*edit* - UPDATE (October 27th)ON GLITTER EYESHADOW! They indeed did NOT invent glitter eyeshadow, watch this - Tiktok - vm.tiktok.com/ZGJ3Jefde/ Instagram - instagram.com/reel/CyQ0MnIuRId/?igshid=NzZhOTFlYzFmZQ== 21:31 - I say Estée Lauder purchased tarte!!! I meant too faced obviously! 😂😂 I always get them confused! It’s all the beige! Also I know I’m super dry in personality and humour so please no one be offended by my sarcasm 🖤
Glad I’m not the only one who confuses Too Faced & Tarte…I’m watching this video, trying to think if I like & own anything by Too Faced, and every product I come up with I’m like “wait..shit, no…maybe that’s from Tarte?!”
Yeah, this claim is so questionable. Perhaps people were using glitter separately on top of shadow? He needs to be more specific. That shadow just looks shimmery or reflective, not even "glittery." I had drugstore copper eyeshadow in the early to mid 90s... definitely before toofaced existed. I also remember buying silver at the drugstore.
“Who better than TWO GUYS…!” 😂 Makeup is for everyone, not just women, but there is a level of just sheer audacity men have when it comes to selling “feminine” things.
It is the way they still mostly sell to women, advertise to women and often still focus on the insecurity of women. It is never JUST the creativity for every gender angle. And then they will usually actually making it seem like men doing it is new...rare...weird? Or they have a more removed and creative way of looking. That is the history of most beauty items.
I had to stop at the 3:05 mark, to respond to: "And through it, we created the first glitter eyeshadow, ever. There was no glitter eyeshadow." Flashback to to the late 1970s. I was a little girl, who always wanted my mother to be fancier. Every Christmas, I'd buy her things like enormous hoop earrings, or nail polish, or what have you. Round about '77, I bought her glittery gold eyeshadow. I'm pretty sure it was from Revlon (but it could have been Cover Girl). She had it so long, that I used it as a teen (in the '80s). If Google can be believed, I am a couple of years old than this man. If he invented glitter eyeshadow, I invented eyes.
The way that the LEAST BAD thing is him creating makeup potions in his questionably clean kitchen and then using them to compromise customer safety...the lack of regret...woof.
I kind of buy the story because it's suitably bad and irresponsible. Now, I doubt anyone from the store was letting him do it, he was just hiding and probably got into trouble when people noticed.
'The first glitter eyeshadow'... as if glam rock and disco never happened 😂 I remember true glitter eyeshadow being sold on market stalls - both in pressed powder form and as a cream stick. My sister owned the baby blue and lilac cream shadows, and this was in 1993/1994. I even remember that for a brief time *multichrome* eyeshadow was available in 98/99, before it was banned in Europe for using a metal coating that is no longer used in cosmetic 'chameleon' pigments (trade name of original pigments that has stuck around). I think the reason it is difficult to find another mainstream/known brand credited as creating the first 'glitter eyeshadow' is because... it is not legal to sell glitter products for use in immediate eye area. FDA does not even allow certain pigments to be classed as 'eyeshadow' and an eyeshadow containing true glitter would not be legally allowed to be called a 'glitter eyeshadow'. Not many brands would probably want to brag about creating something that is technically not legal in their country of origin. I wonder what the ingredients were for this eyeshadow and whether there were any eye safety warnings on packaging?
Exactly! When I started wearing makeup in 1995 my friends and I were obsessed with glitter and we definitely had tons of glitter eyeshadow and glitter lipstick and we'd even make glitter blush using blush and body glitter. Ha. Glitter was not rare in the mid-90s and mixing products together wasn't this insane idea. If my 12 year old self and my friends dreamt it up, it didn't take a genius. 😂
The FDA hasn't banned all of those pigments/pressed pigments it's just that they have yet to approve them but the testing is costly and time consuming however these tests have been carried out in Europe where these products are approved this is why makeup brands put these pigments in eyeshadow palettes & do not get into trouble with the FDA. Robert covered this in a video about angry internet or something like that.
I’ve never been a massive fan of Too Faced. I’ve only ever used a small handful of their products to be fair but it’s just never appealed to me for some reason!
I would give anything for a video like this about Lime Crime - their rise and fall was one of the most outrageous I’ve ever seen from a brand/brand owner!
I don't even know if mans could get away with doing a Lime Crime video. The amount of Doe Deere Nazi bullshit alone is enough to get Robert shadowbanned from youtube for life!
Something that I also thought was strange (and I could be totally wrong here) was that Jerrod talked about how he had celebrity clients that would go to the counters and get their makeup done for an event such as the VMAs as he mentioned. I feel like they would be getting their makeup done by a makeup artist in private and not going to department store counters 🤔
Iirc, the whole beauty team + stylists a la kardashian as a standard for events, was not as common (think it started to change post-paris hilton peak fame). Dont quote me on this, but I remember snippets of actors cringing at past looks because they did it themselves lol, I could def imagine some celebs back in the day walk into a high end beauty store for an event makeup look
I thought the exact same ... what level of "celebrity" goes to a makeup counter THE NIGHT everyone knows an event is happening 🤣 it's hilarious to think .. "oooo I know Mariah goes to Jerrod, I'll wait outside til she turns up" 😅
I turned into a teenage New Romantic back it in the 80s and my staples were glitter eye shadow, plenty of bright lipsticks, kohl liner, peroxide to lighten my hair, and hairspray - lots and lots of hairspray!
My mom had a palette from high school (she graduated in 1984) that had shimmery, glittery shades. I know because I USED IT growing up. What a ridiculous claim.
That’s it! I’ve never tried it but it looks like expensive Claires accessories, but I wouldn’t want my little cousin buying a cutesy peachy smelling pallet and ‘better than sex’ mascara 🤭
I would love a dive on Urban Decay. I work at Sephora and a brand rep gave me a whole spiel about how the name represented the grungy city full of drugs and trash. She said this with earnest awe lol
Kelly Gooch has a youtube series called "the rise and fall of" where she does deep dives on different brands, and she has one on Urban Decay! I love those videos and these that Robert do remind me a lot of hers. It's such interesting stuff!
I remember urban decay launching in the 90s and it was definitely grunge. They had colors called roach, bruise, and metal. They were definitely a grunge brand when they started.
First glitter eyeshadow? Um......Disco? I wore shit tons of glittery eyeshadow along with my electric blue spandex leggings and Farah Fawcett hair - all while dancing to Donna Summer and The Bee Gees.
I was a die hard Nikkie fan and bought the palette from Sephora when it came out. When I came home and tried it, I was so disappointed that I like stopped doing my makeup for awhile. I was scared of buying anything ESPECIALLY if it had an influencer’s name on it. I was in high school and didn’t have a lot of money. I’m so glad Nikkie eventually addressed what happened but that collection changed how I viewed influencer collabs and honestly I haven’t bought a collab since
I don’t think microwaving makeup is actually a “good experiment”, as the founder makes it seem to be. Not only a allergic reaction, the bacteria and damaged components of the makeup because of the heat 🥴
If the "mixing" and "microwaving" of make up at home story is true...he's lucky no one had any severe reactions (or at least that we know of) and he didn't find himself in a lawsuit!
I used to think Too Faced had super cute packaging and products, and that’s why I bought them, especially the chocolate palette that actually smelled like chocolate, but their eyeshadows have IMO always sucked and have been dusty with no pigment 😅
Yeah, the milk chocolate was my introduction to Sephora makeup before I got more seriously into it and I remember making it work but thinking I spent tooooo much money for that. Despite the cute chocolate theme.
The packaging is 10/10 imo, but when I look at the brand I just see blushes/bronzers they have, but there's so many other dupes/brands out there instead. Chocolate smell sounds.. interesting😅
My mom had glittery eyeshadow from Avon in the early eighties and when I started wearing makeup around 1985 I remember buying glittery eyeshadow from wet n wild Wet n wild also had amazing colours of nail polish I had a royal blue I wore until after the millennium. I got compliments on that colour all the time I laughed when they said they were the first. Yeah the first to mix two or three brands together smh 🤦🏼♀️
My ill advised Two Faced style kitchen experiment: I microwaved my mouthguard cos the dog got it and I thought, sterilise it in the microwave, what a normal person sort of plan! The mouthguard melted and I had to confess to the dentist that I microwaved it, he laughed so much. You don't want that kind of crazy kitchen reputation. I should have told my dentist I was creative, wild, ambitious DREAMING.😂
I would LOVE a video where you talk about makeup brushes. I find that finding good makeup brushes and knowing how/where to use them has been the hardest part of learning makeup. I just recently realized how easy it was to blend out black eyeliner with a rounded brush 😭
I'm 21, just getting into makeup, and I have no idea what brushes are for what and I'm way too embarrassed to ask someone, this would be so beneficial lol
I mean I’m 44, and I remember buying a black eye shadow from the body shop in 1999 in Australia that had glitter in it! (I remember specifically because my cousins in a brutal betrayal, crushed up the pressed eye shadow and “fixed it” for me- because a loose powder BLACK eyeshadow with glitter through it is OBVIOUSLY better lol) Although it wasn’t technically - “glitter eyeshadow” I feel confident saying if the Body Shop was doing that in the late 90’s, surely some other brands had done glitter eyeshadows!?
I love how you elegantly dragged this hateful brand to filth, Robert 💀 the “rich lives matter” cake was vile 🤮 but we can tell by the branding that they have poor taste…
Worked for the brand right before and right after Estée Lauder acquired them…things really went from bad to worse in the craziest ways. It was so sad because some AMAZING artists worked for the brand with me 😭
I had glitter eye shadow in the late 1980's like 1988 or 1989. It was ivory with a soft glitter and sheen to it - we used it only for highlight at the eyebrow. Imagine it being like the frosted pink lipstick that was HUGE in the 80's and you'd be spot on!
I think they’re doing OK as a brand with their couple hero products like Better than Sex mascara and Born this Way foundation, both of which are items that must be repurchased frequently. I could also see their cutesy color products and palettes being enjoyed by a younger audience who is just getting into makeup and doesn’t realize Too Faced has been putting out the same stuff since before they were born.
Coming from someone who works at their sister brand, the strategy is just to buckle down, cater ONLY to that core consumer base, and pray a product becomes TikTok famous for the quick cash grab
It makes me so mad that the owners turned out to be such assholes because they have some great products but I have a hard time supporting them. Not to mention that shitty deal they did with Nikki and how badly the ripped her off (allegedly)
I have the chocolate eyeshadow pallet from when they were really popular, maybe from around the Nikki tutorials one and the peach one - and I have say, the pallette is perfectly average - I still use it, but after the years of bull with this company, I won't be purchasing another
@@jocelynsmyth6604same. I haven't used them in awhile but I still do have it for the colors on occasion. But they're def not what they used to be. By any means. And it was also the first "prestige" brand I started using so I only had so much experience anyway lol
@@jocelynsmyth6604 I did really love the star dust pallet from a millennia ago lol I liked that they used to come with tutorials too. Like little cards with steps and colors etc that's how I started learning
It’s been traced packed all the way to ancient Egypt by the way . To say he didn’t invented is beyond an understatement glitter eyeshadow it’s literally hundreds and hundreds of years old.
oh, your Tarte speech-typo reminded me 😂 you should do a video on them, with everyone going from being obsessed with Shape Tape in 2016 to hating them after the influencer trip fiasco-it'd make for an interesting video even if it was covered to death when it all went down earlier this year. love all your videos so much! 💜
I remember people buzzing about Too Faced but like you said, when I looked at the products myself, I was like "this is boring". Also what they did to Nikki's collab palette is shadey!
“What do you think you’re doing?” “I’m just taking all these products home and mixing them up in my microwave.” “Okay that’s theft and you’re sacked. Bye bye.” The origin story of a narcissistic fantasist if ever I’ve heard one. 😂😂😂
We had glitter eyeshadow in 70’s & 80’s! I worked freelance as MUA and at counter for Chanel in early to late 00’s. You could get away with taking some testers from stockroom (have it approved by retail manger) but to do what he did and mixing concoctions at home would get you SO fired back then, as it would now.
I adore a person who is accurate about the history of makeup and is anti petty......while being very funny, insightful and gloriously cutting. I really enjoy your content xxx thank you xxxx
Let me spill the tea! I worked for them, and as you said they are “too faced by name and by nature”. I had a temporary contract which they didn’t extend and hired another person on my place, just because I was “too real” and telling the truth. What is more, and shocking, the owners came to London and they didn’t even passed by to visit their biggest makeup counter 🤦🏻♀️
That’s so shady tbh, I’ve accidentally worked for some questionable people lol and I had a similar kind of experience. Like they trusted me enough that I was helping draft some of their policies, up to the last minute, but they never tried to secure funding to extend my contract. It’s weird that they wouldn’t even visit the counter in a city as significant as London!! Sorry you had such a bad experience
@@carliemorgan1871idk I think the stories and legend they’ve built up and their bad behavior that’s been documented suggest they would certainly be very poor bosses who abuse the power and position and claim female empowerment while letting go of women for speaking about the reality of the company. heaven knows it happens every day, in every industry you can imagine and one’s you wouldn’t guess would still demoralize female employees like that.
Too Faced have very much been grandfathered into relevancy in the modern beauty space. They still get a dedicated half of a gondola in every sephora I go to, but I honestly think that if they launched in 2023 with the concept they still have today, they'd just be dismissed as Claire's makeup for adults
Omg. The thought of someone bringing things that they mixed up in their house to a professional makeup counter and putting it on paying clients' faces! 😨
Too Faced was my first “big girl” makeup purchase in Sephora when I was 14. 10 years later and their branding and products look exactly the same. All candy/baked goods related. Too faced marketing appeals to teens more than it does adults. They should rebrand starting from the Born This Way like and give “my skin but better”, or rebrand from their “better than sex” line
5:00 omg I remember this so-called concept of theirs to try to teach us 90s girls/women how to be more feminine and they had the perfect “solution”, stirring up old nausea 😂the looks I gave my girlfriends was just, you’re kidding me right, please tell me that two guys aren’t gonna mansplain to us women how to be “more feminine” , like could they be any more cringe, because I don’t even know any of my women friends who would even be telling other women how to be “more feminine” 😬🤢
I haven’t even thought of Too Faced since, like, 2013. Such a good video - I didn’t know about the sister thing, only remembered that they bamboozled Nicki and the ‚rich lives matter’ cake.
I've always thought Too Faced was gimmicky. Even when I was searching to buy my first palette, I would look at theirs and move on. I just kept thinking that if the "thing" about it is the scent, how good could the eyeshadow itself be? I missed all the drama, but my intuition about this brand saved my dollars from going to garbage people. Also, the dry humor killed me here!! Robert, please keep doing what you're doing! It's comedy and sarcasm gold!!
I always felt like Two Faced looked like drug store makeup but the price was way over the line. I couldn’t justify the price when there are so many better brands. Then all of this happened with the brand and it just made the decision easier to never try and buy anything from the brand.
Yes exactly! I cannot get over the price of Too Faced for the quality, in Australia their palletes can be upwards of $77 - 80. For another $20 I could get a Natasha Denona pallete 😒
I know they are lying about the glitter eye shadow. I was wearing blue glitter eye shadow from Wet and Wild when I was 18 years old…in 1994…and it wasn’t even a new product that year! 🙄
I must say that my Power of Makeup palette was stunning and I only decluttered it 2 years ago because it finally got dried up beyond usage after hitting pan on most of the shades except the teal. I guess I was one of the lucky ones; I really couldn't relate to the complaints at all, and I felt so bad for her! Terrible, terrible treatment by Two Faced, but also, JS had no business getting involved. To me, this was the first big crack in the community that started to rob of us our collective joy.
@@RobertWelsh can I ask why you've never done any reviews or content related to Juvias place? I tried searching all of youtube for it, but there's a chance I might have missed it or it was in a video but not the title. If I'm ill informed feel free to correct me or point me in the right direction. I'm mixed and it's one of the only brands I've found so far that I can use on both myself and my black side without the qaulity or pigment changing. I had huge issues, especially with flash photography, after doing sfx makeup on them with other brands. I believe it's owned by a black woman as well, which I thought would be something right up your alley. Is there some kind of problem with the brand I don't know about yet?
@@madysonoster4759They did have a problem with a creator who was promoting them using a racist Asian slur but afaik they did - eventually - release an apology
@@sallyfrench007 oof. I had no idea about that. They can't exactly control the individual actions of people promoting them, but the fact that the apology didn't come immediately is concerning. It's difficult to find equally as affordable alternatives that work for both sides of my family though. There's always an issue with the shades showing up different amongst the skin colors or the foundations flashing back white in photos. The only other pallette I've tried without those issues was from Jeffrey Star (I borrowed a friends.) and I won't buy from him, even though I really really want some of his stuff, for obvious reasons. Why can't any brands just keep their side of the street clean anymore :/ , so frustrating.
It gives me joy to hear an influencer have the same level of energy and rage when it comes to Too Faced, lol. It sucked working at Ulta we have to push high-end and cannot speak ill of any of them. And sometimes we had to push Too Faced. It killed me on the inside.
wooh i don't think i've ever seen Robert this angry (when he talked about Blandinos sister) and lemme tell you that energy was REAL and PLENTY! I'm impressed and scared simultaneously!
The Balm is absolutely still around! My favorite product from them will forever be the Mary Lou Manizer Highlighter, it's just such a lovely shade. I will say though that to me The Balm is kinda hit or miss with its products, in my personal opinion as I either _adore_ the product or deeply dislike it, there seems to be no inbetween
I remember buying Covergirl quads before 1998 with shimmers in it. Halloween time always had glitter eyeshadow. And in the 60s they used guanine to make eyeshadow shimmer
@@julsweaverya nars is nasty... I can't even tell people what mascara or blush I'm wearing. I just say it's the by this brand in so and so tube or compact😂
Well, if we are going there, Nars isn't any better with their names. However, Nars quality is superior to Too Faced. I've never even been tempted to buy anything from them. Boring products, IMO.
Their better than sex mascara and cutesy packaging is what’s keeping them afloat. Sadly there are some people that don’t focus on brands shitty behavior due to “everyone in the beauty community is like that so it doesn’t matter”, that’s why Jeffrey Star is still asked to review things. I remember when a lot of their chocolate bar palettes came out and they looked very boring with nothing but warm tones and beige as you’ve mentioned. Like they had a great opportunity with Nikki and The Power of Make up palette but they decided to skip on quality because they assumed the consumer would be stupid enough to just buy a palette because their favorite influencer’s name is on it. I personally don’t plan on buying anything from the brand due to preference they seem to have towards the upper class and how brands like Revlon were used as an insult since it’s found in drugstores and is considered to be cheap.
The time stamp is 5:08. This is the moment that made this video absolutely perfect. The audacity of Too Faced LOL!! The look on your face. The way your face didn't move. The perfect toothy sarcastic smile...ugh. Sublime. Robert you're my favorite. Thank you for your gorgeous content. You are a joy.
I think they’re still around because their main customer base are people who either aren’t really into the beauty space, first time buyers or people who don’t know what to buy someone and it’s a “safe” option. They also play into the market of the on foot in person customer as well because they have counters or sections in stores which is where a lot of those customers will shop because they just want to see something and pick it up and these customers also are probably unaware of the brands back story etc! When I used to teach makeup specifically learn your own face lessons clients seemed to always have too faced palettes for a lot of the reasons I’ve mentioned, and it always used to remind me that there was a whole range of consumers that weren’t as deep into the makeup community as a lot of us are. I also think that’s why they can get away with basically the same versions of their products over and over again because to people who are interested in makeup and into the community we can see the differences but to a lot of people who aren’t as aware a few shade swaps and depth/undertone changes looks vastly different!
The only thing about that brand that is “disruptive” is how it makes me lose my bowels when I hear Jarrod talk. He’s slimy. When I wanted a chocolate pallet I got Revolutions. I normally don’t go for “dupes” but if it’s a choice between Too Faced and Revolution…I’m going dupe. And I LOVE your sense of humor❤
I feel like 2014, 2015, and 2016 were truly their best years and they did so well with their past holiday collections. I actually still have the chocolate bar palette, chocolate Bon Bons palette, sweet peach palette, just peachy mattes palette, gingerbread spicy palette, and their peppermint mocha palette from their Christmas in NY holiday collection which I think was 2016. The chocolate bar palette and the better than sex mascara in my opinion are what made Too Faced so popular and then the Born This Way foundation, and concealer. I don’t use any of the palettes anymore other than the chocolate bar one…..
Robert you don't even need to say it...I'm hitting that like button as soon as you start talking. esp if you are going to break things down with some subtle shade of trashy Too Faced owners
@@RobertWelshI wrote my og comment as soon as I started watching your video. just wanted to make one correction....you didn't throw "subtle shade" at Too Faced...you scored direct hits. shots fired! btw, I too have a dry sense of humor and sarcasm is my love language so I enjoy every video
Its such a shame that the brand turned out they way it did. I really liked the aesthetic of the brand (feminine and girly) and some of their products but its reputation is tarnished because of the actions of the founder.
I love this series so much! The cosmetic industry is so weighed down with cash grabs and fast fashion, and I appreciate you calling it out. We don't need a "new" beige pallete for the 100th time in a year. 🙃
Tldr - my too faced palettes were the only ones in my collection of old makeup to ever grow mould. So I did a makeup clear out not long ago. I almost hung onto my too faced palettes bc of the packaging. Then I reminded myself I was downsizing for a reason and I opened them up. I’ve had them years but was surprised to find they’d grown some mould. I don’t know how this happened as they’re stored with my others. I have eyeshadow palettes that are older and they were fine. I won’t use them but they’re not growing things. I have an original naked palette for example, I got it way back in the day, was one of my first palettes. It’s absolutely fine. In fact my very first eyeshadows palettes is an urban decay one, it’s un named and is in like bamboo packaging. I used to wet my brush to pack metallics by licking the fecking brush and dipping it back in (gross) and no visible mould although it’s probably a Petri dish of bacteria. Its anecdotal of course but I feel like this says a lot. Maybe Jerrod made them in his kitchen 😂 In fairness to the power of makeup palette, mine was absolutely fine, I used it with no problems although I can totally understand that my experience is not the same as others.
The original modern day glitter that was used on face was made by Henry Ruschmann in 1934. Original glitter was made of glass and as OG drag queens and the like could not afford that, Henry Ruschmann created a machine that could cut tiny uniform chunks of plastic and that's what people used on their face.
Haha, loved your take on them. I actually messaged with Jerrod in 2014 and he was quite kind, sent me a gift basket after my special video on the brand. He developed bronzers because of his sisters skin cancer from over exposure in sunshine. I liked them up to about 2019 and Estee bought them out, but he stayed on as creative director and they just didn't have good quality control, especially with holiday releases. They lost me then. I dont like the new brand Polite Society.
Yes! I'm always so confused when I see influencers and makeup blogs talk about this company. Their stuff is tacky cheap garbage and the founder is disgusting.
The final straw for me was the Erika Girardi colab, I am by no means a prude but everything about their packaging has always appealed to young teens & DSL isn't a good name for a lipstick marketed to kids. I remember clearly being in Sephora or ulta & walked to the display with my daughter, the sales woman looked so embarrassed when she told me that the collection "wasn't pg13"
Damn I wasn’t aware of all those controversies!! Guess I’ve been living under a rock all this time, and it’s a shame, cause they have such nice products that I love, adore and are some of my favourites!! I cannot continue to support that brand after learning all this and reading the comments here… thank you Robert for doing those videos, it’s so helpful!
I’ve loved NikkiTutorials for years she was one of the first beauty influencers that I came across and the way Too Faced mainly Jerrod Blandino treated her was atrocious
I think they peaked around the peach palette. I have the born this way palette and it's nice but there are a lot of palettes out there like it. I went really off them when they did a collab with someone (can't remember who) but one of the products was a lip gloss called "DSL" which apparently stood for D*** Sucking Lips. Why would anyone want something called that??!!
Too Faced was my first venture into high end makeup in like 2010 I loved them, I loved the packaging, the shadow insurance primer was chef’s kiss, the chocolate bronzer, the semi sweet chocolate bar palette all so good, I still have their teddy bear hair brushes from like 2014, I still like their matte liquid lipsticks but when they got bought out by Estée Lauder the products just started to fall flat, the sugar pop palette I bought in 2016 was a mess! Chalky, no pigment…I love this series!
I would love to see a deep dive into illamasqua! This brand was so popular somewhere between 2010-2012! I’ve never purchased because I was a poor student but now I’m always looking at their stuff in our drugstore and just don’t know what and if it’s worth buying.
The eyeshadows & lipsticks are solid. The highlighters can be finicky but are beautiful (best tapped on with a dry sponge or powder puff imo, they don't pick up onto brushes well).
Hot cocoa, chocolate, neutrals, I never really thought they were colourful but I do have some of their palettes because I couldn't resist the shimmery glittery shades. I really enjoyed this one, Robert! I knew TF had some drama but i didn't know what it was. Thank you so much! 🖤👻
LOVE YOU! Biba did a glitter eye shadow in the early '70s, the originals are available on Etsy, every glam rock artist male & female wore glitter eye shadow, late 70s with disco, Ultima II (Revlon) Madeleine Mono, Fashion Fair, Barry M...all available Etsy, Ebay collectors fairs.
I used to love too faced, it was one of the first fun grown up brands I ever used, I'm pretty sure I had a Barry m glitter pot before too faced though, also didn't everyone mix their own products together when they first started experimenting with make up (and sometimes I still do this today !)
I only ever tried one product from this brand, a foundation+concealer and that was enough for me. Granted this was a time when I first started makeup and didn't even know my own skin type. There is something to say though that only one product turned me off so bad I was like naw, never again. The product was cakey AF. And that's something to say as someone who discovered later in life they love powder products due to oily combo skin. It was a terrible formula that not only separated but it bunched. Note that at the time i tried the formula I was 26 to 28.
Theres such a big correlation between successful companies being bought out by EL and then those same companies starting to come out with very boring releases. Look at MAC, Too Faced, Tarte.
These videos are always so informative as a consumer of makeup. I used to buy too faced a lot like five years back, but I had no idea that they treated NikkieTutorials so badly. I would have never purchased them had I known. Shameful.
These deep dives and make up history are fun to hear about. One of my favorite brands for lipstick and mascara was Bite Beauty. Maybe if their history or total run and why they discontinued is interesting it could be another brand deep dive?
Thanks for the makeup history lesson. As someone new( at 49) to the world of makeup, it is helpful to know about these brands and not just be sucked in by cute packaging
Honestly, does everything have to be so saturated in “sexy”?! I don’t even mean just for children, either. I’m pretty tired of it after almost 28 years of life as well.
It’s not just Too Faced, but so many beauty brands (nars for example lol) that use ridiculous, otp “sexy” terms for their makeup and I hate it so much. I’ll admit that I’m a bit of a prude in general, but still. Can’t we just call a blush like pink or something? It just kinda grosses me out lol.
My oldest makeup is from Too Faced. It’s probably 20 years old and it’s an eight lipgloss pallet. It’s a small rectangular cube; you open it up on either side to four triangular wells of lip glosses, half of them warm and half of them cool. It obviously smells like a box of crayons now, but I would never give it up because the colors are gorgeous (one of the glosses I used almost entirely was a deep brown with gold flecks) and it is such an innovative example of makeup packaging. Too bad they couldn’t stay like that.
I absolutely love how keen you are in the art of Sarcasm. As for Too Faced.. I use to love them but I think it was the year before the Nikki tutorials palate issue that it seemed to go downhill. Now their stuff looks goofy and campy. Nothing about the products grab my attention anymore.
I’m 54 and I remember getting a make up kit for Christmas as a kid. It had glittery eyeshadows and that was about 40 years ago…! I remember it well because it kick started by make up obsession…!
So let me be the first to say I was a Too Faced fan. Funny you should mention the Peach palette because that was kind of my “go to” travel shadow 😳😬😂 Due to an accident, I fell into a makeup slump these past several years. As I am emerging and finding myself and my passion for makeup again, I went back to what I knew and purchased 3 Too Faced palettes-The natural Nudes, Sunset Strip and Better than Chocolate. Of course l, when they arrived, I had to pull them all out and play! As I began to swatch them onto my arm, something didn’t seem quite right. I have something called CRPS and textures are an issue, so I just assumed it was me. But it wasn’t just the texture. The shades were nowhere near the pigment I was used to in older palettes I owned. I tried the mattes, satins, shimmers and it took multiple layers to achieve anywhere close to the color. Again, I blamed myself that maybe I was more light handed or had lost some of my artistic skills. Then I noticed that other than the matte shadows, they all appeared to have large craft store chunks of glitter in them. Not shimmer-glitter! I’m 50 now and I am past the age of rocking full blown glam glitter! Even if I wasn’t, this just looked cheap and cheesy. I tried using a primer and everything and I could just not get these shadows to work. I called and got customer service, who then said it was a problem for an artist. I reiterated the same concerns to the artist who then told me that all formulas were exactly the same and had not changed and told me it was a problem for customer service… You get the picture. As I was forwarded back to them, they had already processed the return! I was so disgusted with the product and the run around/passing the buck, I went to leave a negative review-something that I almost never do. I should have read to e reviews prior to purchasing. All the 1 star reviews had the same complaints I did as far as the product, it’s pigment and it’s texture and a few even shared the exact same customer service experience I had. I then did a bit more digging to see that Too Faced had been bought out and since then, there had been a decline in the quality of their product-especially shadows. I should also note that I concur with you that most of the shadow colors had a strange orangey, almost oxidized look to them. As I said, I’m now a bit more “mature” and don’t mind nude and earthy shadows versus some of the bold colors. But these are just plain boring other than the glitter I am still trying to rid my arm of! I’ve really been enjoying your videos-especially you knowledge of makeup history and product/brand fails. I would love a recommendation from you of some age appropriate yet fun high quality products.
Fibro, arthritis, migraine and IBS here, hand tremor makes makeup harder but it's still such great self pampering. I hate that these lame products essentially gaslighted you! Gentle hugs
*edit* - UPDATE (October 27th)ON GLITTER EYESHADOW!
They indeed did NOT invent glitter eyeshadow, watch this -
Tiktok - vm.tiktok.com/ZGJ3Jefde/
Instagram - instagram.com/reel/CyQ0MnIuRId/?igshid=NzZhOTFlYzFmZQ==
21:31 - I say Estée Lauder purchased tarte!!! I meant too faced obviously! 😂😂 I always get them confused! It’s all the beige!
Also I know I’m super dry in personality and humour so please no one be offended by my sarcasm 🖤
Glad I’m not the only one who confuses Too Faced & Tarte…I’m watching this video, trying to think if I like & own anything by Too Faced, and every product I come up with I’m like “wait..shit, no…maybe that’s from Tarte?!”
@@missdenisebee😂😂
@missdenisebee I do too! The only way I'll know the difference, is if it says Amazonian clay on it😂
Um, Sir...offended? Not at all. Honest, dry and hilarity is your shtick.
@AKbaby89 i cant not hear james say "Claaaaayyyyy" 😂
Both Diana Ross and CHER wore TONS of Glitter eye shadow in the 70's what is this brand talking about?
This is why it confuses me 😂
Clearly Jerrod is a time-traveler
Yeah, this claim is so questionable. Perhaps people were using glitter separately on top of shadow? He needs to be more specific. That shadow just looks shimmery or reflective, not even "glittery." I had drugstore copper eyeshadow in the early to mid 90s... definitely before toofaced existed. I also remember buying silver at the drugstore.
I had silvery-pink glittery eye-shadow in the mod-90s - had to buy it from a punk store, but it absolutely did exist.
Even David Bowie used glitter eyeshadow and many of the rock legends. How can be claim that He "invented" this. Delusion and easily disproved
“By unique I mean unstable” - Roberts talking about me again 😂🤣
😂😂😂😂
@@RobertWelshalso this video was fantastic! You’re on top form ❤
I feel personally targeted by this 😂
@@dawntigga 🤣🤣
💀
“Who better than TWO GUYS…!”
😂
Makeup is for everyone, not just women, but there is a level of just sheer audacity men have when it comes to selling “feminine” things.
It is the way they still mostly sell to women, advertise to women and often still focus on the insecurity of women. It is never JUST the creativity for every gender angle. And then they will usually actually making it seem like men doing it is new...rare...weird? Or they have a more removed and creative way of looking. That is the history of most beauty items.
It's because only men know everything women could ever want or need. Didn't you know? 😂😂
This is awesome! 🤣Love you Robert 💜
Two men essentially saying that women don’t look feminine enough anymore and making a brand around that is kinda crazy LOL. I admire the confidence
@@TenderNoodleyou misspelled audacity 😂
My friend worked for Too Faced in the beginning. The nightmare stories he tells about Jerrod are insane. Guy is abusive and crazy.
👀 im so curious, share a couple stories plsss!!
He gave me bad vibes since the minute I first saw him in a pic lol
Girl, SPILL!!!
I had to stop at the 3:05 mark, to respond to: "And through it, we created the first glitter eyeshadow, ever. There was no glitter eyeshadow." Flashback to to the late 1970s. I was a little girl, who always wanted my mother to be fancier. Every Christmas, I'd buy her things like enormous hoop earrings, or nail polish, or what have you. Round about '77, I bought her glittery gold eyeshadow. I'm pretty sure it was from Revlon (but it could have been Cover Girl). She had it so long, that I used it as a teen (in the '80s). If Google can be believed, I am a couple of years old than this man. If he invented glitter eyeshadow, I invented eyes.
The way that the LEAST BAD thing is him creating makeup potions in his questionably clean kitchen and then using them to compromise customer safety...the lack of regret...woof.
I kind of buy the story because it's suitably bad and irresponsible. Now, I doubt anyone from the store was letting him do it, he was just hiding and probably got into trouble when people noticed.
I feel like he was expecting the Scott Barnes Body Bling origin story reaction but…yeah that ain’t it lol.
I think the whole story is a lie, honestly.
to me, thats the worst thing, but whatever
Exactly and he didn’t seem to care how dangerous this might have been. Yikes
'The first glitter eyeshadow'... as if glam rock and disco never happened 😂
I remember true glitter eyeshadow being sold on market stalls - both in pressed powder form and as a cream stick. My sister owned the baby blue and lilac cream shadows, and this was in 1993/1994. I even remember that for a brief time *multichrome* eyeshadow was available in 98/99, before it was banned in Europe for using a metal coating that is no longer used in cosmetic 'chameleon' pigments (trade name of original pigments that has stuck around).
I think the reason it is difficult to find another mainstream/known brand credited as creating the first 'glitter eyeshadow' is because... it is not legal to sell glitter products for use in immediate eye area. FDA does not even allow certain pigments to be classed as 'eyeshadow' and an eyeshadow containing true glitter would not be legally allowed to be called a 'glitter eyeshadow'. Not many brands would probably want to brag about creating something that is technically not legal in their country of origin. I wonder what the ingredients were for this eyeshadow and whether there were any eye safety warnings on packaging?
Excellent comment!
That was my thought. I was like, the 70s happened; there's _no way_ that they invented glitter shadow.
Exactly! When I started wearing makeup in 1995 my friends and I were obsessed with glitter and we definitely had tons of glitter eyeshadow and glitter lipstick and we'd even make glitter blush using blush and body glitter. Ha.
Glitter was not rare in the mid-90s and mixing products together wasn't this insane idea. If my 12 year old self and my friends dreamt it up, it didn't take a genius. 😂
Given the ethics demonstrated elsewhere from them, I'm gonna go with a big fat "nah" on that lol
The FDA hasn't banned all of those pigments/pressed pigments it's just that they have yet to approve them but the testing is costly and time consuming however these tests have been carried out in Europe where these products are approved this is why makeup brands put these pigments in eyeshadow palettes & do not get into trouble with the FDA. Robert covered this in a video about angry internet or something like that.
Everything about Too Faced is some how incredibly tacky and immensely boring at the same time 😖
Yessss it’s like bright and pink but incredibly dull
The lies and behaviour show a complete lack of imagination.
I’ve never been a massive fan of Too Faced. I’ve only ever used a small handful of their products to be fair but it’s just never appealed to me for some reason!
One can say it's very... BLAND-ino.
Baddum-tss.
I'll see myself out.
Dusty and dry to me
I would give anything for a video like this about Lime Crime - their rise and fall was one of the most outrageous I’ve ever seen from a brand/brand owner!
he made one
I don't even know if mans could get away with doing a Lime Crime video. The amount of Doe Deere Nazi bullshit alone is enough to get Robert shadowbanned from youtube for life!
They thankfully have a new owner I believe.
th-cam.com/video/ch1sTJRSvSA/w-d-xo.htmlsi=bwtGyq2VS9oJG5Cs
@@FernBlackwood1995 Even with a new owner and rebranding, I'm a scorched earth consumer.
Something that I also thought was strange (and I could be totally wrong here) was that Jerrod talked about how he had celebrity clients that would go to the counters and get their makeup done for an event such as the VMAs as he mentioned. I feel like they would be getting their makeup done by a makeup artist in private and not going to department store counters 🤔
Exactly my same thoughts
Iirc, the whole beauty team + stylists a la kardashian as a standard for events, was not as common (think it started to change post-paris hilton peak fame). Dont quote me on this, but I remember snippets of actors cringing at past looks because they did it themselves lol, I could def imagine some celebs back in the day walk into a high end beauty store for an event makeup look
I thought the exact same ... what level of "celebrity" goes to a makeup counter THE NIGHT everyone knows an event is happening 🤣 it's hilarious to think .. "oooo I know Mariah goes to Jerrod, I'll wait outside til she turns up" 😅
Good point!
Maybe the celebrity he was referring to was Marilyn Manson or Gene Simmons and the other KISS guys IDK. 😹
Are they the ones who kept coming out with chocolate themed palettes that had no brown shades in them?! 🤔
YESS CHAREY!! 😂😂😂😂😂😂
Now it’s Maple Syrup Pancakes palette but I don’t get pancake vibes from it
@@felinemoonchildsame, I don't like scented makeup outside a lipgloss😂 I don't want chocolate and peaches on my eyes😂
@@felinemoonchildSo you prefer putting food IN your eyes?!😅
They did have brown shades in them. Not a lot but they’re were there lol
As an 80s teen into hard rock and hair bands, I'm CERTAIN they didn't invent glitter eyeshadow. 😂
Right? And back then make-up was more than brown eye shadow. It was crazy colors and wild creativity with limited supplies found in the drugstore.
Absolutely! I just commented similar .. he always made me cringe when he said that 😖😅
@@shadowfox009xlmao the amount of dodgy colours I put on my face 😅 one bad reaction at a time ... 🤣
I turned into a teenage New Romantic back it in the 80s and my staples were glitter eye shadow, plenty of bright lipsticks, kohl liner, peroxide to lighten my hair, and hairspray - lots and lots of hairspray!
My mom had a palette from high school (she graduated in 1984) that had shimmery, glittery shades. I know because I USED IT growing up. What a ridiculous claim.
Their products seem so childish yet the vulgarity is geared to adults. Drives me crazy
Agree!
That’s it! I’ve never tried it but it looks like expensive Claires accessories, but I wouldn’t want my little cousin buying a cutesy peachy smelling pallet and ‘better than sex’ mascara 🤭
@@GrungeGalacticathe mascara is actually the best I’ve tried though 😢
i kind of thought it was more of a feminine and mature design, versus a girlish and cutesy design.
@@niecienorth5880 it is.
"who better to make makeup more feminine than two men" Hahaha I loved this video 😂❤️
I would love a dive on Urban Decay. I work at Sephora and a brand rep gave me a whole spiel about how the name represented the grungy city full of drugs and trash. She said this with earnest awe lol
Kelly Gooch has a youtube series called "the rise and fall of" where she does deep dives on different brands, and she has one on Urban Decay! I love those videos and these that Robert do remind me a lot of hers. It's such interesting stuff!
Heroin Chic is so glamourous 🤨
I remember urban decay launching in the 90s and it was definitely grunge. They had colors called roach, bruise, and metal. They were definitely a grunge brand when they started.
Luxeria (I think that's how you spell her name) did a wonder deep dive into it
Once I heard about that whole Rich Lives Matter cake thing - I would never purchase from them again.
Someone else commented this and I WISH I found out about it during my research!
Ew what?!
Omg that’s disgusting wow. I won’t even myself now ever again but I’ve only bought one product of theirs ever anyway thankfully!!
If you make the Rich into cake, they are easier to eat. 😎
That was the end of me following them. I also hated it that they would water down the formula for the Christmas offerings.
Wise words with Robby Welsh:
“You can’t just be mixing 💩 with 💩”
I'd wear that shirt lmao
First glitter eyeshadow? Um......Disco? I wore shit tons of glittery eyeshadow along with my electric blue spandex leggings and Farah Fawcett hair - all while dancing to Donna Summer and The Bee Gees.
Me too!
@@MyCleverHandle Aah.. good times 😳😳🤣🤣🤣🤣🤣and such sartorial elegance
Legend! Love it!
I was a die hard Nikkie fan and bought the palette from Sephora when it came out. When I came home and tried it, I was so disappointed that I like stopped doing my makeup for awhile. I was scared of buying anything ESPECIALLY if it had an influencer’s name on it. I was in high school and didn’t have a lot of money. I’m so glad Nikkie eventually addressed what happened but that collection changed how I viewed influencer collabs and honestly I haven’t bought a collab since
Same here. I begged for it for my birthday and was so disappointed that I didn’t buy another influencer collab again.
I nearly died when they claimed they made the first glitter eyeshadow 😂 PLEASE, STOP.
I don’t think microwaving makeup is actually a “good experiment”, as the founder makes it seem to be. Not only a allergic reaction, the bacteria and damaged components of the makeup because of the heat 🥴
Yes! Very good point!
Exactly! Plus you have to be careful which products you mix because not every product is safe for every part of the face
Right? Even Safiya's "Bad Makeup Science" uses a stove top or heating element, but not a microwave!
We need "how to cook that" to have a look!!! Ha ha
I would imagine he was smart enough to take them out of any packaging...
If the "mixing" and "microwaving" of make up at home story is true...he's lucky no one had any severe reactions (or at least that we know of) and he didn't find himself in a lawsuit!
Exactly!
Like, girl, you look stunning but why do you smell like overdone fish sticks and microwave popcorn?
😂 facts!!
I want to say Wet and Wild had glitter eyeshadows back in the 80s when they were 99cents. But I'm not 100% certain.
They did...my first eyeshadow palette in 1989 wa a pastel glitter Wet 'n' Wild quad!
Yes,also had this as my first makeup item in the little white palette and sponge applicator. I was confused when they claimed that.
They still sell them around Halloween time under their Fantasy Makers label! I got a really pretty glitter palette of fall colors last year.
Yup totally bought it at an Eckerds who remember s those in Florida?( it's a Walgreens)
@@cmaden78 me! I remember Eckerds. It was always close to the Kroger’s and the letters were in Blue. Showing my age.
I used to think Too Faced had super cute packaging and products, and that’s why I bought them, especially the chocolate palette that actually smelled like chocolate, but their eyeshadows have IMO always sucked and have been dusty with no pigment 😅
Yeah, the milk chocolate was my introduction to Sephora makeup before I got more seriously into it and I remember making it work but thinking I spent tooooo much money for that. Despite the cute chocolate theme.
The packaging is 10/10 imo, but when I look at the brand I just see blushes/bronzers they have, but there's so many other dupes/brands out there instead. Chocolate smell sounds.. interesting😅
My mom had glittery eyeshadow from Avon in the early eighties and when I started wearing makeup around 1985 I remember buying glittery eyeshadow from wet n wild
Wet n wild also had amazing colours of nail polish I had a royal blue I wore until after the millennium. I got compliments on that colour all the time
I laughed when they said they were the first. Yeah the first to mix two or three brands together smh 🤦🏼♀️
Wet N Wild is honestly underrated. They’re pretty good.
My ill advised Two Faced style kitchen experiment: I microwaved my mouthguard cos the dog got it and I thought, sterilise it in the microwave, what a normal person sort of plan! The mouthguard melted and I had to confess to the dentist that I microwaved it, he laughed so much. You don't want that kind of crazy kitchen reputation. I should have told my dentist I was creative, wild, ambitious DREAMING.😂
I heard of sterilizing things by boiling it in soapy water but straight up micorwaving it my gal????
@@Janary08perfect pfp for this comment 😂😂😂
Lmaooooo
My Mum was using glitter eye shadow and glitter peel-off eye-liner in the 60's. And yes, actual glitter, not shimmer.
I would LOVE a video where you talk about makeup brushes. I find that finding good makeup brushes and knowing how/where to use them has been the hardest part of learning makeup. I just recently realized how easy it was to blend out black eyeliner with a rounded brush 😭
I'm 21, just getting into makeup, and I have no idea what brushes are for what and I'm way too embarrassed to ask someone, this would be so beneficial lol
I mean I’m 44, and I remember buying a black eye shadow from the body shop in 1999 in Australia that had glitter in it! (I remember specifically because my cousins in a brutal betrayal, crushed up the pressed eye shadow and “fixed it” for me- because a loose powder BLACK eyeshadow with glitter through it is OBVIOUSLY better lol)
Although it wasn’t technically - “glitter eyeshadow” I feel confident saying if the Body Shop was doing that in the late 90’s, surely some other brands had done glitter eyeshadows!?
I love how you elegantly dragged this hateful brand to filth, Robert 💀 the “rich lives matter” cake was vile 🤮 but we can tell by the branding that they have poor taste…
Worked for the brand right before and right after Estée Lauder acquired them…things really went from bad to worse in the craziest ways. It was so sad because some AMAZING artists worked for the brand with me 😭
Estée Lauder made some really awful choices. A lot of them involving people loosing jobs, or wanting to leave!
I swear they’ve bought and ruined all these companies on purpose
Estee Lauder ruins cosmetics companies (coughs) ...Tom Ford.
With a sprinkle of “animal testing to originally cruelty-free brands”
Estée Lauder deliberately ruins companies because they don't like competition.
We need Erin Parsons to come out and tell us the truth about the first glitter eyeshadow! If anyone would know who made the first one it would be her
Omg I am ADDICTED to that woman's content ❤😊
Yes!
And we need a collab Parsons-Welsh because we already know it' a gonna be epic in many senses🙌🏻🖤
She has a short from June that shows how the Neanderthals used Pyrite (fools gold) ✨✨✨
Yes! Love her videos, her dedication, her collection. She's amazing. We need her detective skills 😂
I had glitter eye shadow in the late 1980's like 1988 or 1989. It was ivory with a soft glitter and sheen to it - we used it only for highlight at the eyebrow. Imagine it being like the frosted pink lipstick that was HUGE in the 80's and you'd be spot on!
I think they’re doing OK as a brand with their couple hero products like Better than Sex mascara and Born this Way foundation, both of which are items that must be repurchased frequently. I could also see their cutesy color products and palettes being enjoyed by a younger audience who is just getting into makeup and doesn’t realize Too Faced has been putting out the same stuff since before they were born.
Coming from someone who works at their sister brand, the strategy is just to buckle down, cater ONLY to that core consumer base, and pray a product becomes TikTok famous for the quick cash grab
It makes me so mad that the owners turned out to be such assholes because they have some great products but I have a hard time supporting them. Not to mention that shitty deal they did with Nikki and how badly the ripped her off (allegedly)
Absolutely!
Not to mention the heat could destabilize the formula chemically.
I have the chocolate eyeshadow pallet from when they were really popular, maybe from around the Nikki tutorials one and the peach one - and I have say, the pallette is perfectly average - I still use it, but after the years of bull with this company, I won't be purchasing another
@@jocelynsmyth6604same. I haven't used them in awhile but I still do have it for the colors on occasion. But they're def not what they used to be. By any means. And it was also the first "prestige" brand I started using so I only had so much experience anyway lol
@@jocelynsmyth6604 I did really love the star dust pallet from a millennia ago lol I liked that they used to come with tutorials too. Like little cards with steps and colors etc that's how I started learning
You are right Robert. We used glitter shadow all the time in 1980 high school drill team competitions. So no.. Too Faced did not invent it.
It’s been traced packed all the way to ancient Egypt by the way . To say he didn’t invented is beyond an understatement glitter eyeshadow it’s literally hundreds and hundreds of years old.
My older sisters sure did in high school. circa 82-89.
Too Faced - The brand that chose the name to describe them perfectly ☕️
oh, your Tarte speech-typo reminded me 😂 you should do a video on them, with everyone going from being obsessed with Shape Tape in 2016 to hating them after the influencer trip fiasco-it'd make for an interesting video even if it was covered to death when it all went down earlier this year. love all your videos so much! 💜
I remember people buzzing about Too Faced but like you said, when I looked at the products myself, I was like "this is boring". Also what they did to Nikki's collab palette is shadey!
“What do you think you’re doing?”
“I’m just taking all these products home and mixing them up in my microwave.”
“Okay that’s theft and you’re sacked. Bye bye.”
The origin story of a narcissistic fantasist if ever I’ve heard one. 😂😂😂
We had glitter eyeshadow in 70’s & 80’s! I worked freelance as MUA and at counter for Chanel in early to late 00’s. You could get away with taking some testers from stockroom (have it approved by retail manger) but to do what he did and mixing concoctions at home would get you SO fired back then, as it would now.
I adore a person who is accurate about the history of makeup and is anti petty......while being very funny, insightful and gloriously cutting. I really enjoy your content xxx thank you xxxx
Thank you so so much! 🖤🖤🖤
Wait is your name Brigid?? Mine is Brigida
@@AKbaby89 Hi !! Yup. I am a Brigid, named after generations of Irish women. How great to meet another member of the tribe xxx
@@brigidosullivan5704 👋👋 so fun, I never see people with names like mine!
@@AKbaby89 we are a small and select group named after the most important Irish Celtic Goddess and later after the most significant Irish Saint.
Let me spill the tea! I worked for them, and as you said they are “too faced by name and by nature”. I had a temporary contract which they didn’t extend and hired another person on my place, just because I was “too real” and telling the truth. What is more, and shocking, the owners came to London and they didn’t even passed by to visit their biggest makeup counter 🤦🏻♀️
You have no tea, other than you’re a disgruntled employee
@@carliemorgan1871that’s still tea hon
That’s so shady tbh, I’ve accidentally worked for some questionable people lol and I had a similar kind of experience. Like they trusted me enough that I was helping draft some of their policies, up to the last minute, but they never tried to secure funding to extend my contract. It’s weird that they wouldn’t even visit the counter in a city as significant as London!! Sorry you had such a bad experience
@@carliemorgan1871idk I think the stories and legend they’ve built up and their bad behavior that’s been documented suggest they would certainly be very poor bosses who abuse the power and position and claim female empowerment while letting go of women for speaking about the reality of the company.
heaven knows it happens every day, in every industry you can imagine and one’s you wouldn’t guess would still demoralize female employees like that.
Too Faced have very much been grandfathered into relevancy in the modern beauty space. They still get a dedicated half of a gondola in every sephora I go to, but I honestly think that if they launched in 2023 with the concept they still have today, they'd just be dismissed as Claire's makeup for adults
Omg. The thought of someone bringing things that they mixed up in their house to a professional makeup counter and putting it on paying clients' faces! 😨
🤢🥵right?
Saks customers no less, because they were tired of the whole luxury thing. 🙄
Too Faced was my first “big girl” makeup purchase in Sephora when I was 14. 10 years later and their branding and products look exactly the same. All candy/baked goods related. Too faced marketing appeals to teens more than it does adults. They should rebrand starting from the Born This Way like and give “my skin but better”, or rebrand from their “better than sex” line
Every time I see the born this way tag line, I just keep thinking that lady gaga would like to have a word. That shit should be a haus labs thing
This was great re-branding advice. They should pay you if they do this exact pivot!
They look way cheaper now, the peach pallet era was the best
Teens aren’t even stopping by the top faces counter like that anymore. They go straight to fenty and rare beauty from what I’ve seen at sephora
I am 24 and i like childish things. I am a childish girl
5:00 omg I remember this so-called concept of theirs to try to teach us 90s girls/women how to be more feminine and they had the perfect “solution”, stirring up old nausea 😂the looks I gave my girlfriends was just, you’re kidding me right, please tell me that two guys aren’t gonna mansplain to us women how to be “more feminine” , like could they be any more cringe, because I don’t even know any of my women friends who would even be telling other women how to be “more feminine”
😬🤢
I haven’t even thought of Too Faced since, like, 2013. Such a good video - I didn’t know about the sister thing, only remembered that they bamboozled Nicki and the ‚rich lives matter’ cake.
I've always thought Too Faced was gimmicky. Even when I was searching to buy my first palette, I would look at theirs and move on. I just kept thinking that if the "thing" about it is the scent, how good could the eyeshadow itself be? I missed all the drama, but my intuition about this brand saved my dollars from going to garbage people.
Also, the dry humor killed me here!! Robert, please keep doing what you're doing! It's comedy and sarcasm gold!!
I always felt like Two Faced looked like drug store makeup but the price was way over the line. I couldn’t justify the price when there are so many better brands. Then all of this happened with the brand and it just made the decision easier to never try and buy anything from the brand.
Yesss! Very drug store. I have a few things from TJ Max. The chocolate bronzer is ok. I'd only pay discount for it! 😂
Yes exactly! I cannot get over the price of Too Faced for the quality, in Australia their palletes can be upwards of $77 - 80. For another $20 I could get a Natasha Denona pallete 😒
Literally owned glitter Stagelight eyeshadow in the 1980's. I mean, it was frosted blue, but it was glitter.
I know they are lying about the glitter eye shadow. I was wearing blue glitter eye shadow from Wet and Wild when I was 18 years old…in 1994…and it wasn’t even a new product that year! 🙄
Sir! This editing and making the talking seamless as you go from eye to eye is EXPERT LEVEL!
I must say that my Power of Makeup palette was stunning and I only decluttered it 2 years ago because it finally got dried up beyond usage after hitting pan on most of the shades except the teal. I guess I was one of the lucky ones; I really couldn't relate to the complaints at all, and I felt so bad for her! Terrible, terrible treatment by Two Faced, but also, JS had no business getting involved. To me, this was the first big crack in the community that started to rob of us our collective joy.
I can never tell the difference between too faced and tarte tbh
SAAAAAAME!!!! 😂😂😂
THIS!
@@RobertWelsh can I ask why you've never done any reviews or content related to Juvias place? I tried searching all of youtube for it, but there's a chance I might have missed it or it was in a video but not the title. If I'm ill informed feel free to correct me or point me in the right direction.
I'm mixed and it's one of the only brands I've found so far that I can use on both myself and my black side without the qaulity or pigment changing. I had huge issues, especially with flash photography, after doing sfx makeup on them with other brands. I believe it's owned by a black woman as well, which I thought would be something right up your alley. Is there some kind of problem with the brand I don't know about yet?
@@madysonoster4759They did have a problem with a creator who was promoting them using a racist Asian slur but afaik they did - eventually - release an apology
@@sallyfrench007 oof. I had no idea about that. They can't exactly control the individual actions of people promoting them, but the fact that the apology didn't come immediately is concerning.
It's difficult to find equally as affordable alternatives that work for both sides of my family though. There's always an issue with the shades showing up different amongst the skin colors or the foundations flashing back white in photos.
The only other pallette I've tried without those issues was from Jeffrey Star (I borrowed a friends.) and I won't buy from him, even though I really really want some of his stuff, for obvious reasons.
Why can't any brands just keep their side of the street clean anymore :/ , so frustrating.
i'm here for the tea ;) thank you for your comment that "what better than two guys to make something feminine.." sheeeeeesh! you're amazing
Thank you for watching!! 😂😂 that part really got too me!
It gives me joy to hear an influencer have the same level of energy and rage when it comes to Too Faced, lol. It sucked working at Ulta we have to push high-end and cannot speak ill of any of them. And sometimes we had to push Too Faced. It killed me on the inside.
I'm 62, and this poor girl was trying to push Shape Tape concealer on me. I almost felt bad telling her no.
wooh i don't think i've ever seen Robert this angry (when he talked about Blandinos sister) and lemme tell you that energy was REAL and PLENTY! I'm impressed and scared simultaneously!
The Balm is absolutely still around! My favorite product from them will forever be the Mary Lou Manizer Highlighter, it's just such a lovely shade. I will say though that to me The Balm is kinda hit or miss with its products, in my personal opinion as I either _adore_ the product or deeply dislike it, there seems to be no inbetween
I remember buying Covergirl quads before 1998 with shimmers in it.
Halloween time always had glitter eyeshadow.
And in the 60s they used guanine to make eyeshadow shimmer
I can't stand their trashy names for their products.. it's just sick. Actual products I don't mind. They need to rename them though.
Yea they used to be a lot worse too!
Giiirl, lemme show you a blush from nars who's name will have you....blushing...
And no, it's not the one everyone knows. It's worse 😂
Deep throat?? Disgusting 🤮
@@julsweaverya nars is nasty... I can't even tell people what mascara or blush I'm wearing. I just say it's the by this brand in so and so tube or compact😂
Well, if we are going there, Nars isn't any better with their names. However, Nars quality is superior to Too Faced. I've never even been tempted to buy anything from them. Boring products, IMO.
Their better than sex mascara and cutesy packaging is what’s keeping them afloat. Sadly there are some people that don’t focus on brands shitty behavior due to “everyone in the beauty community is like that so it doesn’t matter”, that’s why Jeffrey Star is still asked to review things. I remember when a lot of their chocolate bar palettes came out and they looked very boring with nothing but warm tones and beige as you’ve mentioned. Like they had a great opportunity with Nikki and The Power of Make up palette but they decided to skip on quality because they assumed the consumer would be stupid enough to just buy a palette because their favorite influencer’s name is on it. I personally don’t plan on buying anything from the brand due to preference they seem to have towards the upper class and how brands like Revlon were used as an insult since it’s found in drugstores and is considered to be cheap.
The time stamp is 5:08. This is the moment that made this video absolutely perfect. The audacity of Too Faced LOL!! The look on your face. The way your face didn't move. The perfect toothy sarcastic smile...ugh. Sublime. Robert you're my favorite. Thank you for your gorgeous content. You are a joy.
I think they’re still around because their main customer base are people who either aren’t really into the beauty space, first time buyers or people who don’t know what to buy someone and it’s a “safe” option. They also play into the market of the on foot in person customer as well because they have counters or sections in stores which is where a lot of those customers will shop because they just want to see something and pick it up and these customers also are probably unaware of the brands back story etc! When I used to teach makeup specifically learn your own face lessons clients seemed to always have too faced palettes for a lot of the reasons I’ve mentioned, and it always used to remind me that there was a whole range of consumers that weren’t as deep into the makeup community as a lot of us are. I also think that’s why they can get away with basically the same versions of their products over and over again because to people who are interested in makeup and into the community we can see the differences but to a lot of people who aren’t as aware a few shade swaps and depth/undertone changes looks vastly different!
Blandino AND his sister are just terrible people. He knew his time was over, sold up, then tried to rebrand - HARD PASS 😐🤪
Your little “mhmhm” laughs throughout your videos are my favorite 🤣🙌🏼
😂😂😂
The only thing about that brand that is “disruptive” is how it makes me lose my bowels when I hear Jarrod talk. He’s slimy.
When I wanted a chocolate pallet I got Revolutions. I normally don’t go for “dupes” but if it’s a choice between Too Faced and Revolution…I’m going dupe.
And I LOVE your sense of humor❤
Let me tell my age a little bit. The 80s was full of glitter eye shadow. So I do not know what he’s talking about.
I feel like 2014, 2015, and 2016 were truly their best years and they did so well with their past holiday collections. I actually still have the chocolate bar palette, chocolate Bon Bons palette, sweet peach palette, just peachy mattes palette, gingerbread spicy palette, and their peppermint mocha palette from their Christmas in NY holiday collection which I think was 2016. The chocolate bar palette and the better than sex mascara in my opinion are what made Too Faced so popular and then the Born This Way foundation, and concealer. I don’t use any of the palettes anymore other than the chocolate bar one…..
Robert you don't even need to say it...I'm hitting that like button as soon as you start talking. esp if you are going to break things down with some subtle shade of trashy Too Faced owners
Thank you! 😂🖤🖤🖤
@@RobertWelshI wrote my og comment as soon as I started watching your video. just wanted to make one correction....you didn't throw "subtle shade" at Too Faced...you scored direct hits. shots fired! btw, I too have a dry sense of humor and sarcasm is my love language so I enjoy every video
I am now going to incorporate "Billy Bigballs" into my rhetorical palette - thank you for the laughs!
😂😂😂
Me too!!! That cracked me up 😂🤣😂🤣
Right! I was dying! As an American I always love the insults I hear from the UK.😂
Its such a shame that the brand turned out they way it did. I really liked the aesthetic of the brand (feminine and girly) and some of their products but its reputation is tarnished because of the actions of the founder.
Girly and feminine means the same
I love this series so much! The cosmetic industry is so weighed down with cash grabs and fast fashion, and I appreciate you calling it out.
We don't need a "new" beige pallete for the 100th time in a year. 🙃
Tldr - my too faced palettes were the only ones in my collection of old makeup to ever grow mould.
So I did a makeup clear out not long ago. I almost hung onto my too faced palettes bc of the packaging. Then I reminded myself I was downsizing for a reason and I opened them up. I’ve had them years but was surprised to find they’d grown some mould. I don’t know how this happened as they’re stored with my others. I have eyeshadow palettes that are older and they were fine. I won’t use them but they’re not growing things. I have an original naked palette for example, I got it way back in the day, was one of my first palettes. It’s absolutely fine. In fact my very first eyeshadows palettes is an urban decay one, it’s un named and is in like bamboo packaging. I used to wet my brush to pack metallics by licking the fecking brush and dipping it back in (gross) and no visible mould although it’s probably a Petri dish of bacteria.
Its anecdotal of course but I feel like this says a lot. Maybe Jerrod made them in his kitchen 😂
In fairness to the power of makeup palette, mine was absolutely fine, I used it with no problems although I can totally understand that my experience is not the same as others.
The original modern day glitter that was used on face was made by Henry Ruschmann in 1934. Original glitter was made of glass and as OG drag queens and the like could not afford that, Henry Ruschmann created a machine that could cut tiny uniform chunks of plastic and that's what people used on their face.
Haha, loved your take on them. I actually messaged with Jerrod in 2014 and he was quite kind, sent me a gift basket after my special video on the brand.
He developed bronzers because of his sisters skin cancer from over exposure in sunshine.
I liked them up to about 2019 and Estee bought them out, but he stayed on as creative director and they just didn't have good quality control, especially with holiday releases. They lost me then. I dont like the new brand Polite Society.
Yes! I'm always so confused when I see influencers and makeup blogs talk about this company. Their stuff is tacky cheap garbage and the founder is disgusting.
The final straw for me was the Erika Girardi colab, I am by no means a prude but everything about their packaging has always appealed to young teens & DSL isn't a good name for a lipstick marketed to kids. I remember clearly being in Sephora or ulta & walked to the display with my daughter, the sales woman looked so embarrassed when she told me that the collection "wasn't pg13"
Damn I wasn’t aware of all those controversies!! Guess I’ve been living under a rock all this time, and it’s a shame, cause they have such nice products that I love, adore and are some of my favourites!! I cannot continue to support that brand after learning all this and reading the comments here… thank you Robert for doing those videos, it’s so helpful!
You just say what we all think, honestly. We love you.
Thank you! 🖤
I’ve loved NikkiTutorials for years she was one of the first beauty influencers that I came across and the way Too Faced mainly Jerrod Blandino treated her was atrocious
He’s literally pretending to be a chick. Not funny.
Glad you're keeping your honest frankness, instead of going YT-clean vanilla :) And double thank you for bringing TooFaced story forward!
Thank you! 🖤
I think they peaked around the peach palette. I have the born this way palette and it's nice but there are a lot of palettes out there like it. I went really off them when they did a collab with someone (can't remember who) but one of the products was a lip gloss called "DSL" which apparently stood for D*** Sucking Lips. Why would anyone want something called that??!!
Too Faced was my first venture into high end makeup in like 2010 I loved them, I loved the packaging, the shadow insurance primer was chef’s kiss, the chocolate bronzer, the semi sweet chocolate bar palette all so good, I still have their teddy bear hair brushes from like 2014, I still like their matte liquid lipsticks but when they got bought out by Estée Lauder the products just started to fall flat, the sugar pop palette I bought in 2016 was a mess! Chalky, no pigment…I love this series!
I would love to see a deep dive into illamasqua! This brand was so popular somewhere between 2010-2012!
I’ve never purchased because I was a poor student but now I’m always looking at their stuff in our drugstore and just don’t know what and if it’s worth buying.
Yes, please!! 🙏
Thier bronzers were sooo good and lasted fiorever back then ...idk about now though? But yes, they were expensive!
The eyeshadows & lipsticks are solid. The highlighters can be finicky but are beautiful (best tapped on with a dry sponge or powder puff imo, they don't pick up onto brushes well).
Hot cocoa, chocolate, neutrals, I never really thought they were colourful but I do have some of their palettes because I couldn't resist the shimmery glittery shades.
I really enjoyed this one, Robert! I knew TF had some drama but i didn't know what it was. Thank you so much! 🖤👻
Thank you!! 🖤🖤
LOVE YOU! Biba did a glitter eye shadow in the early '70s, the originals are available on Etsy, every glam rock artist male & female wore glitter eye shadow, late 70s with disco, Ultima II (Revlon) Madeleine Mono, Fashion Fair, Barry M...all available Etsy, Ebay collectors fairs.
Madeleine Mono! Memory unlocked
I used to love too faced, it was one of the first fun grown up brands I ever used, I'm pretty sure I had a Barry m glitter pot before too faced though, also didn't everyone mix their own products together when they first started experimenting with make up (and sometimes I still do this today !)
I only ever tried one product from this brand, a foundation+concealer and that was enough for me. Granted this was a time when I first started makeup and didn't even know my own skin type. There is something to say though that only one product turned me off so bad I was like naw, never again. The product was cakey AF. And that's something to say as someone who discovered later in life they love powder products due to oily combo skin. It was a terrible formula that not only separated but it bunched. Note that at the time i tried the formula I was 26 to 28.
I am here for the classy shade 😎
😝
I Absolutely relish in it 🙌😅
Theres such a big correlation between successful companies being bought out by EL and then those same companies starting to come out with very boring releases. Look at MAC, Too Faced, Tarte.
100% agree !
They're like the kiss of death.
I feel like Estee Lauder is like the EA or the Vince McMahon of the beauty world. If you know, you know.
These videos are always so informative as a consumer of makeup. I used to buy too faced a lot like five years back, but I had no idea that they treated NikkieTutorials so badly. I would have never purchased them had I known. Shameful.
These deep dives and make up history are fun to hear about. One of my favorite brands for lipstick and mascara was Bite Beauty. Maybe if their history or total run and why they discontinued is interesting it could be another brand deep dive?
Thanks for the makeup history lesson. As someone new( at 49) to the world of makeup, it is helpful to know about these brands and not just be sucked in by cute packaging
Another thing I despise about Too faced is how sexual they are with the names of products!
Honestly, does everything have to be so saturated in “sexy”?! I don’t even mean just for children, either. I’m pretty tired of it after almost 28 years of life as well.
It’s not just Too Faced, but so many beauty brands (nars for example lol) that use ridiculous, otp “sexy” terms for their makeup and I hate it so much. I’ll admit that I’m a bit of a prude in general, but still. Can’t we just call a blush like pink or something? It just kinda grosses me out lol.
My oldest makeup is from Too Faced. It’s probably 20 years old and it’s an eight lipgloss pallet. It’s a small rectangular cube; you open it up on either side to four triangular wells of lip glosses, half of them warm and half of them cool. It obviously smells like a box of crayons now, but I would never give it up because the colors are gorgeous (one of the glosses I used almost entirely was a deep brown with gold flecks) and it is such an innovative example of makeup packaging. Too bad they couldn’t stay like that.
I absolutely love how keen you are in the art of Sarcasm.
As for Too Faced.. I use to love them but I think it was the year before the Nikki tutorials palate issue that it seemed to go downhill. Now their stuff looks goofy and campy. Nothing about the products grab my attention anymore.
I’m 54 and I remember getting a make up kit for Christmas as a kid. It had glittery eyeshadows and that was about 40 years ago…! I remember it well because it kick started by make up obsession…!
So let me be the first to say I was a Too Faced fan. Funny you should mention the Peach palette because that was kind of my “go to” travel shadow 😳😬😂 Due to an accident, I fell into a makeup slump these past several years. As I am emerging and finding myself and my passion for makeup again, I went back to what I knew and purchased 3 Too Faced palettes-The natural Nudes, Sunset Strip and Better than Chocolate. Of course l, when they arrived, I had to pull them all out and play! As I began to swatch them onto my arm, something didn’t seem quite right. I have something called CRPS and textures are an issue, so I just assumed it was me. But it wasn’t just the texture. The shades were nowhere near the pigment I was used to in older palettes I owned. I tried the mattes, satins, shimmers and it took multiple layers to achieve anywhere close to the color. Again, I blamed myself that maybe I was more light handed or had lost some of my artistic skills. Then I noticed that other than the matte shadows, they all appeared to have large craft store chunks of glitter in them. Not shimmer-glitter! I’m 50 now and I am past the age of rocking full blown glam glitter! Even if I wasn’t, this just looked cheap and cheesy. I tried using a primer and everything and I could just not get these shadows to work. I called and got customer service, who then said it was a problem for an artist. I reiterated the same concerns to the artist who then told me that all formulas were exactly the same and had not changed and told me it was a problem for customer service… You get the picture. As I was forwarded back to them, they had already processed the return! I was so disgusted with the product and the run around/passing the buck, I went to leave a negative review-something that I almost never do. I should have read to e reviews prior to purchasing. All the 1 star reviews had the same complaints I did as far as the product, it’s pigment and it’s texture and a few even shared the exact same customer service experience I had. I then did a bit more digging to see that Too Faced had been bought out and since then, there had been a decline in the quality of their product-especially shadows. I should also note that I concur with you that most of the shadow colors had a strange orangey, almost oxidized look to them. As I said, I’m now a bit more “mature” and don’t mind nude and earthy shadows versus some of the bold colors. But these are just plain boring other than the glitter I am still trying to rid my arm of! I’ve really been enjoying your videos-especially you knowledge of makeup history and product/brand fails. I would love a recommendation from you of some age appropriate yet fun high quality products.
Fibro, arthritis, migraine and IBS here, hand tremor makes makeup harder but it's still such great self pampering. I hate that these lame products essentially gaslighted you! Gentle hugs