Product Marketing 101 with Google Product Marketing Manager

[@thetechpmm]

0:17 What is product marketing?
1:38 What are the primary responsibilities of a PMM?
3:49 What teams does the PMM work with?
5:32 Which teams do you work most closely with?
6:39 Do you ever see friction between product and sales?
7:58 How do you prioritize asks from product and sales?
9:07 What’s the hardest part about being a PMM?
10:21 How do you define messaging?
11:20 What’s your go to market framework?
12:21 How did you become a PMM?
13:23 How has the PMM role evolved over the years?
14:11 What are the 3 most important qualities of a good PMM?

[@stevesmith295]

B

[@getbash]

Great overview of what a PMM does! For anyone looking to apply this to their day-to-day here are the key takeaways:
1. Product marketing is distinct from general marketing in its constant focus on the product's development and positioning.
2. A PMM plays a pivotal role at every stage of the product's lifecycle, from pre-launch research and development to driving growth and managing product maturity.
3. Effective product marketing requires close collaboration with cross-functional teams, including product development, sales, legal, and PR, to ensure a cohesive and successful go-to-market strategy.
4. Focus on understanding the product deeply and how its features serve the target audience. This will guide your marketing strategies effectively.
5. Use the collateral and positioning developed by PMMs to understand and communicate the product’s unique value proposition clearly to potential customers.

[@jonathancaliguire]

As someone looking to get into PMM as a field of work, this was really insightful and encouraging. Thanks for your help along the way!

[@thetechpmm]

thanks jonathan! glad it was insightful :)

[@SkellyG]

As a newbie PMM, this was so incredibly helpful! I was experiencing some frustration in my current role, and this helped remind me what I am working on and gave me some ideas for goals to help me grow and improve. Thank you both!

[@Spencerpmoy]

Thank you x1000000, Henry! I'm a B2B SaaS PMM but looking to level up my PMM skills, and so happy to have found your channel!

[@thetechpmm]

Thanks Spencer! Glad it was helpful :)

[@AlvinWeet]

You guys just summed up my 2 years in pmm within this video. Amazing interview.

[@thetechpmm]

Thanks Alvin! Glad you enjoyed it :)

[@stephanieumeh371]

Both of these individuals radiate kindness, and this video was very informative. Thank you!

[@thetechpmm]

thanks! glad you got value from this :)

[@sindhumala3391]

this is a crisp summary of all the elements that PMMs work on. Thanks, Henry for getting these articulated. This is quite helpful :)

[@thetechpmm]

np sindhu! glad this was helpful :)

[@dynelleh5712]

Thanks for sharing! I’m from the Medtech industry and there are slight differences but this gives me a good framework for my career planning :)

[@KONOHENTAi]

This was super helpful - especially appreciate the timestamps!

[@thetechpmm]

np glad it was helpful!

[@hanssesanderson]

Thank you for providing subtitles in Portuguese

[@jonathanmuttiah]

Great video Henry. This video helps me a lot since I'm looking forward to transitioning my career into product marketing.

[@thetechpmm]

thanks jonathan! hope you make the switch soon :)

[@ngbeagloriajames336]

Hi Jonathan I came across your reply and I am curious to know how you are transitioning. I am currently thinking of transitioning too and I would love some guidiance. Thanks

[@supercheesy107]

I thoroughly enjoyed this interview Henry! Thanks!

[@thetechpmm]

glad you enjoyed it!

[@n_s_h7200]

Love it! Super crisp and to the point. Thank you Henry.

[@thetechpmm]

Glad you enjoyed it!

[@geetx0]

Thank you as I am entering product marketing

[@thetechpmm]

You're welcome :)

[@rheapandey2077]

Thanks for such great insights Henry! I am looking to move from account management to PMM role this was so informative!

[@thetechpmm]

Glad it was helpful!

[@ieltstho1508]

thank you two so much for sharing this helpful insight about PMM

[@bayou__]

Wow, That's true, Thanks for this advice. PMM a Center-like midfield player

[@thetechpmm]

thanks!

[@gnicollanos]

I subscribed, thank you for that interview Henry it was very insightful.

[@thetechpmm]

thanks! glad you enjoyed it :)

[@ketansardesai]

This was a really good session. I got some good insights, thank you Henry for this video.

[@thetechpmm]

thanks ketan! glad it was helpful :)

[@bvincesf]

Thoughtful questions and insightful answers. Great content.

[@thetechpmm]

My pleasure :)

[@svetlanasoboleva]

Hello Henry! Thanks so much for the video. To the point and really applicable. Can you suggest some of the top-notch online pmm resources or books from people of high caliber?

[@thetechpmm]

lean startup + crossing the chasm + case in point (for analytical/quant part!)

[@Kc1996-x4q]

I really appreciate your content. Thank you so much for this!

[@thetechpmm]

My pleasure!

[@ishhhmishhh]

This was brilliant. Thank you

[@leeroyjenkins867]

Thanks for uploading this! Always love your content regarding Product Marketing from Google as I'm interested in this role!

[@thetechpmm]

thanks leeroy!

[@proudbhartiya1993]

Loved this video. Was looking for something like this.

[@thetechpmm]

thanks glad you enjoyed it :)

[@Rackstack234]

Awesome stuff Henry!

[@thetechpmm]

thanks! glad it was helpful :)

[@ganiyuo]

Thanks for this video… i am particularly interested in asking what one or two key metrics should a PMM hold to heart?

[@thetechpmm]

Hey Oladayo! I'll make a video to answer your question :)

[@ganiyuo]

@@thetechpmm Thank you and big ups👍. Would look out for it

[@Paramkaurawapal]

Informative material. Thanx

[@thetechpmm]

glad it was helpful :)

[@johnparker1739]

Extremely helpful, thank you!

[@thetechpmm]

Glad it was helpful!

[@maya9567]

Incredible! Loved the insight.

[@thetechpmm]

Thanks May! Mike is def an insightful guy :)

[@kiranbanoth221]

Hi @SF yuppies -- I have been offered Product marketing role in my current SaaS startup as promotion, Can you suggest me some good stuff to quickly start ;earning and implementing that.

[@MariaKarpenko]

Great interview! Thanks for sharing!

[@thetechpmm]

Glad you enjoyed it!

[@kototerapiya]

Very useful interview. Thanks a lot.

[@aminmarkets8195]

Fantastic interview

[@thetechpmm]

thanks amin!

[@DePhpBug]

I think in my mind started to have a questions like , what will be the different compare to Product.M vs Product.M.M mm ..

[@thetechpmm]

i made a video on that :)

[@DePhpBug]

@@thetechpmm thanks 😊, ill check it out soon, have a great day

[@meridithtaylor5709]

Really good video!

[@thetechpmm]

thanks meredith!

[@anyagreeneyes]

Very informative

[@thetechpmm]

you're very welcome!

[@InvertirEnCripto]

great video!

[@lalalejla18]

Great video, thank you!

[@thetechpmm]

My pleasure!

[@GirishVenkatachalam]

Thanks 👍

[@thetechpmm]

Welcome 👍

[@diegorafaeljunckes2557]

great!!!

[@nicolasiglesias4587]

Really useful video!!! ♥️

[@thetechpmm]

thanks nicolas!

[@rayhanaakter5364]

nice

[@wisdomadams6444]

Wisdom Ghana channel

[@abdulsalamakinlusi189]

Please what is Mikes full name?

[@thetechpmm]

mike schipper

[@devangmehta9224]

Deta chori me no 1 Google