Style Redefined: Wicked's Business Strategy-discover the secrets behind its record success! 👉
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V I D E O S T O W A T C H N E X T :
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Pantone's 2025 Color of the Year Mocha Mousse will reset style & reveal a brighter future. How? th-cam.com/video/wcKDeNAtkM8/w-d-xo.html
From recording in a boiling penthouse to shocking responses-we unpack our top podcast moments! th-cam.com/video/MsGjtEAFZ20/w-d-xo.html
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Part 2 of Our Holistic, Not-Just-Fashion Style of Wicked: Part 1 & Why Their Business, Marketing, & PR Strategy Broke Records - The Business Perspective
In Part 2 of our Wicked: Part 1 review, we're keeping our pink and green on as we unveil the business style, marketing style, and PR style that made Wicked a record-breaking phenomenon, redefining what success looks like in the entertainment industry.
Grant Alexander takes us on a journey through the innovative strategies employed by Wicked's marketing team, showcasing how authenticity and strategic engagement turned casting announcements into heartfelt moments. By embracing a lived-in color palette of pink and green and creating immersive brand experiences, they fostered a sense of community and excitement that transcended the screen.
This Wicked review and episode dives into the seamless blend of business practices and artistic expression, proving that style is not just about fashion, but about the choices that resonate with audiences. Grant presents a compelling argument that the stylistic choices made in the film's marketing are as crucial as its artistic elements. With witty insights and clever Wicked puns, this analysis highlights how Wicked is not merely selling tickets; it's crafting a cultural movement that captivates fans worldwide.
Grant emphasizes the importance of authenticity, showcasing how lead actors Ariana Grande and Cynthia Erivo lived their roles on and off-screen, creating a genuine connection with their audience. The strategic use of social media to announce casting was more than just a PR move; it represented a paradigm shift in how fans engage with their favorite stars, breaking down barriers and fostering a sense of community.
Moreover, the episode highlights Wicked's marketing team's innovative approaches, from taking the REAL train from Oz through Paris for the Olympics and vibrant red carpet appearances that reflect character traits to collaborations with over 400 brands, effectively turning everyday products into extensions of the Wicked experience.
This thoughtful branding strategy has captured diverse audiences' attention and created a cultural movement, uniting fans under the iconic pink and green banners.
As the episode progresses, listeners learn about the staggering $150 million marketing budget, revealing how strategic spending can redefine success in a fragmented media landscape.
Ultimately, the episode asserts that Wicked's marketing campaign is a case study in authenticity and strategic engagement, proving that style in business is about resonating with audiences on a deeper level.
🎙️ About House of Style:
House of Style with Grant Alexander is a style podcast that's not about fashion, exploring how people use their personal style for success and happiness. Improve your personal branding, improve your happiness, increase your success... right here on the House of Style podcast.
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