s a jewelry brand like Chopard or Bulgari and therefore it gets more appreciation than a fashion brand like Louis Vuitton. In addition to that Cartier invented the wrist watch. So I think it is too easy to label it as a fashion brand. But great video! I like your perspectives!
Set change! The dark set with the purple light--I like it. Is this your transformation into the dark emperor of TH-cam watch industry analysis?
Dark emperor? Lol 😂😂 I hope not 😂😂😂
Would love to hear what you think about Chinese brands like San Martin and Cronos!
EDIT: Ah, I see you did a video on San Martin already. Never mind!
Interesting that when talking about Patek, you did not even mention my runaway favorite of theirs - the Golden Ellipse. I take it they are not particularly popular?
For luxury...Rolex. For value...Casio (non-G shock). G shock is a niche watch that doesn't add any value to 99% of the users.
Tissot?
Come on, Chanel, Hermes, Fabergé also produce very high quality watches
I like Hermes and LV watches.
Louis Vuitton too surprisingly .😂
I loved this video except for the part where garmin was pronounced with a J sound lol
oh the horror 😂
I think the Nomos TANGENTE SPORT NEOMATIK 42 DATE MARINE BLACK ref 581, are very nice an very special, with Nomos new dial / calibre ??
do a review on bell and ross curious on your take and maybe some german brands like mühle glashute and meister singer
What do you think would have happened if JLC rather than raising their prices, lowered them? I for one, would have definitely jumped for one of their chrono models.
Lowering prices is never an option in luxury, but I could see them thinning out their high end as an alternative to pumping all prices 😀
Quite like this chap's voice.
Thanks. Some people say I have a face for radio, so at least the voice gets a pass 😂😂
My main problem with my omega which I bought at retail, I have the ultradeep, and was even given a discount for is the chunk of depreciation since which i track using chrono24. Don't get me wrong, I love it. But compared to my rolex, tudor and even my oris is quite puzzling 😅
Most watches depreciate the same way as cars… Is it such an issue for consumable items ?
After months of deliberation I think Im going to get the speedmaster sapphire. $10900 CAN pretty damn pricey tho. I want to buy new and have it forever. So it is what is. I dont want to spend 8k on something that I kinda want.
Gorgeous watch! Wear it in good health.
Nice indeed! Thanks! Suggestions for the next one: Tag Heuer, Yema, Doxa, O&W, Squale, March LA.B, Laco, Oris, Glashütte original, etc.
The bottom line is, if you have a wrist of 7.5 inches circumference, almost every single watch looks on you. No wonder all new Rolex watches come sized at that. Then everything is what you like and what you can afford.
Mr @This Watch, That Watch, when you say "would I pay retail? yes/no", do you mean you'd buy used to pay less than retail price, or expect a discount when buying brand new?
I really like my JLC Memovox Tribute to Polaris 1968 which I bought in 2008 at release. I think it was excellent value for an alarm watch 😉
How much was a watch like this in 2008? The Memovox Models are so expensive now
It was €10,500. The watch is limited to 768 if my memory serves me well. I bought the watch in Paris, France and exported it so I got some of the Tax back at the airport to the tune of 12.5%. I always buy my watches that way. 😉 It is a fantastic watch with 3 crowns.
Cartier
Breitling
Omega
Audemars Piguet
Nomos
Jaeger Lecoultre
Patek Philippe
Hublot
Casio
Panerai
I have a Breitling Avenger Bandit. Its great, but sits in the case and never comes out. I have my rare casio solar rangeman. Love it, but rarely is worn. EDC is a garmin Instinct solar as it does what I want and the Casio version, just doesnt come close......and i really wanted the new version. Next watch.......Garmin Epix, when they release the new one in 2024. Rugged, does what I want, and well priced. I would love another 'luxury' watch, but i will never wear that Longiness Hydroconquest, Omega or Rolex. But actually....I'll buy the Marathon GSAR or Victorinox pro diver. Guess I've lost the watch bug. Great video.
Really thought I wanted a JLC as my first luxury watch. Poor man’s Patek. The more I looked the less jazzed I felt. Then I found GS which had better case finishing and quality movements. Plus they seemed more ‘modern’.
JLC felt like old money.
The "almost" in almost everyone is the operative word. Nomos just doesn't appeal to me. I don't think they are bad, but I feel like less is less at that price point. I guess you like Bauhaus or you don't. Not a fan or Sternglas or Junghans Max Bill either. ( I do in other forms of design but not with watches). That said, Love this channel.
G-Shocks are great for those moments when I don't want to risk scratching up my precious watches. So at work and on the beach, there is always one on my wrist.
Rolex is for when I don't want to scratch my precious G-Shocks.
True but I agree - only 1 is needed ( 5610 or Bluetooth version ) - otherwise, there's a danger of turning into Greg Anderson ( I hope his collection don't all run out of batteries at the same time).
@@jaysterling26 Agreed. I usually have the 5610 on my wrist. I also have a 5600 (the most simple square one can buy) and the stainless steen square. The B5000. I prefer the 5610 to the B5000. Much more comfortable to wear.
@@tudorserban111 Hard to scratch the resin ones. Mine has been through a lot of abuse over the years. But still look good.
@@jaysterling26 Still.... watching Greg Anderson's video's is a lot of fun for me. Even though I'm not a collector.
Uhh, I think your missing some other Casio's that aren't just the usual G-Shocks, calculators, databank, or squares. I mean, Bill Gates is well known for wearing his Casio "Duro" Dive watch for example...It's a basic, no frills analog quartz based movement that is housed in a fairly well built, not to mention durable watch that is a real deal dive watch. Okay, perhaps it is not quite "G-Shock "durable, but you also don't get that G-Shock appearance either. It appearance also is not another Rolex Submariner knock off (though you can tell it's design is based on function and is akin to a Submariner). It's very affordable watch for the masses, and as it is a mass market affordable watch, it's likely never going to be worth anything to a collector. So saying that, if somehow they don't have a G-Shock, calculator, databank, or square for you, it's still highly likely they have something else altogether, and it may actually have a little more clout behind it then one realizes behind what ever Casio they pick up, and it will very likely be well built. I know you said too many module lines, but I think they truly do have too many product lines altogether, never mind the modules.
How about Frank Muller?
in my country, its pretty popular among the people, i would say, doesnt know in depth.... but i would like your POV
AP is for the “New Rich.” …Don’t be that guy… AP ruined themselves with their Black Panther and the spider man garbage… Once again don’t be that guy…
I wear my casio 5610 really fullfill my expectatives i think is the only casio for hes 1983 heritage design, color(despite 5000 u is better but with an ugly color )than can compete with a swiss made watch.
Agreed, for the most part, Cartier is for women.
And if I’m dropping big bucks for a nice watch, it’s Patek or a JLC Master complication.
Great takes, especially on Casio. I think some people don't actually appreciate Casio as much as they say. Many collectors and youtubers) are mainly into luxury/status/investment watches but are not honest about it. The inclusion of Casios in their collection/content, is basically an affordable "token" piece that they occasionally refer to.
I think Nomos and Glashütte should collaborate and do special fun colors of the Sea Q in particular I think a magenta Sea Q would really rock the boat 🚤
Another great video. I wish I had seen it back in 2019 when I bought my Breitling SuperOcean. I love the watch. I wear it very often, but as you said, it loses value very quickly. If one day, I decide to sell it, the value will indeed drop a lot. I also agree with you on Casio. I have more G-SHOCK than I would like to have. Cheers
Same thing happened with me and my Superocean Heritage. Fell out of love with it. Even though I bought it new at 20% under retail, it will still lose half of what I paid if selling to a pre-owned watch dealer. I can do better with a private sale but the risk is too high.
Big fan of JLc but I feel every single watch in its current catalogue was designed with the watch enthusiast in mind, one who understands and appreciates the brand’s heritage. That’s a very small community and one that’s also very much aware of other options available in the market with similar if not only slightly less brand caché and significantly lower price tag. They don’t have options that appeal to the masses and are seen as an elite if not elitist brand more so than other more expensive brands and unfortunately that isn’t a compliment in this day and age.
Agree. They’ve lurched so far upmarket (at least for the pieces that interest me) with the recent price increases, that they’re now a ‘I’ll get one if I win the lottery and can own 128 watches.’
Spot on assessment of JLC. It’s the watch brand I would start collecting *after* buying Rolex and Cartier (unless I lose interest in those brands, first).
Cartier is the only good fashion brand? What about Hermes, Bulvgari and Faberge? They are way better horology than Cartier! Prove me wrong
You did AP and PP, but needed to close the Holy Trinity and talk about VC. As a teenager, a very nice jeweler let me try on an Overseas and it has been my grail watch ever since. It has the most beautiful bracelet in watch making history.
How about a presentation of the relationship of watch weight and cost, functionality/complications, legibility and quality. Be well.
I look forward to your videos so much! They are so informative, and your takes have thoughtful arguments to back them up.
Very enjoyable, Sir, thank you. Please post a pic of you in the flamingo shirt and pink Hublot 💗 #wearwhatyoulove from a mostly clean dial, military inspired fan 😅
Fair point on the wearability factor. We buy a lot of things that just end up in a watch box. How do you feel about Mont Blanc? I guess they can be viewed as a lifestyle brand now as they have dipped their toes into quite a few different sectors now. Hope you are keeping well Mike!
Entertaining food for thought, as always. JKC cam make some beautiful & interesting watches. I hope they take care of their business.
I have a G-Shock with compass, altimeter, etc. that I use for hiking kayaking, skiing and yard work. Otherwise a couple of boxes of sport & dress watches with a few colorful fun pieces mixed in.
Hello. I just wanted you to know that since the last episode Sinn has remade their website and, imo, they went a little bit too crazy. Worth checking out for sure.
Absolutely love your genuine gravitas and sincerity. Excellent content.
Great content. Easily one of the best on youtube. Insightful and independent. AP is an one watch wonder and doesn't deserve to be a HT. JLC can be one but its positioning is confused. Omega can be so much more if it understands that less is more. So true about casio g- shock. Tend to wear a cartier to work and a rolex sport in the weekend. When would i get to wear a G shock?.... spot on. Love the analyis.....😅
Thanks Mike. This is high quality content which few can emulate...Really enjoyed it....cut right through the marketing BS, ensuring customers are buying for value rather than hype.. You have done more for the watch buyer / collector community in one year than most other "experts" have done in ten...Think you may have raised the bar very high for your peers.... par excellence...best in class analysis....
Many good points here, esp. wrt Omega. I’d love to own one but am drawn to their older, more classic designs. Shark teeth indices, open hands, etc, are just not to my taste. It’s a pity because their movements are class leading at their price points. All the best.
Excellent video as always. Not many channels put thought into why you buy as opposed to just talking about specs and price.
Thank a ton - I try to add a different perspective. I'm happiest when I succeed 😀😀
very informative; i personally like dress watches...maybe in about five years i can do it; as allways its a long story before anything gets done here, i guess
Nico wants to appeal to the everyman, which is why he calls Casio "God Tier" and he enjoys shaming the CEO of Rolex. But at the end of the day, he buys and sells elite watches and has an expensive lifestyle. There is a necessary cult of personality thing going on there. It's the politics of dancing. I'm not judging...
Meanwhile, Casio has no business being called "God Tier" in watch enthusiast conversations, because they are an electronics company first and foremost. Go ahead and look: Has Casio ever made a mechanical watch? That's not what they do. And as far as I'm concerned, an electronics company is unremarkable and exchangeable for any other electronics company, at least when it comes to race-to-the-bottom competition. So watch enthusiasts praise the F91W but secretly despise what is lacking.
IFL watches clearly have a thing with Nico going - not a secret or anything but that's a close relationship it seems 😀😀
Sir. What is your take on IWC watches. I'm mainly focusing on collecting the TOP GUN line. from the Regular Face working myself to the Chrono. A humble "series" type of collecting while staying dedicated to the IWC brand.
Then I'll move on to the next brand :)
I did a take on IWC in a previous video. 😊😊
I thought oh boy here we go. Another watch TH-cam channel. You have new subscriber.
Lol... My apologies 😂😂😂
Yap . I think watches with nice movment to admire on the case are great, some Rolex have now. So JLC reverso at 30 K is too expensive ? Thats the point / Rolex
People complain that omega speedmaster makes an association with the moon, but rolex literally named their chrono after a race. Also their diver is named submariner. Watches are tools for a specific purpose. Get over the association.
Cartier was my first fine watch gifted me by my wife 21 years ago. Still on my wrist.
good gift 😃