Influencer Contracts - How to Price Exclusivity

Influencer Contracts - How To Price Exclusivity
Hey! In this video I’m covering influencer contracts, and more specifically what it means when a brand mentions “exclusivity” in their influencer contracts.
And here’s why: recently a poll by Mavrck states that “61% of influencers are receiving exclusivity requests from brands and of those influencers, 85% expect additional compensation for these requests.” So, as you can see, it’s a popular request and something you need to take seriously, because brands are on the lookout for influencers who are open to it.
And speaking of statistics, according to the influencer platform Fohr, influencer payout data (from a sample of $8.4M in influencer contracts) shows that average payouts have increased on average by 44.5% from 2020 to 2021.
And I really love that, because it’s implying that if you go with the very basic industry standard formula of $100/10k followers, that means rates essentially increased from $100/10k followers in 2020 to $145/10k followers in 2021. Which is good to know!
Now just keep in mind that influencer contracts are also sometimes referred to as social media contracts, or influencer marketing contracts, but regardless of what they’re called, they are written agreements that either you send a brand or the brand sends you to be reviewed and signed by both parties. Naturally they are VERY specific and thorough, and that’s so all parties are on the same page and everyone’s interests are protected.
And because they are so thorough I’ve dedicated an entire playlist to influencer contracts so make sure you watch that next because I break down a lot of the terms you’ll come across within that playlist.
So exclusivity in a nutshell, refers to a time period in which you are restricted from working with other (competitor) brands, or an entire category of brands. And as you can imagine, that could significantly affect your earning potential. So make sure to watch the entire video to learn how to negotiate with brands and price exclusivity when reviewing your influencer contracts.
✔ Before you go, make sure to check out the info I mentioned in the video!
➤ JOIN THE WEBINAR to learn how to price your rates (the uncomplicated way) and to discover my proven formula to pricing your rates for brand deals ➤ 11ststudio.com...
➤ Grab your copy of the Influencer Rate Calculator ➤ 11ststudio.com/...
➤ Get your customizable Influencer Rate Card Template ➤ 11ststudio.com/...
➤ Unlock the Confidential Influencer Rate Report (updated for 2024) ➤ 11ststudio.com/...
➤ Get on the VIP Influencer Email List to be notified of brand deals & more: 11ststudio.com...
➤ Browse our website for more tips for influencers: 11ststudio.com
→ Contact Dan Pojero, Esq. - [e-mail]
✔ Disclaimer
This video and the statements expressed by 11 St. Studio, LLC are published for educational and informational purposes only and do not constitute, nor are they intended to be a substitute for professional legal or financial advice.
✔ What 11 St Studio?
11 St. Studio is a boutique influencer marketing agency created in the heart of Boston, MA. We connect emerging and experienced creators, influencers and bloggers with popular brands. We're here to work with you at all stages of your influencer marketing career to help you optimize your digital growth, boost your online influence and enhance your brand partnership strategy so you can reach all your unique goals, quickly and effectively.
Our agency offers professional consultations and an advanced online academy for influencers, bloggers and creators who want to grow and monetize their brands. We help creative entrepreneurs build their digital business by focusing on key elements of successful influencer/brand collaborations - authentic content, highly captivated viewers + meticulous outreach strategy.
We are dedicated to providing exceptional resources and support to both emerging and experienced influencers everyday through our popular emails, eBooks and eCourses.
With more than 10 years experience on BOTH sides of brand collaborations (brand and influencer) we strive everyday to encourage partnerships that are a win-win for influencers and brands alike.