Metadata.io
Metadata.io
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Mastering Google Ads for B2B SaaS
Join Jordan for an in-depth session on mastering Google Ads, where he covers everything from strategy creation to campaign setup and essential optimizations. With experience in agencies, in-house roles, and consulting, Jordan will provide you with a framework to drive pipeline and revenue effectively. He works with marketing leaders at B2B SaaS companies, helping them hit their pipeline and revenue goals, whether that's through consulting/advisory services or full strategy, execution, and management.
What You'll Learn:
- Assessing if Google Ads is right for you and identifying the best campaigns to run
- Conducting keyword research and setting up your initial campaign
- Performing weekly, monthly, and quarterly optimizations
- Diagnosing and resolving performance issues
มุมมอง: 12

วีดีโอ

Why Mass Applying Isn’t Working
มุมมอง 39 ชั่วโมงที่ผ่านมา
Job hunting sucks. In this video, Karli will give actionable tips for job hunting. She covers: - How applying to less jobs got her more interviews - The who and how of using your network - How to sound more authentic in interviews - What a bridge job is and why you might want one - How to listen to your tummy in this difficult job market Karli Williamson is an experienced B2B Marketer who has w...
Showing Up, Not Showing Off: How to Build a Brand on LinkedIn
มุมมอง 59 ชั่วโมงที่ผ่านมา
“I spent a week in the hospital. Here’s what it taught me about B2B marketing.” We’ve all seen posts like this on LinkedIn. It’s why building your personal brand can feel super cringey. But if you show up on LinkedIn as yourself instead of attempting to imitate the latest LinkedInfluencer, you’ll be able to reach the right people-and your marketing goals. Kate Erwin has built an entire business...
Find and Convert: SEO + LinkedIn Ads Strategy
มุมมอง 29 ชั่วโมงที่ผ่านมา
SEO and LinkedIn Ads aren't typically talked about in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, shares a practical approach to aligning your SEO and LinkedIn ad efforts. You'll learn a proven SEO approach to increase discoverability and an integrated strategy with LinkedIn a...
How to Build an AI-Assisted Case Study Generation Pipeline
มุมมอง 49 ชั่วโมงที่ผ่านมา
Case studies are painful, you need to get your champion to agree for a time, get it booked, send enough follow ups to make them turn up and you'd think the hard part is done. Once you've managed to get the recording done, you're just waiting on editing, while you wrack your brains to write up the case study and go back to multiple edits and approvals before you can publish. It's already a month...
AI in Marketing- From Concepts to Action
มุมมอง 69 ชั่วโมงที่ผ่านมา
What You’ll Learn: - The current state of AI in marketing - Assessing where you are in the AI adoption process - Identifying use cases - Steps to creating an AI strategy - How to run a successful pilot when assessing an AI tool Join Sheena for a session on "AI in Marketing: From Concepts to Action." With 15 years of B2C and B2B marketing experience across startups, government, and Fortune 100 c...
How to Make Sexy Ads
มุมมอง 29 ชั่วโมงที่ผ่านมา
You’ve probably come across Joseph Hill’s viral LinkedIn ad libraries. Now’s your chance to learn from the guy behind them. In this session, Joseph shows you how to craft ads that demand attention, drive higher click-through rates, and generate real ROI. Learn how to blend creative visuals, psychological principles, and strategic storytelling to transform your advertising efforts. Here’s what y...
B2B is Not Boring
มุมมอง 49 ชั่วโมงที่ผ่านมา
How can we get more creative in our B2B teams to better connect with our audience, even with boring technical products? Listen to Roy's session to catch some real-world examples of creatives that actually work, without the hefty price tag. Roy is a B2B marketing leader with 12 years of experience building and leading high-impact marketing and growth teams across diverse industries and organizat...
Introducing Metadata Analyst Agent
มุมมอง 132 ชั่วโมงที่ผ่านมา
With the Metadata Analyst Agent, you can ask questions about specific datasets, such as Campaign Performance, Budget Group Pacing, Multivariate/Cohort Reports, right within the platform. This powerful tool enhances your data exploration capabilities and streamlines your decision-making process. Let's explore how you can make the most of this feature.
How To Activate Metadata Bid Agent
มุมมอง 5121 วันที่ผ่านมา
How To Activate Metadata Bid Agent
Spotlight | Person-Level Intent
มุมมอง 4821 วันที่ผ่านมา
Tired of guessing who’s visiting your website? With Metadata Spotlight’s Person-Level Intent, you can finally meet your website visitors. Spotlight translates anonymous traffic into real, actionable leads by matching visitor IPs to contact details. Tune in to see how you can uncover the people behind the clicks, turn mystery visitors into opportunities, and make targeted outreach a breeze-all w...
New UI for Audience Creation
มุมมอง 14หลายเดือนก่อน
Introducing our new UI for Audience Creation. Here to save you time and make setup easier. You can toggle back into the Classic UI for a month before the switch is finalized. Check out the full release: metadata.io/announcement/december-2024-release-notes/
You can now launch LinkedIn CTV ads in Metadata
มุมมอง 25หลายเดือนก่อน
You can now launch and manage your CTV ads from Metadata. That's right. LinkedIn CTV ads are just one of the new features we’ve rolled out this month. Here’s how easy it is 👆 See the full release: metadata.io/announcement/december-2024-release-notes/
Why Continuous Experimentation with Paid Ads Wins More Deals
มุมมอง 64หลายเดือนก่อน
Why Continuous Experimentation with Paid Ads Wins More Deals
How To Reduce CAC through Metadata Auto Pause Rules
มุมมอง 19หลายเดือนก่อน
How To Reduce CAC through Metadata Auto Pause Rules
How to Target High Intent Accounts on Meta
มุมมอง 23หลายเดือนก่อน
How to Target High Intent Accounts on Meta
Optimize Your Campaigns Before You Launch Them
มุมมอง 282 หลายเดือนก่อน
Optimize Your Campaigns Before You Launch Them
November 2024 Product Updates
มุมมอง 202 หลายเดือนก่อน
November 2024 Product Updates
How to Get a 35% Conversion Rate on Event Invites with Video
มุมมอง 843 หลายเดือนก่อน
How to Get a 35% Conversion Rate on Event Invites with Video
How RevOps Drives Human Conversations for Revenue
มุมมอง 423 หลายเดือนก่อน
How RevOps Drives Human Conversations for Revenue
How I Multiplied My Website Traffic By 24x in 30 Days
มุมมอง 1963 หลายเดือนก่อน
How I Multiplied My Website Traffic By 24x in 30 Days
How Docebo Increased Their Contract Value by 76% with Spotlight
มุมมอง 263 หลายเดือนก่อน
How Docebo Increased Their Contract Value by 76% with Spotlight
F*ck It We'll Do It Live: Landing Page Audit Edition
มุมมอง 463 หลายเดือนก่อน
F*ck It We'll Do It Live: Landing Page Audit Edition
Going MultiChannel- Tackling B2B Audiences on B2C Channels
มุมมอง 553 หลายเดือนก่อน
Going MultiChannel- Tackling B2B Audiences on B2C Channels
2025 Called. It Wants You to Crush Marketing.
มุมมอง 623 หลายเดือนก่อน
2025 Called. It Wants You to Crush Marketing.
Founder Led Marketing
มุมมอง 1013 หลายเดือนก่อน
Founder Led Marketing
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
มุมมอง 753 หลายเดือนก่อน
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
มุมมอง 603 หลายเดือนก่อน
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
2.3X Revenue from Dream Accounts with Paid Social
มุมมอง 903 หลายเดือนก่อน
2.3X Revenue from Dream Accounts with Paid Social
Software Buying and Selling in the Age of AI
มุมมอง 593 หลายเดือนก่อน
Software Buying and Selling in the Age of AI

ความคิดเห็น

  • @tomdanowski5816
    @tomdanowski5816 16 วันที่ผ่านมา

    why the music

  • @danielforster719
    @danielforster719 2 หลายเดือนก่อน

    Brilliant presentation. Thank you!

  • @LisaSmith-n5s
    @LisaSmith-n5s 3 หลายเดือนก่อน

    This content really hit the mark!

  • @CA_6758
    @CA_6758 5 หลายเดือนก่อน

    Stumbled across this and I know this is old, but I have to comment for the AR folks out there -- I appreciate what you're trying to communicate here and I like hearing the perspective, but I wouldn't say this is altogether accurate, insightful, or good best practice to follow...

  • @nancysegarra9303
    @nancysegarra9303 5 หลายเดือนก่อน

    Following

  • @crazy8362
    @crazy8362 11 หลายเดือนก่อน

    Over 9 minutes in and still no definite answer to the "how to" Less fluff more info Your welcome

  • @aditirawat19
    @aditirawat19 ปีที่แล้ว

    This is so vague, I am not sure what were they trying to do with this, it seems more like doing business consulting calls not the interview questions

  • @jar8413
    @jar8413 ปีที่แล้ว

    I found this video while researching the career field of analyst relations. It's the first video that's helped me cut through the slick jargon and see the dissenting viewpoint. Thanks for showing me a more realistic day to day perspective.

  • @soundgrounding
    @soundgrounding ปีที่แล้ว

    This is so good.

  • @Training_Development
    @Training_Development ปีที่แล้ว

    Thank you for the tips, great presentation and useful information

  • @Kingromstar
    @Kingromstar ปีที่แล้ว

    Her content is next level. Thank you April!

  •  ปีที่แล้ว

    Learned a lot from this video - thanks.

  • @danielnuthletics
    @danielnuthletics ปีที่แล้ว

    Great value right here!!!❤

  • @RudraTandav2
    @RudraTandav2 ปีที่แล้ว

    বিউটিফুল

  • @ImSuperGoodAtDancing
    @ImSuperGoodAtDancing ปีที่แล้ว

    I have a question, this sounds like interview questions for super awesome Demand Gen candidates that are awesome from the get go… Is there any advice for helping find the right candidates to train? Most people are struggling with finding good talent, and we need to find ways to help bring people onboard and grow talent. Anyway just a thought 💭

  • @MMackenzie1214
    @MMackenzie1214 ปีที่แล้ว

    Save to watchlist disabled for this video?

  • @shaneraveenthran8100
    @shaneraveenthran8100 ปีที่แล้ว

    wasted my time.

  • @USA-qm2bk
    @USA-qm2bk ปีที่แล้ว

    That. Mirror is ikea

  • @AshutoshPrasad-r8m
    @AshutoshPrasad-r8m ปีที่แล้ว

    Thanks, Jason and Mark. It was really insightful and helped me to understand what mistakes I were making during the interviews. Thanks again

  • @jeffyboy93
    @jeffyboy93 ปีที่แล้ว

    Will miss you Jason😢.... But do keep this going Mark 💪

  • @biancadragan2875
    @biancadragan2875 ปีที่แล้ว

    You will be missed, good luck Jason! great episode guys, I remember being there both at the Demand conference and the press conference...

  • @Kaiser7K7
    @Kaiser7K7 ปีที่แล้ว

    Thank you for this. It was actually pretty informative. thank you.

  • @rgaboriau
    @rgaboriau ปีที่แล้ว

    Still haven't seen one screen of the application. Is there a video out there to show how it actually works?

  • @aldric9650
    @aldric9650 ปีที่แล้ว

    ☀️ Promo*SM

  • @25tikz
    @25tikz ปีที่แล้ว

    Lot of value in this, thanks for making this

  • @ecasaigne
    @ecasaigne ปีที่แล้ว

    Love the honesty! I usually learn a lot from these sessions but this was more of a reality check and a reminder that we’re all on the same boat.

  • @tanachindepth
    @tanachindepth ปีที่แล้ว

    8:48 typo, Bambora = Bombora

  • @lucasveras_
    @lucasveras_ ปีที่แล้ว

    Hey bro thanks for this video, man I'm from Brazil I do dropshipping and I use now currently youtube ads, here is a blue ocean... many only on facebook ads let's say 90%, so brother help me with a doubt, I'm in pre-scale of a product investing an average of 200 to 320 reais in ads, would you tell me how to scale more on youtube? would duplicating campaigns and testing new audiences be a good idea?

  • @ecasaigne
    @ecasaigne ปีที่แล้ว

    Very insightful. Thank you for this session.

  • @TheTechnicalTraders
    @TheTechnicalTraders ปีที่แล้ว

    Great video, this is a goldmine!

  • @LeoBranco
    @LeoBranco 2 ปีที่แล้ว

    Amazing webinar!!! Thanks for helping us!!!

    • @LeoBranco
      @LeoBranco 2 ปีที่แล้ว

      You've got one more subscription...

  • @JulieJohnson-qz7kh
    @JulieJohnson-qz7kh 2 ปีที่แล้ว

    This was great! What's the name of the software to do the survey's and 360's with your teams? Love to know what you're using. I'm with a very small nonprofit so looking for some low cost options to still get at this crucial data. :)

  • @lenabondar4990
    @lenabondar4990 2 ปีที่แล้ว

    Hi Jason, great episode! Where can I access the template?

    • @Heikki787
      @Heikki787 ปีที่แล้ว

      hello have you access the template?

  • @MyraAhmedCopywriter
    @MyraAhmedCopywriter 2 ปีที่แล้ว

    What a calming presence Eddie has. Love seeing all the creative inspo! ✴ Really classing up the copywriting world 😉

  • @TrinaMoitra
    @TrinaMoitra 2 ปีที่แล้ว

    This is such an underrated session. Should get more eyeballs..she truly entertained and educated.

  • @surbhigupta2910
    @surbhigupta2910 2 ปีที่แล้ว

    This is amazing! Thank you for sharing :)

    • @Metadataio
      @Metadataio 2 ปีที่แล้ว

      Glad you enjoyed it!

  • @FreelancherShahin
    @FreelancherShahin 2 ปีที่แล้ว

    Your content is very Nice. But your video is not SEO perfect and needs to update like On Page SEO and Off Page SEO. I will do your channel Optimization and SEO for all videos. Don't worry about it. I will promote your TH-cam channel and Increase TH-cam video views by millions of people worldwide 100% Organically. I'll research attractive keywords and Create Excellent Video thumbile. I will do your channel Optimizations off page SEO and On page SEO and Video SEO, through vidIq and Tube-buddy extension suggested TH-cam algorithm . If you have any questions feel free to contact me. I’m waiting for your valuable reply.

  • @FreelancherShahin
    @FreelancherShahin 2 ปีที่แล้ว

    Awesome and very informative topics I like it. For your kind information, If you want, I will give you some important information about growing your youtube channel

  • @FreelancherShahin
    @FreelancherShahin 2 ปีที่แล้ว

    Awesome and very informative topics I like it. For your kind information, If you want, I will give you some important information about growing your youtube channel

  • @25tikz
    @25tikz 2 ปีที่แล้ว

    i am fan of your content, god bless you all

  • @SebastianReads
    @SebastianReads 2 ปีที่แล้ว

    Very informative thanks for sharing the knowledge!

    • @Metadataio
      @Metadataio 2 ปีที่แล้ว

      Thanks for watching - glad you're enjoying the clips/show 😄

  • @brady2337
    @brady2337 2 ปีที่แล้ว

    【p】【r】【o】【m】【o】【s】【m】 🤤

  • @Orlando3Heat
    @Orlando3Heat 2 ปีที่แล้ว

    Wait, the fastest way to grow isn't buying fake followers and posting hustle culture quotes/ selfies??? I've been doing it all wrong!

  • @prettyaggressive
    @prettyaggressive 2 ปีที่แล้ว

    I understand what Jason is doing here, too. He's teeing up a subject matter expert direct report, basically coaching him live, and just filming it. Seriously. It's different

  • @prettyaggressive
    @prettyaggressive 2 ปีที่แล้ว

    OK. I get the strategy. Its even more clear when its not so scripted / everyone isnt at the same level yet

  • @___zca
    @___zca 2 ปีที่แล้ว

    Thank you guys! This was extremely informative, the relationship you both have is refreshing. Best of luck.

    • @Metadataio
      @Metadataio 2 ปีที่แล้ว

      Love to hear it, Zaire!

  • @prettyaggressive
    @prettyaggressive 2 ปีที่แล้ว

    Future proof marketers need to fully understand inflation and the macro otherwise they should not touch pricing strategy

  • @sabuein
    @sabuein 2 ปีที่แล้ว

    Thank you.