Why No One Is Buying Anastasia Beverly Hills
ฝัง
- เผยแพร่เมื่อ 16 ก.ค. 2024
- / anastasia_soare_abh_ce...
ET'S STAY CONNECTED!
Instagram - @robertwlsh
Twitter - @rwlshmakeup
TikTok - RobertWelshMUA
TWITCH - RobertWLSH
00:00 Intro
01:14 Anastasia Beverley Hills Past
03:55 The Golden Ratio In Beauty History
08:07 The Rise Of Anastasia Beverley Hills
10:28 Anastasia Beverley Hills Rise To Social Media Fame
12:45 ABH Subculture Eyeshadow Palette Drama
14:58 Robert Welsh x ABH Twitter Drama
16:55 Who and Why Is Norvina?
19:59 Does Anastasia Beverley Hill Support Vladimir Putin?
20:52 Is No One Buying Anastasia Beverly Hills?
🌙 Disclaimer: The links below are affiliate, meaning I will earn a small commission if you click through and make a purchase.
Shop more of my favorite products here |
shopmyshelf.us/robertwelsh
🌙
ILLAMASQUA | 25% OFF
CODE | ROBERT
bit.ly/2Pw6xX7
SIGMA BEAUTY | 10% OFF
CODE | Robert10
sigma-beauty.qyiv3c.net/E5GYK
COLOURPOP | 10% OFF
CODE | ROBERT
colourpop.sjv.io/P26Z6 - บันเทิง
![[TH] VCT Pacific Stage 2 - Playoffs Day 3 // DRX vs GEN | PRX vs TLN](http://i.ytimg.com/vi/CWM1Q-2-o3M/mqdefault.jpg)
Follow me on TikTok for exclusive content! ✌🏼-
www.tiktok.com/@robertwelshmua?_t=8epzotrohIu&_r=1
As a black woman who met her at beautycon nyc couple years ago she was all excited to take photos with everyone except me and women my color. I stopped supporting at that very moment
She did that ???. How pathetic 😮 ...
That’s awful! I’m sorry that happens to you.
Jesus that's horrible, I'm so sorry............ Wtffffff
This is horrible! 🙁😫
I'm so sorry this happened to you!
As someone who studied fine arts the idea that a makeup artist in the 90's created the golden ratio itself is hilarious. To do anything on or with a face you have to have an understanding of anatomy and color, MUA's before her weren't just throwing down powder and hoping it worked 😂
Yes I mean Leonardo and other old masters were using them in their art 🖼️, it’s hilarious 😂
Their current palette is 80 bucks Canadian 😅and has a defective shade which I sometimes think is done to bring hype to that palette/company so it gets talked about….but this isn’t 2018 .Many of us changed with the pandemic and thankfully grew up. Norvina was selling her lifestyle at a time when people like Jeffree were creating mass consumers out of children who didn’t need 850 eyeshadows but were told they did to be that awesome influencer wannabe. Todays consumers thankfully for the most part can’t afford to drop that kind of cash . We want simple affordable products that do the job and make us feel confident, and not pay for the 50th birkin for some vapid idiot 😂
Absolutely!!!! I knew I wasn’t going crazy! 🖤
@@RobertWelsh I have a question.... What do you think about the Amrezy pallet? My husband purchased it for me because I loved the blue color. Personally I haven't had a problem (but I'm definitely not a MUA) and I wasn't disappointed in the blue shadow. Is it the good formula or did I somehow get lucky? This is the only Anastasia product I have because of bad reviews so I just wanted to see what you think as a professional. Thank you and love your videos!!!!
Exactly! I studied architecture and interior design and the golden ratio was used for centuries! 😂
I think the pandemic also played it's part in a lot of brands losing traction. People could no longer afford nor did they care about buying a bunch of makeup. We had bigger fish to fry. Then coming out of the pandemic there's been more of a trend towards minimalism and anti-consumerism. People got tired of it all.
Right, Not only that but so many people were already starting to declutter their makeup back in 2018/19. So truly makeup was heading there anyways, the pandemic just pushed it up a bit earlier
This right here! Even though we still love our glam we're prioritizing things & saving our coin. Don't know when the next pandemic or major natural disaster will occur.
You nailed it
And with the massive inflation kicking off due to the invasion of Ukraine, of course we're buying even less of the non-essentials. Like, people who wear makeup probably haven't stopped using it, but more people have likely started to actually try using up already-owned products instead of buying something new every few months just because
I don’t think consumerism went down or anti-consumerism spread. I think it was shifted to consumerism of lifestyle and self-care products-even if people don’t realize it. But I agree with your point for sure.
I believe the reason people are not buying from these brands anymore it’s because in the boom of make up era, everybody bought so much make up try to so many different products and bought from so many different brands that at this point, we all know what our favorite products are, and we only go to buy our regular make up products that need refills. No one’s trying new things because we’ve already tried it all and nothing looks interesting now.
I just don't have the money.
@@SkyePhoenix true dat. It’s rough out here
100% agree. In this economy, we can’t try new things. We stand for what we like and use it until the very last drop.
@@jackie6quinn the money and rather just get facials and Botox and brow laminated, I’m from Middle East ppl spend more on surgeries and I’ll rather save on long term things than millions of palette that looks the same
I agree with this!! When James Charles came out with his collection, it just blended with everything else that was out there. New makeup isn’t as interesting any more.
I can't be the only person that finds it therapeutic to sit and watch Robert do his makeup and listen to him tell us about the history of a makeup brand.
I like watching the videos while I put on moisturizer. It's always so interesting and thoughtful and easy to digest
Listening to Robert is standard to listen to when I do my skincare or makeup
It's quite divine. And you're not the only one! It's a heavenly moment.
I agree. We need more 😊
Absolutely therapeutic!
I’m just going to remind everyone, please don’t feel you have to defend a brand with your whole soul. Of course people are still buying the brand. If you watch the whole video I do mention that. I don’t have the world exclusive that every single person in the world has stopped buying ABH… I think that’s pretty obvious.
A lot of brands aren’t as popular as they used to be…… you know what… just watch the video the whole way through 😂
"why the green eyeshadow? Is it drug related?"
Just a throwback to your last video
😂😂
"They'll come for you like a weird person" hence your disclaimer lol.
It's bizarre you can't critique a billion $ industry without some fans of the brand attacking you, a professional!
Your question to ABH was so professional and perfect, but also hilarious 😂
I appreciate your honest opinion. Thats why I have trust in you as an expert! You say what needs to be said about the things we are about to spend our hard-earned money on!
I never got the hype… I always found the brand underwhelming and overpriced. I got the Prism palette from a friend for a tenner and I loved it, for a tenner. But anything else… meh. NYX brow products are probs better anyway
I KNOW what day you made this, why has the weather been so weird in the UK recently😂
I love these videos. Clinique is my next request.
I used to go to Anastasia for my brows before she had her own salon, when she worked at Juan Juan in the early nineties. Of course she didn’t talk about ratios or techniques then, you would just go into her room and come out looking so much better. No one could figure out what you had changed, because we really didn’t know how important brows were back then. She was always booked like crazy.
When she opened her own salon I still went to her for a few years,but it got more and more expensive as she got more famous, so I eventually went to other people at her salon and then other salons, because by that point there were tons of brow places. Brows were having a moment. A couple of decades later, I can definitively say that my brows never looked better than when she did them, and she could do them lightning fast. She could do them perfectly even if I had a toddler in my lap. Did I see that being the basis for an empire? No, I did not.
I love little stories like this. Thank you for sharing!
I would honestly pay good money if she had a Masterclass on doing brows.
But yeah I have a drawer full of Anastasia BH stuff and it's OK. I don't even remember if it was that expensive because it was so long ago but clearly most products I don't need very often so idk
@heatheranderson433 yes I remember the days. I used to get my brows done by her nemesis. Valerie Sarnelle. Both would call themselves the brow queen. I think Valerie used to be inside Juan Juan boutique. U mentioning Juan Juan brings good times!😊
She is an architect by profession so she knows the physics of brow placement
I got put off ABH when she was on Glow up and said she “invented the concept of brow makeup.” Like babes, throughout history and the globe people have always been putting makeup in their brows and shaping them a completely different way, in every decade that passes.
FR, like, she never saw a black + white silent movie 😂 - they used darkened brows and lips so that they would pick up on camera
As an early adopter of the Jeff Candles craze, I find it appalling that so many people would dismiss our beloved Uncle Jeff as some sort of unknown or also-ran. He is ALWAYS at least one step ahead of candle trends! Jeff has had his finger on the pulse of waxen luxury since at least 1998 and his genius is boundless!!
This comment is ridiculously underrated
I want everyone to see this comment. It’s wonderful
😂😂😂
Oh my god, yes!!! Uncle Jeff is an authority on candles ☝🏽🧐
I saw this comment before he got to this part 😂 the confusion was real 😅
'shut up if I wanted a challenge I'd do a puzzle or like...Lego or something'
SIR YOU ARE A KING 👑
Make up is a challenge for me, I find puzzles and Lego easy! Comes down to practice, so I better start on that . . . 😂
I think the amount of make up release was unsustainable for most people. There are only so many eyeshadow pallets one can own with having only one face. So it's absolutely normal the market is slowing down.
I moved to LA in 2006 and was eager to get my brows done at Anastasia in Beverly Hills. When I finally did, the workers there were snobs. They were looking me up and down - I was dressed nicely because I was having a shopping day, but they probably could tell I wasn't from BH and that was a problem? I WAS a paying customer, but they made me feel so awkward, I never went back. I tried Damone Roberts the next time and they were so nice, offered me water, made small talk, plus the brows were better! I've since moved, but still go to Damone for brows when I'm in town.
I think with the constant release of makeup these days, people are overwhelmed. We used to buy, buy, buy- and as a result we have everything 🤷♀️ Nothing is new. Consumers are more careful with what we buy these days. Like you said, something has to be really special now for us to purchase.
I agree 💯 I did that had to buy every release . You learn
I don't know if it's because of the shutdowns, but I've been focusing more on skincare than makeup.
I still use makeup, but I just don't feel as excited about it as I did during the 2010s.
The Norvina part definitely explains why I see so much ABH at discount stores like TJ Maxx and Marshall's and in IPSY boxes.
This👆🏾
That was the first time I ever got her palette was from Ipsy. It’s sitting boxed underneath my sink lol.. though I did just purchase her newest cosmos palette and I actually love it. It’s beautiful.. I’ve reached for it many times since purchasing it, so that’s been good:)
TJ Maxx is the only reason I even bought the Subculture palette. I saw the Norvina one there too, but I still didn't want it (not even on the cheap) 😅 NGL tho, seeing ABH palettes there kinda broke my heart 😢💔
Right next to the Ivanka stuff 😂
My mother taught me how to do my brows that way. She learned it as a hairdresser in the early 70’s. You can’t reinvent the wheel
My Mama was a beautician in the 60s and 70s and she always did my brows and she taught me and my older sister about The Golden Ratio for eyebrows I can’t believe she patented it
My mom taught me as well. I never knew she claimed to have invented this until now. This is so interesting.
@@kindnessisnotweakness532she said her technique is based on the golden ratio. she didn’t patent the golden ratio.
When I worked at Sephora, one of the representatives for Anastasia Beverly Hills told me that Anastasia herself only deals with the brows and that Norvina handles the entire rest of the brand. It was a very interesting perspective to hear.
Same
I never realised she did anything else. I always thought it was Anastasia brows and that’s it 😅
Makes sense
My little Sephora store only sells their brow stuff lol no palettes
@@TheNeeyang
I liked Modern Renesanse
My cousin had a conversation with Norvina years back. She suggested that ABH should consider working with actual working professional makeup artists in addition to beauty influencers. She said Norvina threw a huge pity party about how ABH was just a small struggling business and they couldn’t afford advertising and she was basically poor. This was back when they were insanely popular and were a multimillion dollar company. My cousin said it was so awkward she didn’t even know how to respond.
Wow. That attitude was probably why the brand just released products with no testing by actual professional MUAs
@@jessieh9127 I don't understand your comment, other than if you're solely talking about Subculture, which some people still supposedly liked. I have six ABH palettes right in front of me, even my old expired ones are still great quality. Their eye primer is my favorite of what's available out there, and people generally still like their brow products? I feel like I missed some other launch that didn't go well, but Subculture is the only one that sticks out to me. It doesn't mean I like the owner as a person, but the ABH formula is one of my faves and I love their color stories.
Meanwhile, I finally splurged on a few ND palettes and I honestly never reach for them. I get why people like the formula, but for some reason I don't like the looks I end up creating with them?? Maybe it's because I got the Retro and Retro Glam palettes? Maybe someone will say it's user error, but for $70 I shouldn't have to be an MUA to like them as much as my ABH or even Colourpop palettes. Weirdly, I kinda like the tiny ND palettes I have more than the big ones. I think one is called the mini Lila? That was the one that made me think about buying a big palette.
@@NickaLahpretty sure they’re talking about Norvina’s palettes because there were a lot of problems with them. Patchy, inconsistent quality was what I heard the most during reviews back then!
Jajajaja, millionaires always say they are poor
@@mariobustamante6709lol, like bloody Shane dawson
I think with costs of living rising all around the world, the cost of make up really got out of hand! A big name doesn't equal good make up anymore!! There are so many (small) brands that deliver exellent products for a fraction of the price!
Brands like Anastacia BH used to make us wait for a palette. The anticipation was huge. Then Norvina came into being and she released a palette every other week. That was too much. The over release of products is insane for companies as well as consumers who buy it.
I feel like there should be more historical/ educational videos of where makeup techniques come from and how it changed or revolutionized the makeup world. It’ll benefit people in the beauty community to where these techniques come from and it’s cool to know history of a community.
Absolutely! I learnt about Kevin Aucoin etc from YT back in the day from pixiwoo etc when I got into makeup in my late 20s. Brand new generation watching now who would love to learn the modern history and a look back for some of us👍
There is a content creator on YT that goes into the history of makeup. She even makes her own makeup for her content, homemade beauty products just for her vids though. I forget her name.
Good idea! I love knowing the history of things, why they did things and why they changed etc
@@empressheather5999you mean Lisa Eldridge? She's huge!
First celebrity makeup artist I remember was Pablo Mazoni.
Golden ratio being compared to correctly putting windows in the sims is why i love you ✨️ never change
Yes, I live for Sims metaphors
I’m
Exactly
I learned this brow shaping technique in Poland and Ukraine and no one ever mentioned Anastasia Soare.
I think it’s not the same anymore because everything has turned into a AD. A lot of influencers just want to shove these products down our throat and are now not trustworthy.
Yes I thought the same thing! It sucks seeing a beauty influencer gush about a brand/product, really thinking they are enjoying it with their whole heart (enough to make you want to give the product a try yourself), THEN hitting you with the "and here's my discount code for it!"🙄🙄 Def feels like you can't trust many these days smh
Speaking from my own experience, I think the industry as a whole (the brands, the influencers, the releases) was so over saturated for so long that it got overwhelming for a lot of people. A lot of us felt pressured to spend way too much money, on way too many products, so that we could have the newest looks and keep up with all the trends. Once the pandemic hit and I was at home not wearing makeup at all, I realized how stressful makeup had become and just stopped consuming beauty content as much which led to me not hearing about every new release and only buying new stuff when I really really wanted it.
Same here. Before pandemic I would buy eyeshadow palettes like crazy. During pandemic I quit wearing makeup, and got used to it. Now, I've got a cabinet loaded with makeup (most never used) and zero desire to spend 30+ minutes a day doing over the top makeup looks lol 🤦♀️
@shawnajohnson I am went through the exact same thing.
Can you send me some lol
I have to say... maybe the issue is also eye shadow pallettes.
I went through a pallette phase where I collected maybe 10-12 pallettes. And then one day I looked at my collection and I realized I just had all the shades I wanted. I am cool toned and with 2 ABH pallettes and a handful of pallettes from cheaper brands I was covered. I haven't bought a pallete since, and since powder products are mostly safe for years ( 6 month experation date on the box be damned), my collection has been the same since 2020 .
In 2019 all these influencers had collections of 30-150 palletes and at a certain point we all realized that we were just addicted to buying new stuff and lost interest. Those de-haul or de-clutter vids started to become popular because it was fun to compare similar products and gag at the excess of beauty TH-cam. The "glam" phase also became unpopular as people started to go for a "soft clean" look.
So maybe ABH should focus on eyeliner or something that you want to replace every 3-6 months ... a nice clean black that doesnt rub off, wash off when I tear up or is usable on older more wrinked skin is still hard to find.
Most definitely!! I got tired of "buy this, go get this, I'm obsessed with this, U need these!" We only have ONE face buy who has that much money & room?
I had not idea people actually though Anastasia Beverly Hill created the golden ratio - In my head it was always just a well known mathematical formula - Isn’t that something you learn in middle school or am I going insane 😂
Same!! Lol
Yes. In art class at least.
@@Mataylor17 Golden ratio is a very well known subject, how can you say that most people do not know of it if you yourself just didn't know about it :"D
Knowing different face shapes isn't comparable to the golden ratio.
Like, how much of an ego do you need to say that you invented the golden ratio? Even as a make up technique. People have been using it since before toilets lol
Since the Greeks
Remember when every palette leaked online weeks before it was ‘supposed’ to? And the first three Norvina palettes launching within a month of each other, and on top of the Jackie Aina palette coming out? ABH burnt everyone out on releases.
Thank you Robert 💙 As a Finn, i can't support brand which is backing Putin in any terms. I'm glad to see you bring this situation up in your video and explane clearly what happen. I love your content even when it's not always just being funny and goofy with your brother 💚
Excellent video. You always make great points while staying respectful. Everyone behind the scenes in the industry knows ABH has flat off ripped off many brands since the beginning.
And their profit margins are a rip off compared to other amazing brands with good quality products worth the price tag. (ND, MAC, NARS, etc)
Holy shit! Marlena!! I liked her comment and realised after a bit it was her 😂😄
Thank you Marlena i appreciate that! Totally agree the price isn’t what it should be!
I love and have bought many of her brow wiz pencils, however I exclusively buy abh eyeshadow and other products when it's on sale for 50+% off. Not worth the price otherwise.
Hmm, I guess I'm just a regular person and not an MUA, but I generally like ABH's formula better than all the high end options you mentioned lol... partly because they have products I love that aren't that common elsewhere, so I'm surprised she's ripped off ideas from others. I'm very pale, and the ABH eye primer is the only one that really works for me because it's actually light enough. (Before I go further, I totally understand not liking a brand for political views, if the owner/their family is unlikeable, or they're problematic. I'm sharing my opinion of the products themselves outside of any political or moral views I don't share with the owner.) Don't get me wrong, I have products I love from all those brands, MAC's Face & Body Sheer Foundation is one of my faves, and NARS had a blush and bronzer palette that also had a setting powder. I used that NARS palette to death for a quick full face look until I panned it. My feelings on ND have been much more mixed, though.
For some reason I still prefer ABH to my ND's palettes, to the point that I've started thinking ND is a bit overrated, or at least not quite worth the amount of money I spent. For instance, I have been disappointed with the looks I get from the Retro Glam palette, especially since I already like Lime Crime's version of that color story in the Venus XL II palette, but I bought the ND version because her formula is supposed to better. I can see why people like ND's formula, but for some reason the Lime Crime palette is more flattering on me? I also haven't used the Retro palette as much as I thought I would despite the colors being my favorite kind.
So, when I decided I have too many palettes and for the sake of my ADHD need a very basic one for when I'm in a rush or need to get out the door asap, I didn't even consider the ND Glam palette that might've been a good fit. Despite TH-camrs rolling their eyes at how boring Tarte is, I took a chance on the Clay Play Volume II and one of the Tarlette Tease tiny palettes. This was mostly because another TH-camr pointed out that despite Tarte being considered boring by the beauty community, their products are actually still extremely popular.
I'm not sure what ABH's sales are like, but I wonder if they're a lot like Tarte, where beauty influencers have decided they're "over", but your average consumer still likes the products.
The marvelous Marlena! ❤❤❤❤
I was an insecure middle school girl during the height of the 90s skinny brow trend which led to me committing a hate crime against mine and they've never grown completely back from the trauma 😂😭
I grew up in the skinny brow era...mid 2000s. I never gave in, and then everybody started drawing thick brows on and I was stunned. My older sister plucked everything, and she draws on these huuuge square brows -I never thought I'd be the sister with 'thin' brows xxxx
Skinny 90's and early 2000's here. RIP to my facial hair with the exception of my chin
@@cheekofeather6310omg samesies! My sister got hers tattooed on now, better hope the trends will never change now, lol😅
@@Fnuller92 even if they do, I'm not relenting. A full thick brow is classic. Erin O'Connor, Elizabeth Taylor- icons xxxx
My grad pics omg whoever let me leave the house with a hella skinny brow that was also somehow jagged like the Rocky Mountains I just cannot lmao I may need to go cry about that now 😅
Eyebrow trauma bonding ❤
Since I got into makeup in 2019, I noticed this thing in the beauty community - we always pick a "holy brand." You know, one brand that everyone agrees is like super special in the industry. They set the trends, and whenever they launch something new, it's all the rage. Reviewers won't skip a single product from this brand, even if it's just mediocre. People go crazy over it just because it's from that brand. Right now, I think the "holy brand" is Rare Beauty, before that it was Fenty. And back when I started getting into makeup in summer 2019, it was definitely Anastasia.
At that time, you couldn't miss a single new product from Amastasia even if you tried because EVERYONE was talking about it. But then, things started to change when in six months of summer-autumn 2019 they dropped like ten new palettes. They used to feel unique and rare with 1-2 palettes a year, but the constant releases took away that magic they had.
For me, it became impossible to keep up with all those new palettes, and I just gave up on the brand altogether. After they lost their "holy brand" status, people started seeing their products for what they really were - not just blindly favoring them 'cause they were from Anastasia. These products were not bad but when that aura of uniqueness dissapeared, all that was left were mostly just mediocre products. And that's when the brand started struggling to make their products as popular as before..
I think that once you lose that "holy brand" title, there is no way back. But they can still become a popular brand if they put out some really outstanding products. It will not be the same evel of popularity though. However I personally won't support them anymore after the "Anastasia supporting russia" controversy.
Also here's an interesting thing I heard from a few people (can't prove it though, so take it with a grain of salt). Allegedly Sephora might have funded the development of the Norvina line. They wanted more colorful eyeshadows in their stores to attract younger customers and makeup pros. Since Anastasia was the most trusted brand at that time, Sephora thought it was a great idea for Anastasia to come up with this line. That might be the reason why Anastasia was pressured to release those palettes so quickly.
To be honest, I'm pretty much done with buying make up. I only buy replacements now-days and throw away a lot of things. I still have some pretty eye-shadow pallets that I rarely use. The pandemic definitely played a role in my change of heart and also I realized that nobody pays too much attention to your make up unless it's badly applied. A fit body, nice cloths and a little bit of make up to make you a better version of yourself are a better overall strategy to look put together. I don't have 2 hours to just apply a full face with an elaborate eyelook.
You are so right. Also, I've come to realize that it's not so much about the makeup itself, but about the technique and learning what works for you. I'm almost 38 and about to have a baby. I look and feel tired all the time, and I don't have perfect, wrinkle-free skin like these influencers. I would look like HELL if I tried to do a heavy, full glam makeup look, plus, I just don't care. My main concern is skincare, not fancy makeup.
The pandemic made me reflect on the heavy consumerism taking place in the TH-cam beauty space in the mid-2010s. There’s really no need to buy the newest $60 colorful eyeshadow palette when I all use is brown eyeshadow.
I absolutely agree, I have so many Jeffree Star palettes that I love but just don’t use anymore bc I only wear browns and nudes on my eyes now. AND I used to take 2 hours to get fully ready to leave the house or for work. Now it takes me about 40 mins to get ready 💆🏻♀️
I feel ya. Eyeshadow is pretty much something that will last in my collection. Between the Norvina palettes, BPerfect cosmetics massive rainbow palettes, and a couple of smaller palettes there's no reason for me to be tempted into buying makeup.
I worked at an Ulta in the US from about 2006 to 2017 and the Anastasia hype was so real, we could hardly keep it in stock. How times change lol
Before the Putin debacle and after the soft glam, they were doing OK, but the norvina move was a bad one. ABH palettes had this collectors’ fan base going on because they weren’t over saturating their costumers with too many releases, but that changed with the Norvina and Jackie’s palette being released so close together, followed by the Riviera one. Putin’s debacle was only the the final drop for those who were already hesitant on weather to continue supporting the brand.
The point is, we shouldn't be "supporting brands". We should be purchasing critically, and because we need, want the specific item. Brands don't need our support.
Whether not weather
I remember the Carli Bybel collab being extremely close behind Jackie's, like less than 2 weeks, and it felt like the brand shortchanged both of them.
I went through a phase where I’d watch each trend or dupes videos. I’d buy a lot of products and felt ugly if I didn’t buy them. I was becoming aware of my self-esteem and spending money I literally didn’t have. It always felt like a rush to keep buying. Realizing I don’t have disposable income, but was falling for the illusion of being able to live a life of luxury by falling into further credit card debt.
The pandemic definitely changed everything and I started liking the way I look without makeup again. Today, I feel gross putting on foundation or anything on my face. At most I’ll do spot concealer, blush, and *maybe* mascara. I prefer my natural face and just wear comfortable, but chic clothes.
I remember seeing ads with Norvina and wondering if I was supposed to know who this was 😂 I’m so with you on this whole video. I would have loved to see them slip into the new era of makeup, it’s totally doable for them, but I’m disappointed in the people behind the brand so I don’t care anymore 😅
I freaking love these type of videos whether you'd talk about not buying or not supporting brands to certain makeup brands not being popular anymore & dying out. They're educational to me, calming & are very entertaining videos to watch💜💜.
It used to be that there would be a huge build up to the launch of an eyeshadow palette. It was exciting because of the anticipation. Now there are so many launches, the products have become more ordinary and not as special. I think brands like Colourpop contributed to the over production of products, and other brands joined into this philosophy. And, the quality of affordable makeup has improved dramatically, so there is lots more competition!🖤🖤🖤
I remember first reading about the Anastasia brow salon in Allure magazine. Around this time, it felt like everyone who worked on celebrities began sharing tips and tricks with us regular folks. In turn, this made the cosmetics industry seem more accessible and mainstream, if that makes sense.
I’m still a dipbrow girlie, i use it very differently than i used to back in 2016 (when i used to PAINT 🎨 the block brows on) , if you use it *correctly* it’s a solid product that really holds up and it lasts for AGES, so I’ll continue to keep it in my kit.
Yea I learned about the golden ratio in my art history class. The ancient Greeks first starting studying it/ using it in design because they noticed it consistently reappeared in geometry and nature. so for her to claim she created this is insane and for her to think people don’t already know about this is even more insane
The weirdest thing I find about Norvena is the way she's had her face completely cosmetically remodeled to the point she is unrecognisable from just a few years ago.
Yes, I found the Norvina-fication of the brand odd too. She obviously loved social media, and it seemed like she was more interested in playing dress up and having photo shoots than actually developing good products. It was like vanity overload.
Please do more videos like this! I love hearing the history behind the brand and seeing you do your makeup at the same time. So relaxing! ❤❤❤
I miss early 2000’s or even 2015-2017 makeup. No hoarding, just best products we went for.
Also I remember back in 2011 I got that ABH brow kit in Sweden and it was a pure magic and very enlightening ( when I realised my beautician had been doing my eyebrows too narrow-looking)! Ah good old days!
Are you joking? The 2010s were the height of makeup consumerism, at least in recent history. I think you might be viewing those memories with a pair of rose-tinted glasses, mate
@@raerohan4241agreed, I was thinking the same thing!
I was definitely hoarding makeup in 2015
I stopped buying ABH after a Black influencer talked about how they ripped her off for content and wouldn't pay what they promised. After digging into it more, I came to realize that it wasn't the first time and that they had a rotten history of ripping people off. It was disheartening because I used to go to all the makeup events in LA and met Anastasia, and she was such a lovely person (at least to me, anyway). I wanted to support her brand even more because I haven't always had good experiences with many brand owners at these events. But I noticed things got worse when Norvina took over. Such a shame too because I enjoyed their palettes, although I cannot in good conscience support a brand who ripped off of another indie brand, Senna, whose owner is also very sweet.
I feel like ABH is a relic from a bygone age, whenever I hear about it my first thoughts are of the *early* seasons of Drag Race. Like way back in season 3, when the cameras would cut to like a random pallette just _casually_ laying around the werk room. 😂
Love this video! One thing I think is fascinating is how many people assume ABH went downhill when Norvina "took over" when in reality, it has been Norvina all along in charge of their entire makeup line (except for brows) and she was always creative director when the brow line expanded into makeup.
She's responsible for ALL their best releases AND worst releases 😂
I’m glad you’re talking about this because I’ve only heard about the Putin crap on Reddit. It’s good for people to be aware of things like this so they can make informed decisions whether or not to continue to support the brand. I own the Soft Glam palette… when I bought it I really thought it would become a favorite, but I felt like half of the shades were too warm for me so it didn’t become a staple. I just pulled it out yesterday after like a year of it being in my closet and I still feel the same way. I did like the clear brow gel, which I use for special occasions, and the brow pencil but I like my The Balm one better. I just don’t feel like I personally can support the brand in the future, and even if it wasn’t for her supporting Putin there are just so many amazing brands out there that are so much more creative, unproblematic and affordable with even better quality. Especially when it comes to indie eyeshadow! I’ve also heard some weird stuff about Norvina.. apparently one time a girl I knew in college and Norvina bumped into each other at a restaurant or somewhere and she was like “do you KNOW who I am?” and the girl was like “no sweetie” and then a few months later her friend randomly was on her IG page and she saw the phone, that’s when she recognized Norvina was the girl she bumped into 😂
I love when you do these kinds of videos! Those old videos are how we used to do our brows back in the 80s. The golden ratio has been around FOREVER. 🖤🖤🖤
My mom has told me about going to the library as a teen in the 70s to check out books and magazines that had make up advice, and they outlined the technique with drawing lines past your nose and eye to shape your brows. My mom is not big into makeup and even she knew about that method as an average teenager 50 years ago. Just like the videos showed, Anastasia definitely didn’t invent that 😂
Leonardo DaVinci and Michael Angelo were using “Anastasia’s technique” as well 😂💀💀
Ps your mom is pretty awesome for that
Yes, I learned and applied this technique on my own brows as a teenager in the 80s from YM, Mademoiselle, or some other magazine for young women. It's not exactly a trade secret.
Yep. I was a teen in the 80’s and every month I would go to the library to read YM, Seventeen, Cosmopolitan 😂 your mom is correct that they had the ratios all mapped out for the brows, all we had to do was follow the little diagrams. Anastasia never invented/developed any of this, she’s lying so hard in that video. Despicable.
I don’t wear makeup. I don’t care about it. Know nothing about it.
Yet some how I found myself subscribing to your channel and watching all your videos. You are so captivating and elegant and ASMR to me. Could watch you reading instructions and would finish the whole video. Love to you and your beautiful voice. ❤️
The Golden Ratio has been used in art, architecture, nature and literally everywhere for thousands of years. My master thesis was heavily centred around this theory and I found so many fun examples of where the Golden Ratio is used.
I think it’s great that she incorporated it in her technique and popularised it, but honestly, I knew about this from almost when I started doing my makeup in about 2010. I think it’s a shame how she has made herself out to be so much more than she is, because she had something really good going.
“ is your water wet? have you tried adding green?” 😂😂😂 I swear I heard you and James giggling in my head !!! 😂😂😂❤❤❤❤
I refuse to support bad humans. And she obviously is one.
She isn’t a bad human imo, I’ve met her in real life plenty of times and she’s such a sweet and warm person to be around, I really never got any bad vibes from her irl or online. But we are all entitled to our opinions
@@gia6721you still don’t know her personally… and clearly you’re ignoring the controversy. Says a lot about you.
@@noiz1762imagine meeting anyone famous and assuming they do no wrong simply and must be a good person because they know how to be polite when meeting strangers 😭
@@deathsheadcashew Tbf, a lot of people think that about Tati still, that she's sooo amazing because she wasn't a jerk to people in person.
@@noiz1762 So uh, I'm a far leftist and I think people are making a lot of assumptions based on social media activity O.O I wouldn't say she's a good person, I just think the hate wagon against her has been exaggerated and gone overboard. I'm open to being wrong, but regardless there are far worse people in the world imo that aren't given nearly the same amount of energy. I don't think going as far as your comment "Says a lot about you" was particularly necessary, either. No need to make personal attacks over it imo.
Robert I don't watch many makeup related videos anymore, but I cannot express how spot on you were throughout. I can only assume there is no way you were old enough in the early 00s to have explained what makeup purchase used to be like, but it was so spot on! In 2002 at the ripe age of 21, I landed myself my very first "Cosmetic Consultant" role at a large department store in Sydney. The counter: Revlon (yes, and it was huge in popularity here!) The seasonal promotions were massive, ladies all were very loyal and bought almost everything exclusively from the one brand, and it was nothing like it was after 2010 where we kinda all went nuts just buying anything and everything. I honestly felt like lately I've been the "outsider" who has just stopped purchasing so much makeup and kinda just got really over it. Can't even explain why, I'm still obsessed with an amazing makeup look, and great brows and lashes etc, but nothing like my 2014 version of myself. I just wanted to thank you for explaining that so well, although I know that isn't the entire point of the video, it's nice to have somebody actually explain it how it really used to be. PS: love your eyeshadows in your final look too ❤️ lot's of love from 🇦🇺
As a Pakistani we do not have many US or UK makeup brands here in Pakistan. But I used to watch so many youtubers who are from the US, and as someone who is interested in makeup I used to always check out the products and think about one day I will buy all those products. So when I saw all the youtubers are using anastasia Beverly hills, I followed their Instagram account too, to just see their new makeup releases. At that time many influences were collaborating with different makeup brands and releasing pallettes and other products.
When they started these ABH norvina palettes, I literally thought norvina is some influencer or celebrity who hust keeps collaborating with the brand ABH. I also think it was made to look that way. So I completely agree with you about norvina acting like she was a celebrity before being with the brand. That's what I've believed all these years until now. I just got to know from your video that norvina is Anastasia's daughter.
I love the way y'all do your makeup.
@@covfefe_drumpfh I'm glad to hear that☺️
Hi Robert! I’m glad you started this series…I’m really enjoying it. Question - would you consider doing a full face of products I regret buying? And congrats on getting to 995k!
Thank you! Yes!!! That’s actualy coming up next month! 🖤🖤🖤
My sister is a cosmetologist here in the US and worked as a markup artist here for several years (early 00s mainly), so when I was growing up, I learned everything about makeup from her. She never mentioned Anastasia or her brow technique, even tho I distinctly remember her talking about Kevin Aucoin, Pat McGrath, and Bobbi Brown (among others that I sadly cannot remember these days). So, I don't think very many people outside of SoCal probably knew about Anastasia until the brand got big on socials 😆 I have no idea where the idea of her using the golden ration first came from lol
ABH was a moment. I think the moment has passed. I was 18 in 2000 and I do remember at some point her brow products coming out and being pretty popular. I think it was for good reason because they did work well and I'm not sure there was a brand before that was exclusively helping you enhance your brows. It was a cool concept! Over time, I never tried anything else form her, but continued to buy the brow wiz pencil and occasionally the powder or another new launch. Now there are so many great, affordable, thin brow pencils, there's no need for me to spend 30 bucks where I can get ELF or Milani for under 10
The comment about adding green to water to dry it killed me 🤣🤣🤣 amazing content, as always! You taugh me so much, I carry your knowledge to my cosplay adventures, and I love the makeup part of it because of you. Thank you very much! 💙
There’s only so much you can do with an eyebrow. It’s all been done. This blue and green eyeshadow look is one of my favorites! So beautiful. Do you ever leave your look on and just wander around the house feelin’ yo’self? I sure would 😃👏🏼👏🏼
I’ve wondered the same exact thing! I hope he does! He looks great!! Though I know he does multiple filmings of videos in one day, and has to remove his makeup multiple times during filming, especially if he’s going to do a makeup look in the next videos that day.
Robert *reads first sentence*: hold my beer 😄💖 (or whatever drink of choice)
@@anastasia.beaverhousen *calls James* *orders from Temu*
Loved that little philosophic moment "to understand the future we need to understand the past" 🙌 preach Robert 🙌
Listening to you talk, and create a most bold awesome look flawlessly, is, so, incredible to witness!
I'm so happy I remembered to come to YT (found you initially on SC). Loved she short videos, but these longer ones on YT are much better. I feel like I got to know you a little better with your side tracked moments about movie names, golden ratios and all that stuff.
Also talking about the golden ratio, Benefit have been using it as ‘brow mapping’ for years as well, so certainly not just a brand exclusive technique either
I don't buy expensive makeup anymore. I use to ONLY buy high-end makeup until I realized drugstore makeup was just as good (if not actually BETTER) at a better price point.
And if you get drugstore makeup you don't like, it doesn't hurt as much when you throw it away ❤😂
@@candacebarlow9296 It's really easy to return most places. Keep your receipt and tell them you don't like it or you're allergic or whatever. They want your business, whereas I don't know about high end brands. (speaking as someone who worked in a drugstore for a long time)
@@corvidsRcoolThat's only in the US, in Europe, we can't return makeup.
@@barbthegreat586 oh, interesting! I didn't know that.
@@corvidsRcool Yes, makeup can only be returned if it's still sealed, within a limited time frame of course.
But honestly, even within the U.S. where you can return such items, I personally still wouldn't do it. The stores can't sell that used makeup so it just gets destroyed and tossed out. It's such a waste.
Unless someone was really short of money, I would still encourage them to pass it on to someone else that might like it. Or even donate it to a women's shelter, if possible. I know for a fact that some shelters did accept gently used makeup pre-pandemic - not sure what the policies are nowadays.
I love watching your makeup application. I always learn something new. Really liked the concealer application under the eyes. :)
I am absolutely nobody, but I just wanted to let you know I respect and enjoy your content! I especially love the diplomatic tapdance you do with respect to spilling tea! This is the first time I've watched a GRWM post in its entirety (anyone's GRWM). It was fun, educational and at no point did I ask myself "why am I watching this"....HUGE fan! Thank you❤
You're not nobody! ❤
Subculture is one of my favorite palette of all time. Love the pigmentation and colours. 😍
I know we are in the minority but I love that pallet. I love greens & mustard yellow so when I saw that pallet I had to have it
@sorrowfulkikyo67 I wore it today! Still in love. I love the same colours as you!🥰
I was a MUA at Sephora and remember the pink colors in some of the palettes would stain your lids and influencers did videos explaining not to be concerned about it - the color will fade and I def remember how legit everyone did not like Sub culture palette
I worked as a MUA when the Subculture palette came out and I remember all the anti-hype around it 😅 it was crazy! But to be fair, those shadows couldn’t be blended with a damn pulverizer. If you wanted to use them then it was for packing on color only because blending was a nightmare (and I consider myself to be a very skilled blender)
That happens to me with most of my pink eyeshadows, is that wrong??
I love the Subculture palette! You just needed to use a light hand with the shadows. I still use it to this day.
@@saravicious2072it's normal that they stain if they are pigments. Pinks are notorious for it
Because the type of pigments The Alyssa and Jackie Aina palettes both came with a paper telling you which colors where the ones that were the pigments. In the Jackie Aina it was one of the pinks and a purple and in the Alyssa it was at least the pink and the purple
I will say that the pandemic/lockdown made me curtail my makeup buying massively. You are right there was a time I would buy various palettes and not think twice I would only use one or two colors but I will not invest in buying multiple foundations eye palettes. The pandemic lockdowns made one not go out clubbing so no need for make up. Working from home no need for make up and ergo no one is spending portions of their paycheck on her brand of any.
Reversing your blush! WOW ❤ I absolutely Love ❤ LOVE the reverse blush and bronzer,( where you put blush where a typical contour goes then blend it into the bronzer keeping it low and bronzer high) o my gosh it looks so incredible. I haven't seen anyone do this! I have always had a hard time getting blush to look right , I can't wait to try it I think u just gave me such an epiphany🎉, just STUNNING! It just gives so much definition on u! Best ever!! This needs to be explained!! U killing it 👏 ❤
As a Romanian I was so excited to support ABH, it was honestly inspiring seeing someone from my country succeed in the makeup world but the whole Putin thing was the last straw. There’s nothing funny about a psychopath who attacked a country unprovoked and killed innocent people. Both Anastasia and Dana Budeanu are gross.
You are precious - I bless you in Jesus name with peace, love and freedom
🙄
Palestine, Iraq, Afghanistan, Libya, Syria to name a few were ATTACKED by one and only defender of democracy.
I don’t get it. She was laughing at a ridiculous picture of him with his shirt off attempting (and failing) to look sexy lmao. I would do the same, doesn’t mean I support him. Weird take. Maybe I’m missing something.
I am from Ukraine and just want to say thank you for your words, especially after this crazy night in my city!
I remember the Twitter interaction. That was the day I knew how awesome you were! You were not having it!😂
Love this series.💜
Super informative!! Would love to see you break down the history and trajectory of many more companies. 🥰
I love your videos all of them( with your brother as well). Contour has been used since good ole Max Factor came into the make up picture. He was the real ingenuity behind modern use of contour. In the nineties we started using brown toned/ colored eyeshadows to sculpt the face. Before the far back into the sixties eyebrow pencils were used.
Right. I remember my mom and aunties doing it with blush , bronzer or just two different colors of "brown cream" aka foundation/ tinted moisturizer. Then my generation got into the Kevin aucoin book and just used eyeshadow to get the looks, and I'm from veryyy rural Europe. I was kinda stoked when abh came out with those palettes but the quality was heinous. Crème texturised your skin like an orange and the powder either disappeared afte an hour or stained like soot. It really was the dawn of skin that only looked good on pictures
I had a friend who worked in the salon as marketing or something. She said it was one of the worst jobs she ever had. She said Anastasia was not the most warm person. She had very very strict rules of how to do your make-up and hair beyond a dress code. She said it was just stressful and not fun.
not `all jobs are fun and most can be stressful especially when dealing with clients. the fact she had strict rules means she cared about the image of her brand and her family business that was paying for the salaries... I find this argument to be completely missing the idea of business and what is actually bad...
@@Wildthinglove girl bye
@Wildthinglove Kind of agree _just_ based off of what is written here. About being cold, no one is obligated to be friendly to everyone, so long as they're still polite. And special hair + makeup rules make sense for a salon, especially one with a bit of a name - obviously they'll want to be perceived as skilled and professional by their clientele.
Now, if Anastasia was downright nasty to her staff, or unreasonably restrictive about the dress code, that's a different story. But it doesn't seem like that was the case based off of what this person stated.
I actually loved the colour story for the subculture palette!!!!!!! The formula was garbage but I loved the colours in the pan
Same! I still have mine, though I know it’s suuuper expired lol. I loved the colors so much and was so disheartened that the formula wasn’t what I’d experienced from ABH before. Then one of my favorite TH-camrs gaslit her entire audience telling us that we just don’t know how to use pigments and that the formula was fine. It ruined both that palette and that TH-camr for me lmao
@@BethanyNashwhich TH-camr was it? So that I can avoid them if I don't already. No time for gaslighters.
I love getting to watch you do your face while talking about a different subject - it has a “getting ready” with my bestie vibe but I can kinda just take in the steps of the process without the anxiety of trying to understand the verbal instructions
I will say, I bought the subculture palette secondhand, and it’s easily my favorite palette. I don’t have any issues with blending or muddy colors at all. I’m not a giant Anastasia fan anymore, & I don’t buy their products anymore, but I still have a lot of love for my subculture palette.
I actually collected makeup late nineties early naughties! The early days of Urban Decay was so refreshing, and cool with their off beat colors and textures and names. Also Stila felt very exciting with their liquid eyeshadows (in a tube) and the cream blush that’s still around. One of my favorite pieces of makeup was a thick eye pencil, black with glitter, from UD. I think it was called Asphalt, but could be wrong. I also used MAC, Philosophy, Laura Mercier and the Swedish brands Make Up Store and FACE Sthlm.
Wow, you are mentioning some golden oldies! I miss Face Stockholm.
You are almost at 1 million subscribers!!! I am so happy for you and know you have worked hard to get this far. Love the eyelook today too.
I like these kind of series and discutions..keep them coming ❤
Great video!! I wasn’t aware of how messy they were
OMG the subculture palette was my very first one and I was convinced I was just “not good at eyeshadow” for like a decade. I was wondering why I recently got into eyeshadow in my late 20s
The only ABH product I purchased was the brow pomade in the little pot.
The blonde shade turned green a few hours after it was applied.
I’m hoping the manufacturers will get away from that green color for ash blonde tones and start using something violet to create drabber, cooler tones.
You are almost at 1,000,000 subs! I just realized that! OMG, I am so happy for you! I love you and I love your videos! Thank you for brightening all of our days! 💜🖤💜
This was interesting, I didn't know this brand's background, thank you for sharing.❤ May I ask what shadows you used here? I looove this eye look 😍
I only ever wanted the Makeup by Mario palette. I must say Robert ( in your English accent) I do hope this is a series. I truly enjoy the history of the brand.
Proper way to watch Robert: hit the Like button immediately (because there’s not a LOVE button)! I’ve seen a lot of Anastasia in TJMaxx/Marshalls which in the beauty isn’t a good thing. Love & Blessings from 🇺🇸
Thank you so much for including the ethical aspect 💛💙
She invented eye brow shaping like kim kartrashian invented contouring.
I used to buy ABH all the time. I still use my Soft Glam, Modern Renaissance palettes & brushes. They haven't been able to find their place in the market regarding prices. I have found amazing products for a fraction of their costs. I was floored when they released a face palette with 3 shades for $60. They need to come out with a new brand with cheaper options. Lots of companies do it like Tarte & Dermalogical.
Who doesn’t love a good “Downfall” video😃👍🏾 And, yes, Reddit is the neighborhood stoop of the Internet, it gets vicious😬
As always, you are incredibly informative! I love these videos!
TIL why I see the Subculture pallet in TJ Maxx CONSTANTLY. Great video, I love makeup history!!
The sims reference really got me 😂 legit building a house while im watching this 😂😂
Omg don’t, I was trying to build the most awkward sims kitchen today!
Thankfully I was never so hooked on the brand that I spent money on palettes I knew I would never use. I am OBSESSED with their latest one, Cosmos though. It is amazing.
It really is.. it’s the only one I’ve ever purchased. Except for one I received through Ipsy, not by choice though lol
I bought Cosmos as well. Beautiful palette.
I adore the glamour daze channel. Love that you used them