Philip Kotler: Marketing Strategy
ฝัง
- เผยแพร่เมื่อ 4 ก.ย. 2008
- Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
/ lbfevents
Like London Business Forum on Facebook:
/ londonbusinessforum
Subscribe to our channel:
/ londonbusinessforum
![[LIVE] : ONE ลุมพินี 73 วันนี้!! คู่เอก "วรพล vs พันฤทธิ์"](http://i.ytimg.com/vi/rrOljlqse3A/mqdefault.jpg)
![NONT TANONT - ดอกไม้ที่รอฝน (spring) - Reimagined [Live Session]](http://i.ytimg.com/vi/nY2PsFZFEOg/mqdefault.jpg)
"The brand is a promise." Love this quote from this video, so very true!
th-cam.com/video/Axu-ivOlHC8/w-d-xo.html&pbjreload=101
Kotler is simply amazing....
the last quote in this video was very useful...
we have to know the customer more than the database..so they can create ads for us...
great lesson...
it is his teaching on strategic management i learnt in college applicable now...I like the best part of customers help in business communication plan...He is indeed a legend!
The mantra of marketing: create and communicate value to a target market at a profit. Mr. Kotler is clearly a heavyweight in marketing. His insight is extremely valuable when understanding how to conduct product, branding and customer management. "Spirit share" is an interesting concept and I can clearly identify brands which are using this tactic in their advertising. @Volvo has a recent poetic commercial which has tapped into my spirit and love of poetry. I am looking forward to using these new tools in my job of delivering better local government services.
Agreed
You are wrong. CCDVTP
i heard mr.kotler name most of my marketing class but i've no idea how he is expressing his experience in marketing.I'm very glad that i can listen his marketing lecture .thnk u
Hello Mam, We are learning & leading in Marketing with B2B , B2C , B2E with dynamic , cutting edge Marketing . This was an excellent speech ! Thank you Dr Raman , Krishnan, Rituparna Mam, Ginni Mam !!
Branding yourself is extremely important. It opens doors and creates a lasting impression on other people. By branding yourself you have control over people's initial perception. Not everyone knows who you are, therefore it is important for you to give your skills a bit of recognition. Branding yourself isn't entirely about who you are as an individual, bust mostly about what kind of services and goods you can offer.
Paola, I agree with you. If you brand yourself well, you can control people's perceptions. I think it is also important to ensure you are marketing yourself honestly. As important as first impressions are, if one were to discover that you were not truthful in your initial portrayal, then the repercussions are usually very severe. I have found this to occur when someone gets caught lying on their resume.
Under today's information microscope it is vital to control the narrative by creating and maintaining a positive and informative personal brand. You can assist those seeking to find more information about you and your values by building a strong brand.
Because life is truly about one thing; Awareness.
I had KOTLER's texts about two decades ago. WOOOO! #KOTLER, my marketin' DAWG!
Dr. Kotler, I adore you ! A real marketing guru. You make our profession proud ! Hats off
Thanks to Mr kotler. His books have been quite influential in building my marketing skills 👍👍👍👍👍👍
I like this thinker.. one of the most important figures of the modern mkt..
as we can see every aspect of marketing methods is crucial this is a passion, vision, to make your customers feel satisfied,etc . I love it
The new direction for branding for the goal of achieving “spirit share” is a fascinating shift in Marketing. As Philip Kotler says, we want to try to build an emotional relationship that goes beyond the ego. I think this is an indicator of the market itself. That is, more consumers are becoming more educated and aware of which companies most align with their values. If a company can tap into this, and truly work towards creating a world imagined by the consumers, then everybody wins (e.g. Tesla).
To believe in something. The Jesus approach.
I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands
This video is powerful. Marketing strategy should include product management but more important customer management as per Dr. Phillip Kotler.
Great person. Precise and to the point.
you are great kotler.
i liked marketing because of you since i was in college we learned your words.
Create communicate and deliver value to a Target market at a profit. -CCDVTP
Mohan Venkatachalam thanks man
Bhai iss vedio ko koi hindi mein summarise kar do yr
The acronym sounds like a STD
Bought many of your books Mr. Kotler, you are one of my Marketing champs
Wrwesfdřqada
I really very impressed for your speech....
Feeling proud to see him😍😍😍
In the work I do many do not consider church members as customers, nor do they realize that branding is important to churches. The needs of the members are an important aspect of the marketing mix, specifically as we view “customer value” of the 4 “C’s” in marketing. Church members want their place of worship to have events and programs for married couples, youth, singles as well as providing opportunity for members to serve the community they live in. Building a brand that answers questions gives an organization an advantage in reaching its target group.
He is my marketing idol and mentor; so deep and wide in thoughts.
th-cam.com/video/Axu-ivOlHC8/w-d-xo.html&pbjreload=101
Ure the god of all students who study management & Marketing. Thank you,
I've been reading his mktg mgmt. book, for not very long ago...but being an MBA student, , watching him is always a blessing..hope i could meet him one day...
Have you seen him? ????
This is priceless info!
Enjoyed watching this!
This vedio is very useful to me. Thank you for sharing.
He is really the Father of Marketing as he is living right now to be the best in his field! he's a Great mentor of all time!
I studied marketing for 5 years and he explained it within 6 minutes. This is marketing
very nice lecture Professor Philip Kotler
One of the master piece of Marketing. That is why he is called the GURU of Marketing
Marketing is definitely about creating, communicating and delivering value.
A great lecture
I agree 100% with what he is saying, a lot of companies are having trouble to understand how marketing and relationship is changing. We (the students) of today will be responsable for the businesses of tomorrow, and I can't wait to be a part of that!
How’d it go?
Brand management I believe is only as good as the Trust you have built up with your customers. The fact that you have great service and a great product no-one ever has a problem referring your brand.
Thank you!!!! It was very interesting to listen!
yah its useful and helpful to all management people
Very grateful for that useful information... Have made some notes.
Yelena Richy
Asela
Prof of all time
This makes perfect sense,thank you sir
I had not considered the emotional connection that Marketing requires. I found the expansion of mind and heart, to now include "spirit share" especially in areas of benevolence or caring to be insightful because of the new emphasis on corporate social responsibility.
+Laura Borland
I agree with you, I also did not consider marketing to require an emotional connection. It is important for an organization that their
consumers know and like their brand by feeling and having an emotional connection to it. Emotional connections
such as admiration or uniqueness can create consumer’s loyalty to the brand.
+Cinta rudmat
I hadn't realized how heavily the emotional connection plays into our loyalty. Perhaps this is why I shop at Publix. Their ads and marketing convey goodwill and community.
I agree with both of you, I had not realized how important is to establish an emotional connection. After doing some research I found that 50% percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. For example, I don't buy coffee from Starbucks ever since I found how their farms in Guatemala operate, it makes me feel bad every time I see their franchise.
Well Explained Lecture on Product Management, Brand Management, Customer Management. I am grateful to you Sir.
Hey! This book I read helped answer a lot of my questions like that. The Most Effective Marketing For The Least Investment
Which book?
Still valid today. Very good video.
Successful branding gives companies an incredible edge in competitive markets. Branding communicates the level of quality and values the company stands on.
Awesome sir
Nice lecture sir.I like for you.I love marketing.
Hes simply the best Marketer
Thank You
It an interesting concept and I can clearly identify brands. which are using this tactic in their advertising.
Used lots of his books during undergraduate studies 😊
Great presentation.
This is just excellent
Super.. sir thank you very much
This guy is Amazing, and the one who call him a (Father of Marketing) needs to have a superb Prize.
Inspirational 🔥
I love this marketer :-*
Mantra of Marketing
Create : Product management ( open inovation, open the adobe)
Comunicate : Branding & brand management (all about emosional product, Mind share to heart share)
Deliver value : customer management
Target market :
Profite
Is very useful, thanks
Amazing video Philip Kotler these strategies are effective, Customer management Strategy is main strategy in my thinking. thanks
That's for sure. Besides i would like to mention that I am a marketer and I utilize youtube for web traffic. this video is very useful for me thanks. go to my channel on youtube to find out more information about the exact methods i use to the benefit of my business. bye!
How about the new Project Management Strategy. P&G’s Open innovation/technology is a great example that was mentioned by Philip Kotler of how project management changed. The companies opening their doors to external R&D. Open innovation reduce costs, accelerate products launch time, and it is a more profitable way to innovate. Companies are seeking external knowledge to be more efficient and effective during their “creative phase.”
I agree 100% with you Vinny. Nowadays companies are seeking for external knowledge to be more efficient in order to reduce cost and to be able to compete with what is in the market. Companies are looking for ways to improve their products this is why they look for external sources to achieve their results.
Very good insights on marketing. Is this a seminar you spoke at?
"Create and communicate value" it works both ways! He knows what he is saying! You create value and communicate it with target market... but from the perspective of marketing you also communicate with a target to create the value! these both terms offset each other..
#Marketing 2024 watching from RSA🇿🇦
Ideas great!
There's a very good reason why it's called a "value proposition." Because it's "proposed." It's not "created" by the company. The final arbiter of value is the customer and only the customer.
amazing video
Very Informative 👏
Awesome
I wish Philip Kotler could teach me marketing himself (as in face-to-face), because the teachers I've had so far suck at teaching from his books!
CCDVTP= Create(Product Management),Communicate(Brand Management),Deliver Value ( Customer Management) so in a line mantra is Product Management,Brand Management & Customer Management.
6 outstanding minutes
Value is based on perception, which is affected by branding/ communicating
Create, communicate and deliver value to a target market at a profit.
I love it
Nice Mantra.. CC->DV_>TP
Excellent and very wonderful tips. However there are more things that needs to be considered.
Powerful
almanac of marketing , too good ....i wonder where can i get the whole video.
Thanks for market here
Awesome :)
Brand represents everything you got
Nice!
From the legend himself
What a great CCDVTP idea...
Cool!
He's like AIDA - attention, interest, decision, action. :D
Master.
creating emotional relationship is more than his or her ego
great
for all Dr. Kotler's fans in Egypt, he is giving a two-day training in Cairo, 15 - 16 Oct.
Its so amazing learning from the Master...we can use this forum eh? and forget about paying the whole $$$$...lol
master of marketing. I have learned many things from him. I wish to chat with him once time. I need to ask him, how to differentiate my hotel (Hanoi Imperial Hotel ) from the others. If you know, pls kindly tell me. Thanks
A natureza é maravilhosa
quien lo puede traducir al español ?? , no encuentro ninguna pagina donde salgan videos de Philip Kotler con subtitulos , si alguien me dijiera alguna porfavor !
Does any one know of any good seo channels?
Love it,Maybe ib or Ir.
it is pleasure to hear from marketing GOD kotler!!!!! may u live forever to provide insight to us in field of marketing....
@Marcinex22 It's AIDCA buddy; Attention, Interest, Desire, Conviction & Action.
nice...i wouls sugguest to know more about the market Promote Mistry Shopers ,,,the more they go undercover the more info they will get.
Are 4 Ps created in marketing strategy or marketing plan or marketing planning?