The Difference Between Marketing vs Sales - Dan Lok

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  • เผยแพร่เมื่อ 7 มี.ค. 2015
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ความคิดเห็น • 68

  • @shantanusharma2957
    @shantanusharma2957 7 ปีที่แล้ว +170

    Marketing is creating a space in your prospect's mind for your product and sales is filling that space with that product.

  • @kimberlyihekwoaba8607
    @kimberlyihekwoaba8607 6 ปีที่แล้ว +39

    Marketing is value proposition; sales is an exchange of value.
    Marketing attracts prospects; sales turns your prospects into clients

  • @molimba
    @molimba 6 ปีที่แล้ว +77

    the better your marketing, the easier the sale. evident.

  • @tylercerny
    @tylercerny 6 ปีที่แล้ว +34

    Marketing: stranger-prospect-qualified lead (Whole Process)
    Sales: Closing

    • @DanLok
      @DanLok  6 ปีที่แล้ว +7

      👍

  • @haridigitalk350
    @haridigitalk350 5 ปีที่แล้ว +80

    Marketing : Interacting with the subconscious mind of customer.
    Sales : Interacting with the conscious mind of customer.

    • @rehanashraf4761
      @rehanashraf4761 3 ปีที่แล้ว +5

      Over complicating it. Marketing is bringing people in to your funnel, Sales is closing the deal

    • @NuttedInYoMom
      @NuttedInYoMom 3 ปีที่แล้ว +1

      Both good points

    • @lopomusicc
      @lopomusicc ปีที่แล้ว +2

      Got you well.
      You are right

    • @user-gs9tb4tl4d
      @user-gs9tb4tl4d 10 หลายเดือนก่อน

      Wow. Brilliant idea

  • @asmahabib3504
    @asmahabib3504 ปีที่แล้ว +4

    Marketing generates interest and awareness, while sales converts leads into customers. Both are essential for business growth.

  • @Moonchild0x309
    @Moonchild0x309 5 ปีที่แล้ว +9

    It's so important to know that marketing begins the process of selling. Thank you Sifu. Thanks to you I've integrated marketing to my business, I didn't know how important it is. I am now improving my lead generation and reaching my ideal customer.

  • @ArthurCharlez
    @ArthurCharlez 5 ปีที่แล้ว +10

    Marketing creates Prospects.
    Sales creates Customers.

  • @arielparriott3818
    @arielparriott3818 4 ปีที่แล้ว +6

    Marketing = everything you need to do to get people interested in your product or service.
    Sales = the more and better you did for marketing, the less you need to sell. The less marketing you do, the more you need to sell, and the more people resist you.

  • @dayswithbrandon515
    @dayswithbrandon515 6 ปีที่แล้ว +26

    Strong positioning and branding and all other marketing techniques already help you pre-sell, making the close more simple and smooth.

  • @jimihendrixx11
    @jimihendrixx11 6 ปีที่แล้ว +1

    Golden insight at the end. Hustling for each sales leading to diminished returns from your ROI. Please Dan talk more about things like that. Problems we could encounter and how to overcome them. THANKS!

  • @emmanuelohale7770
    @emmanuelohale7770 6 ปีที่แล้ว +2

    Dan, thanks for pointing out the wisdom in not putting up the price initially if it is a high-end offer of two to three thousand or more before getting a chance to provide the prospect valuable insights regarding the offer.

  • @austinwachira5185
    @austinwachira5185 2 ปีที่แล้ว +4

    Dan "The Man". Highly Profound, but so over-looked. 💥🔥
    -*The better your marketing, the easier it is to close* -Thank You Sifu. 🙏💯

  • @cwest2323
    @cwest2323 ปีที่แล้ว

    Love it Dan! Thanks for showing the difference in Marketing vs. Sales. I really appreciate it!

  • @kellyboegemann8786
    @kellyboegemann8786 5 ปีที่แล้ว +1

    The better your marketing the less you have to sell. Marketing that helps the potential customer see value in your product is best. It is a good idea to get some testimonials from clients indicating how by doing business with you they were able to increase sales. Thank you Sifu!

  • @shannonconrad4988
    @shannonconrad4988 6 ปีที่แล้ว +46

    Marketing is painting the picture. Selling is taking money for the picture.

    • @KOTAAOMEE
      @KOTAAOMEE 5 ปีที่แล้ว +8

      Wouldn't say that, marketing is adding a story to the picture, what's the difference between the mona lisa and a random painting from the 1700's ? The story behind it, and the perceived value.

    • @MohammedAhmed-vw8hy
      @MohammedAhmed-vw8hy 4 ปีที่แล้ว +3

      May I say, the picture is Branding, adding a story to the picture is Marketing, and Selling is taking money for the picture.

    • @McWonder157
      @McWonder157 3 ปีที่แล้ว +1

      @@MohammedAhmed-vw8hy I love that definition: Simple, cohesive, coherent.

    • @Olaxsho
      @Olaxsho 2 ปีที่แล้ว

      @@MohammedAhmed-vw8hy may I say, that's superb

  • @KDVlogKURTnDAIN
    @KDVlogKURTnDAIN 5 ปีที่แล้ว

    ivewatch 2of your video sir dan. ive learned alot im from phil. newly hired as sale engr. thankyousomuch for this sir.

  • @jeffmyers9145
    @jeffmyers9145 6 ปีที่แล้ว +15

    The aim of marketing is to make selling superfluous. (- Peter Drucker)

  • @rohitvarmabhupathiraju5238
    @rohitvarmabhupathiraju5238 5 ปีที่แล้ว

    Thanks for the clarity Sifu

  • @heather-vs9qe
    @heather-vs9qe 6 ปีที่แล้ว +2

    Fours Season Resort got their Marketing right.....that attracts the 1 per cent of clients in the Caribbean.....enhance a great money spinner in the Spa....

  • @pratikwagh11111
    @pratikwagh11111 3 ปีที่แล้ว

    When your marketing is good, the sales efforts you have to take!

  • @jimihendrixx11
    @jimihendrixx11 6 ปีที่แล้ว +1

    Marketing = System to develop and nurture prospects. Sales = 1 on 1 closing/converting of prospect into a sale.

  • @stephennjuguna2469
    @stephennjuguna2469 6 ปีที่แล้ว +13

    The better the marketing, the less the sales, the less the convincing. It's builds more value

  • @dyanderson7
    @dyanderson7 6 ปีที่แล้ว +3

    help them understand the value of what they are getting, (HTC group 3), Thank you

  • @jakubbojanowski810
    @jakubbojanowski810 2 ปีที่แล้ว

    Your content is so touching

  • @XxGRIMMxREAP3RxX
    @XxGRIMMxREAP3RxX 6 ปีที่แล้ว +1

    Another solid nugget

  • @ericae9476
    @ericae9476 3 ปีที่แล้ว

    Very informative. Thank you. I can use this with Udimi.

  • @amaleshvlogs3451
    @amaleshvlogs3451 2 ปีที่แล้ว

    I am sure this video help me for tomorrow's interview.....

  • @TriangleSoftDhaka
    @TriangleSoftDhaka ปีที่แล้ว

    When the marketing is done right, sales is a natural progression.

  • @lolliz100
    @lolliz100 3 ปีที่แล้ว

    This was short and nice

  • @goodmorningbharat4664
    @goodmorningbharat4664 6 ปีที่แล้ว

    Solution Oriented we can say

  • @midasitphilippines-luis2797
    @midasitphilippines-luis2797 3 ปีที่แล้ว

    Marketing is the process on how to spread awareness of the brand. While sales is the one who engage to the specific target market. In my opinion.

  • @a.m.aravind
    @a.m.aravind 6 ปีที่แล้ว

    Great lesson... Thank you teaching Dan

  • @WillManuel
    @WillManuel 4 ปีที่แล้ว

    Pure gold

  • @Dwayneff
    @Dwayneff 6 ปีที่แล้ว +3

    Dan, marketing is positioning a product to sale.

  • @ntlhd
    @ntlhd ปีที่แล้ว

    So important sharing video

  • @nofacenocase7648
    @nofacenocase7648 6 ปีที่แล้ว

    Great!!

  • @elmotessandro7953
    @elmotessandro7953 5 ปีที่แล้ว

    Marketing specific to management, problem solving in global how to talk the way out. Sales specific to selling, face to face to costumers.

  • @Khaizzhasim4
    @Khaizzhasim4 3 ปีที่แล้ว

    Sir .. idol dan lok I hope I can see u in personal because u know why .. I want to tell you .. I want to become like you..

  • @seannotaro473
    @seannotaro473 4 ปีที่แล้ว

    Marketing is utilizing various platforms (social media, print, web,etc,) to create awareness and differentiation about your product/service to drive prospects to you.
    Sales: is tailoring your product/service that meets their needs/wants

  • @justfornothing5648
    @justfornothing5648 ปีที่แล้ว

    In Sales, you have to go to the prospect; in marketing, the prospect comes to you

  • @justfornothing5648
    @justfornothing5648 ปีที่แล้ว

    Testimonials are required when you sell at a discount. It tells the client that you are bringing them value.

  • @xuanpham7228
    @xuanpham7228 2 ปีที่แล้ว

    how did you do it can you share with me , thank you

  • @lyhengam168
    @lyhengam168 5 ปีที่แล้ว

    I want to ask you I want to start up a small library. How I can interest customer?

    • @andreipopleaca1608
      @andreipopleaca1608 5 ปีที่แล้ว

      First of all, know your market. After you know your market, you will know how to develop your marketing and how to target the clients. Small library, you already put yourself down, just name it new library, and innovated library. Start from here and i am sure you will make it

  • @barbiegarma968
    @barbiegarma968 ปีที่แล้ว

    「ビデオコンテンツはとても素晴らしいです、おめで

  • @marriagebeforesex
    @marriagebeforesex 11 หลายเดือนก่อน

    Do you have a price ceiling in your business?
    What if I will sell a bottle water worth $1 million dollars. Will you buy it?
    Or, what if someone told me to drink a bottle of water and pay later. Then I get surprised that I was charged $1 million dollars after i already drink the water?
    What will you feel?

  • @aplarisamuhammad4606
    @aplarisamuhammad4606 5 ปีที่แล้ว

    Please transalate indonesia,master dan lok

  • @sumitgusainsumi3619
    @sumitgusainsumi3619 4 ปีที่แล้ว

    Great marketing is fell consumer is the king
    And selling is king not bargain 😁

  • @hosiamokale1265
    @hosiamokale1265 6 ปีที่แล้ว +1

    money going out vs money coming in.

  • @varanbby3738
    @varanbby3738 ปีที่แล้ว

    Making money is anti-human. No wonder I can't make money.

  • @lokheswarbey4442
    @lokheswarbey4442 5 ปีที่แล้ว

    The bald headed with glass was busy on his phone boring as usual

  • @victorkisku9243
    @victorkisku9243 ปีที่แล้ว

    Your content is so touching