Target segment vs target market: Spot the difference

Are you confused about the difference between a target segment and a target market? In this quick video, we'll clarify the distinction between these two important marketing terms.
A target market refers to the entire group of customers or potential customers for a product or service. It's the total addressable demand for what you sell.
A target segment is a specific portion of that broader target market. It's a subgroup defined by shared characteristics and needs.
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