Donna Lichaw, "Story First: A Narrative Approach to Building Successful Products and Services"

While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story. Whether you realize it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others. In this talk, you will see how taking a story first approach to strategic planning and concept development will help you build more successful products and services that excite your customers, draw them in, incite them to action, and keep them engaged over time.

[@DiTiZar]

No useful Information here. It's just examples from the past with no really good explanations about how she solved the problem.