The DJ Khaled fiasco really is so emblematic of Blizzard's endless ignorance. Riot first collaborated with Imagine Dragons back in 2014 to create Warriors, which was universally beloved. Imagine Dragons were invested in it and gave it their all because they loved LoL, same with Chrissy Costanza of Against the Current who sang Legends Never Die in 2017 and later Phoenix in 2019. It would've been so, so easy for Blizzard to just copy this. Overwatch was massive and had a huge casual playerbase, I'm willing to bet money that there were several decently popular artists who would've loved to be a part of it, who would've created a banger song dedicated to OWL finals that the crowd and the artist themselves would've been super excited for. People still love Warriors, they still love Legends Never Die. The yearly Worlds song is a proven formula that is right there for any aspiring esport to literally just ctrl + c & ctrl + v and enjoy viewer excitement. But for god knows what reason they decided to throw DJ Khaled on stage. Poor guy didn't even do anything wrong, he was just completely out of place. It's mindboggling just how detached Blizzard was to make that decision. Cut to 2021, thanks to maintaining an excellent relationship with Imagine Dragons, Riot gets them to do the opening for their Netflix show and they make yet another banger in Enemy. Arcane is plastered all over their social media and they constantly talk in interviews about how much they love LoL, to the media and their literal millions of fans. Riot even put animated versions of Imagine Dragons *into* Arcane. They happily tied themselves to their brand, similar to Chrissy Costanza who excitedly hosted Arcane pre-launch events. Riot has this band with millions of followers that is *passionate* about working with them, *passionate* about contributing to League of Legends, and it's obvious to anyone watching. Blizzard could've had this, no doubt in my mind. There 100% were known artists out there who would've jumped at the opportunity to do for Overwatch what Imagine Dragons did for League. But Blizzard thought they knew better, and the rest is history.
One thing came to my mind: A few year's ago, when I was more active in the Kpop World, BTS's Jungkook used to post a lot of replays of him playing Overwatch. It was clear he loved the game. He probably would have accepted to do a song, and seeing BTS's popularity, it would have been a golden goose for Blizzard. But, oh well.
true, while bands like kda is as popular as it is, then you got pentakill, telle, and their yearly worlds songs. ill always see imagine dragons as leagues OG music partner. so when i saw imagine dragons make a song for arcane, the show that riot has hyped more than anything they've ever released and announced, i lost my shit. then they officially become part of the league universe lmao, kinda goes to show riot really embraced their musical partnership with imagine dragons. then you got blizzard, they got dj khaled for overwatch because hes popular, but really theres nothing special about him performing for the overwatch league. there was nothing iconic about his performance, no original song or anything. he was hired out of popularity, and blizzard just didnt seem to consider how fitting he would even be for overwatch, like riot deciding to hire imagine dragons. blizzard gets nothing out of hiring dj khaled. while both riot and imagine dragons gain thousands of more fans every time they make something new together the difference in business strats music wise is pretty funny
@@crucible1084 Exactly. Imagine Dragons were already Fans of Lol to begin with. When you have passionate people working on something they are passionate about then clearly you get an amazing end result. Success.
It was such a Queen move for her to quit when she realized that she has nothing to do in a company that made you as a mascot. Leaving was the best option to have some entegrity.
this is radical feminism/modern leftism backfiring. The left/feminists want quantity over quality that they dont think about everything else. Good for her to actually know her value and not be used as a fake woke token.
@@sushiman8232 Well it's different when your hired to be a leader but your not allowed to lead or make decisions. Hiring her was just for show to the public for social pressure like you said. It's like when they hired someone just to look more diverse but they have no real say or power. There just a trophy to show other people. Sure they get a bigger salary but sometimes someone also wants the say and power to make real meaningful change within the company instead of being a living prop.
@@sushiman8232 "why men dominate the leadership roles" "Males work harder to gain such role" Nice job calling out sexism, while proceeding to be sexist yourself lmao.
While Riot Games is being trashtalked by many because how they "can't fix" or "can't balance" league, I'm pretty sure it's safe to say when it comes to content creating, like video clips, music, animation, etc. Riot is the best company out there today.
You now I'm starting to think the reason why Riot Games focus more on the content creation (which is brilliant) is because they possibly can't just depend on 1 game only ... So they decided to branch out ....which is not only good for them but for the fans or future fans as well
@@_insomniac_423 As I wrote, when it comes to content creation they are the best company today. I don't see what does any of that have to do with lawsuit or being owned by someone.
@@jakzencarta441 Pretty sure this marketing Monday was like a bit over an hour on stream. But there was a bit of down time when he is trying to find stuff to pull up on screen. You can find the full thing on his vod channel if you want.
@@rdogg114 who knows how many years left does the game got before the last generation of fans decide to praise their time and lifes or they pass away, but whatever happens first, Blizzard need a damn miracle or hire at least a single employee that is not braindead to give them any advice on what to do next. They really owned all the hatred and despise for their franchises and decisions.
Riot: We have had sexual issues at our company. Here’s KD/A instead! Blizzard; We have had sexual issues at our company. We’re renaming Jesse McCree to be Cole Cassidy. 🤣
@@zackrose6261 That's why Riot is smart. They handled it fast and in behind-the-scene before Twitter people started grabbing their torch. The several announcements also helped avert the eyes and ears of the masses.
Riot are hiring the most talented people. All they do is picking the best of all games and forge it into one game. They do all kind of music genre. Their merch is cool. And now they do a netflix show which will loved by everyone even for League haters.
The problem with riot is surprisingly, the community. They're pretty much iconic with their toxicity within their games. Riot definitely deserve a better community.
@@jtc8458 It’s true that toxicity exists everywhere, and it’s inevitable to try to end it. But the way Riot handles toxicity is absolutely hilarious. They think removing a decade old feature will be able to lessen toxicity?
@@jtc8458 I would say their games arent really toxic. besides league of legends which is really toxic, valorant is less toxic than csgo, legends of runeterra is non toxic, teamfight tactics is non toxic as well. wild rift aint toxic either due to them making it hard to type and play at the same time lul.
I’m sorry can you explain to me or link a good video about what was special about over watch? Didn’t have a pc till a year ago and for a shooter I rlly didn’t have any options as a ex console player besides valorant. What happened to overwatch and why was it so hype?
@@vovakorotkikh5161 overwatch really honed in on the unique characters to begin with, a lot of variety to the point where u can spend a decent time with each character and essentially play a completely different game. then they had to keep making characters and they get a lil less original. but to begin with there was something incredibly fun about figuring out how each character works and how u can use their abilities to their full power. the games just fizzled out now, i dont play anymore thanks to the evil shit blizzard got up to but i had a lot of good time w that game.
Atrioc is the perfect guy for this. Money/marketing background, loves games, been in the industry, and he can present it in a way chat will not only understand but engage with. Banger video dude keep it up!
You forgot to mention that the most loved OG developer of WoW that left during Wrath (right before Blizzard got acquired by Activision) is the Lead Project Developer for the game! THE MAN that made WoW into the Legend it once was is the same guy who is leading the Riot MMORPG!!
As a person who played LoL since S2. If you're playing it out of Arcane hype, I'd suggest Legends of Runeterra (League MTG) for competitive, and Ruined King if you just wanna play a casual game with a different storyline. That way, if you messed up, the only person you can blame is yourself (and maybe sometimes the balance team). The Ruined King Harrowing storyline is actually just as good as Arcane's current storyline. There were some plot holes, but most of it only affects lore enthusiasts. Or just wait out Project L.
idk why you dont suggest Teamfight Tactics. It is a more popular game, with litterally next to zero toxicity. It also has more elements related to Arcane (Silo, Jinx vs Vi). The fanbase is also bigger and really has lots of thought provoking arguments abt the game.
@@hiyuhiyu3674 I didn't have an idea about how lore works with tft. The lore with ruined king was about the ruination itself. LoR has vast amounts of lore than can rival the main game. TFT is like a fun game without any lore in it. Its only purpose is the game itself. There's only items to read, character synergies, etc. It sure is easy to get in to, but does not necessarily portray a story. I was recommending games riot did that has a significant portion of the lore in it. LoR can introduce them to a bigger world while playing it like knowing that Mel's brother, Jae does not care about succession. Or Caitlyn's parents will be abducted and an investigation will be led by her that will send piltovan FBI or something down Zaun.
No one ever talks about the way Blizzard treated Reckful. Before his suicide he said the day Blizzard banned him he stopped living. They've historically treated their streamers like dirt, which is one of the reasons Overwatch died even before they pulled the plug on it. Their streamers would constantly get banned for things that no one else thought were politically incorrect or offensive, and most of those players simply moved on to other games. It's crazy to think back to when WoW was actually the most viewed game on Twitch, and League of Legends wasn't even a blip on the radar.
Xqc for example, more live viewers than every blizzard game combined, when he actually played OW they treated him like shit, if riot drops this mmo, WoW will be dead in an instant. They are known for taking high skill ceiling type games and simplifying them for people to get into the game easier, for eg, LoL/Dota2, Valorant/Csgo, Runeterra/Hearthstone. I'm guessing 2023/2024 will be the year blizzard dies, no one gives a shit about OW 2, people don't pay for online games anymore, sadly blizzard doesn't realize that, fortnite was free compared to its paid rival pubg, which is why fortnite is still successful and pubg isn't. Blizzard can't make a comeback anymore, well they are a shitty company so, no remorse
@@pussybaby it wouldnt just be WoW, riot mmo would beat every mmo out there. MMOs only weakness is the funding on updates, and riot throws money at content.
@@TobiNano true, does blizzard really think that people would pay 60 quid for OW a dead game or Valorant, currently the most popular fps, which is a free game
@@pussybaby Eh, you shouldn't compared LoR to HS. HS is actually an easier game compared to LoR. LoR shared more DNA with MTG. It's basically an easier version of MTG, lol
One of the biggest reasons WoW has stayed around so long is because of the amount of lore and expansions. No other MMO could compare. Except Riot, who can pump out new content at crazy rates and already has some good basis for a deep lore with an insane number of characters and a movie already
yeah I swear dude League of Legends true purpose is to make a deep lore so that other games that are made next could just expand on it, basically the building blocks for every other games story wise.
@@hirumi- they created a bunch of characters already and have some basic ideas for them. Now they just hire writers to fully flesh them out and write stories around them
There was that, but there were ALOT of "anti-competition" moves WoW did over the years against other MMOs. Basically, when a new MMO or expansion was announced, WoW would then announce content to launch very close to their competitor's launch windows to snag away their competitors momentum. For a recent example, FFXIV announced patch 5.4 to launch on Dec 8th of 2020, a week later WoW Shadowlands Expansion was pushed back to launch on Nov 23rd of 2020 instead of Oct 26th 2020. From a business standpoint it's genius, but it's definitely a low blow.
all riot needs to do for their MMo is put runeterra on a landscape with the lore already being there, also knowing riot will never make it a p2w MMO makes me so excited for it , and that's GG for WOW
@@J-manli but guess what that didn’t do a damn thing in fact it got worse people left in mass after Shadowlands being out for a few month to other MMO specifically FFXIV
Wow. This hurts. I've rocked Blizzard games since Warcraft 1. The cinematics all the way through have been sick. Imagine what original Blizz game devs could've come up with as a movie. It would've been insane! All of the Diablo cinematics, the World of Warcraft ones, they were so detailed. The sounds, the visuals, the facial expressions of the characters and their voices were all just captivating and masterfully woven together to make the most memorable moments that brought all of those stories to life and made those games the greatest of their time. Ever since Activision came into the picture, they lost their souls in there. It's rough watching all of the failures keep coming back to back to back. You hold on because you still have a love for many of the games, but where do you finally draw the line in the sand where enough is enough? The douchebaggery is real and it's in your face. It's like they're tired of running the company and they're just reaching for a reason to let it fold. Such a fall from grace. Feelsbadman...😔
You know what? Where you see tragedy, I see opportunity. It’s clear that Activision Blizzard will not recover from this, they may even go bankrupt and be forced to shut down. This is a power gap that is just begging to be filled. All one would need to do is buy the license for their MMOs, remove some of the paywalls, make a much healthier work ethic and environment, follow in riot’s footsteps and listen to the people, and you have yourself a million dollar business.
@@apollyonnoctis1291 Sounds simple enough, but imagine trying to explain away all of that bad PR the company already had. You'd have to continue to explain that you're not Blizzard, and just taking over the games. How many would believe you and how many would think you're just the game devs trying to fake their deaths only to come back and "give it another go." The people would only accept so much and by this point, it would probably be too little too late.
@@Presence_o_Mind simple: as megamind would put it: PRESENETATION. Put love and care into the World of Warcraft and Diablo series. Respond to any questions in a timely manner and provide physical proof with every response to show that you aren’t messing with them. Innovate with them franchise such as maybe making a vr version. Most of all, put a healthy workplace and high quality content first, and money second. If there is a complaint in the workplace, help them improve that asap. Someone reports someone else being predatorial? Look over that and respond accordingly instead of simply silencing the victim. Some controversy is started? Don’t just say an empty apology, give logos, such as statistics on the workplace, papers on the hours and wages of your employees, some of the awful cases you’ve handled in the environment, what the company budget goes towards, etc.
The main difference really is that Riot Inc. is owned by another Gaming company whereas Activision Blizzard is publicly traded and thus must answer to shareholders which have no interest nor knowledge of the gaming industry. This is why despite China problem, Riot is able to perform to their full potential while Activision Blizzard must always focus on short term business gain and milk as much of their IP as they can until they become worthless.
I also have always felt that Tencent gives Riot alot of autonomy. Mainly, Riot is left to their own devices for Esports and the Western market, while Tencent focuses on the Chinese/eastern market. It's not perfect autonomy, for example, alot of League balance changes are focused towards the Eastern market, and Wild Rift DEFINITELY wasn't made for the Western Market (Riot didn't even want to make a mobile League game at first, and that's what led to Tencent making League of Heroes, or whatever that shit was called). But Arcane, Project L, Valorant, and all the games under Riot Forge definitely aren't made for the Eastern market. They are very clearly catered for the Western market.
thats not how it works. Tencent is publicly traded and it's got insane resources just like Blizzard. Being public and answering to shareholders means that the decisions you make should be in shareholders interest. In a gaming company that can mean being innovative and creating games that sell, as well as doing business that ensures the future of the business. Blizzards actions are not in shareholders interest because of their terrible business practices and governance, pinching pennies doesn't mean you're within shareholders interest. Look at Tesla, they are spending so much money in innovation etc. Them being perceived as innovative and cutting edge creates demand and anticipation for their company which boosts their shareholder prices. Blizzard being seen as a shitstorm is crashing their shareholder prices.
@@Usenabt tencent is 2,5 times bigger than disney(265.77 B). Activision blizzard market cap is 44.67 B and tencent is 570.14 B (we dont know the actual price of riot since its fully owned by tencent) there is no possible competition between blizzard and riot in terms of resources they loosed close to 30B market cap in 1 year that directly sad
I honestly hope that Riot gets their corporate counterparts straightened out, learn from it and actually improve, continue to build on their IP and provide resources to their devs generously, in order to be the company that Blizzard should've become, which is the Wests' version of Nintendo. There is no way in hell Riot becomes such a giant had Blizzard not shit the bed on multiple occasions. I've been playing the main game since 2014, and I'm all for Riot expanding into new genres and ports with Project L, TFT, Wild Rift, LOR, Ruined King, heck they even managed to buy out HYTALE for fucks' sake. That's literally setting up years in advance to promote their IP expansion into the Minecraft scene. Even genres unrelated to gaming such as music (K/DA, Pentakill, True Damage, while also partnering with Imagine Dragons, Against the Current, 2WEI and Edda Hayes, and of course (G)I-DLE) and even television (Arcane). Oh, and not to mention having them hosting the 2nd largest (can make an argument for #1) MOBA Esports scene every year. They're right there with Valve and DOTA2. Anyone who didn't watch Worlds 2021 will be reminded that *JAPAN* of all countries (the JRPG/FIGHTING game Capital of the World, where PC gaming is still considered "niche" compared to console and arcade), had an Esports team reach the bracket stage. A MOBA game, *FOR PC* somehow managed to find a way to be represented on a world stage, by a country that has more crane game machines than PCs in pubs. This is where Riot takes the cake against Blizzard. They weren't settling for cheap cashgrabs and remakes, they steadily improved the world-building of their IP whilst avoiding the pitfalls of regression and ultimately, reiteration. The devs seek to improve and at least somewhat actually listen to their fans (nobody on the face of the planet wanted Diablo Immortal), and they experiment with their game development, which at times it seems to a fault. But that's okay, it pushes the boundaries even further. One champion release (Aurelion Sol) expanded the entire universe of League of Legends a hundred fold.
9:00 Riot literally paid me, a literal nobody, 150 dollars to playtest upcoming VALORANT content, and Blizzard wouldn't pay content creators to do a private playtest for several days OMEGALUL
As for Runterra, I absolutely love the game. Imo its the best card game out there right now for a few reasons. The biggest being that there is absolutely zero competitive edge to putting money into the game. As someone who indeed has bought their version of a "Battle pass", the card rewards are sub par but the cosmetic rewards are fucking ballin'. You earn better cards by just playing the game and faster as well. As opposed to MtG and hearthstone which you either have to spend cash or play the game for 6 months to have a barely competitive deck. And to top it all off, not once will Runeterra slam an in game store pop-up in your face, ever. Never once in my almost a year playing now have I gotten slammed with one. The closest they've gotten was when you open the game up, you get a patch notes of sorts that will include patch notes for items added in the store or other "Riot Games" games. Games which I remind you are ALL free. Anyone into TTG, I would suggest giving it a good college try, if you don't like it then uninstall and move on. I think you'll like it though
same tbh my only complaint is how elusives work in this game,some cards are well game like zoe and teemo or ezreal,but then iona just takes elusives and buffs the shit out of them
@@somo4227 Yea, you really gotta take out elusive cards within a round or two or they will bleed you. I keep a few quick damage spells and other elusives in my deck for that reason. I see an elusive I either immediately play mine or I'll spell theirs. Another good trick to pull on cards that are getting buffed is to get one of yours within 2points of being able to destroy theirs and while they get cocky you use a quick spell to lower its HP after they can't change their mind
I am actually surprise games like League of Legends, Runeterra and Valorant, all well polished games is being given to us just for free while Blizzard makes us pay for their broken game (Except WoW)
@@somo4227 true, you really have to deal with those immediately or your nexus will keep bleeding. Either have elusives of your own (plus spells like Troll Chant to keep them alive) or have damage/kill spells in hand, not really something every deck has but that's pretty much how you deal with them.
yknow, i’m 14 and until the lawsuit stuff started coming out about blizzard, i was dreaming about being a blizzard employee. i’ve been playing wow since i was 5 and my dad and i have put in 25,000 hours into the game. you should’ve seen my face when the world of warcraft movie was released. (i know it was ass, but i was 7 when it came out and any movie is good when you’re young.) after seeing this stuff, i have to admit, i cried in my room one time. i put so many hours into a game where the creator didn’t give a shit about it. but now i aim to join an indie game studio that i think deserves my work unlike blizzard would ever want from me.
I think you could be more optimistic about working in bigger studios that don't have the same levels of tragedy that blizzard has. All around the world there are kids like you who dreamed about working at blizzard and watched its downfall. It clearly left an impact on you as I'm sure it did many others. Once you are old enough to be working in these companies you and your colleagues will be going into the field already understanding these mistakes from blizzard. I imagine the culture in video game studios will be very different.
@@Gentai123 He probably needed a healer. I mean have you tried solo levelling a warrior in classic? Sacrificing your kid's childhood for it seems reasonable xd
This should get updated. Riot has.revealed stuff and.even talked about the harassment problems and.how they deal with them. It is weird how they cover all the bad stuff with cool stuff, but it is nice to me they openly admit stuff happen and stuff it's not gonna be pretended like never existed
hey man you can tell me any multi million company and i can find this sort of shit EA,Sony,nintendo from what i have heard treats their employes right buuuuut they treat their customers like shit
Saw this vid randomly in my recommended a few months back, came back to drop this comment (and re-watch) this was a great video! love the live-casual-presentation approach to it all while being informative and entertaining. Keep it up!
Man this video is really well edited. I know nice editing is supposed to be seamless, but the cuts between live reactions to classic moments, transitions between face cam and the visuals the streamer prepared. Massive kudos to the editor on god
Sad thing is I still like whole Overwatch universe, but Blizzard just left it to rot. If they were smart like Riot, they could've had their own Arcane type show who knows what. Sure they got that warcraft movie that was a total mess. They are worse than Valve with their IPs.
Everything in this Marketing Monday was super interesting, but I think the one area where hes off the mark is the Riot MMO finishing off Blizzard. That project won't be done for years, and would really have to be exceptional as an MMO to make an impact on the market. The MMO genre within the last decade has really lost its weight in the gaming sphere, and while there will obviously be interest in Riots, it would take it a substantial amount of time to establish itself as a solid game rather just a fad to play for a few weeks such as Aion, Lost Ark, and many other MMOs that only see excitement when they first release. Meanwhile, Final Fantasy XIV is already killing WOW. FFXIV has been in the longest content drought virtually since the games release in 2.0, with the last update being over 7 months ago. And in that time, where there was no new content in the game, there was a mass exodus of WOW players to it, to the point that server stability had to be prioritized due to the stress of it all. Major content creators like Rich Cambell, Asmongold, and countless more brought in thousands of players from WOW and all sung praises on the game. To top it all off, in just two weeks, the games most awaited expansion drops, which will see even larger playerbase growth and generate even more interest. All the while WOW was releasing updates that just further pushed its players away, offering subpar and rehashed content that many of its dedicated streamers didn't even touch. All of this to say, Riot's MMO won't have a massive impact on the WOW playerbase. The games playerbase is already bleeding out and going to better MMOs, most notably being FFXIV, Guild Wars, and even New World to an extent; and those who will still be playing WOW by the time Riots project is done likely won't be leaving. Personally, I am not confident that Riot will be able to produce an MMO with any appeal outside of existing IP (though I will be happy to be proven wrong), while there are various MMOs that already exist which pull the rug out from WOW in various ways.
I don't think the Riot MMO will kill Blizzard (I don't think Blizzard will ever "die", just become a true shell of its former self). But I do think any discussion between the two ends if the MMO does well. If the Riot MMO is good (and, if we're judging by everything Riot has released in the last few years, it will be, they're on a crazy hot streak), Blizzard loses it's only unique pull. I say this as an Ex-Wow addict and potentially future Riot MMO addict. This could be the silver bullet
@@thebuzz567 overwatch 2 is probably gonna flop since most of the potential audience view it as a dumb cashgrab and Idk a lot about diablo 4, but if both games do bad then blizzard could totally die, maybe getting a major rebrand (especially cosidering their current pr) or maybe closing as a game developer and just sticking to wow
I could be wrong, but I think Atrioc’s main point is about the talent. Because of all the major hype around Riot, it will be really hard for Blizzard to get up and coming talent for their games as the new Riot MMO will pull them away.
The challenge when it comes to an MMO killing any other is that the momentum required to steal players away from a game they've spent thousands of hours on is immense. On top of that, the sheer volume of content and dev time required to have an MMO capable of doing that is equally as immense. FFXIV is the closest any game has come to killing WoW since its inception, as you mentioned, and it has only been able to just barely start doing that after polishing its systems and adding additional content regularly for half a decade. Even if the Riot MMO is a masterpiece that blows every MMO players' minds, it won't have the momentum to do serious long-term damage for years after its launch, which itself is a few years out at a bare minimum.
(14:38) When Riot creates these new games, they expand the universe. Legends of Runeterra took us deeper into LOL's universe. I wish their was a similar game for Overwatch.
I was watching an interview of the Fortiche Studio guys and they said that in one day of good work, they were making 0,7s sec of animation. Also all of this movie idea started from a guy who really really wanted to work for riot, and riot was looking to hire for the customer service. The guy, Christian, was hired for the german support and did his job very pleased. But also, he actually had a metal band, and upon seeing Vi's character design (which was still in development), he was crazy inspired and made a song. He did the same for Jinx, except this time he took the initiative to ask Fortiche studio try something (not sure if it's get jinxed but prolly) I can't recall the full 1h30 interview they did but yeah it basicly started from a hardcore fan who took initiative
TBH, Riot managed not to make it too obvious where they stood on Hong Kong when there was a Hong Kong team at Worlds 2019 - around the same time of the Blitzchung scandal. Sure, you could guess why they always spoke of HKA and not Hong Kong Attitude, but somehow, they managed to avoid a massive scandal for their definitive Esports event.
One of the best Marketing Mondays yet! You really condensed a lot of what I was thinking about and stuff I didn't know into a cool comparison. That makes it really clear to see and understand because of the different outcomes
Forgot to mention the game in development ''hytale'' which was and independed gaming studio from hypixel (minecraft) that is currently developing a better minecraft game and riot games purchased them but they just let em do whatever they like with their game. Riot will have a game for every genre possible. Hopefully they will join the horror genre as well. Where all the other big companies failed, riot is there to fill the gap and make a copy of their game but better.
The ending with the MMO was perfect I'm actually really looking forward for the next upcoming 5 years or so, to just sit down and play some league MMO. Depression just left the room
Amazing marketing monday this week big A. i was thinking about this the entire time while watching Arcane, how Riot basically succeeded in everything Blizzard failed in the past few years
The biggest gamechanger for me is the awesome player support Riot has. Always helpful and respectful to the player. I feel like Blizzard just wants to milk its players as hard as it gets.
Great video, we should have all known that as soon as Activision got a hold of Blizzard it was downhill. It's a shame but they are done for sure. Just wish Valve would do more stuff like wtf is they doing!? I know what they are doing but still at least open up a side company to help their games or something
The problem is Valve does not need to do anything because Steam PRINTS MONEY. If they wanted too, they could nothing but just maintain Steam and still make more money than many companies.
@@randomnerd5807 i never understood why people love steam so much, some guy once told me he can't play ffix for free cause he had steam. it took me 2 days to figure it out what he meant. when i was playing bdo people were complaining in chat about how the devs would rather have people buy directly from them instead of steam. Why would you chose to give money to billionaire gaben when you can give the devs more money by buying from epic store or directly from the devs
@@j1337-l1n Because it's a convenient platform. 90% of players don't care about who gets the money. All they care is to play a game without too much hassle. Epic Games launcher is lacking feature wise and catalog wise. Yes you can save money on there but it's like 5-10% which is not worth loosing so many features and titles.
@@FilGoodInc sure, choosing steam for convenience or you simply don't care makes sense. going out of your way to use steam when you don't have to doesn't. It's less convenient and your pc uses up more resources. it's freaking weird man. besides it's not like if you use something else you can't use steam anymore
@@j1337-l1n its not weird, its more convenient for most people. Who cares about resources or choosing. Its the litteral same reason people use Windows instead of free and more efficient Linux.
been playing wow for over 10 years now and just like you said, it's hard to leave my progress and all that time i invested into that game behind, seeing the game that i always loved and valued crumble like this because of the owners is just so sad and stupid.
Blizzard had such a good thing with Overwatch all the had to do was not take forever to do any additional media for it aside from comics, a movie, an online series, just anything to push it forward! Riot has done it so well with League!
It is what it is. Once company grow beyond a certain size, money becomes the focus. But it's not all that bad. Blizard had the chance, they really blew it. On a side thing about target market or ownership, I don't hate Tencent or their censorship or support it, but like I do understand their point of view of keeping politics out of things that aren't made for politics. Do be tired of politics bs everyday, and really prefer not to have it in my face on something built for entertainment. I mean really no one is perfect and you just gotta pick the lesser of the two evil. However Tencent do deserve praise for their management skills or what not, I mean look at GGG (developer of Path of Exile) and Riot ofc. Both of them don't really have to worry about money or funding that much compared to Blizard who is a listed company that is owned by a majority of shareholders who don't really understand or care about the gaming future.
honestly at this stage it looks like riot is silently looking at what other companies do and where they fuck up on new ideas, and then do the opposite. And it works
At their core, League of Legends and Dota 2 share the same origin. Both games are based on the Warcraft 3 mod DotA Allstars, which in turn was inspired by a Starcraft mod called Aeons of Strife.
Just wanted to say that the animation of arcane was made by a totaly independent studio named Fortiche, which riot had already collaborated with in the past. The story however was made by riot themselves.
Funnily enough I feel like the fact that Riot is 100% owned by a Chinese company made it more excusable for them to ban people to discuss Hong Kong and other topics…
I think an interesting point of comparison between Riot is Apple. Both companies are at the top of their respective industries, and have a very similar competitive advantage. Theyre never the first to produce an idea (Riot base their games heavily off of existing titles; Csgo=Valorant, Dota 1= Lol, TFT is a blatant auto chess rip off, whereas all of apples products are self explanatory), but when they do make it, they do it well. They examine carefully what works and what doesn't, and from that produce their games. They never produce something really experimental, and I'm sure riots MMO will draw heavily from FFIVX and WoW, but it will produce a good user experience which draws the best out of the games.
Tbh FFXIV is the toughest competition for Riot MMO because how passionate and loyal the community is in that game in fact the game producer even encourages to take a break from the game to play another game once you feel like you have nothing to do in that game
the main reason Toast is fed up with Blizzard is that he got banned on multiple occasions because all he did was "exposing bugs in Hearthstone" and blizzard banned him for that. so Blizzard is just an all-around "F you" in your face whatever you do even if it means "Helping the company" by exposing said bugs and make them visible for the company to see and improve upon.
I have played and enjoyed Diablo2 so much back in the day that the blizzard logo will always have a special significance to me. Don’t get me wrong: blizz is shitting the bed while riot is taking the cake. I hope some day blizz will return to its roots and I also hope riot will keep pumping out wins.
What is amazing is that Arcane is still sitting at 100% for the critic score, while the audience score has only gone down to 97%. It's still the highest rated show after 2 months.
The point about how they handle the controversy is pretty interesting. As someone who doesn't play and riot or blizzard games anymore when the whole controversy happened at riot I heard about it just from being on the internet but eventually it faded out to the point where I have no idea what eventually even came of it. On the other hand it feels like blizzard is screwing up every week sometimes every day with more bad news and shit coming out about them.
In a parallel dimension where things are quite different we would have gotten an Overwatch TV series that's as good as Arcane, but alas ... good news, we still have Arcane in our timeline, so all is good.
i have been a league fan even though i have only played league one time, and only about one game, and it's just with bots. but i kept going back to league news cause i see all the things they have. characters, lore, splash arts, music, animation, etc. then to see them slowly expanding, from releasing new games to creating their own animated series, like are you serious? that anniversary video gave me so much hype because all of those made sense to me. they did not made me feel "oh they're doing this cause money" well, we all know money was part of it, i mean they're a company, but i also believe it was a very logical step to take. especially on the animated series part. if there was one thing that i really adore in league is their cinematics and music vids. honestly, we were just waiting for the time riot make their own animated series or movie, and then, boom! arcane
I personally think that Riot's team has more passion on their works than blizzard and that's why riot has seen more success lately and Riot really has more transparency and listens to the community which makes their games feel like they are owned by the community itself
15:26 They also had AR KDA characters from the game dancing with their respective KDA singers aswell which was awesome. Also speaking on the huge stadiums bit all the way back in the day. League and Riot was the first Esports organisation I ever saw that sold out huge stadiums like Madison Square Garden etc
Riot cares more about the runterra IP and they are doing so much to make it into a multimedia franchise. The more quality games they put out in more genres the more and more of a titan of gaming they become. If riot keeps this up they'll have a cultural force like marvel in the making
League of Legends is an incredible avenue to make a ton of engaging content. With the removal of the strange Summoners lore, the stories told can really expand outside of the game itself. Even if you hate league of legends you have to appreciate how well done alot of the lore is for the characters and how well they have branched into different mediums. The animations get better and better, TFT and Legends of Runterra are good games in their own way. The Music they have created is generally to a good standard and faithful to the Genre. and Arcane was an incredible series. I think the creators at Riot have made an incredible product overall. It is a shame that they dont embrace a wider diversity in character body/ face shapes with the exception being Illaoi and maybe Talliya. It's a shame that they are kinda removing the visually ugly champions and making them cool, check urgot and mundo. And it does feel like they are handicapped by who they are owned by. The Thresh change was terrible for the character. Homosexuality, Trans or even androgynous is generally something they steer clear from which is unfortunate. e.g. Diana and Leona or Vi and Caitlyn are currently only alluded (granted fairly heavly in the latter) to as having or had relationships. A route i believe lore or the series writers want to go down but it is ultimately its owned by a chinese company. I wouldnt be suprised if this is as far as it goes.
The DJ Khaled fiasco really is so emblematic of Blizzard's endless ignorance. Riot first collaborated with Imagine Dragons back in 2014 to create Warriors, which was universally beloved. Imagine Dragons were invested in it and gave it their all because they loved LoL, same with Chrissy Costanza of Against the Current who sang Legends Never Die in 2017 and later Phoenix in 2019.
It would've been so, so easy for Blizzard to just copy this. Overwatch was massive and had a huge casual playerbase, I'm willing to bet money that there were several decently popular artists who would've loved to be a part of it, who would've created a banger song dedicated to OWL finals that the crowd and the artist themselves would've been super excited for. People still love Warriors, they still love Legends Never Die. The yearly Worlds song is a proven formula that is right there for any aspiring esport to literally just ctrl + c & ctrl + v and enjoy viewer excitement.
But for god knows what reason they decided to throw DJ Khaled on stage. Poor guy didn't even do anything wrong, he was just completely out of place. It's mindboggling just how detached Blizzard was to make that decision.
Cut to 2021, thanks to maintaining an excellent relationship with Imagine Dragons, Riot gets them to do the opening for their Netflix show and they make yet another banger in Enemy. Arcane is plastered all over their social media and they constantly talk in interviews about how much they love LoL, to the media and their literal millions of fans. Riot even put animated versions of Imagine Dragons *into* Arcane. They happily tied themselves to their brand, similar to Chrissy Costanza who excitedly hosted Arcane pre-launch events.
Riot has this band with millions of followers that is *passionate* about working with them, *passionate* about contributing to League of Legends, and it's obvious to anyone watching.
Blizzard could've had this, no doubt in my mind. There 100% were known artists out there who would've jumped at the opportunity to do for Overwatch what Imagine Dragons did for League. But Blizzard thought they knew better, and the rest is history.
One thing came to my mind: A few year's ago, when I was more active in the Kpop World, BTS's Jungkook used to post a lot of replays of him playing Overwatch. It was clear he loved the game. He probably would have accepted to do a song, and seeing BTS's popularity, it would have been a golden goose for Blizzard. But, oh well.
@@ByulStar1298 It certainly would have. Just look at how Riot absolutely *printed* money with K/DA in 2018.
true, while bands like kda is as popular as it is, then you got pentakill, telle, and their yearly worlds songs. ill always see imagine dragons as leagues OG music partner.
so when i saw imagine dragons make a song for arcane, the show that riot has hyped more than anything they've ever released and announced, i lost my shit. then they officially become part of the league universe lmao, kinda goes to show riot really embraced their musical partnership with imagine dragons.
then you got blizzard, they got dj khaled for overwatch because hes popular, but really theres nothing special about him performing for the overwatch league. there was nothing iconic about his performance, no original song or anything. he was hired out of popularity, and blizzard just didnt seem to consider how fitting he would even be for overwatch, like riot deciding to hire imagine dragons.
blizzard gets nothing out of hiring dj khaled.
while both riot and imagine dragons gain thousands of more fans every time they make something new together
the difference in business strats music wise is pretty funny
I agree with you but calling khaled "poor guy" is kinda funny, dude's a complete tool of his own making
@@crucible1084 Exactly. Imagine Dragons were already Fans of Lol to begin with. When you have passionate people working on something they are passionate about then clearly you get an amazing end result. Success.
It was such a Queen move for her to quit when she realized that she has nothing to do in a company that made you as a mascot. Leaving was the best option to have some entegrity.
this is radical feminism/modern leftism backfiring. The left/feminists want quantity over quality that they dont think about everything else. Good for her to actually know her value and not be used as a fake woke token.
@@sushiman8232 Well it's different when your hired to be a leader but your not allowed to lead or make decisions. Hiring her was just for show to the public for social pressure like you said. It's like when they hired someone just to look more diverse but they have no real say or power. There just a trophy to show other people. Sure they get a bigger salary but sometimes someone also wants the say and power to make real meaningful change within the company instead of being a living prop.
@@sushiman8232 "why men dominate the leadership roles"
"Males work harder to gain such role"
Nice job calling out sexism, while proceeding to be sexist yourself lmao.
@@JustAChinesePlebenormous brain moment
She made less than her male co-president. She saw it very early on.
While Riot Games is being trashtalked by many because how they "can't fix" or "can't balance" league, I'm pretty sure it's safe to say when it comes to content creating, like video clips, music, animation, etc. Riot is the best company out there today.
You now I'm starting to think the reason why Riot Games focus more on the content creation (which is brilliant) is because they possibly can't just depend on 1 game only ... So they decided to branch out ....which is not only good for them but for the fans or future fans as well
Marketing probably, but content creation highly debatable. Square enix and capcom begs to differ.
@@loristnorton3723 explain
Look up the harassment law suit against them and the fact that they are effectively owned by the CCP might change your mind about that.
@@_insomniac_423 As I wrote, when it comes to content creation they are the best company today. I don't see what does any of that have to do with lawsuit or being owned by someone.
not to repeat everyone else, but this marketing monday was so entertaining, GG Big A
You can never overstate a genuine appreciation.
i see you
Hello ethanexp
yo i've never actually watched an atrioc stream, how long does a typical marketing monday stream / this presentation last ? ty (:
@@jakzencarta441 Pretty sure this marketing Monday was like a bit over an hour on stream. But there was a bit of down time when he is trying to find stuff to pull up on screen. You can find the full thing on his vod channel if you want.
Nobody:
WoW doing the best it can to keep Blizzard breathing: The mutation must survive.
doing their best? theyre still to this day squeezing out any cent left in that poor thing
@@SenatorDodo09 I said "the best it can". Not precisely meaning that what they do is good, just what they got at hand so far.
People like WoW? I didn't realize there were that many with cognitive disabilities in the world.
WOW is already bleeding subscribers to FF14 a lot of major influencers from wow now do 14 content.
@@rdogg114 who knows how many years left does the game got before the last generation of fans decide to praise their time and lifes or they pass away, but whatever happens first, Blizzard need a damn miracle or hire at least a single employee that is not braindead to give them any advice on what to do next.
They really owned all the hatred and despise for their franchises and decisions.
Riot: We have had sexual issues at our company. Here’s KD/A instead!
Blizzard; We have had sexual issues at our company. We’re renaming Jesse McCree to be Cole Cassidy.
🤣
what is KD/A
@@cromestone1684 it s a music brand for league of legends but the real meaning of it is kill death assists
The funny thing is. the sexual issues that happened in Riot were fucking fixed pretty damn fast and weren't exactly dragged out.
@@zackrose6261 that’s what happens when people care about work to stop doing dumb shit
@@zackrose6261 That's why Riot is smart. They handled it fast and in behind-the-scene before Twitter people started grabbing their torch. The several announcements also helped avert the eyes and ears of the masses.
One of the best MM. Big A really outdid himself this week
Riot are hiring the most talented people. All they do is picking the best of all games and forge it into one game. They do all kind of music genre. Their merch is cool. And now they do a netflix show which will loved by everyone even for League haters.
Nah riot suck big time
The problem with riot is surprisingly, the community. They're pretty much iconic with their toxicity within their games. Riot definitely deserve a better community.
@@jtc8458 It’s true that toxicity exists everywhere, and it’s inevitable to try to end it. But the way Riot handles toxicity is absolutely hilarious. They think removing a decade old feature will be able to lessen toxicity?
@@Chrono_topher they decided against removing it tho? (I assume you are talking about all chat).
@@jtc8458 I would say their games arent really toxic. besides league of legends which is really toxic, valorant is less toxic than csgo, legends of runeterra is non toxic, teamfight tactics is non toxic as well. wild rift aint toxic either due to them making it hard to type and play at the same time lul.
As a fan of overwatch, im in nothing but pain. I see riot absolutely killing it and blizzard shitting the bed
Same :(
I’m sorry can you explain to me or link a good video about what was special about over watch? Didn’t have a pc till a year ago and for a shooter I rlly didn’t have any options as a ex console player besides valorant. What happened to overwatch and why was it so hype?
I didn't wait this long for overwatch 2 for this to happen
Just wait until riot makes league of legends overwatch
@@vovakorotkikh5161 overwatch really honed in on the unique characters to begin with, a lot of variety to the point where u can spend a decent time with each character and essentially play a completely different game. then they had to keep making characters and they get a lil less original. but to begin with there was something incredibly fun about figuring out how each character works and how u can use their abilities to their full power. the games just fizzled out now, i dont play anymore thanks to the evil shit blizzard got up to but i had a lot of good time w that game.
Atrioc is the perfect guy for this. Money/marketing background, loves games, been in the industry, and he can present it in a way chat will not only understand but engage with. Banger video dude keep it up!
You forgot to mention that the most loved OG developer of WoW that left during Wrath (right before Blizzard got acquired by Activision) is the Lead Project Developer for the game! THE MAN that made WoW into the Legend it once was is the same guy who is leading the Riot MMORPG!!
Which developer?
@@gabrielkisner2947 ghostcrawler (Greg street) he left blizzard and now he’s working on riots mmo
Why didn't he explain what an elusive target is?
Linkus already did, carrying Big A content as usual
@@gerudah who's Linkus?
@@__Hanasei__Levinus__ Linkus deez nutz
His i think Atrioc’s youtuber friend.
As a person who played LoL since S2. If you're playing it out of Arcane hype, I'd suggest Legends of Runeterra (League MTG) for competitive, and Ruined King if you just wanna play a casual game with a different storyline. That way, if you messed up, the only person you can blame is yourself (and maybe sometimes the balance team).
The Ruined King Harrowing storyline is actually just as good as Arcane's current storyline. There were some plot holes, but most of it only affects lore enthusiasts.
Or just wait out Project L.
idk why you dont suggest Teamfight Tactics. It is a more popular game, with litterally next to zero toxicity. It also has more elements related to Arcane (Silo, Jinx vs Vi). The fanbase is also bigger and really has lots of thought provoking arguments abt the game.
@@hiyuhiyu3674 I didn't have an idea about how lore works with tft. The lore with ruined king was about the ruination itself. LoR has vast amounts of lore than can rival the main game.
TFT is like a fun game without any lore in it. Its only purpose is the game itself. There's only items to read, character synergies, etc. It sure is easy to get in to, but does not necessarily portray a story.
I was recommending games riot did that has a significant portion of the lore in it. LoR can introduce them to a bigger world while playing it like knowing that Mel's brother, Jae does not care about succession.
Or Caitlyn's parents will be abducted and an investigation will be led by her that will send piltovan FBI or something down Zaun.
No one ever talks about the way Blizzard treated Reckful. Before his suicide he said the day Blizzard banned him he stopped living. They've historically treated their streamers like dirt, which is one of the reasons Overwatch died even before they pulled the plug on it. Their streamers would constantly get banned for things that no one else thought were politically incorrect or offensive, and most of those players simply moved on to other games. It's crazy to think back to when WoW was actually the most viewed game on Twitch, and League of Legends wasn't even a blip on the radar.
yeesh.
Xqc for example, more live viewers than every blizzard game combined, when he actually played OW they treated him like shit, if riot drops this mmo, WoW will be dead in an instant. They are known for taking high skill ceiling type games and simplifying them for people to get into the game easier, for eg, LoL/Dota2, Valorant/Csgo, Runeterra/Hearthstone. I'm guessing 2023/2024 will be the year blizzard dies, no one gives a shit about OW 2, people don't pay for online games anymore, sadly blizzard doesn't realize that, fortnite was free compared to its paid rival pubg, which is why fortnite is still successful and pubg isn't. Blizzard can't make a comeback anymore, well they are a shitty company so, no remorse
@@pussybaby it wouldnt just be WoW, riot mmo would beat every mmo out there. MMOs only weakness is the funding on updates, and riot throws money at content.
@@TobiNano true, does blizzard really think that people would pay 60 quid for OW a dead game or Valorant, currently the most popular fps, which is a free game
@@pussybaby Eh, you shouldn't compared LoR to HS. HS is actually an easier game compared to LoR. LoR shared more DNA with MTG. It's basically an easier version of MTG, lol
And now Activision Blizzard has been bought by Microsoft. What timeline is this?
this one's a banger
Any update??
No, you are!
Oh fancy seeing you here lol
Mmmm yes
*_" The goblet... is for broke a°° b°tches!! "_*
One of the biggest reasons WoW has stayed around so long is because of the amount of lore and expansions. No other MMO could compare. Except Riot, who can pump out new content at crazy rates and already has some good basis for a deep lore with an insane number of characters and a movie already
yeah I swear dude League of Legends true purpose is to make a deep lore so that other games that are made next could just expand on it, basically the building blocks for every other games story wise.
@@hirumi- they created a bunch of characters already and have some basic ideas for them. Now they just hire writers to fully flesh them out and write stories around them
There was that, but there were ALOT of "anti-competition" moves WoW did over the years against other MMOs. Basically, when a new MMO or expansion was announced, WoW would then announce content to launch very close to their competitor's launch windows to snag away their competitors momentum. For a recent example, FFXIV announced patch 5.4 to launch on Dec 8th of 2020, a week later WoW Shadowlands Expansion was pushed back to launch on Nov 23rd of 2020 instead of Oct 26th 2020.
From a business standpoint it's genius, but it's definitely a low blow.
all riot needs to do for their MMo is put runeterra on a landscape with the lore already being there, also knowing riot will never make it a p2w MMO makes me so excited for it , and that's GG for WOW
@@J-manli but guess what that didn’t do a damn thing in fact it got worse people left in mass after Shadowlands being out for a few month to other MMO specifically FFXIV
“We are making a mmo”
Blizzard: this is the end
Wow. This hurts. I've rocked Blizzard games since Warcraft 1. The cinematics all the way through have been sick. Imagine what original Blizz game devs could've come up with as a movie. It would've been insane! All of the Diablo cinematics, the World of Warcraft ones, they were so detailed. The sounds, the visuals, the facial expressions of the characters and their voices were all just captivating and masterfully woven together to make the most memorable moments that brought all of those stories to life and made those games the greatest of their time. Ever since Activision came into the picture, they lost their souls in there. It's rough watching all of the failures keep coming back to back to back. You hold on because you still have a love for many of the games, but where do you finally draw the line in the sand where enough is enough? The douchebaggery is real and it's in your face. It's like they're tired of running the company and they're just reaching for a reason to let it fold. Such a fall from grace. Feelsbadman...😔
You know what?
Where you see tragedy, I see opportunity.
It’s clear that Activision Blizzard will not recover from this, they may even go bankrupt and be forced to shut down. This is a power gap that is just begging to be filled. All one would need to do is buy the license for their MMOs, remove some of the paywalls, make a much healthier work ethic and environment, follow in riot’s footsteps and listen to the people, and you have yourself a million dollar business.
@@apollyonnoctis1291 Sounds simple enough, but imagine trying to explain away all of that bad PR the company already had. You'd have to continue to explain that you're not Blizzard, and just taking over the games. How many would believe you and how many would think you're just the game devs trying to fake their deaths only to come back and "give it another go." The people would only accept so much and by this point, it would probably be too little too late.
@@Presence_o_Mind simple: as megamind would put it: PRESENETATION.
Put love and care into the World of Warcraft and Diablo series. Respond to any questions in a timely manner and provide physical proof with every response to show that you aren’t messing with them. Innovate with them franchise such as maybe making a vr version. Most of all, put a healthy workplace and high quality content first, and money second. If there is a complaint in the workplace, help them improve that asap. Someone reports someone else being predatorial? Look over that and respond accordingly instead of simply silencing the victim. Some controversy is started? Don’t just say an empty apology, give logos, such as statistics on the workplace, papers on the hours and wages of your employees, some of the awful cases you’ve handled in the environment, what the company budget goes towards, etc.
@@apollyonnoctis1291 star craft and overwatch deserves some good attention too.
The main difference really is that Riot Inc. is owned by another Gaming company whereas Activision Blizzard is publicly traded and thus must answer to shareholders which have no interest nor knowledge of the gaming industry. This is why despite China problem, Riot is able to perform to their full potential while Activision Blizzard must always focus on short term business gain and milk as much of their IP as they can until they become worthless.
I also have always felt that Tencent gives Riot alot of autonomy. Mainly, Riot is left to their own devices for Esports and the Western market, while Tencent focuses on the Chinese/eastern market. It's not perfect autonomy, for example, alot of League balance changes are focused towards the Eastern market, and Wild Rift DEFINITELY wasn't made for the Western Market (Riot didn't even want to make a mobile League game at first, and that's what led to Tencent making League of Heroes, or whatever that shit was called). But Arcane, Project L, Valorant, and all the games under Riot Forge definitely aren't made for the Eastern market. They are very clearly catered for the Western market.
@@Electru522 but valorant is pretty popular in eastern too..
thats not how it works. Tencent is publicly traded and it's got insane resources just like Blizzard. Being public and answering to shareholders means that the decisions you make should be in shareholders interest. In a gaming company that can mean being innovative and creating games that sell, as well as doing business that ensures the future of the business. Blizzards actions are not in shareholders interest because of their terrible business practices and governance, pinching pennies doesn't mean you're within shareholders interest. Look at Tesla, they are spending so much money in innovation etc. Them being perceived as innovative and cutting edge creates demand and anticipation for their company which boosts their shareholder prices. Blizzard being seen as a shitstorm is crashing their shareholder prices.
@@kinoappha3011 mostly bcs they can actually be somehow competitive in a shooter since asia never was really competitive in tactical shooters
@@Usenabt tencent is 2,5 times bigger than disney(265.77 B). Activision blizzard market cap is 44.67 B and tencent is 570.14 B (we dont know the actual price of riot since its fully owned by tencent) there is no possible competition between blizzard and riot in terms of resources they loosed close to 30B market cap in 1 year that directly sad
Having watched the entire VOD, I can really appreciate the editing, good job Quack! ^^
he should get bonus exposure for this one
I want to watch the VOD when was it?
@@Orixoon marketing Monday.. Guess
@@Orixoon Marketing Monday
I honestly hope that Riot gets their corporate counterparts straightened out, learn from it and actually improve, continue to build on their IP and provide resources to their devs generously, in order to be the company that Blizzard should've become, which is the Wests' version of Nintendo. There is no way in hell Riot becomes such a giant had Blizzard not shit the bed on multiple occasions. I've been playing the main game since 2014, and I'm all for Riot expanding into new genres and ports with Project L, TFT, Wild Rift, LOR, Ruined King, heck they even managed to buy out HYTALE for fucks' sake. That's literally setting up years in advance to promote their IP expansion into the Minecraft scene. Even genres unrelated to gaming such as music (K/DA, Pentakill, True Damage, while also partnering with Imagine Dragons, Against the Current, 2WEI and Edda Hayes, and of course (G)I-DLE) and even television (Arcane).
Oh, and not to mention having them hosting the 2nd largest (can make an argument for #1) MOBA Esports scene every year. They're right there with Valve and DOTA2. Anyone who didn't watch Worlds 2021 will be reminded that *JAPAN* of all countries (the JRPG/FIGHTING game Capital of the World, where PC gaming is still considered "niche" compared to console and arcade), had an Esports team reach the bracket stage. A MOBA game, *FOR PC* somehow managed to find a way to be represented on a world stage, by a country that has more crane game machines than PCs in pubs.
This is where Riot takes the cake against Blizzard. They weren't settling for cheap cashgrabs and remakes, they steadily improved the world-building of their IP whilst avoiding the pitfalls of regression and ultimately, reiteration. The devs seek to improve and at least somewhat actually listen to their fans (nobody on the face of the planet wanted Diablo Immortal), and they experiment with their game development, which at times it seems to a fault. But that's okay, it pushes the boundaries even further. One champion release (Aurelion Sol) expanded the entire universe of League of Legends a hundred fold.
9:00 Riot literally paid me, a literal nobody, 150 dollars to playtest upcoming VALORANT content, and Blizzard wouldn't pay content creators to do a private playtest for several days OMEGALUL
Uh, any more details on that play testing you did?
@@LimabeanStudios you'll see soon enough ;]
@@slapstickers I guess I meant more about how you managed to get that job
@@LimabeanStudios they got in contact with me, I honestly dont really know why they asked me in particular though
@@slapstickers solely based on the title of your newest upload maybe they contacted you since you were part of the high ranking player?
As for Runterra, I absolutely love the game.
Imo its the best card game out there right now for a few reasons. The biggest being that there is absolutely zero competitive edge to putting money into the game. As someone who indeed has bought their version of a "Battle pass", the card rewards are sub par but the cosmetic rewards are fucking ballin'. You earn better cards by just playing the game and faster as well.
As opposed to MtG and hearthstone which you either have to spend cash or play the game for 6 months to have a barely competitive deck. And to top it all off, not once will Runeterra slam an in game store pop-up in your face, ever. Never once in my almost a year playing now have I gotten slammed with one. The closest they've gotten was when you open the game up, you get a patch notes of sorts that will include patch notes for items added in the store or other "Riot Games" games. Games which I remind you are ALL free.
Anyone into TTG, I would suggest giving it a good college try, if you don't like it then uninstall and move on. I think you'll like it though
same tbh
my only complaint is how elusives work in this game,some cards are well game like zoe and teemo or ezreal,but then iona just takes elusives and buffs the shit out of them
@@somo4227 Yea, you really gotta take out elusive cards within a round or two or they will bleed you. I keep a few quick damage spells and other elusives in my deck for that reason.
I see an elusive I either immediately play mine or I'll spell theirs. Another good trick to pull on cards that are getting buffed is to get one of yours within 2points of being able to destroy theirs and while they get cocky you use a quick spell to lower its HP after they can't change their mind
I am actually surprise games like League of Legends, Runeterra and Valorant, all well polished games is being given to us just for free while Blizzard makes us pay for their broken game (Except WoW)
@@somo4227 true, you really have to deal with those immediately or your nexus will keep bleeding. Either have elusives of your own (plus spells like Troll Chant to keep them alive) or have damage/kill spells in hand, not really something every deck has but that's pretty much how you deal with them.
@@somo4227 the trick to elusives is to run a few damage cards since most elusives have low hp
yknow, i’m 14 and until the lawsuit stuff started coming out about blizzard, i was dreaming about being a blizzard employee. i’ve been playing wow since i was 5 and my dad and i have put in 25,000 hours into the game. you should’ve seen my face when the world of warcraft movie was released. (i know it was ass, but i was 7 when it came out and any movie is good when you’re young.) after seeing this stuff, i have to admit, i cried in my room one time. i put so many hours into a game where the creator didn’t give a shit about it. but now i aim to join an indie game studio that i think deserves my work unlike blizzard would ever want from me.
*clear throat* welcome to eorzea i guess
I think you could be more optimistic about working in bigger studios that don't have the same levels of tragedy that blizzard has. All around the world there are kids like you who dreamed about working at blizzard and watched its downfall. It clearly left an impact on you as I'm sure it did many others. Once you are old enough to be working in these companies you and your colleagues will be going into the field already understanding these mistakes from blizzard. I imagine the culture in video game studios will be very different.
Why would your dad introduced you to wow what a terrible parent
@@Gentai123 lol
@@Gentai123 He probably needed a healer. I mean have you tried solo levelling a warrior in classic? Sacrificing your kid's childhood for it seems reasonable xd
This should get updated. Riot has.revealed stuff and.even talked about the harassment problems and.how they deal with them. It is weird how they cover all the bad stuff with cool stuff, but it is nice to me they openly admit stuff happen and stuff it's not gonna be pretended like never existed
hey man you can tell me any multi million company and i can find this sort of shit
EA,Sony,nintendo from what i have heard treats their employes right buuuuut they treat their customers like shit
@@somo4227
I wouldn't compare EA to Sony or Nintendo.
Nome of them are close to as bad as EA
Saw this vid randomly in my recommended a few months back, came back to drop this comment (and re-watch) this was a great video! love the live-casual-presentation approach to it all while being informative and entertaining. Keep it up!
Man this video is really well edited. I know nice editing is supposed to be seamless, but the cuts between live reactions to classic moments, transitions between face cam and the visuals the streamer prepared. Massive kudos to the editor on god
This is literally one of the best videos I have ever seen on yt
Play League since 2009 closebeta , the amazing feeling of watching it grow into a global phenomenon
Funny watching this with the context of the buyout by Microsoft
Sad thing is I still like whole Overwatch universe, but Blizzard just left it to rot. If they were smart like Riot, they could've had their own Arcane type show who knows what. Sure they got that warcraft movie that was a total mess. They are worse than Valve with their IPs.
Everything in this Marketing Monday was super interesting, but I think the one area where hes off the mark is the Riot MMO finishing off Blizzard. That project won't be done for years, and would really have to be exceptional as an MMO to make an impact on the market. The MMO genre within the last decade has really lost its weight in the gaming sphere, and while there will obviously be interest in Riots, it would take it a substantial amount of time to establish itself as a solid game rather just a fad to play for a few weeks such as Aion, Lost Ark, and many other MMOs that only see excitement when they first release.
Meanwhile, Final Fantasy XIV is already killing WOW. FFXIV has been in the longest content drought virtually since the games release in 2.0, with the last update being over 7 months ago. And in that time, where there was no new content in the game, there was a mass exodus of WOW players to it, to the point that server stability had to be prioritized due to the stress of it all. Major content creators like Rich Cambell, Asmongold, and countless more brought in thousands of players from WOW and all sung praises on the game. To top it all off, in just two weeks, the games most awaited expansion drops, which will see even larger playerbase growth and generate even more interest.
All the while WOW was releasing updates that just further pushed its players away, offering subpar and rehashed content that many of its dedicated streamers didn't even touch. All of this to say, Riot's MMO won't have a massive impact on the WOW playerbase. The games playerbase is already bleeding out and going to better MMOs, most notably being FFXIV, Guild Wars, and even New World to an extent; and those who will still be playing WOW by the time Riots project is done likely won't be leaving.
Personally, I am not confident that Riot will be able to produce an MMO with any appeal outside of existing IP (though I will be happy to be proven wrong), while there are various MMOs that already exist which pull the rug out from WOW in various ways.
I think the idea was that it likely exacerbates brain drain either way with just its production
I don't think the Riot MMO will kill Blizzard (I don't think Blizzard will ever "die", just become a true shell of its former self). But I do think any discussion between the two ends if the MMO does well. If the Riot MMO is good (and, if we're judging by everything Riot has released in the last few years, it will be, they're on a crazy hot streak), Blizzard loses it's only unique pull.
I say this as an Ex-Wow addict and potentially future Riot MMO addict. This could be the silver bullet
@@thebuzz567 overwatch 2 is probably gonna flop since most of the potential audience view it as a dumb cashgrab and Idk a lot about diablo 4, but if both games do bad then blizzard could totally die, maybe getting a major rebrand (especially cosidering their current pr) or maybe closing as a game developer and just sticking to wow
I could be wrong, but I think Atrioc’s main point is about the talent. Because of all the major hype around Riot, it will be really hard for Blizzard to get up and coming talent for their games as the new Riot MMO will pull them away.
The challenge when it comes to an MMO killing any other is that the momentum required to steal players away from a game they've spent thousands of hours on is immense. On top of that, the sheer volume of content and dev time required to have an MMO capable of doing that is equally as immense. FFXIV is the closest any game has come to killing WoW since its inception, as you mentioned, and it has only been able to just barely start doing that after polishing its systems and adding additional content regularly for half a decade.
Even if the Riot MMO is a masterpiece that blows every MMO players' minds, it won't have the momentum to do serious long-term damage for years after its launch, which itself is a few years out at a bare minimum.
(14:38) When Riot creates these new games, they expand the universe. Legends of Runeterra took us deeper into LOL's universe. I wish their was a similar game for Overwatch.
Riot won by not having 1 tenth of blizzards accusations of assault
I was watching an interview of the Fortiche Studio guys and they said that in one day of good work, they were making 0,7s sec of animation.
Also all of this movie idea started from a guy who really really wanted to work for riot, and riot was looking to hire for the customer service. The guy, Christian, was hired for the german support and did his job very pleased. But also, he actually had a metal band, and upon seeing Vi's character design (which was still in development), he was crazy inspired and made a song. He did the same for Jinx, except this time he took the initiative to ask Fortiche studio try something (not sure if it's get jinxed but prolly)
I can't recall the full 1h30 interview they did but yeah it basicly started from a hardcore fan who took initiative
Do you have a link to that interview?
Sure, but it's in french! Check "Arcane les coulisses", it's from OTP channel
.7 seconds a day, sheesh. I mean, you could see it quality-wise, but still, it makes me wonder when Arcane 2 really comes out.
I'm on a binge, dude, I love these reviews of the ongoings of such analytical perspectives. anyways cool stuff dude
Truly incredible how activison turned one of the most (if not the most) beloved developers into the most hated.
It like Arthas receiving frostmourne and becoming corrupted by it.
TBH, Riot managed not to make it too obvious where they stood on Hong Kong when there was a Hong Kong team at Worlds 2019 - around the same time of the Blitzchung scandal. Sure, you could guess why they always spoke of HKA and not Hong Kong Attitude, but somehow, they managed to avoid a massive scandal for their definitive Esports event.
One of the best Marketing Mondays yet! You really condensed a lot of what I was thinking about and stuff I didn't know into a cool comparison. That makes it really clear to see and understand because of the different outcomes
Forgot to mention the game in development ''hytale'' which was and independed gaming studio from hypixel (minecraft) that is currently developing a better minecraft game and riot games purchased them but they just let em do whatever they like with their game. Riot will have a game for every genre possible. Hopefully they will join the horror genre as well. Where all the other big companies failed, riot is there to fill the gap and make a copy of their game but better.
They have fiddlesticks, so horror story writes itself. Also they oversee hypixel to ensure quality of product.
The ending with the MMO was perfect
I'm actually really looking forward for the next upcoming 5 years or so, to just sit down and play some league MMO. Depression just left the room
Amazing marketing monday this week big A. i was thinking about this the entire time while watching Arcane, how Riot basically succeeded in everything Blizzard failed in the past few years
The biggest gamechanger for me is the awesome player support Riot has. Always helpful and respectful to the player. I feel like Blizzard just wants to milk its players as hard as it gets.
Easily one of the best Tharketing Thursdays yet nice job Big A
Great video, we should have all known that as soon as Activision got a hold of Blizzard it was downhill. It's a shame but they are done for sure. Just wish Valve would do more stuff like wtf is they doing!? I know what they are doing but still at least open up a side company to help their games or something
The problem is Valve does not need to do anything because Steam PRINTS MONEY. If they wanted too, they could nothing but just maintain Steam and still make more money than many companies.
@@randomnerd5807 i never understood why people love steam so much, some guy once told me he can't play ffix for free cause he had steam. it took me 2 days to figure it out what he meant. when i was playing bdo people were complaining in chat about how the devs would rather have people buy directly from them instead of steam. Why would you chose to give money to billionaire gaben when you can give the devs more money by buying from epic store or directly from the devs
@@j1337-l1n Because it's a convenient platform. 90% of players don't care about who gets the money. All they care is to play a game without too much hassle. Epic Games launcher is lacking feature wise and catalog wise. Yes you can save money on there but it's like 5-10% which is not worth loosing so many features and titles.
@@FilGoodInc sure, choosing steam for convenience or you simply don't care makes sense. going out of your way to use steam when you don't have to doesn't. It's less convenient and your pc uses up more resources. it's freaking weird man. besides it's not like if you use something else you can't use steam anymore
@@j1337-l1n its not weird, its more convenient for most people. Who cares about resources or choosing. Its the litteral same reason people use Windows instead of free and more efficient Linux.
Hiding your weaknesses by reminding people why they loved you in the first place...won't deny it, a brilliant and savage move by riotgames .
Sheesh this was straight gold. Literally the only this between this and an A+ senior thesis is the fact that Atrioc already graduated
been playing wow for over 10 years now and just like you said, it's hard to leave my progress and all that time i invested into that game behind, seeing the game that i always loved and valued crumble like this because of the owners is just so sad and stupid.
Thank you big a, I currently don’t want to be alive but marketing mondays are always something to look forward to
Hang in there bud
That mmo bit at the end had me rolling. Fantastic story boarding lmao
Blizzard had such a good thing with Overwatch all the had to do was not take forever to do any additional media for it aside from comics, a movie, an online series, just anything to push it forward!
Riot has done it so well with League!
That last point is Riot talking to Blizzard and quietly whispering “Its my time now. Take a long rest.”
Arcane is the best show I have ever seen by a large margin
It is what it is. Once company grow beyond a certain size, money becomes the focus. But it's not all that bad. Blizard had the chance, they really blew it.
On a side thing about target market or ownership, I don't hate Tencent or their censorship or support it, but like I do understand their point of view of keeping politics out of things that aren't made for politics. Do be tired of politics bs everyday, and really prefer not to have it in my face on something built for entertainment.
I mean really no one is perfect and you just gotta pick the lesser of the two evil. However Tencent do deserve praise for their management skills or what not, I mean look at GGG (developer of Path of Exile) and Riot ofc. Both of them don't really have to worry about money or funding that much compared to Blizard who is a listed company that is owned by a majority of shareholders who don't really understand or care about the gaming future.
Aside from the mmo, Riot seems interested in making RTS too. Trying to explore every genre.
Kind of surprised that Blizzard never did a animated show.
Who's here after Microsoft acquired Blizzard
Moral of the story, release cool skins and people will leave you alone.
honestly at this stage it looks like riot is silently looking at what other companies do and where they fuck up on new ideas, and then do the opposite. And it works
I never thought about it before your vid, but countering sexism and shit w/ the KDA phenomenon was fucking GENIUS
Waiting for Riot's RTS that will probably never come with SC2 in my heart.
At their core, League of Legends and Dota 2 share the same origin. Both games are based on the Warcraft 3 mod DotA Allstars, which in turn was inspired by a Starcraft mod called Aeons of Strife.
OMG 🤯 i just got an ad before Marketing Monday, what a coincidence 🤩 Even TH-cam knows how big Marketing Monday is 📈
“The best video game tv/film adaptation ever” well it’s not like there is much competition 😂
Just wanted to say that the animation of arcane was made by a totaly independent studio named Fortiche, which riot had already collaborated with in the past. The story however was made by riot themselves.
I think he meant that the project was creatively led by people from in-house at Riot
Funnily enough I feel like the fact that Riot is 100% owned by a Chinese company made it more excusable for them to ban people to discuss Hong Kong and other topics…
I think an interesting point of comparison between Riot is Apple. Both companies are at the top of their respective industries, and have a very similar competitive advantage. Theyre never the first to produce an idea (Riot base their games heavily off of existing titles; Csgo=Valorant, Dota 1= Lol, TFT is a blatant auto chess rip off, whereas all of apples products are self explanatory), but when they do make it, they do it well. They examine carefully what works and what doesn't, and from that produce their games. They never produce something really experimental, and I'm sure riots MMO will draw heavily from FFIVX and WoW, but it will produce a good user experience which draws the best out of the games.
yeah they are both marketing god
Tbh FFXIV is the toughest competition for Riot MMO because how passionate and loyal the community is in that game in fact the game producer even encourages to take a break from the game to play another game once you feel like you have nothing to do in that game
the main reason Toast is fed up with Blizzard is that he got banned on multiple occasions because all he did was "exposing bugs in Hearthstone"
and blizzard banned him for that. so Blizzard is just an all-around "F you" in your face whatever you do even if it means "Helping the company" by exposing said bugs and make them visible for the company to see and improve upon.
I would love to see Atrioc play Oxygen Not Included
Riot has a fucking dragon. And how does Blizzard compete? Dj Kahlid.
I have played and enjoyed Diablo2 so much back in the day that the blizzard logo will always have a special significance to me.
Don’t get me wrong: blizz is shitting the bed while riot is taking the cake. I hope some day blizz will return to its roots and I also hope riot will keep pumping out wins.
I played league for a long time and was used to Riot fucking up balancing the game so i assumed the arcane would suck just as bad. I was wrong.
The game is well balanced for how many champions and items there are. People just complain to much
What is amazing is that Arcane is still sitting at 100% for the critic score, while the audience score has only gone down to 97%. It's still the highest rated show after 2 months.
And there's moonton that copying them both at the background laughing maniacally
I was gonna say Riot got ahead by not sexually assaulting their employees, but I spoke too soon.
The point about how they handle the controversy is pretty interesting. As someone who doesn't play and riot or blizzard games anymore when the whole controversy happened at riot I heard about it just from being on the internet but eventually it faded out to the point where I have no idea what eventually even came of it. On the other hand it feels like blizzard is screwing up every week sometimes every day with more bad news and shit coming out about them.
In a parallel dimension where things are quite different we would have gotten an Overwatch TV series that's as good as Arcane, but alas ... good news, we still have Arcane in our timeline, so all is good.
Riot just look at Blizzard and taking notes
riot also has hytale. just wanted to brimg that up. not that they are gonna do anything about it soon, but still
Arcane. That's how.
4:00
TH-camr: *blocks out name*
Text: "petition to compel Riot"
Valorant really solidified riot as an esport machine
The big three: Riot, Blizzard, Valve
Awesome video! Man, can't wait for the Riot MMO
i have been a league fan even though i have only played league one time, and only about one game, and it's just with bots. but i kept going back to league news cause i see all the things they have. characters, lore, splash arts, music, animation, etc.
then to see them slowly expanding, from releasing new games to creating their own animated series, like are you serious? that anniversary video gave me so much hype because all of those made sense to me. they did not made me feel "oh they're doing this cause money" well, we all know money was part of it, i mean they're a company, but i also believe it was a very logical step to take. especially on the animated series part. if there was one thing that i really adore in league is their cinematics and music vids. honestly, we were just waiting for the time riot make their own animated series or movie, and then, boom! arcane
Okay this has been on my recommended for weeks now... and I've never even heard of this guy, but MAN this commentary was phenomenal and hilarious!
Lets not forget about "World of Warcraft: Refunded"
Your thumbnail literally nailed it. Best analogy of my life.
Best analogy of my life soo far.
Funny thing is that a lot of the producers of riot's MMO have worked in Blizzard and more specifically in WoW.
I did my final paper for my college writing class on this exact topic. The names of each of the new games were still “Project L” and stuff like that.
im just glad this was the first video of glizzy that Ive ever saw
As a huge blizzard fan since ow days I have since shifted boats and am now a riot fan
I love tarketing Thursdays
Lets not forget Riot partnered with Hypixel, who are now fully a studio to make their game Hytale
I personally think that Riot's team has more passion on their works than blizzard and that's why riot has seen more success lately and Riot really has more transparency and listens to the community which makes their games feel like they are owned by the community itself
15:26 They also had AR KDA characters from the game dancing with their respective KDA singers aswell which was awesome.
Also speaking on the huge stadiums bit all the way back in the day. League and Riot was the first Esports organisation I ever saw that sold out huge stadiums like Madison Square Garden etc
Riot cares more about the runterra IP and they are doing so much to make it into a multimedia franchise. The more quality games they put out in more genres the more and more of a titan of gaming they become. If riot keeps this up they'll have a cultural force like marvel in the making
Never watched a single one of your videos, this was fucking great.
League of Legends is an incredible avenue to make a ton of engaging content. With the removal of the strange Summoners lore, the stories told can really expand outside of the game itself. Even if you hate league of legends you have to appreciate how well done alot of the lore is for the characters and how well they have branched into different mediums. The animations get better and better, TFT and Legends of Runterra are good games in their own way. The Music they have created is generally to a good standard and faithful to the Genre. and Arcane was an incredible series.
I think the creators at Riot have made an incredible product overall. It is a shame that they dont embrace a wider diversity in character body/ face shapes with the exception being Illaoi and maybe Talliya. It's a shame that they are kinda removing the visually ugly champions and making them cool, check urgot and mundo. And it does feel like they are handicapped by who they are owned by. The Thresh change was terrible for the character. Homosexuality, Trans or even androgynous is generally something they steer clear from which is unfortunate. e.g. Diana and Leona or Vi and Caitlyn are currently only alluded (granted fairly heavly in the latter) to as having or had relationships. A route i believe lore or the series writers want to go down but it is ultimately its owned by a chinese company. I wouldnt be suprised if this is as far as it goes.