Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou

​Recast's Coffee Breaks include deep dives into complex topics with experts and discussion + Q&A with operators in an informal setting. We'll cover everything from digital tracking and attribution to running effective experiments and MMM.
In this session, Gufeng Zhou, Creator, DS lead and PM of Project Robyn, comes in to talk about how Robyn works, features, its inception, and methodology + answer any and all questions you have about it.
Couldn't make it but want to be updated for the next session? Join our newsletter: getrecast.com/...

[@aaakmm1785]

Is there anything that can be done for MMM models to better account for upper funnel activities?

[@getrecast]

Yes! You just need to model the relationships explicitly. You can read more here: getrecast.com/lower-funnel-channels/

[@jamiechkhoo5076]

Can you share the blogpost referenced at the video’s timestamp 19:30?

[@getrecast]

Here you go! www.linkedin.com/pulse/more-precision-mmm-experiment-calibration-robyn-from-meta-gufeng-zhou/