How to Create a B2B Go To Market Strategy in 2024 (by an Ex-Google PMM)

[@mumugobbi]

Thanks Henry! Your channel is a blessing for someone like me starting their career in PMM. Keep doing what you’re doing 🙌🏽

[@comcastlover]

Current PM at Apple, this is brilliant - thank you so much!!!

[@thetechpmm]

thanks appreciate it!

[@Riyadh1985]

Thanks, Henry, we would love it if you could do some practical exercises

[@itscoachcarmine]

Great content Henry, I've just started learning about product marketing and your channel has been the best so far!

[@RajivChatterjee]

Great video Henry!

[@D18Phoenix]

I’d love to hear your advice for a hardware / software company

[@sarahkuntsal5868]

Love the Business Kit idea. Great videos as always, thank you!

[@saruulnya]

Oh wow! Your video is so timely! Mille merci Henry

[@blitzio]

very clear and systematic thanks man

[@bestivalworld5808]

Thanks Henry for this wonderful tutorial.

[@shaikimran3926]

I am going to use this

[@victoriasamnnaji]

Thank you so much, this was straight to the point and insightful

[@Sheen-t4e]

Thanks Henry for sharing productive contents. May I ask which video editing software/app are you using?

[@thetechpmm]

premiere pro :)

[@inspiringmeditations127]

Please do a video on TAM calculations for your products

[@linhdailylife]

So insightful and easy to digest, thanks for your sharing!

[@thetechpmm]

thanks! appreciate the note

[@sugandhmittal2539]

Hey Henry, your Videos have been very helpful.
Could you make a video on buyer's journey & content creation?

[@pranjalijain3258]

Hi Henry, Thank you for this insightful video! This is slightly off-topic, but I have a question about the APMM program at Google. I am actually enrolled in a Deferred MBA program, starting in April 2025. I can defer it for one more year, maximum until April 2026. Since the APMM program is listed as a 2-year program, is it not possible to leave in between-maybe after 9 months or 18 months? Your videos on this program were really helpful, by the way!

[@kunalrocks5644]

Even i am interested in the APMM program. Did you get to know about all requirements?

[@rakeshkvs2465]

Please make a video on projects for resume on product marketing

[@MahaHosny]

Why is there Google logo please?

[@srilakshmib5720]

Great video very brief❤

[@thetechpmm]

Glad it was helpful!

[@mumugobbi]

Can you do a b2c for a software company w a two-sided market

[@taragotrip]

thanks

[@dakalodk]

Great stuff