Recast Office Hours #1 - Variables to Include in an MMM

Recast's Office Hours are educational sessions where marketing-focused data scientists can get answers to their measurement questions from a group of experts.
Session #1 started with a discussion on which variables to include in an MMM and opened up for audience Q&A from there.
Office Hours are hosted by Recast Co-Founders Michael Kaminsky and Tom Vladeck every month.

[@aaakmm1785]

Very useful information.

[@nitusidhu6808]

21:27 has some great resources to learn more
32:35 goes over how to create your own DAGs