Why Steve Jobs paid $250k for this logo?

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  • เผยแพร่เมื่อ 23 ธ.ค. 2024

ความคิดเห็น • 49

  • @puali00
    @puali00 8 หลายเดือนก่อน +2

    He is my favorite because he made the dominate Steve Jobs submit to his process. Paul Rand is the perfect example of a designer holding his power and not letting himself become an order-taker.

  • @mohgraph254
    @mohgraph254 ปีที่แล้ว +3

    I have now learned what presentation is, it is a logical step by step process for our non-design friends to understand our approach. Thank you very much for the lesson.

  • @Fostit
    @Fostit 2 ปีที่แล้ว +8

    I loved this video, Paul Rand was an exceptional human being, he was about a hundred years ahead of his time. As a designer I keep reading these Job opening and everyone is looking for someone who has great attention to details. How would you describe this guy's attention to detail? It's just mind blowing.

  • @MattBruntonUK
    @MattBruntonUK 2 ปีที่แล้ว +3

    When you're number one in your field, you can charge (almost) whatever you like. Great story.

  • @dankemp6701
    @dankemp6701 2 ปีที่แล้ว +2

    it would be really interesting to see a video in this format of the flux brand

  • @heis_olajide
    @heis_olajide 11 หลายเดือนก่อน

    I really did enjoy this video...I so much love Paul Rand that I'm studying his past life

  • @livia-mt5yw
    @livia-mt5yw 2 ปีที่แล้ว

    You are a great mentor too, Ran !

  • @nashvi11e
    @nashvi11e 2 ปีที่แล้ว +1

    Wonderful resource. Thanks for that.

  • @TutsLabofficial
    @TutsLabofficial 2 ปีที่แล้ว +2

    As always, a good piece of information.

  • @shavigautam9398
    @shavigautam9398 2 ปีที่แล้ว +1

    Money is just a value
    Any person with gratitude is giving
    If you add value to such people lives
    Who knows you come across someone who overbundle you with the valuables they have.
    😊

  • @growwithdesign
    @growwithdesign 2 ปีที่แล้ว

    Great video Ran!

  • @francessjebbeh4783
    @francessjebbeh4783 2 ปีที่แล้ว

    Great mentor ran

  • @himmetdmr
    @himmetdmr 2 ปีที่แล้ว +2

    This is amazing. Never thought that I'd learn this much for life from a single logo design.

  • @AndresTheDesigner
    @AndresTheDesigner 2 ปีที่แล้ว

    What an amazing piece of work.

  • @jovanbelic
    @jovanbelic 2 ปีที่แล้ว +11

    People are paying for the Expirience, not the logo - they are paying for the story and the presentation that was shown in the video, not the design. If you understand this as a Designer, you're golden. And don't get tricked - I used to love watching FLUX but this right now, it's pure commercialization of Design, the same thing that "The Future" did few years ago. Most people would never reach that level where you are able to charge so much money for a single Project.
    And don't get me wrong - you can absolutely make a lot of money in our industry, but the expirience, consistancy, dedication, sleepless nights, proactivity - those things will one day lead you into charging any price for your work.

  • @gavindavies4231
    @gavindavies4231 2 ปีที่แล้ว

    Nice one Ran

  • @emilypintomodel
    @emilypintomodel 2 ปีที่แล้ว

    Cool! Thank you for the video

  • @babtherex3799
    @babtherex3799 2 ปีที่แล้ว

    Hey Ran, how are you feeling now?
    Hope you are well

  • @LuisEstradaDesign
    @LuisEstradaDesign 2 ปีที่แล้ว +1

    I don't know...can you tell Paul to make the logo a bit bigger? Thanks. LOL

  • @judithomeje3177
    @judithomeje3177 2 ปีที่แล้ว

    How can I download the book and at which place please

  • @brandinglab100
    @brandinglab100 2 ปีที่แล้ว

    Amazing 👏 Whats next?

  • @craigcoughlin1834
    @craigcoughlin1834 2 ปีที่แล้ว

    Paul Raaand ;) Great topic.

  • @MarcPitre72
    @MarcPitre72 2 ปีที่แล้ว

    And I’ve always enjoyed your logo too flux

  • @Sirwastealot
    @Sirwastealot 2 ปีที่แล้ว +8

    As a designer who has been learning a lot through videos like these and observing the great designers of the past, I have to say in some cases it still does look absolutely ridiculous.
    That was a well presented, and a well designed logo.
    But 250 K... something doesn't add up

    • @pedroroque8681
      @pedroroque8681 2 ปีที่แล้ว +3

      Your problem is looking at value and pricing from “just a logo perspective”.
      That price is a reflection of the value of company, the value of the person who directed the logo design (who certainly did more than ‘just the logo’) and time value.
      When you operate on the higher ranks, it’s not about how small
      Or big something is, it is about value and perceived value.
      I know consultants who get paid hundreds of thousands for simple problem solving 14 day projects.

    • @becomefitness4265
      @becomefitness4265 2 ปีที่แล้ว +1

      No Pedro,
      You think you clever than you are, there is no deeper meaning/ thought here, it’s just not right.
      It’s a rip off, Pretentious and obnoxious.
      The same way a designer clothes brand will charge more for the exact same T-shirt from primark for example.
      The Inherent value is the same, it’s not worth any more.

  • @anddrew5841
    @anddrew5841 ปีที่แล้ว

    oh, its really interesting, tnx)

  • @rensocolimodio4152
    @rensocolimodio4152 2 ปีที่แล้ว

    Because Paul Rand is a GOD!

  • @tino.monetti
    @tino.monetti ปีที่แล้ว

    E also is the only vogal.

  • @sehoujay
    @sehoujay 2 ปีที่แล้ว

    Irrational Exuberance I think it's called

  • @jhonny762
    @jhonny762 2 ปีที่แล้ว

    I love this❤️

  • @dapotatosalad
    @dapotatosalad 2 ปีที่แล้ว

    Very interesting

  • @sahilkundu1986
    @sahilkundu1986 2 ปีที่แล้ว

    ❤️❤️❤️❤️❤️❤️

  • @redeye54
    @redeye54 5 หลายเดือนก่อน

    If he wasn’t famous, that logo looks like a college project logo. It’s just how good can you bullshit.

  • @AndrewCortesi
    @AndrewCortesi 2 ปีที่แล้ว +1

    Why DID Steve Jobs paid $250k for this logo?
    Without “did”, it’s a statement not a question. Sorry I had to say it.

  • @magicart2280
    @magicart2280 2 ปีที่แล้ว +2

    Fist comments
    Love from india 😘

  • @ClemensLode
    @ClemensLode 2 ปีที่แล้ว +1

    it's for young people with $10,000 on their hands :p

  • @مابهرتماشاآمدیم
    @مابهرتماشاآمدیم 2 ปีที่แล้ว

    خیلی تاثیر گذار بود

  • @Matt_831
    @Matt_831 ปีที่แล้ว

    I’m sorry but 100,000 for a simple logo is a rip off

    • @MRatna
      @MRatna ปีที่แล้ว +1

      Chermayeff & Geismar & Haviv wouldn’t touch a logo project for less than that these days. Obviously it’s not for everyone, but if you’re a car company, a bank, or an airline, $100k is nothing to update or reposition their brand. Bear in mind, NeXT was a new computer company. Jobs needed immediate, positive recognition.

  • @atomparish
    @atomparish 2 ปีที่แล้ว

    This is by far his worst logo

  • @nwangasam
    @nwangasam 2 ปีที่แล้ว

    First here.

  • @varshniveralevel8347
    @varshniveralevel8347 2 ปีที่แล้ว +1

    I think he himself created the logo and sold it to himself

    • @owRekssjfjxjxuurrpqpqss
      @owRekssjfjxjxuurrpqpqss 2 ปีที่แล้ว +2

      Paul Rand made another iconic logo tbh. It’s very memorable. He should’ve charged more.