- 408
- 115 442
Metadata.io
United States
เข้าร่วมเมื่อ 14 พ.ย. 2016
Testing your campaigns feels like a pipe dream. Your revenue targets get bigger every quarter-all on a budget you can’t afford to waste. You need to know which paid campaigns are working. And most importantly, which ones aren’t.
We're here to help.
Our Metadata TH-cam channel is a place where B2B marketers learn how to scale their paid campaigns to revenue faster. We'll help you you target the right people (at the right accounts), show your ads across a variety of platforms, experiment to find the right messaging, imagery, and CTA for each audience.
And most importantly, we'll help you generate quality leads and drive real ROI.
Want to learn more about Metadata? Visit metadata.io or dive into our videos here on our channel!
We're here to help.
Our Metadata TH-cam channel is a place where B2B marketers learn how to scale their paid campaigns to revenue faster. We'll help you you target the right people (at the right accounts), show your ads across a variety of platforms, experiment to find the right messaging, imagery, and CTA for each audience.
And most importantly, we'll help you generate quality leads and drive real ROI.
Want to learn more about Metadata? Visit metadata.io or dive into our videos here on our channel!
Why Continuous Experimentation with Paid Ads Wins More Deals
Why Continuous Experimentation with Paid Ads Wins More Deals
มุมมอง: 53
วีดีโอ
How To Reduce CAC through Metadata Auto Pause Rules
มุมมอง 816 ชั่วโมงที่ผ่านมา
How To Reduce CAC through Metadata Auto Pause Rules
How to Target High Intent Accounts on Meta
มุมมอง 1319 ชั่วโมงที่ผ่านมา
How to Target High Intent Accounts on Meta
Optimize Your Campaigns Before You Launch Them
มุมมอง 2621 วันที่ผ่านมา
Optimize Your Campaigns Before You Launch Them
November 2024 Product Updates
มุมมอง 1728 วันที่ผ่านมา
These new releases will keep you up to speed on key account activities in real time, so your sales team can close those pipeline opps without any guesswork. Take a look at the full release: metadata.io/announcement/november-2024-release-notes/?September Release Notes&_hsenc=p2ANqtz-9SCUCPedyfJFntgGDFT_bIxhqiYBtpjJoz6_jsDHw7S4I3GeSiT3grAWA9-2lr01tnqidD
How to Get a 35% Conversion Rate on Event Invites with Video
มุมมอง 68หลายเดือนก่อน
Increase registrations to your next virtual event or webinar by strategically using video clips on LinkedIn to boost reach and conversions. Join Lindsay McGuire, Associate Director of Content & Campaigns at Goldcast to discover how one video sourced 17,000 impressions and led to a 35% registration conversion rate.
How RevOps Drives Human Conversations for Revenue
มุมมอง 37หลายเดือนก่อน
In this session Ari will dive into how RevOps can leverage technology to enhance, not replace, authentic customer interactions. In a world of automation and data, it emphasizes the importance of human connections as the true drivers of revenue. By aligning tools like CRM, automation, and analytics to support personalized conversations powered by modern tools like RevenueHero, RevOps empowers te...
How I Multiplied My Website Traffic By 24x in 30 Days
มุมมอง 149หลายเดือนก่อน
Join Marcel Santilli, CMO at Deepgram, in this live workshop where he’ll walk you through how he built AI workflows with experts-in-the-loop to grow traffic from 37k to 1.5M unique visitors. He’ll also share how he used automated warm outbound to turn that traffic into pipeline and revenue on autopilot.
How Docebo Increased Their Contract Value by 76% with Spotlight
มุมมอง 18หลายเดือนก่อน
Henry Mann from Metadata and Tagg Bozied from Docebo will discuss how Docebo leverages Metadata’s Spotlight tool to gain real-time audience insights and engagement data. They will break down the creative ways they’re using this information to target better and convert faster.
F*ck It We'll Do It Live: Landing Page Audit Edition
มุมมอง 41หลายเดือนก่อน
Your sales team wants more leads, and you need to produce them through your paid media efforts, but you are not delivering. Does this sound familiar? Why is this happening? Your landing pages are failing, costing your organization's pipeline, revenue, market share, and next year’s budget. Jason Douglas, Senior Solutions Architect at Metadata will uncover why your pages are failing and provide d...
Going MultiChannel- Tackling B2B Audiences on B2C Channels
มุมมอง 42หลายเดือนก่อน
In this session, Adi Hagag, GM of MetaMatch will walk you through how to connect with B2B audiences across all the right channels in 2024. You’ll learn strategies to personalize ads based on user behavior, tech stack, and role within the buying group. Adi will also share insights from successful B2C tactics, including why mobile-optimized ads are a must and how channels like Facebook and TikTok...
2025 Called. It Wants You to Crush Marketing.
มุมมอง 55หลายเดือนก่อน
Join Jessica Kezia and Ana Marturet from Metadata for a candid look at what 2024 has revealed about B2B marketing and how 2025 is shaping up. This session will explore key trends from a benchmark report covering January to September, along with fresh insights from a survey of marketers about their expectations for 2025. We’ll discuss where to focus your efforts, what might be less effective goi...
Founder Led Marketing
มุมมอง 72หลายเดือนก่อน
Join Dave Gerhardt, Founder and CEO of ExitFive, for a panel discussion with startup founders who’ve made founder-led marketing a key part of their strategy. Whether you’re already doing it or trying to convince your company’s founder to get on board, this session will give you tactical ideas and real examples to take back with you. You'll hear stories, tips, and specific tactics you can put to...
Blending the Digital & Physical in B2B: How We Grew Pipeline by $10M
มุมมอง 56หลายเดือนก่อน
Maximize pipeline potential with targeted, tested demand strategies that integrate both online and offline tactics. In this session, Alicia Grant and Heidi Vandermeer from Resolver, a Kroll Business, will provide actionable advice on how to create personalized, high-impact campaigns that align with your sales team, ensuring you get the most out of your efforts.
How Far Is Too Far? The Ethics of Unmasking Website Visitors Without Consent
มุมมอง 52หลายเดือนก่อน
With the introduction of sales and marketing intelligence tools that unmask website users without their consent, unprecedented opportunities for sales and marketing professionals are pushing the boundaries of user privacy & ethical responsibility. In this talk, Clark Barron, CEO of Ronin will explore the intersection of effective marketing and privacy invasion, scrutinizing how personal data, s...
2.3X Revenue from Dream Accounts with Paid Social
มุมมอง 79หลายเดือนก่อน
2.3X Revenue from Dream Accounts with Paid Social
Software Buying and Selling in the Age of AI
มุมมอง 36หลายเดือนก่อน
Software Buying and Selling in the Age of AI
The Demand Conversion Blueprint- Tips, Tools and Tactics to Create More Pipeline
มุมมอง 47หลายเดือนก่อน
The Demand Conversion Blueprint- Tips, Tools and Tactics to Create More Pipeline
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
มุมมอง 88หลายเดือนก่อน
How I Reduced CPL by 53%: Strategies for LinkedIn Ads
Influence with Influencers, but Don’t Call Them Influencers
มุมมอง 57หลายเดือนก่อน
Influence with Influencers, but Don’t Call Them Influencers
The Path to $30M: The Revenue Marketing Approach to Explosive Growth
มุมมอง 40หลายเดือนก่อน
The Path to $30M: The Revenue Marketing Approach to Explosive Growth
How Brand Marketing is the Critical Lever for Growth Marketing
มุมมอง 120หลายเดือนก่อน
How Brand Marketing is the Critical Lever for Growth Marketing
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
มุมมอง 85หลายเดือนก่อน
How We Generated 25% of Pipeline and 37% of Revenue with Signal-Based Programs
Capturing Attention Over Leads: 2024 B2B Buyer Trends and 2025 GTM Strategies
มุมมอง 51หลายเดือนก่อน
Capturing Attention Over Leads: 2024 B2B Buyer Trends and 2025 GTM Strategies
Why Zero-Click Marketing is the Future
มุมมอง 268หลายเดือนก่อน
Why Zero-Click Marketing is the Future
How We Used Intent Signals to Skyrocket Signups by 500% in 90 Days
มุมมอง 78หลายเดือนก่อน
How We Used Intent Signals to Skyrocket Signups by 500% in 90 Days
Lead Gen That Works: 2 Proven Frameworks That Turn Content into Customers
มุมมอง 98หลายเดือนก่อน
Lead Gen That Works: 2 Proven Frameworks That Turn Content into Customers
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
มุมมอง 39หลายเดือนก่อน
Marketing Dollars That Deliver: Smart Spending Strategies for 2024
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers
มุมมอง 40หลายเดือนก่อน
How I Built Trust with Hundreds of (the Most) Skeptical IT Buyers
Brilliant presentation. Thank you!
This content really hit the mark!
Stumbled across this and I know this is old, but I have to comment for the AR folks out there -- I appreciate what you're trying to communicate here and I like hearing the perspective, but I wouldn't say this is altogether accurate, insightful, or good best practice to follow...
Following
Over 9 minutes in and still no definite answer to the "how to" Less fluff more info Your welcome
This is so vague, I am not sure what were they trying to do with this, it seems more like doing business consulting calls not the interview questions
I found this video while researching the career field of analyst relations. It's the first video that's helped me cut through the slick jargon and see the dissenting viewpoint. Thanks for showing me a more realistic day to day perspective.
This is so good.
Thank you for the tips, great presentation and useful information
Her content is next level. Thank you April!
Learned a lot from this video - thanks.
Great value right here!!!❤
বিউটিফুল
I have a question, this sounds like interview questions for super awesome Demand Gen candidates that are awesome from the get go… Is there any advice for helping find the right candidates to train? Most people are struggling with finding good talent, and we need to find ways to help bring people onboard and grow talent. Anyway just a thought 💭
Save to watchlist disabled for this video?
wasted my time.
That. Mirror is ikea
Thanks, Jason and Mark. It was really insightful and helped me to understand what mistakes I were making during the interviews. Thanks again
Will miss you Jason😢.... But do keep this going Mark 💪
You will be missed, good luck Jason! great episode guys, I remember being there both at the Demand conference and the press conference...
Thank you for this. It was actually pretty informative. thank you.
Still haven't seen one screen of the application. Is there a video out there to show how it actually works?
☀️ Promo*SM
Lot of value in this, thanks for making this
Love the honesty! I usually learn a lot from these sessions but this was more of a reality check and a reminder that we’re all on the same boat.
8:48 typo, Bambora = Bombora
Hey bro thanks for this video, man I'm from Brazil I do dropshipping and I use now currently youtube ads, here is a blue ocean... many only on facebook ads let's say 90%, so brother help me with a doubt, I'm in pre-scale of a product investing an average of 200 to 320 reais in ads, would you tell me how to scale more on youtube? would duplicating campaigns and testing new audiences be a good idea?
Very insightful. Thank you for this session.
Great video, this is a goldmine!
Amazing webinar!!! Thanks for helping us!!!
You've got one more subscription...
This was great! What's the name of the software to do the survey's and 360's with your teams? Love to know what you're using. I'm with a very small nonprofit so looking for some low cost options to still get at this crucial data. :)
Hi Jason, great episode! Where can I access the template?
hello have you access the template?
What a calming presence Eddie has. Love seeing all the creative inspo! ✴ Really classing up the copywriting world 😉
This is such an underrated session. Should get more eyeballs..she truly entertained and educated.
This is amazing! Thank you for sharing :)
Glad you enjoyed it!
Your content is very Nice. But your video is not SEO perfect and needs to update like On Page SEO and Off Page SEO. I will do your channel Optimization and SEO for all videos. Don't worry about it. I will promote your TH-cam channel and Increase TH-cam video views by millions of people worldwide 100% Organically. I'll research attractive keywords and Create Excellent Video thumbile. I will do your channel Optimizations off page SEO and On page SEO and Video SEO, through vidIq and Tube-buddy extension suggested TH-cam algorithm . If you have any questions feel free to contact me. I’m waiting for your valuable reply.
Awesome and very informative topics I like it. For your kind information, If you want, I will give you some important information about growing your youtube channel
Awesome and very informative topics I like it. For your kind information, If you want, I will give you some important information about growing your youtube channel
i am fan of your content, god bless you all
Very informative thanks for sharing the knowledge!
Thanks for watching - glad you're enjoying the clips/show 😄
【p】【r】【o】【m】【o】【s】【m】 🤤
Wait, the fastest way to grow isn't buying fake followers and posting hustle culture quotes/ selfies??? I've been doing it all wrong!
I understand what Jason is doing here, too. He's teeing up a subject matter expert direct report, basically coaching him live, and just filming it. Seriously. It's different
OK. I get the strategy. Its even more clear when its not so scripted / everyone isnt at the same level yet
Thank you guys! This was extremely informative, the relationship you both have is refreshing. Best of luck.
Love to hear it, Zaire!
Future proof marketers need to fully understand inflation and the macro otherwise they should not touch pricing strategy
Thank you.
Go metadata!!!!