AI in Marketing- From Concepts to Action

What You’ll Learn:
The current state of AI in marketing
Assessing where you are in the AI adoption process
Identifying use cases
Steps to creating an AI strategy
How to run a successful pilot when assessing an AI tool
Join Sheena for a session on "AI in Marketing: From Concepts to Action." With 15 years of B2C and B2B marketing experience across startups, government, and Fortune 100 companies, Sheena will guide you through the current state of AI in marketing, assessing your AI adoption process, and identifying high-impact use cases. Holding a Masters in AI and Machine Learning from IE in Madrid, Spain, she recently transitioned to AI strategy and implementation for a payments/fintech company. When not working on AI and Marketing, Sheena enjoys traveling, reading, and trivia from her home in Dallas, TX.