Why Some Designers Are More Valuable Than Others
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- เผยแพร่เมื่อ 4 ส.ค. 2024
- Why can some designers charge more than others? What makes them more valuable? Your value is determined by the quality of your questions. Low vs. High value questions. Asking why demands a deeper understanding. Become more valuable, build expertise by asking better questions.
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0:00 Thales: 624 - 546 BC: When he was asked, “What’s the most difficult thing in life?” His response was, “The most difficult thing in life Is to know yourself.” The easiest is to give advice.
0:16 At the top of Maslow’s Hierarchy of Needs is: Self-Actualization from creativity, meaning, and purpose.
0:55 What makes a creative person more valuable? It’s their ability to help others find their meaning and purpose.
1:41 How do you help somebody know themselves? Your value is determined by the quality of the questions that you ask.
1:50 The questions that you ask demonstrate your knowledge, experience, confidence, and therefore your expertise.
2:00 Low versus High Value Questions. Quantitative, fact-based questions: What does it look like? When is it due? Who is the target market? What is the budget? These questions make you an order-taker. You establish yourself here as “hands for creative work.”
2:50 Qualitative questions (the higher value questions): How did you come up with this idea? Describe how this looks in your mind. How will you judge if this is successful? *Open-ended questions that invite the client to participate with you. Those questions also change the dynamic that you have with your client.
3:54 The high-value questions get to purpose; they cause people to be more reflective: If someone asks you to do something, ask them…Why is this important? Why do you believe this to be true? Beyond money, why did you exist? *These questions bring you back to your roots.
5:16 Ask the questions that drive towards purpose. This will get you to find the cause of the symptoms. *We ask questions to surface deeper meaning. *Core: Purpose/meaning = Like an onion; we need to peel back the layers.
5:54 What happens if you do? What does that look like?
DISCOVERY: a framework of questions designed to surface deeper meaning
“This company exists to...in order to…” = PURPOSE
6:27 Are you asking these types of questions? Are you getting these types of answers? What do you think this is worth, and what would you pay to find out your purpose?
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Why some youtube channels are more valuable than others.
because thefutur gives valuable content :D
good one.
because some are less valuable than others.
@@thefutur The reply, opposed to the video premisse, should be, because The Futur gives here better answers...
I've felt lost and confused for so long. I just couldn't figure out why I haven't been able to get to the next level as a designer. Wow thank you for putting everything in a different perspective and for being a mentor!
My pleasure.
Out of all the content creators, and out of all the platforms, you guys 100% bring me the most value. Such great work.
appreciate it matt.
I *completely * agree.
Also: I couldn’t help but chuckle at 0:45 where Chris suggested that Maslow described his hierarchy of needs, “a couple thousand years ago.” (In fact, it was published in the 1940s.) After dozens and dozens of hours of learning from his videos, this is the first time I’ve ever had to fact check Chris. I’m sure it was a slip of the tongue, but it still struck me as funny.
He was saying self actualization was the most important thing a few thousand years ago as it should and for some reason not so today
@@nexinarus oooooh, that makes much more sense. Thank you! 🤦🏻♀️
@@riledmouse4677 Chris was referring to Thales, an ancients Greek philosopher who lived over 2,000 years ago, who said, "the most difficult thing in life is to know yourself."
This six minute video will require six months of self-reflection to absorb. Could I do more good for my clients than I am doing now? What are their problems I am not seeing?
Thank you for helping me not just be a better designer, but a more worthy human.
V
Appreciate it Vincent.
Vincent De Nil You're right on the 6 months stuff, relevant to me😊
I have spent 25 mins and 8 pages of notes on MS Word.
Your channel Totally reshaped the way I conduct my little side business, photography. Thanks to your videos on how to pitch a concept i secured ask important job with the university of Helsinki (3.5k€). Thanks 🙏
congrats. consider becoming a sustaining member to support us.
I join Newpix. As a copywriter, I've learnt a lot from this channel, and I'm not even in a "creative" business. My artistic sense is subzero. But the videos are truly brilliant.
I disagree, copy-writing is super creative.
@@thefutur and dont forget that 10% check please
I’m always seeking for the right questions to ask because I’m believer of if you ask the right questions you get the right answers! Thank you for this one!
high value guy.
Woooooo the value of this channel is gold.
thanks Hanju
"Why did you exist?" is such an important question. I first learned about this question from Simon Sinek, a brilliant guy who talks about the WHY in business. I highly recommend you to watch his TED talks.
I really don’t get why people give a thumbs down to this gold content. Go back to watching your cat videos. Thanks.
we try. but maybe they wanted to hear something else.
it's youtube. It contains more trolls than Middle Earth.
There's a lot of great advice in this video. I dig it. My only concern would be the really high value questions, the "why" questions. I'm going to lay it out there - I strongly dislike 90% of "why" questions because they tend to get abstract and ethereal. Maybe I'm not applying them correctly in my consultations. But for me, most "why's" tend to take the client out into the cosmos. Good identity questions are going to be abstract and specific - ie - they have at least some specificity to keep grounded in a context. Who is defined by values, values give shape to a mission or goal - so when I start with a client - I want to get at the heart of who they are and what motivates them in the morning first - then move into ok - how do those values look when materialized in the form of branding or storytelling.
not all why quesitons are created equal. this is the art of asking the right question.
I just recently found your TH-cam Channel and I found so much value from it not only for the Designing part, but how to treat and collaborate with your own customers. Thanks for this wonderful video, really made me think more in depth over things.
Thank you so much Chris for this, I've been doing some free seminars here at home Tabora ,Tanzania helping people to discover their life purpose, I've been using a framework of questions to help them figure it out. This video motivated me to restructure the framework of questions that I've been using to help other discover their life purpose Into helping clients find the purpose of their companies, projects and products as way towards creating meaningful and impacting businesses.
Thank you again
I have never seen a channel actively push the boundaries of thought further and further with each and every video. Great Job Chris Do!
wow. thanks steven.
I have always studied realms of commerce & often say my perspective is my gift because of my ability to offer fresh ideas on a whim & help individuals & brands cultivate their purpose & potential. Your channel helped me to see the value of having the ability to have creative business conversations. It's a rare skill. I'm excited about adjusting my price points 😁
This is so fulfilling and so valuable content I think was left off out my classroom while I was studying graphic design. Most of the professors focused more in other meaningless stuff instead of advice like this, to prepare the new generations of graduates (no matter what you area is) and have the resources and foundations needed to face the real life out there. I really appreciate you all sharing this amazing advice. Thank you all, greetings from Mexico.
Bienvenido
it's refreshing to be reminded that our value
is how we are thinking for the client
nice work again
Love it! "The quality of your questions show your expertise!"
WOW! ... wasn't expecting that Nugget of Gold
thought i'd be getting strategies on how designers are charging more for same work ... like from their fame etc ...
but what i got was DEEP ... you become More Valuable by *ACTUALLY DELIVERING TRUE VALUE* to the client
This is a great channel. I just started watching some of your videos and so far it has changed the way i think and they way i approach my clients. As i grow in my designs capabilities and skill set i believe that this is good food for me. Keep the videos coming. I appreciate them. You're Doing great things!
thanks Chris for this sharing this with us as this goes beyond having great design skills. You're taking us with with you to look at design work on a different level. Lots of valuable pieces of advice here. God bless.
I think this is by far one of the most cohesive articulations of value I've come across. And this not only applies to designers but all individuals at any level. Splendid Chris DO!
thanks Helmet.
you have an amazing analysis on the art world you ask simplistic questions but explain it in a comprehensive undesrsandable standard that is proofed by examples of evidence i am a big fan originally was a hater of you not gonna lie but after watching your work you help me this is important for people like us i appreaciate this and ur work
Great insight. Having left my corporate sales job where I used to ask these types of questions, this was an awesome refresher!!
Extremely helpful. EXTREMELY F*CKING HELPFUL.
"Hands for creative work."
Hopefully, you are always given health, and long life, Chris.
and humility to always share the knowledge that you know. as simple as that.
thank you
working on the humility part.
The Futur Naw man, keep your swag. You earned that shit!
The value you bring to your videos is outstanding, partly because of the fact that you think very deeply. I really enjoyed this, looking forward to more of your content.
Appreciate it Marc.
Chris Do, what a great host. A rare combination of someone who has both, teaching and design skills.
thanks Roko!!
Great video! Very insightful and will help me when dealing with clients.
As always, top class content. Not only for "work", but for life. In return, considering myself a valuable Designer, for the 0:50 close up pyramid, i strongly recommend using a vector file (continuously rasterized) or an exported vector shape in After Effects, to avoid pixelation. Thanks a lot.
As a secondary teacher of design in the UK we are taught to make use of Blooms Taxonomy to develop questioning and exploration in our students, and in our own professional development. This can be applied to the themes in the video also, its worth a google to develop the techniques. Great video and channel, thanks 😊
Thank you
Hey Dan! I recognize your comment is two years back, but~
Would you be open to sharing more about how you apply Bloom's? I've been interested in this Taxonomy for some months now, but haven't had the opportunity to learn how people apply it, in practice :)
I'd buy you coffee and dinner and an ice cream sandwich, just to listen to you talk about design.
As an aspiring design student who's currently building his portfolio, I'm nervous beyond doubt. But watching your videos puts me at some odd ease. I fully grasp everything you talk about. I just have to over come the hurdle of being able to draw well enough to get into design school.
I have a million ideas, I have tons of ways to execute cool things for different brands, but where the good lord put a billion ideas into my head, he ran out of magic potion when it came to my drawing talents.
Great videos and I'm definitely going to sub. I'll need something to watch in case the rejection letters come rolling in.
I am really happy that I discovered your channel. I cannot say how thankful I am for your videos. I am new at the design but these videos inspire me to learn more and more and your way of thinking is moving my perception of the design world to a whole new level. Thanks a lot Chris:)
Thanks Matej. Welcome.
Holy shit, this is mind blowing. I've thought about those things for many years and how to communicate it to company leaders. Chris Do nailed down by communicating it in a few minutes.
Always so great!
I found out about the futur a few weeks ago and it's been one of the best resources I've seen. I've starting going from the beginning of all the videos taking notes. I'm going to sign up for the pro group as soon as I finish the win without pitching manifesto.
Thanks
Logan McNay see you on the inside.
Such a powerful video. Thanks so much for this one, I can't count how many times I have come back to this over the last five years.
At the end.. MIC DROP.
Your videos always continue to inspire in my career. Thank you for all the golden nuggets of value.
Thank you
This channel is what i needed all along. It hits on so many things i did right/wrong. Plus i'm gaining knowledge on things i haven't come accross yet.
Seriously, from the bottom of the bottom of my heart;
Thank you for sharing! For free even.
--Greetings from the Netherlands
You're very welcome!
Excellent content, excellent edit, seriously helpful and a motivational video. Cheers.
Pure gold, Chris. Thanks!
Glad I stumbled across this channel. Ill just watch an observe for a while then no doubt will have questions. Thanks to Phillip van Dusen for directing me here. Cheers.
Cheers.
Love it Chris! My brand consultancy focuses on purpose and how to align everything else around the core.
perfect Dylan.
2 years in.. This is still gold... :D keeping making them good damn videos.... your all making a difference.
What would you pay to find out your purpose? Brilliant.
priceless right?
The Futur Absolutely
Always authentic with matters of progress. Thanks Chris
Great questions to ask myself.. not sure to my clients. I freelance for a grind house, main clients are multi nationals with branding already established & dictated. If I start asking these high value questions with a job due in 3 days I will get the strangest looks like I lost it. That said, I think this is very grounding. I worked for a wise editor/mentor who moved like Yoda, & would often ask his clients what they wanted to achieve by their video. Especially when they got lost in ridiculous detail.
A lot to think about, thanks again for sharing some of your deep knowledge Chris
I mean, the content that you give, is priceless. And it's free! Thank You!
Alireza Nabizade you can always become a sustaining member to support more content like this.
YEEEY! I'm in!
thank you!
It’s sad to see dislikes on great information . I feel like too many people are looking for the “miracle tip” but when they see the actual work involved they become upset because it just means more work for them .
It’s okay. People can agree and disagree.
Phenomenal content. Love what you guys do, it really adds value to my life.
wow. thanks kevin.
This the core of Simon Sinek's: How great leaders inspire action - finding your why
Great video! And nice glasses at the end LOL
YOU ABSOLUTELY ROCK!!!!!!... thank you for your precious time!!
You’re very welcome 😊
Thank you!! I'm going to use these high quality questions with a client today. Great video.
tell me what happens after.
How did it go?
So on point! Thank you Chris!
This is great Chris. Thanks for this.
❤️ Amazing! 🌊 This makes so much sense!
Exactly what I needed! Thank you Chris and Futur Team!
you're welcome!
this short video is deep. thumbs up
keep inspiring
Appreciate it.
We'll continue with the short and deep theme. I personally like to digest info this way.
Pure gold!
Am I the only one to notice the provided lecture is a little bit less in length? My thirst is still with me.
Bundle of thanks
go watch the entire course on academy.thefutur.com "win over clients"
thanks again
Every single video you make is stuffed with gold... thank you for this... 👌
thanks Neil.
I absolutely love this content. Thank you for your insights and commitment to delivering profoundly meaningful, and actionable, content. Question. Can you provide more videos on this topic of working with a client to mine the company/brand's purpose, and deeper insights on the discovery process. This is where the magic happens. It differentiates an "order-taker" from a designer who positions themselves as a strategic partner in their client's business. Thank you again
we have a few videos on this already, but to go deep, that's part of the kit we sell.
Can't believe Chris gives all this value for free. Another banger!
Thank you
@@thefutur well earned and deserved fam.
Thank you for sharing your knowledge and experiences.
You’re very welcome.
Seriously good stuff here. Similar to why, how & what.
I've been sat in the studio all day trying to re-design the KFC bucket [typical student work] and never once thought about these questions. They really help to find a purpose when there isn't an obvious one to design towards.
Great vid! I feel as if knowing these skills are very connected to knowing human psychology.
yes!!!
Great video! The sunglasses at the end are pretty dope!
motivational ....both in design and life too
One of your best videos yet and it was nice and short.
check out the full course.
Spinning gold, Chris + The Futur team!
You man you re one of my best . I love graphic design and painting i stared this cuz i founded u always smiling and have a healthy aura . I love art fashion design painting all this stuff cuz its gives others something material and moral . not pressure them god bless u Ninja man hh or One punch man haha im kidding sensei god bless evey pot of blood in you and ur team im happy cuz i see my dream's information and good guiding on youtube thnx a lot
I absolute love how close this is to psychoanalysis
Great video as always. I'd really like more of these inspiring and valuable videos.
you should take the course. it's called Win Over Clients.
Hi Chris the reason I really like this video is that it speaks to me in a different way. Before a lot of the videos on portfolio and passion were more when I was in a student mentality and I was just trying to get my foot in the door. Now that I'm a little bit more established professionally, what I'm trying to ask myself is what is the next step? How do I become a good designer to a great designer to a designer that is legendary?
key ideas:
ask better questions
remain unbiased
work in the best interest of your client
in Urdu we say on such occasions. Oye hoye hoye hoye, wah. (great job, well said)
Thank you.
Deep. Really deep. If only I could like this video 10x more...
This is a great value content. Thank you for such a great video.
our pleasure.
Oh My those sunglasses hahah xD
So much value here. The one thing I've learned in my 10+ years as a working designer is that effective design is not so much about design itself as it is about working with your client in the discovery process early on in order to make sure you're working towards the proper purpose and solving the right problems. If you both start off on the wrong page, all the works for nothing.
This is probably the most important thought I've seen in a long time
thanks Samuel
Nice one! Keep up with the good work.
Thank you Chris ❤️
Great work!
This is so good. Thanks for sharing.
you bet.
very helpful and informative talk : )
Great video as always Chris!
Thank you.
This never gets old
first comment here! Great material you guys!
Thank you! Smart and great video!
thanks Büki
One of my favorite futur videos EVER!!
Thank you
Chris, thanks for these wise words - inspiring as always. For those who'd like to go deeper in the topic of purpose behind the brands, grab a "Start With Why" by Simon Sinek.
agreed
Favorite video so far .. just found you couple months ago
Welcome
I respect your content Chris
Its hard not to love this channel
Wow! Highlighted!.. keep doing the great work guys.
This was amazing
Great music at the end.
Great stuff
Loved it.
Great post, sharing this.
Thank you