Product Marketing Alliance
Product Marketing Alliance
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Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp
In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.
on’t hesitate to keep in touch or see what we’re up to:
► Product Marketing Alliance: pmmalliance.co/pma
► LinkedIn: pmmalliance.co/pma-LI
► Twitter: pmmalliance.co/pma-twitter
► Facebook: pmmalliance.co/pma-facebook
► Join our PMA LinkedIn group: pmmalliance.co/pma-LI-group
Like this video? Be sure to like, comment, and share with other product marketers in your network!
มุมมอง: 62

วีดีโอ

Build your best marketecture
มุมมอง 2414 ชั่วโมงที่ผ่านมา
A story-driven approach is always better when it comes to marketing. Technical diagrams are too complicated and confusing for customers to understand. Instead of showing every little detail, Allie Wilson (Executive Creative Director at GhostRanch Communications) discusses how to simplify these visuals into a marketing piece (or marketecture) that tells a clear story. That way, customers can see...
7 key findings from the State of Product Marketing 2024 report
มุมมอง 17819 ชั่วโมงที่ผ่านมา
We survey thousands of product marketers each year to give you insight into the landscape of Product Marketing. Our State of Report is eagerly anticipated because it presents interesting and surprising findings that community members can use to better understand their roles. In this video, we go through seven key findings from our most comprehensive and trusted report on the product marketing p...
Driving impactful customer stories with Tom Crist, Principal at Fluvio
มุมมอง 60วันที่ผ่านมา
In this episode of Product Marketing Maestros, host Nitin Kartik sits down with Tom Crist, Principal at Fluvio and Product Marketing Alliance Ambassador, to discuss one of the biggest challenges in product marketing-creating and scaling impactful case studies. Tom shares his actionable, three-step process for taking the pain out of case study creation by using a data-driven approach that keeps ...
Unleash your inner influencer
มุมมอง 106วันที่ผ่านมา
Influencers are everywhere, shaping how products are perceived. But influencers aren't just big media personalities online-they exist in every industry. At its core, influence is the ability to impact how someone or something develops, behaves, or thinks. For PMMs, there’s much to learn from these figures, whether enhancing influence in the workplace or positioning products more effectively. In...
How to make your messaging punchy with Emma Stratton, Founder at Punchy
มุมมอง 12414 วันที่ผ่านมา
In this insightful episode, Collin Mayjack sits down with Emma Stratton, the founder of Punchy and the "queen of B2B messaging." Emma shares her journey from creative writing to the world of B2B tech marketing, and discusses her mission to help companies write simpler, more human-centric messaging. Don’t hesitate to keep in touch or see what we’re up to via social media: ► Product Marketing All...
How to define your ideal customer profile
มุมมอง 13121 วันที่ผ่านมา
In this episode of Product Marketing Maestros, we sit down with Greg Leach, Director of Product Growth and Product Marketing at Seven Shifts. Greg shares his insights on the critical importance of defining a clear ideal customer profile (ICP) for early-stage startups. He walks us through the steps he took to gain stakeholder alignment, leverage data to identify core customer segments, and ensur...
Building an authentic point of view | PMA
มุมมอง 5928 วันที่ผ่านมา
How do you set your product apart? It starts with authentic storytelling-but that’s not always easy. Chris Smellie, Product Marketing at Meta, knew an innovative approach was key to launching the Ray-Ban Meta Smart Glasses. In his presentation, he reveals the three-step strategy his team used to make it happen: I) Dogfooding, II) Targeting, III) Scaling. Psst, you can watch the full video on th...
Bringing your product into the foreground with Jeff Chase, Mary Lim, Rachel Sheldon
มุมมอง 77หลายเดือนก่อน
In this episode Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared: ✅ How they built their interactive demos from the ground up ✅ The role that demos play in their customer journey ✅ And how they build product guides that don’t get ignored Don’t hesitate to keep in touch or see what w...
Lessons in graceful product retirement with Phil Voulgaris
มุมมอง 138หลายเดือนก่อน
Lessons in graceful product retirement with Phil Voulgaris
How to Build a Business Case (And Get Your Idea Approved)
มุมมอง 153หลายเดือนก่อน
How to Build a Business Case (And Get Your Idea Approved)
Welcome to the PMA Community!
มุมมอง 106หลายเดือนก่อน
Welcome to the PMA Community!
How Clari dominated the revenue platform category with Julien Sauvage, Clari
มุมมอง 57หลายเดือนก่อน
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Mastering the ABC framework: Achieving maximum alignment in product marketing
มุมมอง 87หลายเดือนก่อน
Mastering the ABC framework: Achieving maximum alignment in product marketing
Designing narratives customers actually resonate with, Marcus Andrews, Pendo
มุมมอง 154หลายเดือนก่อน
Designing narratives customers actually resonate with, Marcus Andrews, Pendo
Why You Buy What You Buy: The Consumer Buying Process Explained
มุมมอง 1642 หลายเดือนก่อน
Why You Buy What You Buy: The Consumer Buying Process Explained
How to learn from lost opportunities with Molly Chapman, MoorePay
มุมมอง 1232 หลายเดือนก่อน
How to learn from lost opportunities with Molly Chapman, MoorePay
"Be 10 times bolder in your career" with Yi Lin Pei, Courageous Careers
มุมมอง 1842 หลายเดือนก่อน
"Be 10 times bolder in your career" with Yi Lin Pei, Courageous Careers
Product Manager vs. Product Marketing Manager: Which Career is Right for You?
มุมมอง 4092 หลายเดือนก่อน
Product Manager vs. Product Marketing Manager: Which Career is Right for You?
Transforming niche products into market leaders: Amitai Richman's success at K2View
มุมมอง 782 หลายเดือนก่อน
Transforming niche products into market leaders: Amitai Richman's success at K2View
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
มุมมอง 932 หลายเดือนก่อน
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
How to strategically remind stakeholders of your role with Jason Oakley
มุมมอง 1093 หลายเดือนก่อน
How to strategically remind stakeholders of your role with Jason Oakley
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
มุมมอง 903 หลายเดือนก่อน
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
How to transform global challenges into business-level solutions? | PMA
มุมมอง 713 หลายเดือนก่อน
How to transform global challenges into business-level solutions? | PMA
How to master multi-level storytelling strategies? | PMA
มุมมอง 1243 หลายเดือนก่อน
How to master multi-level storytelling strategies? | PMA
From PMM to CMO: Charting the course | Sean Broderick
มุมมอง 613 หลายเดือนก่อน
From PMM to CMO: Charting the course | Sean Broderick
Navigating career challenges in product marketing with Jeff Rezabek
มุมมอง 583 หลายเดือนก่อน
Navigating career challenges in product marketing with Jeff Rezabek
How safe is generative AI? | Kip Yego
มุมมอง 333 หลายเดือนก่อน
How safe is generative AI? | Kip Yego
Lead and demand gen OKRs you MUST track for success
มุมมอง 1283 หลายเดือนก่อน
Lead and demand gen OKRs you MUST track for success
PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence
มุมมอง 833 หลายเดือนก่อน
PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence