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@@neildewitt2869194k bikes sold in 2021. Clothing would have to be much more popular to surpass that. Although I’m sure the profit margin is much higher for clothing, and fashion/accessory sales definitely play a big part in Harley’s profits.
I ride a Honda for its durability, reliability and pricing. I recently went to my nearest dealership in the Bay Area and the salesperson left me with a bad taste in my mouth. He was cool at first talking about what I was riding and what they could do for me but I told him that I was there to speak with the sales manager because he's a cousin of a buddy of mine who told me to go see him about possibly buying a bagger. Well the salesperson was trying to get me to commit to buying a bike so I told him that I wasn't set 100% on buying an HD but that I was also looking at other bikes from BMW, Yamaha etc . First thing out his fat mouth was " then why are you here ?" I said because I'm was there to meet with the sales manager and I need to look first before making any decisions on which brand of motorcycle I wanted to buy. Then he proceeded to bad mouth the other bike brands saying things like Harleys are what real riders ride, Harleys make people turn their heads and look at you etc. I said " oh yeah " they are also overpriced, unreliable and not fast enough to compete with their counterparts. He didn't like what I said but anyway I met with the sales manager and that was pleasant he didn't pressure me or saying anything negative but I probably won't buy a HD and if I do it won't be from them.
You're not missing anything. I owned a twin cam 95" electra glide for over 10 years. It was fun but the heat, clunky tranny and serious lack of power had me looking elsewhere. A GL1800 goldwing was next. It was...different...but still an unwieldy beast of over 900 pounds and had terrible aerodynamics. Helmet buffet was horrible even with a taller windshield. My wife hated riding on the back. I tried a BMW R1200RT (2017) on a friend's recommendation and WOW....HUGE difference. The engineering is superb. The bike is fast, nimble, lightweight, has excellent aerodynamics with electrically adjustable windshield, active ride settings, superb brakes...just an amazing machine and the POWER.. Go ride one. Yeah, they're spendy as well, but the Germans know how to engineer a motorcycle whereas Harley just ignores what riders want and when their clientele ages out and passes on....good luck to them.
You wonder why? HD allowed their dealerships to get away with greedy market adjustments, $3000-$5000 above msrp? I still love my Harley, but I won’t step foot in a dealership that won’t disclose the advertised price even if you ask. It kinda keeps the bikes out of the hands of the average everyday consumer.
The problem with harley (with regards to younger riders anyway) is price, price, and price. A harley costs 15k plus another 4k in dealer fees. To younger riders the harley "image" isn't worth the extra 8k to 5k.
I mean for me personally is exactly that, why would I need to spend 19k for a motorcycle that offers no other benefits besides loud exhaust and extra fuel consumption on an underpowered engine. I would rather spend those money on something that offers more benefits and function, like better top speed, safety features and durability and so on. While harley lacks all of those things, like hell they don’t even have abs nor a water cooled radiator just for the sake of “ keeping it old school “ while charging much more. I mean like go to every other show where all motorcycles manufacturers introduce about their bike and explains about the renovation and technology that its offer and trying to convince the customers to buy it with a 10-15mins long speech. While harley all they did was running up the stage, pull clothes off their bike and just said “ this is our new bike line up and why would you want to buy it? Coz it’s a harley “ all of that in less than 3mins. Who would even want to buy a bike that the maker doesn’t even know what it has
I worked for Harley Davidson from 1987-1993. I remember riding from Seattle to Anchorage Alaska when I was 25 years old. I REALLY got the cold shoulder in Anchorage from the Harley locals there~ they said that I 'couldn't buy into the culture' because I didn't have a potbelly and a beard. Even thought I WORKED for HD and rode thousands of miles on my bike~ and they rarely rode beyond their city limits. I have NO sympathy for the HD crowd who sticks their noses up on anyone who doesn't look like them.
I've never stuck my noes up to anyone on to wheels. Yes that includes rice. I've lived in Alaska for 37+ years. I have heard what you say but if you actually tied to those same people they were probably pulling your chain and you bit.
I been riding HD for 20 years in the midwest and have never experienced any of that. But every niche has it A holes. Maybe you just found the wrong ones. Has not been my experience. Just ride what you enjoy and hang out with cool people.
I worked at a Harley dealer and rode a Buell M2 Cyclone and they treated me like a leper. It was nothing more than a Sportster engine in a better handling frame and it was built by Harley-Davidson.
I have been a Harley rider for 50 years. I hate to see any company go out of business. But in Harley's Situation I will be glad They have turned into a clothing store and their new design motorcycles do nothing for me. There are so many alternatives to getting parts I do not need Harley any longer I refuse to shop there.
I’m young. I’ve owned a Ducati, a couple triumphs, but there’s only two Harley’s in my garage right now. Several guys that I work with are younger than I am, they all bought Harleys for their first bikes. The brand haters are just as bad as the woke clowns on the internet. You’re not a better person, or more virtuous by claiming you dislike something, you’re just whining.
@@franciscoluna9596 You seem very whiny. I know a lot of people are ignorant while they are young. Generalizations are the weapon of the dumb. Also, nobody really cares about someone else's misguided opinions.
I think the Harley bagger craze will be the last phase of Harley's V-Twin popularity, once the bagger's sales drop, Harley's future in motorcycles is questionable.
Personally, I cannot see myself spending north of $20,000 for a vehicle that I would prefer not to ride for about 1/3 of the year. (I live in the Pacific Northwest USA, and I prefer to not ride in the rain.) Then there's the question of reliability; I'm not looking to spend a boatload of money on something that has a better-than-average chance of needing major repairs. Also, even though there's a plethora of "models"--with few exceptions--it pretty much all seems the same. I would be tempted to say that H-D has become like a fashion accessory: welllll...you simply CANNOT be seen riding without H-D boots...and H-D jacket...and an H-D helmet...and...
I absolutely refuse to wear HD apparel even though I ride a Harley, I wear my ADV jacket or my red/white racing leathers and full faced helmet I no longer race but I won’t try to look like a 1% I get more crap from other HD riders for not looking like a clone, I’m sure to get a comment about my not wearing a stupid beanie helmet or black jacket from someone every time I ride. My comment seems to irritate some people… saying “I’m a rider, not a cosplayer” - some people get really butthurt over it and I find it very amusing
Well…HD actually has assimilated in more ways than you realize, this video however doesn’t mention any of that or the new models that have rolled out which are targeted at a totally new audience. Would you believe HD now makes an in road/off road Adventure bike? Also, the old school air cooled bikes the past are history. The last generation of air cooled Sportster models will not be returning in 2023, meaning all of their bikes will be liquid cooled. As I said, this video does a poor job of actually covering the facts and seems more aimed at trying to put forth some kind of narrative that HD is going out of business. Absurd!
Lol have you seen the video for the release of the nightster? Its a woke gay liberal paradise 😂 unfortunately blue collar, white, middle class males are who kept them afloat 120 years
I do groundwork and I've ridden Harleys for 20 years in the UK. I don't actually know any of those people you describe. You need to get out more, sunshine. 😂
LOL! I work construction trades. I’ve ridden Honda, Yamaha and Suzuki motorcycles for years. I just bought a used 2018 Road King. So…….. not everyone who rides a Harley is a college educated professional.
It still produces engines without ABS and traction control.Someone who started riding motorcycles with Harley's small bikes will never buy a Harley again.shaking, temperature, difficult controls.
Harley's founding was 1903 NOT 1907, and Harley had business dealings with the Japanese going back to the 1920's a Company called Rikuo Combustion Engine Company built Harley's under license which kept harley from going bankrupt in the great depression and HD kept that connection alive even thru the war (WWII) and still has it today, Rikuo became Showa and Showa still builds parts for HD. The Cub Came to the USA in 1959. Harley Never fully Embraced the so called biker image until the EVO years of the 80's and 90's, in Fact Harley Refused to use a Skull Logo of any kind, until VP of Styling Willie G Davidson Grandson of one of the founders designed what is now called the Willie G Skull Collection. The VRod engine was designed by Harley-Davidson, it was the design of the AMA Race bike the VR1000, Porsche helped with making this powerhouse motor into a street use motor. the LIVEWIRE is FAR from SLOW it will rip your arms out its sockets, it's in fact a VERY fast Motorcycle, but being Electric it has a short range and a dangerous Lithium Battery like all EV's and has a tendency to catch fire. this video is behind the times, Indian (polaris) has the FTR selling really well with the younger demographic, And Harley now has 3 Motorcycles with the New Revolution Max Engine and the 1st Release the 1200 Pan America became the #1 selling ADV bike within months of it's Release, and the Sportster S and Nightster are selling fairly well, i think if the Bronx gets released it's sales will go thru the roof, Truly sad the poor research in this video.: Retired Harley-Davidson Warranty and Service Manager
I agree this video has several statements I believe are incorrect. One of the biggest frustrations I have is those who say Regan saved Harley. The 45% tax on +700cc was for one year, and decreased every year till it was 15% after 4 years when Harley asked to end it a year early. No one mentions how Japan was dumping an oversupply of bikes at predatory (below cost) prices. The best thing the tariff did was keeping the creditors from calling in their loans until Harley could go public. Better bikes (with the Evo motor) and manufacturing quality saved Harley.
This vid was made about 2017 I am guessing. Harley has had some wins since then and are profitable. It is funny to me and I relate it to the armchair quarterbacks of the NFL as to how people who don't have a clue as to how a motorcycle company have to do things in order to remain profitable. There seem to be enough people around with deep enough pockets to buy a new Harley. I have to buy used after they have rolled out of the showroom doors for two or three years. Not a big deal for me. When I think of the Rev-max and the livewire I wonder what they are up to right now. I suspect because of emissions we will see a liquid cooled replacement for the M8 in the future. I don't think Harley is going away either.
The Harley-Davidson Motor Company formally incorporated in 1907. Before that it was just an unofficial partnership. The 1903 date is controversial. While there's iron-clad proof that Bill Harley drew plans for a 110cc bicycle motor in 1901, there isn't any proof of the later, larger 400cc model until late 1904 with the first ones sold in the spring of 1905. Ever wonder why old Harley-Davidson made its 1954 machine the 50th anniversary model? That would explain it. The modern company, however, claims bikes were sold in 1903. Probably none were.
@@browngreen933 and to think I was born in 1954 and had a chance in 1982 to buy a 1954 anniversary for $5000 but didn't have the money. What I missed out on.
@@andrewkitchenuk Im not blaming anyone, just pathetic you cannot even hear a Harley run now. Its why I choose to keep my 05. While I dont have all the bells, whistles and power todays Harleys have, at least I can still wake up my neighbors every morning, oh and f--k California.
The younger guys liked the Dynas and the V Rods, but they knocked those models out. They don't seem to have a consistent product strategy and flip flop.
H D is guilty of the same mistakes so many businesses make. 1. They act as if you should thank them for making and selling you their products, rather than you being thanked for purchasing their products. 2. They forget that a good reputation can only survive to a point once quality falls. 3. They seem to not care that other companies make bikes, many of which are better in quality at lower prices. 4. H D seems far too arrogant to learn and to then change.
This content is spot on about why riders buy motorcycles. When I was younger I bought a bike as a commuter bike, Harley Davidson Sportster 1200S. Then I wanted a second commuter bike when I gave the Harley to my son. So I bought a Victory after the Harley dealer left me with an unpleasant experience with the brand. Funny thing about that was even though I hated the dealer I was still looking to buy a VROD but could not find any in a dealership so I heard about Victory from some friends and purchased the Judge. great bike, still ride it although not as much because I do not commute on it like when I was younger and tougher. In my old age I am looking at a bagger for comfort and wind protection. It is a toss up between Indian Challenger and Honda Goldwing, maybe a BMW. I want fixed fairing for handlings sake. Leaning towards the Indian for its versatility and quick lock trunks, and bags. My younger self would buy the FTR sport. It is the most beautiful bike I have ever seen in person.
I'm a younger guy, but I love my bmw, its comfortable as hell and was/is a great first bike (F650GS) the biggest difference i can say with a BMW and a harley/cruisers. Is that the way you sit, you are riding in the bike and not on it. I highly recommend you check out you local BMW dealership! They also probably have their cruiser model (with classic pin stripes)
The problem's really simple. The current stable of engineers have no clue how to build an affordable motorcycle and the C.E.O. isn't hiring new engineers to approach the problem.
David And like me you rode away on a 18 year old Yamaha Road star Silverado that you bought for $2800 cash with awesome fit and finish your motorcycle as a 1700 cc engine four valves per cylinder dual plugs per cylinder hemispherical head ceramic lined cylinders so you don’t overheat in traffic a 45 pound fly wheel not pressed together but automotive style crank and connecting rods your cam Chest gear to gear As well as your primary gear to gear there are no chains North cam chain tension is in that engine your engine produces 100 foot pounds of Torque coming in at just 2250 RPM. But I’m not in the club oh well not everybody should have the same exact motorcycles
No, they are not dying. They are simply shifting to a more wholesome, six-digit salary type. They want the lawyer, accountant, dentist, etc. They don’t want to bicker over price, they don’t want you wearing your T-shirt and blue jeans and running your foul mouth in the showrooms. And they don’t want a bunch of thugs hanging out in the parking lot scaring away good customers. It’s all new, bro. Harley Davidson is becoming a boutique motorcycle.
that pressed together flywheel is the biggest issue with the design of the engine. That pressed flywheel can come out of true as early as the first 2k miles in addition there are a host of other potential issues. With over 100 years they basically have the same engine design which i believe harley hasn't changed because of the consistent service revenue they get from their customers. over half of harley owners aftermarket the crap out of the bike- if you need to do this you bought the wrong bike
Harley’s target customer isn’t the average motorcycle buyer. Their customer is someone who likes longer rides, has money, loves the soul of a Harley, the sound, loves the brotherhood. Every other brand lacks soul - there is nothing, no emotion.
That’s all true. I own a Harley and my main purpose is to get out on the open road often, mostly solo, and totally unwind. I love all kinds of two wheeled motorized bikes. But I agree, nothing has the soul or sound of a HD.
I love my Harley but I understand the younger riders want power and speed. I have 100hp which keeps me happy, but these days that isn’t a lot of power, my bike has a governed 120mph top speed - enough to keep me giggling but it probably wouldn’t be enough if I was 18yrs old. I sure hope Harley doesn’t fade into the dustbin of history but if it does I’ll still be riding mine so long as I can get parts, it’s likely to be the last bike I own and no matter that she’s not cutting edge tech or mind numbingly powerful she’s mine and I love her
The biggest hurdles are price and what the bike will and won't do. Want a dual sport that won't break the bank? Won't be a harley or BMW. Even if you want more than 4 inches of ground clearance. Won't be a harley.
The VRod engine was actually designed by HD to compete as the VR1000 in AMA racing. Porsche helped HD make the engine suitable for mass production. I wished they brought a street legal VR1000 to market but we got the VRod instead. Stupid seating position and all.
@@richardhince9764 I never have ridden one. I had opportunities but don't like riding fast bikes with my feet forward like that. Almost bought an 03 but couldn't figure out a good way to rectify that problem.
@@upsidedowndog1256 They made a mid control conversion kit. My 14 night rod special has it. It’s a bike I’ll never get rid of. I’ve put some money into engine and suspension upgrades and she’s a beast.
They’re getting way too expensive and you see a fair amount of problems with them a year or two down the road Hartley probably won’t last at least at the current state
Sooner or later a superior quality Chinese manufacture will replace Harley-Davidson and Harley-Davidson becomes the dodo bird of the motorcycle industry.
@@Embargoman 🤣 Chinese!? Lol 😆 maybe Japanese, maybe even germany but china's quality is below $#!+, they mass produce everything with the absolute worst quality 🤣 hell they can't even come up with thier own ideas, they copy everyone else, very poorly i might add. China will never meet quilty of harley or Indian with thier manufacturing process set up the way it is ( fastest, cheapest, easiest way of production) nothing about building a quality machine is fast, cheap, or easy!
@@back-woods A Harley-Davidson from the 1950s where quality. A Harley-Davidson from today is a piece of shit. An imitiation from China of a Harley-Davidson has the same quality as a Harley-Davidson from the 1950s.
@kennv7566 I did both growing up and still live for bikes. Overprotective parenting is a far bigger factor in kids not getting into bikes as there are far too many helicopter Karens who won't let their kids anywhere near a motorcycle because they think they're too dangerous.
Harley should’ve done everything possible to keep the bikes American and affordable. They would be selling them hand over fist if the company had integrity and provided real jobs. I know it. They were doing exactly that when they blew up. I know america isnt a cheap labor country but they could’ve figured it out if that’s what they wanted. They didn’t tho, they wanted to sell $85 hoodies. Oh well. I’ll buy a honda shadow.
I think you overestimate the commuting aspect of the drive to get a motorcycle for young people (millennials + genZ) Yea I’ve been hearing the commuting aspect a lot, with prices going to the clouds. But most those people are getting scooters, e-bikes and e-skateboards. The ones that want a commuter but also cool motorcycle, are the ones buying Jap&Euro bikes. the modern retro, adv, and dual sport/supermoto, scene are making a killing g out there.
There is also the stupid Harley’s dealer salesman policy (which is ubiquitous for Harley dealers) of price gouging, trying to upswell you a more expensive bike and gaslighting customers on how HD is a “luxury brand” and “you’re not buying a bike your buying a lifestyle” bullshit. I have several friends, and myself included, who have been driven away from a Harley purchase because of that. So I assume it’s got to be hurting their sales with that approach.
An Indian Scout has an angle of 60 degrees between the cylinder heads (NOT 45 degrees like a Harley Davidson). The angle between cylinders on an Indian Thunderchief engine is 49 degrees.
So whats your point? Indian tried for years to have 45 degree but Harley took them to court along with lots of others. Finally after winning all tge cases Harley got a patent and now is the only company with 45 degrees!
Australia was allocated 31 apex Harley Davidsons. I went to buy one, but they sold out in 1 day. (45 minutes after I found out they were available). I returned from the USA last week, still angry because EVERY Harley dealer had Harley's with the Apex paint job available and gathering dust on the showroom floor. This is an insane situation when declining sales will cost my American brothers & sisters their jobs. The Harley is not the problem. The senior management is ignoring the customers that have kept the company alive for decades. I've been riding Harley for over 38 years. Hopefully next year, my last Harley I'll probably ever purchase might be available.
I have my dream and last HD. My first was a new '92 Sporty deluxe 883, then I finally got the new Roadking I wanted in 2001. A few years ago I spotted my dream HD, a 2006 Springer Classic. I have my RK to my son, we both got the S &S cam tensioner, oil pump and cam upgrades done, we are set now.
I am coming back to riding at 63. I went to 4 Motorcycle dealerships spread out in Atlanta Georgia. They were not HD dealers but mainly Japanese Bikes and Ducati dealers. I was really shocked to see used HD bikes at all of them. I saw a Fatboy with 8,500 miles on it for just over 10 grand. Another bagger 10,000 miles for $13,000. I was blown away by the price. I’m sure HD is a good bike, I’ve only ridden a 1200 Sportster and it was fine but a feel the metric bikes have much more to offer not to mention reliability, price, performance and not outrageous costly repairs. HD has taken advantage of their loyal customers in my view.
"young people aren't buying them" is also an argument which could be applied to Porsche, Mercedes, Audi..... but I don't hear people using it. ...and that seems to be about 95% of what this video is breathlessly trying to tell us.
I wouldn’t say that Harley Davidson is dying but it has lost it’s way due to the corporate been counters pumping out models that haven’t sold yet they’re not stopping and it’s crucifying the brand. Get rid of them and get back to what Harley Davidson is great at, a quality machine that is beautiful to look at and a dream to ride
The worst thing HD has done in its recent history is to hire a German shoe salesman to run an American motorcycle company. His plan to make HD the “most desirable motorcycles in the world” is as un-American as it gets. That’s a European business model if anything. What comes with “most desirable” is “most expensive” as well. He thinks if they can achieve the status of the “bike to have” then people will pay whatever they have to in order to own that bike. That’s not necessarily a bad strategy, for a snob, but it’s only effective when everyone has plenty of disposable income laying around for frivolous spending on big, heavy, super expensive, motorcycles which doesn’t reflect the current reality of the world we find ourselves in.
True one day a CEO of Consumer Reports magazine will be the CEO of Harley-Davidson and fire American workers and hire Chinese immigrants to meet CR Quality standards so Harley-Davidson with Chinese immigrants working inside American factories will let Harley-Davidson meets Consumer Reports most recommended motorcycles to meet CR Quality Standards.
Here's how Harley is dying in my opinion. The Budweiser partnership, the horrible customer service, the prices, the looks, the ride, the unnecessary amount of chrome, the reliability etc.
I'm 6'4" 245 pounds, test road the Livewire, it was a rocket! Slow? The Electric bike isn't for me, but it's light & nimble & very fast. Give me the internal combustion V-twin any day! Thanks!
I appreciate the effort that goes in to making a video like this, but I don’t appreciate the lack of accuracy. For starters, HD was founded in 1903 not 1907! Get the facts straight. A quick search of their website or Google could have told you that. If you care that little to check a basic fact that is easily verified, it makes me wonder about the rest of what’s being reported in the video. Secondly, it’s no surprise that the target demographic for HD is aging and the Motor company is working on a strategy to attract a new audience by bringing out new models. Rather strangely, you showcased the VRod which came out in 1999 and has since been discontinued since 2017, but you make absolutely no mention of 3 of the newest and most significant models in the HD lineup which is aimed at the new target audience, the Pan America, Sportster S and Nightster. In the end, this video seemed to be more about click bait, to entice viewers in to watching a video that was very light on relevant or useful information. Using obsolete information to convince viewers that it’s all over for HD is the biggest reason why I give this a thumbs down.
Not sure why this appeared in my feed but bike nerd moment, @ 7:51 the on road footage is from a Moto Guzzi 1100 California likely an EV, the instrument panel is distinct.
Dying? Lmao.....more like WILL LIVE FOREVER! It's the only american brand motorcycle that will stay forever regardless on sales price. Too many loyal owners, group and after market parts invested to the brand. They are improving all the time and still trying to blend modern with classic touch to the design, just like the iconic Jeep Wrangler. These two brands are the real AMERICAN spirit. It's in the culture already and the spirit of freedom is already sealed with these brands. Younger riders are not gonna make any difference. There are many successful people out there that can afford the great Harley Davidson. They make money from high rollers. And many average income will save up just to afford one, because friends, families and co-workers influence having or owning one. Believe me, Harley is here to stay. No need to be negative if you can't afford one, save up or let someone else enjoy their hard earned money and ride out there with this amazing machine.
Every year they say they come out with a new model it's the same bike the had three years ago just different paint schemes they have never upgraded nothing on them bikes overrated and overpriced
I bought a new Harley Davidson Softail standard. Spent outrageous money on it and I wouldn't hit a dog in the ass with it. The Fort Myers Florida dealership won't stand behind it and I lost 6 thousand dollars in 3 weeks and less than 200 miles.
harley execs are seasoned experts at being wrong.thats why their nearly allways in some sort of financial trouble.it will never change.as long as there are enough fools to buy their overpriced toys.the japanese have allready proven the can make better harley copies than harley can make the originals.
Expensive Heavy Crap Brakes Terrible Handling Expensive living off a reputation. Maybe people finally learned that Men make machines, machines don't make men. Just cause you can afford a Hardly Dependable you're not a one percenter
a cvo can go for 50k which is beyond silly. I acquired my 2019 fatbob at the end of 2019 for 14.9k so good deals are out there if you can find a dealer that doesn’t fuck his customers
I haven’t read the previous comments so this may have been mentioned already. Someone needs to proofread you copy. Harley-Davidson was founded in 1903, not 1907.
HD is much more than a motorcycle, it's an American Icon with rich heritage, merchadise is also a great income for the company (just like Ferrari). I ride a Benelli Leoncino 800 Trail by the way and never owned a Harley 🤠🤘🏼
The pandering to their ageing client base is killing them - selling well their trikes that are glorified mobility scooters. Next will be HD loud wheelchairs and HD zimmer frames.
They're already dead to me and with the crap they sell now don't let the door hit them in the ass. I still love their classic bikes but I'll buy another brand before I buy their new stuff.
@@wrongthinker350 I've been riding for over 30 years and I've had about 10 motorcycles. From 1991 to 2006 I had all Japanese bikes. From 2006 up I've had nothing but Harley's. I've done four saddlesore 1000 runs and I've been through most of the country on a motorcycle with the only exception being the northwest which is on my bucket list.
@@wrongthinker350 I'll keep enjoying cruisers, sport bikes, touring bikes, and standards like I already have been doing LONG before I knew you existed and long after I forget about you.
over eveything els, what made harley so successful...they took great care of their customer ! sadly seems they are putting themselfs on a opposing team. hope the extra cash their making is worth it. be fun watching what happens next. dont want to see them fail, just dont see them changing their ways without things getting worse first.
HD could have tapped into the growth market long ago if not for the silly catering and fawning toward "the culture". Well, all those folks have sold their Fatboys and retired their size 68XXX Extra Fat leather gear and their dollars are not in play any longer. If HD had worked on the standard, sport, and sport adventure markets they might have something right now. This is Karma for what they did to the Buell line. If that line had been permitted to flourish the company would have been healthier by far.
Hardly killed themselves when they threw tradition out the window and got in bed with Kawasaki to make this M8 catastrophe what a piece of c*** 7 years in there still having problems with it wake up America Harley has gone woke
THEY ALREADY BUILT THEIR BEST BIKE,I OWN IT,ITS A 1981 FLH 80 CUBIC INCH SHOVELHEAD,which they quit making in the summer of 1983,if they go bust i've got a lot of parts to choose from,i don't like any of the new bikes,more hp means more fuel consumption,used to ride to california for 125.00,now its more,we are going backwards,HARLEY WENT GLOBAL,without warning their investors or owners,cheap ain't better,cheap is cheap,high prices don't cover up cheap
I went to a dealership to buy a nightster but the cost was nuts. I could get a kawasaki 500 ninja and a kawasaki z 500 brand new for that ! When will H.D. learn!
I’m about embark on my motorcycle riding journey. Get my license and first bike. And I’ve always wanted a Harley but I can’t justify the price and how unreliable they are. And there is no smaller Harley for a new rider like me to dip my toes into. Honda, Kawasaki, and Yamaha look like the way to go for me. Just looking at new bikes they are way cheaper and more reliable overall.
The problem is that ego they think they're the best bike out there I've owned them it's all in what you like riding do your research before you buy they overpriced and and people get brainwashed and to buying them and then want to get them they set and complain how much it cost to work on them then they say they wish they'd have bought something else oh well I woke up and bought me a different bike was no HD like some people talk about you walking to the Harley-Davidson dealer they don't see you ride up on one they won't even speak to you or as can I help you oh well Life Goes it's better bite after than them
I think they fucked too many people in the ass too much to come out with a good plan to bring the brand in good light again, after hearing it costs $300+ to do an old change on a harley and over triple the amount of labor work for things like changing the handlebars compared to other motorbikes... I wouldn't be surprised why they can't come up with a cheaper/better deal attempting to appeal to younger drivers lol, you just can't redeem yourself after ripping off others so many times, they chose one side and so damn prideful, I wouldn't mind a harley myself and I'm still open to such bikes but I am not interested in the kind of things that come with it like people that don't appreciate every bike, like I like the Iron as much as the Fat Boy but if you're gonna disclude the Iron and call it a girls bike, you're delusional.
Harley-Davidson only makes the Sportster's for the blue collar works. Young kids today are not interested is riding motorcycles. The bagger market is flooded with baggers. I believe in 10 years nobody will be riding baggers. If you want a good bike get a used Japanese bike prices fit the blue collar worker.
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Harley's clothing line makes more profit than actual bike sales.
That's because they charge $40-50 in my neck of tge woods for a tee shirt.
Well $50 for a T shirt is a lot more manageable than a new Harley
Not this one again. 🤦♂️ So not true.
@@andrewkitchenuk how do you know?
@@neildewitt2869194k bikes sold in 2021. Clothing would have to be much more popular to surpass that. Although I’m sure the profit margin is much higher for clothing, and fashion/accessory sales definitely play a big part in Harley’s profits.
I ride a Honda for its durability, reliability and pricing. I recently went to my nearest dealership in the Bay Area and the salesperson left me with a bad taste in my mouth. He was cool at first talking about what I was riding and what they could do for me but I told him that I was there to speak with the sales manager because he's a cousin of a buddy of mine who told me to go see him about possibly buying a bagger. Well the salesperson was trying to get me to commit to buying a bike so I told him that I wasn't set 100% on buying an HD but that I was also looking at other bikes from BMW, Yamaha etc . First thing out his fat mouth was " then why are you here ?" I said because I'm was there to meet with the sales manager and I need to look first before making any decisions on which brand of motorcycle I wanted to buy. Then he proceeded to bad mouth the other bike brands saying things like Harleys are what real riders ride, Harleys make people turn their heads and look at you etc. I said " oh yeah " they are also overpriced, unreliable and not fast enough to compete with their counterparts. He didn't like what I said but anyway I met with the sales manager and that was pleasant he didn't pressure me or saying anything negative but I probably won't buy a HD and if I do it won't be from them.
You're not missing anything. I owned a twin cam 95" electra glide for over 10 years. It was fun but the heat, clunky tranny and serious lack of power had me looking elsewhere. A GL1800 goldwing was next. It was...different...but still an unwieldy beast of over 900 pounds and had terrible aerodynamics. Helmet buffet was horrible even with a taller windshield. My wife hated riding on the back. I tried a BMW R1200RT (2017) on a friend's recommendation and WOW....HUGE difference. The engineering is superb. The bike is fast, nimble, lightweight, has excellent aerodynamics with electrically adjustable windshield, active ride settings, superb brakes...just an amazing machine and the POWER.. Go ride one. Yeah, they're spendy as well, but the Germans know how to engineer a motorcycle whereas Harley just ignores what riders want and when their clientele ages out and passes on....good luck to them.
10k buys you anything in the Japanese bike store. 10k at Harley buys you the door
You wonder why? HD allowed their dealerships to get away with greedy market adjustments, $3000-$5000 above msrp? I still love my Harley, but I won’t step foot in a dealership that won’t disclose the advertised price even if you ask. It kinda keeps the bikes out of the hands of the average everyday consumer.
The problem with harley (with regards to younger riders anyway) is price, price, and price. A harley costs 15k plus another 4k in dealer fees. To younger riders the harley "image" isn't worth the extra 8k to 5k.
It's also a shit image, bad reliability,dreadful noise and wanker owners.
I mean for me personally is exactly that, why would I need to spend 19k for a motorcycle that offers no other benefits besides loud exhaust and extra fuel consumption on an underpowered engine. I would rather spend those money on something that offers more benefits and function, like better top speed, safety features and durability and so on. While harley lacks all of those things, like hell they don’t even have abs nor a water cooled radiator just for the sake of “ keeping it old school “ while charging much more. I mean like go to every other show where all motorcycles manufacturers introduce about their bike and explains about the renovation and technology that its offer and trying to convince the customers to buy it with a 10-15mins long speech. While harley all they did was running up the stage, pull clothes off their bike and just said “ this is our new bike line up and why would you want to buy it? Coz it’s a harley “ all of that in less than 3mins. Who would even want to buy a bike that the maker doesn’t even know what it has
I worked for Harley Davidson from 1987-1993. I remember riding from Seattle to Anchorage Alaska when I was 25 years old. I REALLY got the cold shoulder in Anchorage from the Harley locals there~ they said that I 'couldn't buy into the culture' because I didn't have a potbelly and a beard. Even thought I WORKED for HD and rode thousands of miles on my bike~ and they rarely rode beyond their city limits. I have NO sympathy for the HD crowd who sticks their noses up on anyone who doesn't look like them.
I've never stuck my noes up to anyone on to wheels. Yes that includes rice. I've lived in Alaska for 37+ years. I have heard what you say but if you actually tied to those same people they were probably pulling your chain and you bit.
@@neildewitt2869 Are you in Anchorage?
@@jmsmikey I live in Trapper Creek but spend winters in Eagle River..
I been riding HD for 20 years in the midwest and have never experienced any of that. But every niche has it A holes. Maybe you just found the wrong ones. Has not been my experience.
Just ride what you enjoy and hang out with cool people.
I worked at a Harley dealer and rode a Buell M2 Cyclone and they treated me like a leper. It was nothing more than a Sportster engine in a better handling frame and it was built by Harley-Davidson.
I have been a Harley rider for 50 years. I hate to see any company go out of business. But in Harley's Situation I will be glad They have turned into a clothing store and their new design motorcycles do nothing for me. There are so many alternatives to getting parts I do not need Harley any longer I refuse to shop there.
I’m young. I’ve owned a Ducati, a couple triumphs, but there’s only two Harley’s in my garage right now. Several guys that I work with are younger than I am, they all bought Harleys for their first bikes. The brand haters are just as bad as the woke clowns on the internet. You’re not a better person, or more virtuous by claiming you dislike something, you’re just whining.
Well said.
Amen!
A bike is a bike, nothing more, nothing less.....but as a biker (Adventure segment) I can say HD riders are a shame......
@@franciscoluna9596 You seem very whiny. I know a lot of people are ignorant while they are young. Generalizations are the weapon of the dumb. Also, nobody really cares about someone else's misguided opinions.
No matter what Harley-Davidson does, they will never make a better bike than the Sportster.
For girls?
@@jimgoodreau1245 LMFAO
They did back in 1991, when Harley introduced the Dyna!
@@jimgoodreau1245 Anyone saying sporties are for girls doesn't know Harleys or bikes. At all.
100%
I think the Harley bagger craze will be the last phase of Harley's V-Twin popularity, once the bagger's sales drop, Harley's future in motorcycles is questionable.
RIP HD, Inc, 1903-1999.
Personally, I cannot see myself spending north of $20,000 for a vehicle that I would prefer not to ride for about 1/3 of the year. (I live in the Pacific Northwest USA, and I prefer to not ride in the rain.) Then there's the question of reliability; I'm not looking to spend a boatload of money on something that has a better-than-average chance of needing major repairs.
Also, even though there's a plethora of "models"--with few exceptions--it pretty much all seems the same.
I would be tempted to say that H-D has become like a fashion accessory: welllll...you simply CANNOT be seen riding without H-D boots...and H-D jacket...and an H-D helmet...and...
I absolutely refuse to wear HD apparel even though I ride a Harley, I wear my ADV jacket or my red/white racing leathers and full faced helmet I no longer race but I won’t try to look like a 1%
I get more crap from other HD riders for not looking like a clone, I’m sure to get a comment about my not wearing a stupid beanie helmet or black jacket from someone every time I ride.
My comment seems to irritate some people… saying “I’m a rider, not a cosplayer” - some people get really butthurt over it and I find it very amusing
Arrogance of Harley to not assimilate into a market that is changing according to the demographics is surely doomed.
You’re hilarious 😂
Well…HD actually has assimilated in more ways than you realize, this video however doesn’t mention any of that or the new models that have rolled out which are targeted at a totally new audience. Would you believe HD now makes an in road/off road Adventure bike? Also, the old school air cooled bikes the past are history. The last generation of air cooled Sportster models will not be returning in 2023, meaning all of their bikes will be liquid cooled.
As I said, this video does a poor job of actually covering the facts and seems more aimed at trying to put forth some kind of narrative that HD is going out of business. Absurd!
@@03flhtcui Good luck Harley.
Lol have you seen the video for the release of the nightster? Its a woke gay liberal paradise 😂 unfortunately blue collar, white, middle class males are who kept them afloat 120 years
When they got rid of Buell they really cut their own throat IMO.
The machine of doctors, lawyers and hedge fund managers.
Hang on a minute I’m a bricklayer and I ride a fatboy
I do groundwork and I've ridden Harleys for 20 years in the UK. I don't actually know any of those people you describe. You need to get out more, sunshine. 😂
LOL! I work construction trades. I’ve ridden Honda, Yamaha and Suzuki motorcycles for years. I just bought a used 2018 Road King. So…….. not everyone who rides a Harley is a college educated professional.
It still produces engines without ABS and traction control.Someone who started riding motorcycles with Harley's small bikes will never buy a Harley again.shaking, temperature, difficult controls.
Harley's founding was 1903 NOT 1907, and Harley had business dealings with the Japanese going back to the 1920's a Company called Rikuo Combustion Engine Company built Harley's under license which kept harley from going bankrupt in the great depression and HD kept that connection alive even thru the war (WWII) and still has it today, Rikuo became Showa and Showa still builds parts for HD. The Cub Came to the USA in 1959. Harley Never fully Embraced the so called biker image until the EVO years of the 80's and 90's, in Fact Harley Refused to use a Skull Logo of any kind, until VP of Styling Willie G Davidson Grandson of one of the founders designed what is now called the Willie G Skull Collection. The VRod engine was designed by Harley-Davidson, it was the design of the AMA Race bike the VR1000, Porsche helped with making this powerhouse motor into a street use motor. the LIVEWIRE is FAR from SLOW it will rip your arms out its sockets, it's in fact a VERY fast Motorcycle, but being Electric it has a short range and a dangerous Lithium Battery like all EV's and has a tendency to catch fire. this video is behind the times, Indian (polaris) has the FTR selling really well with the younger demographic, And Harley now has 3 Motorcycles with the New Revolution Max Engine and the 1st Release the 1200 Pan America became the #1 selling ADV bike within months of it's Release, and the Sportster S and Nightster are selling fairly well, i think if the Bronx gets released it's sales will go thru the roof, Truly sad the poor research in this video.: Retired Harley-Davidson Warranty and Service Manager
I agree this video has several statements I believe are incorrect. One of the biggest frustrations I have is those who say Regan saved Harley. The 45% tax on +700cc was for one year, and decreased every year till it was 15% after 4 years when Harley asked to end it a year early. No one mentions how Japan was dumping an oversupply of bikes at predatory (below cost) prices. The best thing the tariff did was keeping the creditors from calling in their loans until Harley could go public. Better bikes (with the Evo motor) and manufacturing quality saved Harley.
This vid was made about 2017 I am guessing. Harley has had some wins since then and are profitable. It is funny to me and I relate it to the armchair quarterbacks of the NFL as to how people who don't have a clue as to how a motorcycle company have to do things in order to remain profitable. There seem to be enough people around with deep enough pockets to buy a new Harley. I have to buy used after they have rolled out of the showroom doors for two or three years. Not a big deal for me. When I think of the Rev-max and the livewire I wonder what they are up to right now. I suspect because of emissions we will see a liquid cooled replacement for the M8 in the future. I don't think Harley is going away either.
The Harley-Davidson Motor Company formally incorporated in 1907. Before that it was just an unofficial partnership. The 1903 date is controversial. While there's iron-clad proof that Bill Harley drew plans for a 110cc bicycle motor in 1901, there isn't any proof of the later, larger 400cc model until late 1904 with the first ones sold in the spring of 1905. Ever wonder why old Harley-Davidson made its 1954 machine the 50th anniversary model? That would explain it. The modern company, however, claims bikes were sold in 1903. Probably none were.
@@browngreen933 and to think I was born in 1954 and had a chance in 1982 to buy a 1954 anniversary for $5000 but didn't have the money. What I missed out on.
@@neildewitt2869
Sorry to hear that. Was it in original condition, restored or chopped? What state was it in?
My buddy pulled in driveway other day with new roadglide, didnt even know it was running it was so quiet
Blame Euro 5 and California emission laws for that not Harley.
@@andrewkitchenuk Im not blaming anyone, just pathetic you cannot even hear a Harley run now. Its why I choose to keep my 05. While I dont have all the bells, whistles and power todays Harleys have, at least I can still wake up my neighbors every morning, oh and f--k California.
“The pistons in this engine are connected at their base..” hard hitting information
The younger guys liked the Dynas and the V Rods, but they knocked those models out. They don't seem to have a consistent product strategy and flip flop.
H D is guilty of the same mistakes so many businesses make.
1. They act as if you should thank them for making and selling you their products, rather than you being thanked for purchasing their products.
2. They forget that a good reputation can only survive to a point once quality falls.
3. They seem to not care that other companies make bikes, many of which are better in quality at lower prices.
4. H D seems far too arrogant to learn and to then change.
This content is spot on about why riders buy motorcycles. When I was younger I bought a bike as a commuter bike, Harley Davidson Sportster 1200S. Then I wanted a second commuter bike when I gave the Harley to my son. So I bought a Victory after the Harley dealer left me with an unpleasant experience with the brand. Funny thing about that was even though I hated the dealer I was still looking to buy a VROD but could not find any in a dealership so I heard about Victory from some friends and purchased the Judge. great bike, still ride it although not as much because I do not commute on it like when I was younger and tougher. In my old age I am looking at a bagger for comfort and wind protection. It is a toss up between Indian Challenger and Honda Goldwing, maybe a BMW. I want fixed fairing for handlings sake. Leaning towards the Indian for its versatility and quick lock trunks, and bags. My younger self would buy the FTR sport. It is the most beautiful bike I have ever seen in person.
I'm a younger guy, but I love my bmw, its comfortable as hell and was/is a great first bike (F650GS) the biggest difference i can say with a BMW and a harley/cruisers. Is that the way you sit, you are riding in the bike and not on it. I highly recommend you check out you local BMW dealership! They also probably have their cruiser model (with classic pin stripes)
The problem's really simple. The current stable of engineers have no clue how to build an affordable motorcycle and the C.E.O. isn't hiring new engineers to approach the problem.
Harley Davidson has NOT died, is not dieing and more than likely will not die in our lifetime.
A Chinese imitiation and a Chinese brand will actually turn Harley into a dodo bird.
@@Embargoman 🙄🤦🏻
Hope so😢
when the Titanic left that harbor for the first time, its builder, its owner, its captain and all people aboard used to say the same......
David
And like me you rode away on a 18 year old Yamaha Road star Silverado that you bought for $2800 cash with awesome fit and finish your motorcycle as a 1700 cc engine four valves per cylinder dual plugs per cylinder hemispherical head ceramic lined cylinders so you don’t overheat in traffic a 45 pound fly wheel not pressed together but automotive style crank and connecting rods your cam Chest gear to gear As well as your primary gear to gear there are no chains North cam chain tension is in that engine your engine produces 100 foot pounds of Torque coming in at just 2250 RPM.
But I’m not in the club oh well not everybody should have the same exact motorcycles
I wanted to get a Raider. Awesome Harley killer! But the market seems to have dried up.
Harley was founded in 1903 NOT 1907.
It was June also.
Harley-Davidson isn't going out of business anytime soon, regardless of what some folks say.
No, they are not dying. They are simply shifting to a more wholesome, six-digit salary type. They want the lawyer, accountant, dentist, etc. They don’t want to bicker over price, they don’t want you wearing your T-shirt and blue jeans and running your foul mouth in the showrooms. And they don’t want a bunch of thugs hanging out in the parking lot scaring away good customers. It’s all new, bro. Harley Davidson is becoming a boutique motorcycle.
that pressed together flywheel is the biggest issue with the design of the engine. That pressed flywheel can come out of true as early as the first 2k miles in addition there are a host of other potential issues. With over 100 years they basically have the same engine design which i believe harley hasn't changed because of the consistent service revenue they get from their customers. over half of harley owners aftermarket the crap out of the bike- if you need to do this you bought the wrong bike
I love my Harley. I’m 33 fwiw. I bought my first at 29. I need to hurry up and pay it off and buy another one!!!
Harley’s target customer isn’t the average motorcycle buyer. Their customer is someone who likes longer rides, has money, loves the soul of a Harley, the sound, loves the brotherhood. Every other brand lacks soul - there is nothing, no emotion.
That’s why I own Harleys!
That’s all true. I own a Harley and my main purpose is to get out on the open road often, mostly solo, and totally unwind. I love all kinds of two wheeled motorized bikes. But I agree, nothing has the soul or sound of a HD.
Amen! There’s nothing like a Harley. You can’t explain it, it just is.
Nailed it!!!!!
I love my Harley but I understand the younger riders want power and speed.
I have 100hp which keeps me happy, but these days that isn’t a lot of power, my bike has a governed 120mph top speed - enough to keep me giggling but it probably wouldn’t be enough if I was 18yrs old.
I sure hope Harley doesn’t fade into the dustbin of history but if it does I’ll still be riding mine so long as I can get parts, it’s likely to be the last bike I own and no matter that she’s not cutting edge tech or mind numbingly powerful she’s mine and I love her
Amen
The biggest hurdles are price and what the bike will and won't do. Want a dual sport that won't break the bank? Won't be a harley or BMW. Even if you want more than 4 inches of ground clearance. Won't be a harley.
Am I going to watch a rehash of Fortnine's video with the same title?
Guns
Don’t think fast lane is gonna put a heart on that comment 🤣🤣🤣
No Fort Nine's was good.
The VRod engine was actually designed by HD to compete as the VR1000 in AMA racing. Porsche helped HD make the engine suitable for mass production. I wished they brought a street legal VR1000 to market but we got the VRod instead. Stupid seating position and all.
Yeah, and they feel weird to ride too
@@richardhince9764
I never have ridden one. I had opportunities but don't like riding fast bikes with my feet forward like that. Almost bought an 03 but couldn't figure out a good way to rectify that problem.
@@upsidedowndog1256 They made a mid control conversion kit. My 14 night rod special has it. It’s a bike I’ll never get rid of. I’ve put some money into engine and suspension upgrades and she’s a beast.
They’re getting way too expensive and you see a fair amount of problems with them a year or two down the road Hartley probably won’t last at least at the current state
Harley davidson is a legend and legends NEVER die!
For a while there Harley Davidson was actually AMF. They were sold out.
Sooner or later a superior quality Chinese manufacture will replace Harley-Davidson and Harley-Davidson becomes the dodo bird of the motorcycle industry.
@@Embargoman 🤣 Chinese!? Lol 😆 maybe Japanese, maybe even germany but china's quality is below $#!+, they mass produce everything with the absolute worst quality 🤣 hell they can't even come up with thier own ideas, they copy everyone else, very poorly i might add. China will never meet quilty of harley or Indian with thier manufacturing process set up the way it is ( fastest, cheapest, easiest way of production) nothing about building a quality machine is fast, cheap, or easy!
But sales and companies do.
@@back-woods A Harley-Davidson from the 1950s where quality.
A Harley-Davidson from today is a piece of shit.
An imitiation from China of a Harley-Davidson has the same quality as a Harley-Davidson from the 1950s.
I love all 3 of my Harley's . 02 road King , 94 Fatboy , 83 Sportster . I don't like the new ones to much
Harley is dying because the buyers are dying, the baby boomers.
Motorcycling is dying in general. People are scared and or can't afford it.
The younger generation grew up playing video games not riding mini bikes so they will not be into motorcycles.
@kennv7566 I did both growing up and still live for bikes.
Overprotective parenting is a far bigger factor in kids not getting into bikes as there are far too many helicopter Karens who won't let their kids anywhere near a motorcycle because they think they're too dangerous.
Harley should’ve done everything possible to keep the bikes American and affordable. They would be selling them hand over fist if the company had integrity and provided real jobs. I know it.
They were doing exactly that when they blew up. I know america isnt a cheap labor country but they could’ve figured it out if that’s what they wanted. They didn’t tho, they wanted to sell $85 hoodies. Oh well. I’ll buy a honda shadow.
I think you overestimate the commuting aspect of the drive to get a motorcycle for young people (millennials + genZ) Yea I’ve been hearing the commuting aspect a lot, with prices going to the clouds. But most those people are getting scooters, e-bikes and e-skateboards.
The ones that want a commuter but also cool motorcycle, are the ones buying Jap&Euro bikes. the modern retro, adv, and dual sport/supermoto, scene are making a killing g out there.
There is also the stupid Harley’s dealer salesman policy (which is ubiquitous for Harley dealers) of price gouging, trying to upswell you a more expensive bike and gaslighting customers on how HD is a “luxury brand” and “you’re not buying a bike your buying a lifestyle” bullshit. I have several friends, and myself included, who have been driven away from a Harley purchase because of that. So I assume it’s got to be hurting their sales with that approach.
Ducati, MV Augusta, BMW are luxury brand of bikes! Harley Davidson is not!
An Indian Scout has an angle of 60 degrees between the cylinder heads (NOT 45 degrees like a Harley Davidson). The angle between cylinders on an Indian Thunderchief engine is 49 degrees.
Harley has two production bikes now with a 60 degree v-twin and a prior one that came out in 2003 called the vrod all the way to 2018
So whats your point? Indian tried for years to have 45 degree but Harley took them to court along with lots of others. Finally after winning all tge cases Harley got a patent and now is the only company with 45 degrees!
Polaris is junk. Ask me how I know.
Australia was allocated 31 apex Harley Davidsons. I went to buy one, but they sold out in 1 day. (45 minutes after I found out they were available). I returned from the USA last week, still angry because EVERY Harley dealer had Harley's with the Apex paint job available and gathering dust on the showroom floor. This is an insane situation when declining sales will cost my American brothers & sisters their jobs. The Harley is not the problem. The senior management is ignoring the customers that have kept the company alive for decades. I've been riding Harley for over 38 years. Hopefully next year, my last Harley I'll probably ever purchase might be available.
I have my dream and last HD. My first was a new '92 Sporty deluxe 883, then I finally got the new Roadking I wanted in 2001. A few years ago I spotted my dream HD, a 2006 Springer Classic. I have my RK to my son, we both got the S &S cam tensioner, oil pump and cam upgrades done, we are set now.
Good luck!
I'm a Triumph man myself🤘🏻🇬🇧
I am coming back to riding at 63. I went to 4 Motorcycle dealerships spread out in Atlanta Georgia. They were not HD dealers but mainly Japanese Bikes and Ducati dealers. I was really shocked to see used HD bikes at all of them. I saw a Fatboy with 8,500 miles on it for just over 10 grand. Another bagger 10,000 miles for $13,000. I was blown away by the price. I’m sure HD is a good bike, I’ve only ridden a 1200 Sportster and it was fine but a feel the metric bikes have much more to offer not to mention reliability, price, performance and not outrageous costly repairs. HD has taken advantage of their loyal customers in my view.
It's great that you're getting back into riding! It's always interesting to compare different bike brands and see what fits your needs best.
Wasn’t HD founded in 1903?
"young people aren't buying them" is also an argument which could be applied to Porsche, Mercedes, Audi..... but I don't hear people using it.
...and that seems to be about 95% of what this video is breathlessly trying to tell us.
Harley-Davidson makes more money from its financing t h a n from each clothing sales. I understand they make 30% profit off every motorcycle they sell
Harley Davidson started in 1907? Funny I thought it was 1903. Someone better tell HD that before they make all those 120th anniversary model bikes!
Well, that was the year Harley copied the V-twin motor from Indian(Hendee). LOL!
@@semperfipar1299
Nope, they copied the french maker Peugeot who indeed produced a v-twin engine before HD !
I wouldn’t say that Harley Davidson is dying but it has lost it’s way due to the corporate been counters pumping out models that haven’t sold yet they’re not stopping and it’s crucifying the brand. Get rid of them and get back to what Harley Davidson is great at, a quality machine that is beautiful to look at and a dream to ride
The worst thing HD has done in its recent history is to hire a German shoe salesman to run an American motorcycle company. His plan to make HD the “most desirable motorcycles in the world” is as un-American as it gets. That’s a European business model if anything. What comes with “most desirable” is “most expensive” as well. He thinks if they can achieve the status of the “bike to have” then people will pay whatever they have to in order to own that bike. That’s not necessarily a bad strategy, for a snob, but it’s only effective when everyone has plenty of disposable income laying around for frivolous spending on big, heavy, super expensive, motorcycles which doesn’t reflect the current reality of the world we find ourselves in.
True one day a CEO of Consumer Reports magazine will be the CEO of Harley-Davidson and fire American workers and hire Chinese immigrants to meet CR Quality standards so Harley-Davidson with Chinese immigrants working inside American factories will let Harley-Davidson meets Consumer Reports most recommended motorcycles to meet CR Quality Standards.
You're wrong, ignorance and out of touch are the most American things but anyway Harley will get bailed out if they go bankrupt
Here's how Harley is dying in my opinion. The Budweiser partnership, the horrible customer service, the prices, the looks, the ride, the unnecessary amount of chrome, the reliability etc.
I’ve got 53,000 miles on mine. Haven’t even changed a spark plug running good.
I'm 6'4" 245 pounds, test road the Livewire, it was a rocket! Slow? The Electric bike isn't for me, but it's light & nimble & very fast. Give me the internal combustion V-twin any day! Thanks!
I agree 💯. That bike is definitely not “slow”.
I appreciate the effort that goes in to making a video like this, but I don’t appreciate the lack of accuracy.
For starters, HD was founded in 1903 not 1907! Get the facts straight. A quick search of their website or Google could have told you that. If you care that little to check a basic fact that is easily verified, it makes me wonder about the rest of what’s being reported in the video. Secondly, it’s no surprise that the target demographic for HD is aging and the Motor company is working on a strategy to attract a new audience by bringing out new models.
Rather strangely, you showcased the VRod which came out in 1999 and has since been discontinued since 2017, but you make absolutely no mention of 3 of the newest and most significant models in the HD lineup which is aimed at the new target audience, the Pan America, Sportster S and Nightster.
In the end, this video seemed to be more about click bait, to entice viewers in to watching a video that was very light on relevant or useful information. Using obsolete information to convince viewers that it’s all over for HD is the biggest reason why I give this a thumbs down.
Wanted to buy a Nightster but at $13,00 no way! Decided on a Royal Enfield 650 GT. $10,000 with the works.
Not sure why this appeared in my feed but bike nerd moment, @ 7:51 the on road footage is from a Moto Guzzi 1100 California likely an EV, the instrument panel is distinct.
Dying? Lmao.....more like WILL LIVE FOREVER! It's the only american brand motorcycle that will stay forever regardless on sales price. Too many loyal owners, group and after market parts invested to the brand. They are improving all the time and still trying to blend modern with classic touch to the design, just like the iconic Jeep Wrangler. These two brands are the real AMERICAN spirit. It's in the culture already and the spirit of freedom is already sealed with these brands. Younger riders are not gonna make any difference. There are many successful people out there that can afford the great Harley Davidson. They make money from high rollers. And many average income will save up just to afford one, because friends, families and co-workers influence having or owning one. Believe me, Harley is here to stay. No need to be negative if you can't afford one, save up or let someone else enjoy their hard earned money and ride out there with this amazing machine.
Every year they say they come out with a new model it's the same bike the had three years ago just different paint schemes they have never upgraded nothing on them bikes overrated and overpriced
I bought a new Harley Davidson Softail standard. Spent outrageous money on it and I wouldn't hit a dog in the ass with it. The Fort Myers Florida dealership won't stand behind it and I lost 6 thousand dollars in 3 weeks and less than 200 miles.
harley execs are seasoned experts at being wrong.thats why their nearly allways in some sort of financial trouble.it will never change.as long as there are enough fools to buy their overpriced toys.the japanese have allready proven the can make better harley copies than harley can make the originals.
That 22 owrider ST looks pretty badass.
It is. I love mine.
Expensive Heavy Crap Brakes Terrible Handling Expensive living off a reputation. Maybe people finally learned that Men make machines, machines don't make men. Just cause you can afford a Hardly Dependable you're not a one percenter
I often wonder what they are doing!
I want a new motorcycle yet I’m not willing to chunk out $20-35k!
Check out Honda or the Indian motorcycles
I believe Harley has about 5 or 6 bikes under $20k. If price is that important, used may fit your budget best.
@@keithhylton4631 I like the Indians yet my heart and soul belong to Harley!
a cvo can go for 50k which is beyond silly.
I acquired my 2019 fatbob at the end of 2019 for 14.9k so good deals are out there if you can find a dealer that doesn’t fuck his customers
HD founding is 1903, not 1907..
The last ceo ruined the company imo. The current ceo is very good, but he is the captain of the titanic...
I haven’t read the previous comments so this may have been mentioned already. Someone needs to proofread you copy.
Harley-Davidson was founded in 1903, not 1907.
HD is much more than a motorcycle, it's an American Icon with rich heritage, merchadise is also a great income for the company (just like Ferrari).
I ride a Benelli Leoncino 800 Trail by the way and never owned a Harley 🤠🤘🏼
The pandering to their ageing client base is killing them - selling well their trikes that are glorified mobility scooters. Next will be HD loud wheelchairs and HD zimmer frames.
Shit cant afford em..to expencive
Harley needs to hit the E bike market hardcore, with 2 Viagras.
Lumberton NC in the house
They're already dead to me and with the crap they sell now don't let the door hit them in the ass.
I still love their classic bikes but I'll buy another brand before I buy their new stuff.
Do you even own a motorcycle?
@@wrongthinker350 I've been riding for over 30 years and I've had about 10 motorcycles. From 1991 to 2006 I had all Japanese bikes. From 2006 up I've had nothing but Harley's. I've done four saddlesore 1000 runs and I've been through most of the country on a motorcycle with the only exception being the northwest which is on my bucket list.
@@jamessouthworth1699 Enjoy your goldwing then. Oh wait they don't make those anymore.
@@wrongthinker350 I'll keep enjoying cruisers, sport bikes, touring bikes, and standards like I already have been doing LONG before I knew you existed and long after I forget about you.
@@jamessouthworth1699 And I'll keep riding Harley Davidson's long after your dead and buried.
Harley going electric is what’s going to kill the brand
Your info is wrong in this video HD started in 1903 not 1907 and Harley and Polaris are the largest Indian died in 1953
They are called Indian, you clown 🤡
ALL motorbikes are now sooo expensive 🤷🏻♂️
Lie at 0:21, Not founded in 1907.
A good investment for someone intending to keep it for 30 years. They'll never make them like that again. 30 years.
over eveything els, what made harley so successful...they took great care of their customer ! sadly seems they are putting themselfs on a opposing team. hope the extra cash their making is worth it. be fun watching what happens next. dont want to see them fail, just dont see them changing their ways without things getting worse first.
Harley Davidson started in 1903 NOT 1907 I think anyone would Know that! guess your new to motorcycling eh !
Harleys are amazing 2 ride and own, and i came from bmw too...
The problem with Harley Is their CEO and Board of Directors. They are destroying the brand..
It’s about image not quality. Overpriced lawnmower engines don’t make for a fun ride!
HD could have tapped into the growth market long ago if not for the silly catering and fawning toward "the culture". Well, all those folks have sold their Fatboys and retired their size 68XXX Extra Fat leather gear and their dollars are not in play any longer. If HD had worked on the standard, sport, and sport adventure markets they might have something right now. This is Karma for what they did to the Buell line. If that line had been permitted to flourish the company would have been healthier by far.
lost interest in this video within the first 20 seconds.Harley-Davidson was founded in 1903 NOT 1907
2022 Ultra limited Gunship Grey they make plenty of money off me
Hardly killed themselves when they threw tradition out the window and got in bed with Kawasaki to make this M8 catastrophe what a piece of c*** 7 years in there still having problems with it wake up America Harley has gone woke
the Live wire is slow and heavy? lol.
THEY ALREADY BUILT THEIR BEST BIKE,I OWN IT,ITS A 1981 FLH 80 CUBIC INCH SHOVELHEAD,which they quit making in the summer of 1983,if they go bust i've got a lot of parts to choose from,i don't like any of the new bikes,more hp means more fuel consumption,used to ride to california for 125.00,now its more,we are going backwards,HARLEY WENT GLOBAL,without warning their investors or owners,cheap ain't better,cheap is cheap,high prices don't cover up cheap
Bring back the dyna
Dynas forever!
I went to a dealership to buy a nightster but the cost was nuts. I could get a kawasaki 500 ninja and a kawasaki z 500 brand new for that ! When will H.D. learn!
If Indian focuses on selling Chinese jackets and accessories they can compete
I’m about embark on my motorcycle riding journey. Get my license and first bike. And I’ve always wanted a Harley but I can’t justify the price and how unreliable they are. And there is no smaller Harley for a new rider like me to dip my toes into. Honda, Kawasaki, and Yamaha look like the way to go for me. Just looking at new bikes they are way cheaper and more reliable overall.
The problem is that ego they think they're the best bike out there I've owned them it's all in what you like riding do your research before you buy they overpriced and and people get brainwashed and to buying them and then want to get them they set and complain how much it cost to work on them then they say they wish they'd have bought something else oh well I woke up and bought me a different bike was no HD like some people talk about you walking to the Harley-Davidson dealer they don't see you ride up on one they won't even speak to you or as can I help you oh well Life Goes it's better bite after than them
11,500 for a sportster 883 = you loose👎🏽
I think they fucked too many people in the ass too much to come out with a good plan to bring the brand in good light again, after hearing it costs $300+ to do an old change on a harley and over triple the amount of labor work for things like changing the handlebars compared to other motorbikes... I wouldn't be surprised why they can't come up with a cheaper/better deal attempting to appeal to younger drivers lol, you just can't redeem yourself after ripping off others so many times, they chose one side and so damn prideful, I wouldn't mind a harley myself and I'm still open to such bikes but I am not interested in the kind of things that come with it like people that don't appreciate every bike, like I like the Iron as much as the Fat Boy but if you're gonna disclude the Iron and call it a girls bike, you're delusional.
Harley-Davidson only makes the Sportster's for the blue collar works. Young kids today are not interested is riding motorcycles. The bagger market is flooded with baggers. I believe in 10 years nobody will be riding baggers. If you want a good bike get a used Japanese bike prices fit the blue collar worker.
even harley isnt american anymore.
Harley are to pricey for a bike you use only a few time a week doing the summer
If that's all you ride then why even ride at all! Some folks actually ride....