Apple's Award Winning Strategy for Marketing ║ Brand Marketing ║
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
- After years of dominating the technology market, Apple's marketing has become synonymous with the words ‘brilliant’, ‘creative’, and innovative. Apple is one of the greatest marketers of all time, with the Iphone becoming arguably the most popular and recognisable Smartphone in the world. Apple’s consistent marketing excellence is built on a series of core values, which others would benefit from learning from and applying themselves.
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In fact they are so good, they low key got you adverising their products.
LOL
@@JordonDev Luh maw true
Smartest comment I've read 👀
They don’t need their products to have big logos. Apple products abide by the “Less is More” philosophy.
Watching this as a business student is so overwhelming that how much my field is important, big and cool.
I’m starting uni on Monday. I’m studying Business and Marketing
@@joshuaowolabi6668 Nice! Good luck for an interesting journey.
More business topics. Red bull, Monster, Disney... all great brands that deserves to be explored like your coke video :)
Hi Lincoln, we were looking at expanding further into this area! Very glad you enjoy this content! Thank you for the video ideas, we love to hear them and make content our subscribers will love! Disney is on our radar already :)
Thanks for watching and supporting us!
@@ThoughtCatalyst Better keep "this area" coming cos the coke video got me to sub and it's my first day on your channel.
They're so good they get you to buy the same product with less features for a higher price and then they convince you to buy a feature that was in their previous product for the same price separately its genius
You clearly haven’t seen the M1 line
@@TinyBearTim Especially the M1 Macbook air, it is extremely hard to find a laptop in such a form factor and with such ridiculous power for that low of a price
Yes, its good at ecosystem. But its quite exp
Very clear cut and packed full of information keep it up!
Please make the Content more frequent. We need more from this amazing channel.
Quality > Quantity
Great video - I've just started to teach Marketing to my IGCSE classes and Apple is THE go to example I use to highlight points to my students, particularly around brand image and customer loyalty.
Totally agree
This channel will flyinggggg in the future, 100% sure, beautiful content, marvelous editing ,... Well done guys, Looking forward to your next video
f b
Apple has the most godlike marketing, I find it almost hypnotizing. Most people don’t even realize how insanely strong their design language is.
Thank you I really needed help with how marketing strategies work! It also helped me with my branding project!
Such a satisfying informal video! Thanks very much please do more like this😁
Thank you, glad you enjoyed it! We are thinking of doing more marketing videos, so make sure to look out for them!
Glad you enjoy our videos, thank you for supporting us!
Great video...could you also make videos on how different companies are using unique strategies and then ranking them..Also cover sectors which have FMCG, adhesives, beauty care and so on...
Beautiful animations and editing on this video, good job.
At Apple they use some advanced psychology. It’s interesting to see how effectively they apply it.
‼️
We need a way to understand what people want in videos/adverts and a way to manage and run social media accounts
GREAT VIDEO!!! I REALLY ENJOY IT. Very high quality content it’s unusual these days when mediocre contents are flooding YT
perfect video for me, I'm working on a school project and this video makes me having fun working on it thank you!!
That’s a very good video, everything is very well explained and clear. It is breathtaking how Apple is both an extremely innovating and very inspiring company.
i really enjoyed this content Keep going man :)
Great video, keep up the great work! :)
Great video, great channel. Helps in getting more information.
Awesome video! I've been watching your marketing videos on Coke, Tesla and now Apple only to think that you yourself could do with more marketing for your channel.. your videos are pure class. Why just 25k subs and like 21 comments on this beautiful video. Wish you best luck my friend!! I subscribed
Very glad you enjoyed! We will be producing more marketing videos, we have some being worked on right now!
@@ThoughtCatalyst I'll definitely tune in. Pls keep up your awesome work :)
Well made video, great work!
Great video, really valuable teaching material, thanks for all your effort.
Amazing content!!!!
You do a great job with such videos.
Could you do the next one on marketing strategy of Virgin group?
Will be putting that on our list! Glad you enjoyed! We will try and upload more frequently, however trying to squeeze this channel around our normal jobs is very hard! Thank you for supporting us though!
This is realy realy great video to watch and experience
It's a great channel. We are getting tons of information in 10 minutes. I can see the hard work behind these videos. Thank you keep it going. My recommended topics would be some videos on "Blue ocean strategies of companies" and a video about marketing strategies of Starbucks.
If you enjoyed this video, it would be amazing if you checked out our Patreon and help support us to make more videos like this one!
www.patreon.com/thoughtCatalyst
Thank You,
~Creative Node
And above all, apple made me watch a 9min video without noticing. Brilliant 👌🏾
Hi,
Thanks for the video ..
Can please share or making a video covers with spice and seasoning marketing strategies..
Your lesson was very impactful
thank you so much
fantastic content on apple marketing & nice pt
Great!
Wow this is genuinely 1m subscriber up content this dude gotta get some extra veiws.
... and hhapple hhaple is taking a bite out of the globe ... unheard of in the Hindastry!!!
Make more content like these
The anchoring effect
Awesome
Good video
Thanks sir
Best video
love your videos but this one sounds more like an appraisal than an analysis of Apple brand i was looking for.
nice ad
hi can you make a Vedic on a STP case study of apple
They’re brilliant
Nice
Gud video
yeah well layed out
until 1:30 it simply sounded like an advert
Everything that was said here or pretty much every major point I just brought up recently. I have to say that apple need to hire better managers and employees. Their interview process needs to be a better too. I've been watching apple since 2006/2007 when they advertised the iPhone and I said wouldn't it be cool if they made the headphones wireless. The next few semesters I develop the mb3 device with a college mate on paper. a wireless music device. What did happened a few years later? Wireless headsets. Follow your dreams people.
How can I create a branding campaign?
Can someone pleaasssee tell me what's in the little white boxes that all the visitors get (in the video; 7:20)?!
Good hope
am i the only one who felt like he was watching one of those 30 seconds ad but extended?
make a case study on a fashion brand except Nike
Any suggestions that you really want to see?
@@ThoughtCatalyst yeah I want a case study on a fashion brand's marketing strategy but except Nike because I have a case study about their marketing strategy...
I think Tim Cook got the most unfair time to be CEO of Apple. The guy has to compete with companies like Huawei who are offering the same type of technology for knock-off prices whiles still trying to maintain Apple's Luxury brand image.
Guess that means Apple actually needs to innovate and be a competitive brand then huh ?
Spot on. Got me on that one lmao
put the promotinal mix video
Do you call it a marketing strategy? You mean building a product is actually a marketing strategy? Cool!
It's about how you present your product, and what it delivers
Dang you talk about some interesting talking points in the marketing industry! We enjoy what you do, keep it up. Anytime you're in Arizona reach out. If you want, message us @dmakproductions on IG and we can connect. You do really great work.
that´s jsut another ad for apple
This is my homework
Well I hope it helped :)
Who dosent love good old CRACK marketing team. *hol up*
You are a company or one single youtuber??
We're not a one man channel, I provide the narration but don't write the scripts or do the video editing (the guys who do that are the REAL talent here)
At one point I would shave said its the Apple marketing and genuine tech innovation that got them to where they are but now not anymore. The customer base is just too lazy or stupid to even question or bother checking out non-Apple products.
Apple .. so innovative.. took em years to develop widgets !
Apple takes the best pictures for Instagram ..... in reality that's because Instagram optimizes for apple users but not for Samsung.
Not saying Apple doesn't have some good products but when idiots who have no idea what features they actually need from their products or bother checking out other brands are your main source of revenue than yea its a self fulfilling prophecy.
Almost feels like you're marketing for Apple.
u spelled commercials wrong
64 G
What’s with all the Asians? Show how happy they are in the factories, too 😂
traduction??
Nothing has changed. Is that Innovation you're sayin'?
Marketing for people to buy the brand, YES.
Innovation for people to buy a product, NO.
Sorry apple I will never be an isheep.
Talking a lot without saying much
I wouldn't say that!
Why do you say that?
@@Theyungcity23 some people.
Apple basically made a cult
This is an advertorial.. and your wrong on several levels. They’ve stopped innovating since the iPhone 6. Non-serviceable parts, gluing batteries into the phone have made Apple one the most uneco-friendly manufacturers ever, not to mention that there is ever increasing unreliability and bad workmanship. The only innovation is their marketing strategy and fooling people into thinking they’re getting value for money, and, getting others to advertise their products for them without compensation! It’s not too difficult to find evidence of Apples foul play on the Internet. When Jobbs died, so did Apple. Cook the Crook !!
No ones buys an iPhone for "value for money", they buy it for the trust, loyalty and quality behind the Apple brand. They could go for some random android competitor which they could hate or they could go for tried and tested Apple. Apple has built a global fanbase and trust with it's product for quality and top end specs.
Thing is, apple is not selling their tech anymore. They are selling their brand.
this aint it cheif
Do not fully agree with the video. And I'd say not everything mentioned is is positive though.
- Apple is not about evangelization and hyping of customers? See from 08:00. Worse than the most aggressive evangelist and converting sects.
- Uniformity remembers me of the old ages of commercialization of the the T-Ford model: "you may ask for any color, as long as it is black". See: from 04:00.
- Turning down any possibility of (price) competition goes against all market dynamics. Works against customers, placing in focus just shareholders' value. See from 06:00. Obviously, there is a certain customer group being happy about that...
- And I do not mention the richness and diversity of apps of the Iphone and other OP Sys ecosystems.
- Key message is IMHO at 06:00-07:15: Apple customers do not dare to leave the iphone ecosystem. Apple builds cleverly on fear, seeking security, and thus giving up diversity and freedom of choice. Target group of Apple is clearly not the challenge seeking, but the ones like to travel the same way 365 days a year a whole life long.
Wtf is this? Apple is innovative in phones? They're like 2-3 years late on any new technology, yeah they do it good when they do it but that does not make them innovative
eh bad video. their tech is actually behind most cutting edge companies. their branding is what makes people buy and it starts with cultural branding. basically everything about your video is incorrect.
I am so sorry but nah not every iteration of their phones/tablets are packed with innovation. The main reason why they are where they are it’s because android is shit. Their phones over priced if we value them by their components. Android pack much more for much less, moreover, they try stuff that Apple isn’t willing to ( foldable screens, desktop OS in Samsung phones, 3-4 cameras while the iPhone jus had 1). Don’t make talk about their anti consumer bs, they are only able to get away with it because of their ease of use and focus on things that “just work”.
If there was a 3rd phone OS who cared a little more about privacy and easiness of use Apple would be in trouble.
M8 doesn’t do new things straight away because they only want to make something when it will be good
Not to do something for the sake of doing it
Apple can market but cannot innovate nowadays
What horsecrap, there is nothing an apple product can do that others cant at half the price.
waooo loved it
Apple Sucks