Showing Up, Not Showing Off: How to Build a Brand on LinkedIn

“I spent a week in the hospital. Here’s what it taught me about B2B marketing.”
We’ve all seen posts like this on LinkedIn. It’s why building your personal brand can feel super cringey. But if you show up on LinkedIn as yourself instead of attempting to imitate the latest LinkedInfluencer, you’ll be able to reach the right people-and your marketing goals. Kate Erwin has built an entire business on LinkedIn and will show you how to use the platform to your advantage.
A copywriter of 12+ years, Kate Erwin is the founder of Ghost Megaphone and provides fractional social media management for B2B SaaS brands, including Chili Piper, UserGems, and Salesloft. She’s nearly quadrupled her income in the past four years since she started building a personal brand on LinkedIn. In her free time, she’s a karaoke DJ and horror fan.