Marketing Monday has to be one of the most interesting, different, and well put together content on twitch. It manages to be a subject that isn’t typically talked about but explained and targeted well. Good stuff Big A
I bought on release on xbox one x and until the first patch I was regularly crashing when loading in certain zones of the game. Actually horrific performance issues. Last time I crashed that much was when I used my old OG xbox. Even after the first patch I still get rare crashes in the main city when driving
@@09ziyad I am a sucker for open world games, but I thought the combat was fun. I played stealth pistol and melee and I liked how it played. I am weird though because I was fine with Skyrims combat system and everyone else HATES it so I could be a special case. I like the progression of a character and feeling really cool while I go through the gameplay loop of the game (killing enemies). This could be why Cyberpunk scratched that itch for me. I could be a sleathy character slowing time and assassinating people while upgrading my character with perks I liked for my specific build. This is why I didn't like the Witcher 3s combat system. It felt like my playstyle wasn't going to be as radically different to other playstyles or custimized to how I wanted to play as it is with these first person open world games like Skyrim, Cyberpunk, or Dishonored (not really "open world" but you get my point). The game just had what I liked, but that wont be the case for everyone.
they probably couldnt afford another delay, their only source of income before the release was people buying a 7 year old game. (witcher 3) their options were: release it right now and get a fuck ton of money or release it later and risking going bankrupt
Not really they have had so long to make the game the developers job was so easy they didn’t even work that many hours per day instead of doing another delay they should have literally just put more hours in per day.
The only reason Skyrim and Fallout 4 are still thriving. I don’t think it would work though, the engine they use is extremely complicated compared to Bethesda’s duct-tape engine thats a lot easier to use
Godspeed to the CDPR devs. The year of crunch must have been devastating. Combined with the reception the game received, I'm certain some of those devs are likely living through the most stressful time of their life. Godspeed CDPR devs, godspeed.
@@DIVAD291 Bro, what? He's talking about the developers. You know, the people who worked on the game under the extreme pressure of crunch and expectation. They get shafted with hellish amounts of stress, and when the game gets panned, they get blamed for it. They get absolutely shit on, but deserve none of it, because they have no say in the release date or marketing.
As a current business student, Big A has done an excellent job at explaining marketing and its nuances 1000% better than any of my professors could. Well done!
No one will pull a No Mans Sky, ever again. What No Mans Sky is now shows how much Hello Games cares not about their image, but their art piece that is NMS.
Its honestly so amazing that we can get insight from someone with so much industry experience and knowledge like Brendan. Atrioc's takes on the video game industry are so insightful
tbf, I get why it would run like ass on a console from 2013, I bought it on the base ps4 and expected it to be a laggy buggy mess but the thing that annoyed me the most, and is pretty much the sole reason why I'm getting a refund on it, is the insane amount of crashes I've experienced.
The reason consoles crash this much is because, it is literally impossible for the consoles to run it. They are bottlenecked so hard the system just shuts down. The game cannot be fixed on consoles. It can't run. Night City is too detailed, there's too much shit on the screen. They would have to redesign the city to make it playable.
God, the wait for heists was so bullshit. They advertised online heists so much and then just didn't have it in. But at least they did eventually add it in and the heists were good content.
It's our fault if we wouldn't have bitched and whined they could of had more time and they should not have released on ps4 and xbox 1 stupid idea I love the game but I have a 3k pc so I'm chillen but damn it makes sense now
Eh, I understand both sides here. The constant release date shifting left a bad taste in everyone's laugh. If it had been one big delay I think it would have been taken a lot better.
Bought myself some shares in the March crash and sold in late August. Doubled my money with that and tripled again later with puts in December. If I can buy game developer stock then I ride the game hype until launch then short it. It seem pretty clear to me if you actually pay attention to the games industry that most hyped up games actually suck at launch. Too many dumb teens buying in with pre-orders. Good for me though.
Looks like they should have waited more and finished the game based on their current stock all these months later: $10.66 USD. That's -$18.84 (-63.87%) over the past year.
I feel like if he swallowed his pride and started making shity "Profesional marketer reacts to X" style thumbnail/titles, these videos would do a lot better
"they WILL do a No Mans Sky. They will fix the game". Almost a year later and they have released only 2 patches, that added more issues than fixed. Whose list of changes are some of the tiniest patchnotes I have seen. Stardew valley who only has one singular dev had much bigger patch notes in far less time than what CDPR did to cyberpunk. It goes so slow I genuinely think they abandoned it completely. They probably have one poor guy working on it. Honestly fuck cdpr.
It's amazing that they've screwed things this hard this fast, they already lied majorly 2 times now and both times backfired so epicly it's incredible. It's only been like 2 weeks and everything they do just makes the situation 1000x worse.
Atrioc have you heard of Star Citizen, cus to me that is probably one of the most overhyped games ever. Players have been paying like $100+ for their own space ships since 2003 and the game still hasn't been released yet
I’m really glad I had no hype for this game. I didn’t even know that it was a thing until it came out so I just bought it. Yes it was very buggy and would crash on me (and this was on pc). But I think the thing that saved the game for me was that I didn’t have any expectations of it. It played well most of the time, was fun and had some funny bugs and even crashed on me. But if I had been waiting for this game for eight years I would’ve been pissed. This situation has taught me not to get too invested in the game that hasn’t come out yet.
as somebody who doesn't have a horse in the race, don't care about the game at all, I saw console footage and literally thought it was somebody memeing with a 15 year old lesser known game. it's CRAZY that a AAA game studio actually launched it looking like that.
I’m really tempted to jump into the game cause it was originally a TTRPG, but given my poor specs and all of this goin on I’m probably gonna have to wait a while. Not even an FPS guy so that’s saying something
Something i feel like not enough people are talking about in regards to this game, is that the game is missing a ton of content that was promised. As an example Lifepaths that were hyped to be a game changer that would give you tons of replay value, do not matter at all, they are basically useless.
As someone who played the ps4 release, imagine those meme games that are obviously meme games with the poor quality, and meme voice acting, cyberpunk was like that except it had worse quality than most meme games, and if you tried playing seriously, the garbage controls, and the garbage rendering/glitches/poor design choices would constantly break immersion, making the game unplayable for most.
I think they were planning to release it on on next gen consoles only but the COVID situation made getting them even today so hard that the install base wouldn't nearly justify. I am not sure if this game was meant to be on PS4 or xbox so I'm not sure what they could have done other than delaying those releases for at least 6-7 months
They have to do way more than bugfixing. Watch the review of BeatEmUp. They said they'll provide a next gen experience. Compare every feature that is in the game and you'll find another game that did it way better.
If their next game is in the witcher series, and lets be real it will be cuz thats all they do, well at least that series kept a good image. I don't think gamers will associate that next game with the lauch of cyberpunk as much as the lauch of Witcher 3.
Cyberpunk honest to god looks like skyrim special edition when you play cyberpunk on pc. And oblivion when you play it on console. How do you get a 10 year difference based on the platform you play?
Cyberpunk on last gen consoles is unfixable. Because the hardware simply can't play it. They would have to redesign the city. They would have to scale down EVERYTHING. I think the reason why the AI is so shit is because they didn't want to release a different game on different platforms. And there is simply no way to do the AI and all of the shit they want to do on Xbox One and PS4. It is physically impossible. It cannot be done. They fucked up because they made a game that was PC centric and then they at one point realised...shit...we gotta get this on consoles...quick make it happen...and then the developers told the managers...uhhhh...can't do it boss. And the bosses went....MAKE IT HAPPEN. So they made it happen.
A release it next year(2021) for christmas with PS5 and XboxX support without any bugs and better optimization would have been a huge success. Even without multiplayer!
![[Full] 4 ต่อ 4 Celebrity EP.910 | 22 ก.ย. 67 | one31](http://i.ytimg.com/vi/4TR3MVpOiw8/mqdefault.jpg)
Marketing Monday has to be one of the most interesting, different, and well put together content on twitch. It manages to be a subject that isn’t typically talked about but explained and targeted well.
Good stuff Big A
Tharketing Thursday
Friketing Friday
Sarketing Saturday
Weketing Wednesday
Tueketing Tuesday
Surketing Sunday
I got cyberpunk on PC and I honestly love the game but the footage of how it plays on console is crazy
I bought on release on xbox one x and until the first patch I was regularly crashing when loading in certain zones of the game. Actually horrific performance issues. Last time I crashed that much was when I used my old OG xbox. Even after the first patch I still get rare crashes in the main city when driving
It's still a bad game on PC as well lol. The game overall is just a really poor game all around the board, besides the great acting and art.
@@zaprodex eh i thought it was really fun. A lot of visual bugs but a good game imo
@@SudlaSteel its pretty shit, shitty combat, empty open world, terrible physics, dialogue options make no difference, shitty ai, etc.
@@09ziyad I am a sucker for open world games, but I thought the combat was fun. I played stealth pistol and melee and I liked how it played. I am weird though because I was fine with Skyrims combat system and everyone else HATES it so I could be a special case. I like the progression of a character and feeling really cool while I go through the gameplay loop of the game (killing enemies). This could be why Cyberpunk scratched that itch for me. I could be a sleathy character slowing time and assassinating people while upgrading my character with perks I liked for my specific build. This is why I didn't like the Witcher 3s combat system. It felt like my playstyle wasn't going to be as radically different to other playstyles or custimized to how I wanted to play as it is with these first person open world games like Skyrim, Cyberpunk, or Dishonored (not really "open world" but you get my point). The game just had what I liked, but that wont be the case for everyone.
Remember people, it's Marketing Monday™ on a Thursday.
#NeverForget
like the top comments said, it's Tharketing Thursday
@@qwertyuijamesop No comment.
In Australia (and other countries) it is Friday, so its Farketing Friday
@@nitro2914 Damn, repping that Machinima logo without a care in the world
They removed Cyberpunk from the playstation store lmao..
Wait fr?
@@Jonathan-pl7fo yeah and theyre giving refunds to anyone who bought it.
Good.
Marketing Monday works “surprisingly well” on Thursdays.
Honestly if they would have delayed it again and just been honest about optimization problems most people would have probably been fine with that
they probably couldnt afford another delay, their only source of income before the release was people buying a 7 year old game. (witcher 3) their options were: release it right now and get a fuck ton of money or release it later and risking going bankrupt
Not really they have had so long to make the game the developers job was so easy they didn’t even work that many hours per day instead of doing another delay they should have literally just put more hours in per day.
No they wouldn't have, people were already going fucking crazy about delays. This was inevitable as soon as covid hit tbh, just a casualty
@@shureborn i hope this is sarcasm lmao
They could have memed the quality for console players before launch, released just on pc and noone would have been bothered at all
"Pulling a No Man's Sky" is honestly a great quote. I really hope they fix this.
I find it crazy how they managed to put out two 15 gb optimization and bug fix updates in a week. That’s crazy.
I think that cyberpunk will also thrive off of the release of a modding kit just like Skyrim and Fallout
The only reason Skyrim and Fallout 4 are still thriving. I don’t think it would work though, the engine they use is extremely complicated compared to Bethesda’s duct-tape engine thats a lot easier to use
@@Blonded_Eclipse sure, but I think it mostly depends on the release of a modding tool
Godspeed to the CDPR devs. The year of crunch must have been devastating. Combined with the reception the game received, I'm certain some of those devs are likely living through the most stressful time of their life. Godspeed CDPR devs, godspeed.
I feel like your mentality about this is a big part of why this shit happens. but I guess you care more about the short term...
@@DIVAD291 ah yes empathizing with game developers is the reason a triple A game failed, totally.
@@DIVAD291 Bro, what? He's talking about the developers. You know, the people who worked on the game under the extreme pressure of crunch and expectation. They get shafted with hellish amounts of stress, and when the game gets panned, they get blamed for it. They get absolutely shit on, but deserve none of it, because they have no say in the release date or marketing.
Marketing starts with a T and you cannot tell me otherwise!
Some say it starts with an M! Couldn’t be further from the truth!!
Well over a year later and not much better😭
As a current business student, Big A has done an excellent job at explaining marketing and its nuances 1000% better than any of my professors could. Well done!
Do you know any channels with similar content/series? ☺️
8:25 "There is no chance they just keep this game buggy like EA would." Holy shit he predicted Battlefield 2042 a year early.
bro wym its BEEN them their entire existence
They always do this it's not new
No one will pull a No Mans Sky, ever again. What No Mans Sky is now shows how much Hello Games cares not about their image, but their art piece that is NMS.
ah yes marketing thursdays
A year later, the game is still not fixed. 😂
Persona 5 music made this video even better.
Ends up buying two of their games as gifts OMEGALUL
STOCKS ARE GOING UP!
Its honestly so amazing that we can get insight from someone with so much industry experience and knowledge like Brendan. Atrioc's takes on the video game industry are so insightful
I just realized that at the start you can see Elon Musk replied to the CDPR tweet multiple times
tbf, I get why it would run like ass on a console from 2013, I bought it on the base ps4 and expected it to be a laggy buggy mess but the thing that annoyed me the most, and is pretty much the sole reason why I'm getting a refund on it, is the insane amount of crashes I've experienced.
The reason consoles crash this much is because, it is literally impossible for the consoles to run it. They are bottlenecked so hard the system just shuts down. The game cannot be fixed on consoles. It can't run. Night City is too detailed, there's too much shit on the screen. They would have to redesign the city to make it playable.
Having Tae's theme in the background was a nice choice
lets gooo tharketing thondays
Thurketing Thursdays
Remember, even GTA5 didn't have it's online mode for a year. And a key part to it, the heists, weren't added for another year after that
God, the wait for heists was so bullshit. They advertised online heists so much and then just didn't have it in.
But at least they did eventually add it in and the heists were good content.
The “little do you know” at the end absolutely sent me
If this wasn’t filmed on a Tuesday I’m gonna be disappointed
Don’t worry it was ;)
That’s such a smart idea to release on pc first and console later. Smartrioc confirmed
I feel like once the Multiplayer is out their next projects are gonna be a lot smaller and less "lets risk the whole company on launch day"-ish
It's our fault if we wouldn't have bitched and whined they could of had more time and they should not have released on ps4 and xbox 1 stupid idea I love the game but I have a 3k pc so I'm chillen but damn it makes sense now
Eh, I understand both sides here. The constant release date shifting left a bad taste in everyone's laugh. If it had been one big delay I think it would have been taken a lot better.
Right when he said what the fuck went wrong my power went out and I got rly scared
Bought myself some shares in the March crash and sold in late August. Doubled my money with that and tripled again later with puts in December. If I can buy game developer stock then I ride the game hype until launch then short it. It seem pretty clear to me if you actually pay attention to the games industry that most hyped up games actually suck at launch. Too many dumb teens buying in with pre-orders. Good for me though.
marketing monday on thursday hits different
AND NOW SONY IS REMOVING CYBERPUNK FROM THE PS STORE
Looks like they should have waited more and finished the game based on their current stock all these months later: $10.66 USD. That's -$18.84 (-63.87%) over the past year.
10months later game still fucking sucks. CD Projekt Red is hiring for other open world games already lol. RIP CYBERDUD
1st mistake: releasing a teaser trailer 8 years ahead of actual release
They should have released an alpha / beta, taken feedback from that, then released it holiday 2021 for next gen and pc only
I bought it on ps4 and expected it to look kinda bad I just want to replay it when I get my ps5 :)
I feel like if he swallowed his pride and started making shity "Profesional marketer reacts to X" style thumbnail/titles, these videos would do a lot better
I love how we can hear persona 5 cafe Leblanc ost in the background
Isn't Leblanc's ost the shapeshifter song?
Still not resubbing until he Covers the entire long long man series on marketing mondays
Funny how atrioc made this great marketing monday, and today the ps store is offering full refunds and pulled it out of there
I was seriously waiting til Monday but thank you for making this early.
"they WILL do a No Mans Sky. They will fix the game". Almost a year later and they have released only 2 patches, that added more issues than fixed. Whose list of changes are some of the tiniest patchnotes I have seen. Stardew valley who only has one singular dev had much bigger patch notes in far less time than what CDPR did to cyberpunk. It goes so slow I genuinely think they abandoned it completely. They probably have one poor guy working on it. Honestly fuck cdpr.
The comment aged like fucking milk
@@thewatch491 Nah the new patch is horrible as well.
@@skybellrock game still sucks
It's amazing that they've screwed things this hard this fast, they already lied majorly 2 times now and both times backfired so epicly it's incredible. It's only been like 2 weeks and everything they do just makes the situation 1000x worse.
Remember when Atrioc promised that cyberpunk would get fixed?
You made me believe today was Monday and I started panicking.
Today's lesson, your brand is croosh!
Atrioc have you heard of Star Citizen, cus to me that is probably one of the most overhyped games ever. Players have been paying like $100+ for their own space ships since 2003 and the game still hasn't been released yet
Certainly a big difference between "why did you expect it to run well?" and "we're refusing to let you see any footage. We promise it runs well"
Finally no man's sky 2 I've been wating so long
I’m really glad I had no hype for this game. I didn’t even know that it was a thing until it came out so I just bought it. Yes it was very buggy and would crash on me (and this was on pc). But I think the thing that saved the game for me was that I didn’t have any expectations of it. It played well most of the time, was fun and had some funny bugs and even crashed on me. But if I had been waiting for this game for eight years I would’ve been pissed. This situation has taught me not to get too invested in the game that hasn’t come out yet.
as somebody who doesn't have a horse in the race, don't care about the game at all, I saw console footage and literally thought it was somebody memeing with a 15 year old lesser known game. it's CRAZY that a AAA game studio actually launched it looking like that.
you should do an episode on cyberpunk:edgerunners and how tv spin off shows affect their games, good and bad
There was no way this wasn’t going to happen
I’m so glad I have atrioc content to watch tonight.
Gladtrioc... if you will...
marketing Thursday 😍
I’m really tempted to jump into the game cause it was originally a TTRPG, but given my poor specs and all of this goin on I’m probably gonna have to wait a while. Not even an FPS guy so that’s saying something
Here from 2022: IT GOT WORSE
All they had to do is release it as early access and tweet something like it will be buggy but would you rather have it no early access or later
Love how Atrioc hates Persona 5, yet uses the background music
Something i feel like not enough people are talking about in regards to this game, is that the game is missing a ton of content that was promised. As an example Lifepaths that were hyped to be a game changer that would give you tons of replay value, do not matter at all, they are basically useless.
CDPR not gonna do a MP.
y'all got cyberpunk'd KEKW
As someone who played the ps4 release, imagine those meme games that are obviously meme games with the poor quality, and meme voice acting, cyberpunk was like that except it had worse quality than most meme games, and if you tried playing seriously, the garbage controls, and the garbage rendering/glitches/poor design choices would constantly break immersion, making the game unplayable for most.
yo I love this segment. Very informative and you make it so much fun to watch- keep it coming!
I’d love to hear cover Star Wars Battlefront 2, a bad launch corrected the right way
Darketing December
I think they were planning to release it on on next gen consoles only but the COVID situation made getting them even today so hard that the install base wouldn't nearly justify.
I am not sure if this game was meant to be on PS4 or xbox so I'm not sure what they could have done other than delaying those releases for at least 6-7 months
maybe game publishers are finally learning not to force releases
I’m being deadass, your content is so Pog, especially lately.
Bruh Cyberpunk 2077 got pulled from the PlayStation store
Atrioc has a great sense of fashion. Good work man.
The graphics are like BO3 on ps3
They have to do way more than bugfixing. Watch the review of BeatEmUp. They said they'll provide a next gen experience. Compare every feature that is in the game and you'll find another game that did it way better.
Wake up babe atrioc uploaded a video
Not only is it earthshaking for CD prjekt Red, its also a big plumet for the Polish economy
Thank you, Atrioc, for helping me live the Corpo life.
I have no clue about the gameplay but it does Sound really good
The witcher adventure boardgame was made by fantasy flight games, licensed by cdpr
If their next game is in the witcher series, and lets be real it will be cuz thats all they do, well at least that series kept a good image. I don't think gamers will associate that next game with the lauch of cyberpunk as much as the lauch of Witcher 3.
Cyberpunk honest to god looks like skyrim special edition when you play cyberpunk on pc. And oblivion when you play it on console. How do you get a 10 year difference based on the platform you play?
More like cyberpunk 2007
This guy is Napoleon dynamite
1 year later and the stock has remained at a third of its value prior to Cyberpunk release. WP Atrigains
I didn’t expect an educational video.
Ah persona music good
If this ends up tanking CDPR it would be heartbreaking.
Cyberpunk on last gen consoles is unfixable. Because the hardware simply can't play it. They would have to redesign the city. They would have to scale down EVERYTHING.
I think the reason why the AI is so shit is because they didn't want to release a different game on different platforms. And there is simply no way to do the AI and all of the shit they want to do on Xbox One and PS4. It is physically impossible. It cannot be done.
They fucked up because they made a game that was PC centric and then they at one point realised...shit...we gotta get this on consoles...quick make it happen...and then the developers told the managers...uhhhh...can't do it boss. And the bosses went....MAKE IT HAPPEN. So they made it happen.
Never apologize. Unless you get busted.
That song has never been more true to the point then right here for the cyberpunk programmers
Maybe they make a comeback like Rainbow Six Siege
Simply look at the developers of the Witcher 3 and compare them to Cyberpunk 2077 and you'll see why CDPR is going to go broke.
Idk if ppl brought this up, but Cyberpunk multiplayer is being developed by a seperate company, hopefully the devs won't have too hard of a time
A release it next year(2021) for christmas with PS5 and XboxX support without any bugs and better optimization would have been a huge success. Even without multiplayer!
I put 750 in the company:(
The persona BGM PogU
Scammed into early access...