Style Redefined: Wicked's Business Strategy Unveiled!

[@thehouseofstyle]

So, what was your take on Wicked?! Were you a fan? Do you think we should do more movie reviews? Let us know in the comments or reach out on social media!
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[@adammahmood4181]

The mix of storytelling and strategy in this episode is spot on. Thanks Grant

[@thehouseofstyle]

Appreciate you!

[@gamesoff3612]

The way you connected marketing to storytelling is smart. Wicked truly redefined movie promotion.

[@thehouseofstyle]

Thank you!

[@UmeshYadav-bc6dj]

This podcast makes me want to rewatch all the trailers, press clips, and movie. They really knew what they were doing.

[@thehouseofstyle]

Glad you enjoyed!

[@RamPrashad-b3o]

This podcast is the Elphaba to my Glinda-bringing me insights I didn’t know I needed.

[@thehouseofstyle]

😂

[@akrammansoori3177]

The comparison to Barbie’s marketing is so interesting! Both films really leveraged collaborations well.

[@thehouseofstyle]

Thanks!

[@ravuripichiraju7352]

This breakdown of Wicked’s marketing is pretty insightful! I had no idea how intentional it all was. Just sort of thought they said let’s do everything.

[@thehouseofstyle]

I can easily see how it would look like that, but it was definitely intentional

[@omjikumar-lh8qdking]

The color coordination for their press tour was a big small detail, but it made such an impact.

[@thehouseofstyle]

Absolutely!

[@123oplon]

Wicked tapping into events like the Met Gala and Super Bowl was brilliant. But the Olympics…that was insane and truly made it feel global.

[@thehouseofstyle]

💯

[@vivekgaming2699]

Me watching this while wearing pink AND green: 👀🎶 Popular! You’re gonna be popular! 🎶

[@thehouseofstyle]

😂

[@Johargamigyt12]

I didn’t realize the sheer scale of their budget. $150 million in marketing is wild for something not a Marvel movie these days, but it clearly paid off!

[@thehouseofstyle]

Totally agree. When you know you've got a gem, you have to go for it

[@Sanithff]

💚

[@sakshimandhyan7848]

So, you’re telling me if I wear pink and green, I’ll automatically be iconic?

[@thehouseofstyle]

Yup, facts.

[@ratanlaldigaskar3100]

💚

[@mhmdatya1563]

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