History of Audemars Piguet: The Most Innovative Watch Brand Ever? | The Classroom S02: Episode 1
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- เผยแพร่เมื่อ 2 ส.ค. 2024
- Season 2 is back, baby! You wanted more, so we're giving you more of EVERYTHING; more information, more hosts, more episodes, and more fun. And who else better to start out the season than "The Watch Guy" himself - CQ.
We're starting the new season by giving an in-depth history of Audemars Piguet. How did this power house come to be? Jules Audemars and Edward Piguet were two master watchmakers, but could either of them envision what their company would become? The brand has had a lot of "firsts"; the first minute repeater wristwatch, the first skeleton dial, the world's thinnest watch, the first jumping hour. They also bring that innovation in forms of products like the Royal Oak (and later the Royal Oak Offshore) and the equation of time complication. Audemars Piguet have always been innovators, so buckle in and learn just how exactly they got there.
What is equation of time? What is a skeleton watch? Which was the first? What is the Royal Oak, exactly? Find out all this and much more!
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Host: C'Quon Gottlieb - แนวปฏิบัติและการใช้ชีวิต
AP is my favorite brand, great summary of their history. Can’t wait until they launch their new classical line! Looking forward to seeing them back in to ultra slim watches.
Maybe then we can finally stop hearing from the Rolex fanboys who say AP on makes one watch. Where would Rolex be without the Oyster case?
Phenomenal video, captivating presentation, and the highest level of editing ever. Amazing work.
I am also not an AP fan, but the timeline and history lesson was interesting and educational. I do appreciate several of the vintage pieces. The Equation of Time? 👍 Nicely done CQ. Keep up the good work guys!
Thanks Bubba!
Gerald Genta made AP in the modern era. Although he never approved of the offshore, none of it would be possible without him.
You are correct! Stay tuned for a future Classroom episode on famous watch designers.
--Team WatchBox
What a great kick-off to the new season, amazing job CQ and the gang! I was not aware of that equation of time watch, crazy stuff.
Thanks heyyomane! Other brands have followed with the equation of time complication. It’s quite an amazing feat!
As good as it gets CQ - truly interesting history of a great brand that makes masterpieces of horology and artistic design. Wish I was young enough to save up for one -
nice presentation. Just hurt my ears when you kept calling “Audemar(s)
Piguet” with a pronounced S
Thanks for watching!
- WatchBox Team
I love AP as a brand. Sure, it may be focusing something like 90% of effort on the RO and ROO and is therefore "not innovative" but it's tough to balance being a business and staying solvent with staying true to its roots and the art of watchmaking.
Ideally, yes, the scale should be in the middle. Right now it's leaning more towards the former, but I think we're gonna see it move towards the middle especially as the brand adjusts its marketing strategy moving forward (e.g. closing up ADs, discontinuing models to make way for new ones etc).
[their main recurring issue, if that, is related to servicing]
AP has certainly been ahead of the curve in managing its business by going vertical and controlling distribution and has seen demand remain high. It will be fun to see how they innovate next!
--Team WatchBox
Great Point And I completely agree! I expect big things from them!
Right
Thanks CQ, found out a couple of AP facts I was previously unaware of. Ironically had my 15400 gray dial on the wrist at the same time!
Glad CQ could add some pearls of wisdom for you. Great selection of AP with the 15400!
Great job with this AP video by WatchBox 👏🏼
Great episode and nice job CQ 👍🏽
🙏🙏
nice to see season 2. i really like the concept. on this particular episode i would have liked to see the differences between the offshore and royal oak a little bit more. other then that great episode
Thanks for the feedback Eric! Stay tuned for episode 3 this Thursday!
--Team WatchBox
I'm not a big fan of AP but this was very interesting. I wish their non Royal Oak stuff got more attention
Glad you were able to enjoy our video! Thanks for watching!
- WatchBox Team
im learning so much thank you I subbed
Welcome!!
Very well done. I learned a lot." Not everyday is a true 24 hrs"!
☆Jonathane
Great you were able to learn something new from our video!
Thanks for watching!
- WatchBox Team
3:02 cant read the full text as it goes white over white at the end (Chromecast to TV) - awesome video though guys! Cant wait for the rest!
Thanks! Stay tuned every Thursday.
This video is certified Awesomesauce.
CERTIFIED!!!
Thanks so much Steve!
- WatchBox Team
great vid
Never been the biggest AP fan, but I’m really starting to dig the Royal Oak. Especially in 39mm
Frosted gold open worked is the business
Just a few words: AP THE KING!
Good work cq
Thanks Tito!
love it
Thank you so much!
- WatchBox Team
One of my favorite brands.
👍👍
Not an AP fan, but this was very interesting. Learned a lot, thanks.
Thanks Halebopp - spreading knowledge is the goal. Thanks, as always, for your support of our programming!
--Team WatchBox
The AP 15400 ST perhaps the best watch ever made? Love the show. Great job CQ!
It is definitely the most iconic Royal Oak - especially in the blue dial. Thanks for chiming in!
--Team WatchBox
I really love the RO but I deeply feel that the offshore line is a detriment to the Royal Oak.
Sounds like you agree with Gerald Genta. Thanks for weighing in!
My 15400 is the one I will never sell, I'm so in love with it
It is a beauty. What color dial do you have?
Silver/White. It is the only watch in my collection with a clear face. Maybe someday I will call my friend CQ for a trade on the 15202, but I can't see that coming any time soon!
I have moved up the watch levels, have two Rolexez and the next will be an AP Offshore of some type.
Great choice. The Offshore was rebellious when released, but has become a classic in its own way.
What about the AP Quantieme Perpetual?!
Oh! and one more thing about AP's, they out of most peoples reach. Rich man toys
Fine EUROPEAN watch making.
Genta was right, the Offshore is poorly proportioned with the tiny, crowded dial and pointlessly wide bezel. It's like comparing Brando of the 1950s to fat-Brando of the 1980s.
They make one watch and make it every way possible, in every color. How is that innovative?
I both agree 100% and still love AP
With the exception of the Cellini line, Rolex basically has two case types. People don’t complain that they only make two watches
The innovation has been historic, including the 2 lines that make up the bulk of their sales today, which were both quite rebellious in their time.
The people who say AP makes only one watch are the same people who say the Patek Nautilus and Aquanaut are different watches.
Ap doesn’t not make in house movement.
It’s a shame the AP of today are a one watch company
Change the music..
Thanks for the feedback! What did you think about the content?
it's so strange.. no matter how much i know about its history, ap watches will still never look good in my eyes.
crazy thing about it most people back in the 70s also felt the same…that they were hideous watches
nicely filmed, but content - weak at best
IMO pitty they are seen to be one watch company
They have a great one trick pony, but damn does that pony have some ugly ass tricks
Weird that this guy is so knowledgeable of AP but mispronounces it every time
The most innovative watch brand ever is JLC ,period. Do your homework properly
I am shocked.. only 11k views... ppl better watching stupid cats jumping arround or drunk ppl on TH-cam instead real stuff like this ... shame...
This is not true at all .