Influencer Whitelisting (What is Influencer Whitelisting + How Much to Charge for Whitelisting)
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- เผยแพร่เมื่อ 5 ก.พ. 2025
- Influencer Contracts - What is Influencer Whitelisting + How Much to Charge for Whitelisting
Hey! In today’s video I’m going to be talking about influencer whitelisting, which is a term that is coming up more and more everyday in influencer contracts. So I’ll answer the question “what is influencer whitelisting?”, and we’ll chat about how much to charge for whitelisting when brands ask for your rates.
And, by the way, I created an entire playlist to “Influencer Contracts” to help you understand terms like usage rights, usage rights in perpetuity, exclusivity and well, whitelisting! So if you want to learn about some of the other terms you’ll come across in contracts you sign with brands, make sure to watch the videos in that playlist next!
OK, so let’s talk about influencer whitelisting. So, in a nutshell, whitelisting involves giving brands permission to promote your sponsored post with THEIR ad spend… on your behalf, and with your handle, not theirs. Meaning sponsored post you shared on your profile will appear as it has been “boosted” or “promoted” by you, but it’s really the brand that's putting the advertising dollars behind it.
OK, so whitelisting (or boosting) involves a brand putting money behind YOUR content. Typically, they do so by asking you to grant them “ad manager permissions” on your Instagram/Facebook account.
The brand will then literally turn YOUR sponsored post into a paid ad coming from YOUR profile. So essentially influencer whitelisting is similar to a celebrity endorsing a product for a brand on TV or in a magazine, but on Instagram, or TikTok.
The truth is, influencer whitelisting is popular because it really benefits brands A LOT! Plus, they tend to have more control over the audiences they target, the copy in the caption, and call-to-actions.
And, when influencers whitelist a post, marketers get to promote the content to your audience AND to other “lookalike” audiences. And that results in the post getting significant views outside both YOURS and that brand’s current audience.
Make sure to watch the entire video to find out what many influencers charge for influencer whitelisting! Remember, when you agree to whitelist a post, brands benefit financially from your name and likeness, and you should 100% get paid for that.
OK so hopefully by the end of the video you understand the answer to the questions, “What is Influencer Whitelisting” & “How Much to Charge for Whitelisting?”
✔ Before you go, make sure to check out the info I mentioned in the video!
→ Contact Dan Pojero, Esq. - danpojerolaw@gmail.com
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✔ Disclaimer
This video and the statements expressed by 11 St. Studio, LLC are published for educational and informational purposes only and do not constitute, nor are they intended to be a substitute for professional legal or financial advice.
✔ What 11 St Studio?
11 St. Studio is a boutique influencer marketing agency created in the heart of Boston, MA. We connect emerging and experienced creators, influencers and bloggers with popular brands. We're here to work with you at all stages of your influencer marketing career to help you optimize your digital growth, boost your online influence and enhance your brand partnership strategy so you can reach all your unique goals, quickly and effectively.
Our agency offers professional consultations and an advanced online academy for influencers, bloggers and creators who want to grow and monetize their brands. We help creative entrepreneurs build their digital business by focusing on key elements of successful influencer/brand collaborations - authentic content, highly captivated viewers + meticulous outreach strategy.
We are dedicated to providing exceptional resources and support to both emerging and experienced influencers everyday through our popular emails, eBooks and eCourses.
With more than 10 years experience on BOTH sides of brand collaborations (brand and influencer) we strive everyday to encourage partnerships that are a win-win for influencers and brands alike.
Compared to last year, when I was getting approximately 1-2 requests for whitelisting each month, I'm now getting 3-4/mo!! I love when brands ask for whitelisting, I've gained so many new followers from it!
That is awesome! Love this for you 👏🏼👏🏼
Three times this year! Great video!
Wow! Thank you 😊
thank u so much for this, i have such a hard time understanding others sometimes and this was well explained. I do have a suggestion for you, perhaps adding time stamps for each section you speak on. thank you again
I just signed a contract for 90 days to whitelist to my videos that I posted on my page. I have to re-record the voice overs.. I signed the contract, but I initially felt regret that I didn’t charge enough 😢
Thanks so much for this info, really helpful!! I'm a smaller creator, would you ever recommend not charging to whitelist? Or should I always charge in order to not devalue my content?
I've been noticing a LOT of whitelisted posts on Instagram the last 6 months or so. Way more than last year! I definitely prefer those posts to ad's any day.
I totally agree! Brands are definitely going all in now that they see the results.
I did a reel for a gifted product… now the brand wants to whitelist the reel.. how much would I charge since this was originally a gifted product?
this was helpedful
So if a brand has offered product for a post/reel, etc. for a couple of times but now they want to whitelist you, what do you suggest charging as the influencer?
I personally recommend charging 100% per month of the total rate you charge the brand for all deliverables + any other rights/permissions they’re requesting. I’ll be releasing a webinar very soon that goes into a ton of pricing detail (with a detailed rate calculator) so please subscribe to the channel so you don’t miss it!
If I send the brand a Whitelisting code, is it safe? Like, they don't gain control over my account right?
It’s safe because it’s only for a set amount of time
To the best of my knowledge, yes. They just need it to run ad’s from the backend.