Hey Isaiah, this is the first video of yours I have seen. Terrific topic and kudos to you for establishing a youtube channel! Question: Do you know if eBay promoted listings is why certain listings get shown on Google Search or on Offerup and other off-site websites? Thanks.
Higher quality items will = higher organic too as you be in the top 20 more. Promoted is only going to help so much really I mean ebay cant force someone to buy crappy item even if you maxed out the promoted. Im still a 3-4% promoted. Also I cant imagine moving 800 items in month like your July that pack 25 items a day. Thats usually my busy Monday. Im only at 253 month this is my 2nd full year.
Yeah promoted listings are really good. Just have to figure out the sweet spot. In my experience, the quality of the impressions start to taper off as I raise my promoted listings rate higher and higher. So there seems to be some kind of wall when it comes to promoting listings.
I would focus more on the impact of the increased impressions rather than where they come from. CTR and SCR are the metrics you want to pay attention to. In short, if you promote / or increase your PL rate and those 2 numbers stay the same or increase, then the PL is working in your favor. If you see a dip at all, then you need to reconsider your PL rate because it is having a negative impact on overall sales and cost to earn that sale. Example using your current stats of 0.2% CTR and 1.3% SCR. Pre promo change: 0.2% of 1m impressions is 2k clicks. If you close on 1.3% of those, that is 26 sales. Post PL change: If you get an additional 400k impressions the numbers work out to: 2800 clicks is 36.4 sales. (Assuming those 2 metrics stay consistent). Compare your ASP pre and post on those sales with the ad fees you were charged to determine if the additional expense was worth the 10.4 sales the additional impressions ultimately gained you. Substitute your own impression data, I used the 1m as an example.
I might make a whole video on this after running the numbers. You've kinda cemented my thoughts on promoted listings now that I've done this.... I paid $407 in ad fees on the 546 items sold in July Upped Promoted from 7 to 10%. This increase gave me 3.8M extra impressions. My CTR and SCR both dropped. From 0.3% to 0.2% and from 1.6% to 1.3% Based on that... The additional 3.8M impressions resulted in 7600 clicks (3.8M * 0.2%) Those 7600 clicks became 98.8 Additional sales. However, In August, I paid $881 in fees on 509 items sold. (These higher promoted cost continues in subsequent months without seeing a much of an increase in items sold.) In July my ad fees per item sold was $0.75 while August was $1.73 per item sold. (Likely because the percentage of promoted sales increased as well as the percentage being paid per sale. The 2x increase in ad fees surprises me since I only did a 3% PL rate increase. So I paid $474 extra for 3.8M impressions. 7600 clicks. 98.8 sales. Which means I paid an additional $4.80 per additional sale. Which is a bit disappointing when I was averaging $1.45 per additional sale before increasing my promoted listings. ($407 in fees on 546 items sold. 280 out of those 546 items sold promoted. 407/280= $1.45 per promoted sale.) Thanks for getting me to look at the data this way. It was highly informative for me!
Better late than never, my friend. Non-search impressions are total garbage. PL is not the answer. They show your Nike shoes to people who want a Nike hoodie; they show a size 10 to someone who wants a size 8. People spend way more on PL than they need to. Pass the discount to your customer instead.
Yeah I always thought they were increasing search ranking, but it doesn’t seem like it’s operating that way with my listings. I’m a big fan of giving the customer a better deal
That’s beside the point. Let’s just assume this is true - you aren’t PAYING for it unless they click and buy your item. So if someone is looking for Reebok running shoe and they get shown my Nike running shoe - then they either click and buy my Nike, I pay the PL fee and it’s a win for me, or they don’t click on my item and I LOSE NOTHING. I really don’t see the downside to that.
@@brian4180 The downside is the Nikes probably won’t sell that way. Most likely they sell via a standard search, and you pay an extra percentage for nothing. They don’t tell you how many slots you move up with PL. If your shoes are #80 and PL moves you up to #75, you basically paid for nothing.
Really interesting, so they are basically throwing your listings in the face of people that are NOT searching for your specific item which explains the crazy increase in impressions but lower quality impressions vs organic search hmm
At least in my specific case that’s happening. It’s almost completely non search impressions. I found it very surprising that it wasn’t search ranking impressions.
@@Isaiahtmn yeah really surprising tbh. i looked at my metrics because i was curious after seeing yours but didn't find anything conclusive. promoted listings make up 64% of my sales BUT im very sure these items would've sold without promo. carhartt, dickies, ariat, harley d, barbour. i guess we'll never know lol (i use fixed 2.5%) and it barely effects profit margins
I'm not saying that promoted listings is a scam but I am saying promoted listings is very MISLEADING. eBay banks on sellers not understanding how PL works (literally). So many are giving away 5-10-15% of their profit needlessly. Let's not even talk about the suggested rates😅. I came to the point of ignoring impressions & most of the other numbers besides sales. Nothing made logical sense. All numbers are up but sales conversion down? Interesting topic 👍
The entire time I thought promoted listings were placing you higher in search than you would be otherwise, but it seems after a certain point, they stop doing that and just put you in more places. I know they CAN increase your sales, but I think there are diminishing returns with promoted traffic.
Yeah EBay is not a huge fan of dropping that promoted listings rate. Once you drop it, you’ll usually see a significant drop in sales. You’d either have to ride the wave until the sales rebound, or go back to the 5% to stabilize your sales again. The primary thing I’m talking about in the video is what type of traffic eBay is giving you as you raise your promoted listings rate higher and higher. From 5% to 8% you might see higher search rank. But from 8% to 11%, 11% to 14%, 14% to 18% you might start seeing the quality of the extra traffic start to drop more and more.
The fog lifts - thank you
This was very helpful, thank you.
Hey Isaiah, this is the first video of yours I have seen. Terrific topic and kudos to you for establishing a youtube channel! Question: Do you know if eBay promoted listings is why certain listings get shown on Google Search or on Offerup and other off-site websites? Thanks.
I’ve noticed that when I list the right products at the right price I sell more stuff.
It really is that simple.
100% this is the way
That's the oldest, truest concept about reselling. Many people make it harder than what it really is because they don't follow that
Higher quality items will = higher organic too as you be in the top 20 more. Promoted is only going to help so much really I mean ebay cant force someone to buy crappy item even if you maxed out the promoted. Im still a 3-4% promoted. Also I cant imagine moving 800 items in month like your July that pack 25 items a day. Thats usually my busy Monday. Im only at 253 month this is my 2nd full year.
My Sales been going crazier then Ever since I started promoting my Listings 🙌🏽
Yeah promoted listings are really good. Just have to figure out the sweet spot. In my experience, the quality of the impressions start to taper off as I raise my promoted listings rate higher and higher. So there seems to be some kind of wall when it comes to promoting listings.
I would focus more on the impact of the increased impressions rather than where they come from.
CTR and SCR are the metrics you want to pay attention to. In short, if you promote / or increase your PL rate and those 2 numbers stay the same or increase, then the PL is working in your favor. If you see a dip at all, then you need to reconsider your PL rate because it is having a negative impact on overall sales and cost to earn that sale.
Example using your current stats of 0.2% CTR and 1.3% SCR.
Pre promo change: 0.2% of 1m impressions is 2k clicks. If you close on 1.3% of those, that is 26 sales.
Post PL change: If you get an additional 400k impressions the numbers work out to: 2800 clicks is 36.4 sales. (Assuming those 2 metrics stay consistent). Compare your ASP pre and post on those sales with the ad fees you were charged to determine if the additional expense was worth the 10.4 sales the additional impressions ultimately gained you.
Substitute your own impression data, I used the 1m as an example.
I might make a whole video on this after running the numbers. You've kinda cemented my thoughts on promoted listings now that I've done this....
I paid $407 in ad fees on the 546 items sold in July
Upped Promoted from 7 to 10%. This increase gave me 3.8M extra impressions.
My CTR and SCR both dropped. From 0.3% to 0.2% and from 1.6% to 1.3%
Based on that... The additional 3.8M impressions resulted in 7600 clicks (3.8M * 0.2%)
Those 7600 clicks became 98.8 Additional sales.
However, In August, I paid $881 in fees on 509 items sold. (These higher promoted cost continues in subsequent months without seeing a much of an increase in items sold.)
In July my ad fees per item sold was $0.75 while August was $1.73 per item sold. (Likely because the percentage of promoted sales increased as well as the percentage being paid per sale. The 2x increase in ad fees surprises me since I only did a 3% PL rate increase.
So I paid $474 extra for 3.8M impressions. 7600 clicks. 98.8 sales. Which means I paid an additional $4.80 per additional sale. Which is a bit disappointing when I was averaging $1.45 per additional sale before increasing my promoted listings.
($407 in fees on 546 items sold. 280 out of those 546 items sold promoted. 407/280= $1.45 per promoted sale.)
Thanks for getting me to look at the data this way. It was highly informative for me!
Better late than never, my friend. Non-search impressions are total garbage. PL is not the answer. They show your Nike shoes to people who want a Nike hoodie; they show a size 10 to someone who wants a size 8. People spend way more on PL than they need to. Pass the discount to your customer instead.
Yeah I always thought they were increasing search ranking, but it doesn’t seem like it’s operating that way with my listings. I’m a big fan of giving the customer a better deal
@biffboffo.... I totally agree. I stopped doing PL.
That’s beside the point. Let’s just assume this is true - you aren’t PAYING for it unless they click and buy your item. So if someone is looking for Reebok running shoe and they get shown my Nike running shoe - then they either click and buy my Nike, I pay the PL fee and it’s a win for me, or they don’t click on my item and I LOSE NOTHING. I really don’t see the downside to that.
@@brian4180 The downside is the Nikes probably won’t sell that way. Most likely they sell via a standard search, and you pay an extra percentage for nothing. They don’t tell you how many slots you move up with PL. If your shoes are #80 and PL moves you up to #75, you basically paid for nothing.
Really interesting, so they are basically throwing your listings in the face of people that are NOT searching for your specific item which explains the crazy increase in impressions but lower quality impressions vs organic search hmm
At least in my specific case that’s happening. It’s almost completely non search impressions. I found it very surprising that it wasn’t search ranking impressions.
@@Isaiahtmn yeah really surprising tbh.
i looked at my metrics because i was curious after seeing yours but didn't find anything conclusive. promoted listings make up 64% of my sales BUT im very sure these items would've sold without promo. carhartt, dickies, ariat, harley d, barbour. i guess we'll never know lol (i use fixed 2.5%) and it barely effects profit margins
I noticed I get more views if I have some auctions going on
Is this video tech approved 😊
Doesn't need approval. Isaiah is a very smart guy & I ride with him always!
@@technsports just a joke Isiah is the awesomest!
so just leave it at 2-3%?
I'm not saying that promoted listings is a scam but I am saying promoted listings is very MISLEADING. eBay banks on sellers not understanding how PL works (literally). So many are giving away 5-10-15% of their profit needlessly. Let's not even talk about the suggested rates😅. I came to the point of ignoring impressions & most of the other numbers besides sales. Nothing made logical sense. All numbers are up but sales conversion down? Interesting topic 👍
The entire time I thought promoted listings were placing you higher in search than you would be otherwise, but it seems after a certain point, they stop doing that and just put you in more places. I know they CAN increase your sales, but I think there are diminishing returns with promoted traffic.
@Isaiahtmn They also changed the wording they use regarding PL. It now says "can help you reach more buyers"
I went from 5% to unpromoted and my sales tanked
Yeah EBay is not a huge fan of dropping that promoted listings rate. Once you drop it, you’ll usually see a significant drop in sales.
You’d either have to ride the wave until the sales rebound, or go back to the 5% to stabilize your sales again.
The primary thing I’m talking about in the video is what type of traffic eBay is giving you as you raise your promoted listings rate higher and higher.
From 5% to 8% you might see higher search rank. But from 8% to 11%, 11% to 14%, 14% to 18% you might start seeing the quality of the extra traffic start to drop more and more.
@Isaiahtmn very informative data driven video. Thanks