Booming Mezcal Industry: Competition, Chaos, and Opportunity from Oaxaca to NYC

"In Real Life" explores the booming industry around mezcal and shows how growing demand for the agave spirit is creating competition, chaos, and opportunity from Oaxaca, Mexico to New York City.
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[@scrippsnews]

What's your favorite way to enjoy mezcal? Do you prefer it on the rocks, mixed in a cocktail, or sipped neat?

[@AR-ry4hb]

Original way is to seap neat

[@Deltron6060]

Jamaica con Mezcal

[@famous5693]

Wonderful presentation, documentary ❤

[@Casipierdolafe]

Que bonito documental, y más el chavo que tiene calma y explica muy bien, es una persona humilde aunque tienen su negocio de mezcla 😎✌️

[@Dijzaah_Quiavini]

Great presentation and explanation of the concept some people assume about the BOOM of the new market to conquer. You are right, the demographic is changing. The ecosystem is taking worst of it, the extinction of local species on the flora and fauna, but we’re seeing the extinction of the wild agaves do to the high demand.
The deforestation, with the change of land used we’re also seeing the migration of wild species do to lost of their natural habitats.
Drought, drinking water source are contaminated with toxic chemicals fertilizer that are filtrated into our underground water system.
Oaxacans are still excluded from the market, we’re oaxacans are still doing the hard work and people from outside of Oaxaca are acquiring their own brands, something seems almost impossible for some producers because of cost and policies.
The local political hasn’t changed much, and seems their not even interesting to do so. We need politicians who are willing to transform and regulated the market share and guarantee safety for investment and extortion, but to do so the whole local government needs to be restructured since their policies are and themselves are the problem.
There are a lot more into this NEW GOLD MINE their trying to make the people believed, but not taking responsibility on all the side effects and collateral damage on third parties on their health, demographic change, cost of living on their own land.

[@nexrace]

WRONG: agave can me made outside of Jalisco. Michoacán for example...

[@adrianm6199]

Michoacan, Tamaulipas, Zacatecas as well.

[@franciscoolvera6871]

Jalisco
Guanajuato
Nayarit
Tamaulipas
Michoacán

[@RocketMan313]

Guerrero

[@adrianm6199]

Yes, but only for mezcal. Gro state does not have DO for tequila.@@RocketMan313

[@almageist]

There's a few things wrong here. First off Tequila is not only made in Jalisco, its also made in Michaocan, Guanajuato, Nayarit and Tamaulipas. Also that factoid about agave spirits surpassing domestic whiskey sales in the States is not true. What is true is that agave spirits are outpacing the growth of whiskey, but still doesn't compare to whiskey in terms of overall sales.

[@joseborjas1516]

Q no SE vendia,pues soi Tejano Mexicano pero de muchas decadas aca en Tejas es cierto aunke no popular comercialmente muchos aca en Tejas Mandan trai pa remedios como mi abuela,especialmente de SLP I aca en Tejas le echan hiervas pa remedios

[@Casipierdolafe]

Ahora el mezcal, ya es bien popular, escuche un youtuber que decías que en Alemania es muy vendido y en russia el mezcal de oaxaca,

[@pete8314]

The Philippine Influence in Mexican Mezcal Distilling
How 500 years and a 12,000 mile-trade route shaped modern mezcal.

[@joseborjas1516]

Es mas organico