Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader

​Recast's Coffee Breaks include deep dives into complex topics with experts and discussion + Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM.
In this session, Professor Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, comes in to talk about the analysis of behavioral data to understand and forecast customer shopping/purchasing activities + answer any and all questions you have about it.
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[@nitusidhu6808]

Peter Fader's book "The Customer Centricity Playbook" sits proudly on my bookshelf. Thanks for bringing him on!