How To Setup GA4 (Google Analytics 4) On Shopify
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- เผยแพร่เมื่อ 19 พ.ค. 2024
- Learn how to setup Google Analytics on Shopify in this step-by-step tutorial. This is a new, easier, free, and more accurate way to install GA4 (Google Analytics 4) on your Shopify store using Google Tag Manager and the Google Channel App. This is the easiest way I've found to capture item views, add to carts, and purchase events and send them to Google Analytics. Let's get started!
REGULAR EXPRESSION FOR THE TRIGGER:
view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purchase
YOUR EXTRA RESOURCES:
○ Google Tag Manager Tutorial - • Google Tag Manager Sim...
○ GA4 tutorial - • Google Analytics 4 Tut...
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00:00 Introduction
00:33 Get the Google Tag Manager container code
01:30 Adding Google Tag Manager to Shopify
05:08 Exclude self-referrals in Google Analytics
06:47 Install the Google Channel App in Shopify
09:32 Check the data layer
11:08 Add GA4 to Google Tag Manager
12:28 Create the ecommerce event in Google Tag Manager
14:54 Preview and test the GA4 tags
16:45 Check events in the DebugView
17:23 Publish the tags
17:51 Conclusion
This video has been dubbed using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
#googleanalytics #shopify #googleanalytics4 #ga4
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THANK YOU!! Just wasted 2 hours on other videos were tags were not firing etc, this was so clean and simple, and best of all -- IT WORKEDDD!!
I was stuck for so long on this. Finally went through it, thank you.
Awesome Video! I have been dreading moving over to GA4 as I have been so stuck in my ways! Thank you this was really helpful and is going to make the transition much easier.
A small thank you for all the GTM and GA4 videos. I know myself and a lot of others have benefited from it.
On all the step by step guide i have seen this is the best one. Thanks.
Thank you! Very clear and helpful. Looking forward to learning more.
Awesome video! As usual, invaluable for its clarity
Thank you so much Benjamin for this amazing step-by-step guide! Appreciate your effort into making these useful tutorials 🙏🏻
YESSS!!! Great and easy method to add GA4 along with the important basic events. 🙏🏻
Thanks Leon!
Thank you for this step by step! I was so lost!
Thank you for your helpful videos! You make it easy to follow and understand.
Glad you like it Frank!
Love this video, thank you for making it. Question, to create the commerce events (add to cart, etc) for Google Ads conversions do you link the analytics account and then import, or do you create them each in GTM and link them up manually with ID and label? I do the latter and just wondering if it was efficient, and secondly, if the process is any different for Shopify (minus not having an “begin checkout” on standard of course). Thanks!
Now this was the only method that worked perfectly for me. Thank you!
This video is a life saver! Thank you so much!
What a legend. Thank you Benjamin!
What a mate, thanks for this video Ben
Sooooo helpful, Benjamin. Thank you!
I'm so glad Alex! Thanks for watching!
Thank you. Perfect video. Others were missing the important part about connected Google ads acount via Google Channels.
Awesome very clear and helpful thank you so much
As always excellent material. 😀
Thank you. Followed step by step!
Really appreciate you for making this video. Simple, basic and refined and very very easy to grasp the content and understand the steps..
My pleasure. And thanks for watching!
Love the videos. They have been very helpful in my journey. Two questions:
1) You had previously provided a work-a-round to the lack of an add-to-cart trigger in Shopify. We added some code to the checkout script. Do we now delete it and allow the balance of the recommendations.
2) Starting September 1, ownership of the Google Sales Channel is shifting from Shopify to Google. In fact our sales channel is now missing from Shopify but the catalogs still appear in Google. How does this affect the balance of the recommended implementation?
Thanks.
Thank you alot, simple and easy to follow!!
I'm glad you liked it!
THANK YOU AND BLESS YOU (u saved my life)
Thank you very much. Very helpful 👌
Thank you. This is so much help!
Perfect, thank you!
I love this video, Very helpful, Thank You
Such a helpful video! Thank you so much!!
You're welcome!
Hi Benjamin,
I followed the same procedure. Connected google channel app to my ad account but still its not sending the data layer to GTM and I cant see the conversion actions in tag assistant window. Can anyone please help?
Love all your video!
Thanks for the helpful video :)
Great video, very helpful.. Than you so much
I followed all the way up to adding the second tag. I appreciate all the information given. But my settings are slightly different after this part and now I’m lost. I learned so much from this video.
Where are you stuck?
Hi Benjamin, awesome video! Question please - I have configured both a tracking for Kajabi and Shopify under one GA4 Property, how would I know which tracking am I seeing? Is there a separation of their analytics or the analytics I see is for both? Or should I have added a separate data stream for the Shopify website? Or a separate Property instead?
Hi Benjamin ! Thank you for your helpufll videos ! When I use tag assistant, it seems my data layer is empty (no item's informations or currency info for example). Did you know a solution in complement to add those informations ? Thank you :)
you are AMAZIN and THANK YOU SOOOOO MUCH !!!!!!
Thank you so much for your video! Is this dataLayer from the app google some kind of new feature?
OMG thank you so much.
Amazing, thank you very much
aaah yes, thanks for this!
THANK YOU!!
Hi Benjamin,
Can you also do a tutorial on how to do this on a wix and square space websites.
Many thanks
This was very clear and helpful thank you. But now I need to send conversion values over to facebook. I'm trying to use the 'value' part of the data layer to make a variable in GTM, and use that variable in the FB conversion tag. But it keeps coming through as undefined. Do you have any suggestions for this? Thanks again!
Do you have a tutorial on how to increase shopify site speed? I see you really have a good one there. Thanks! ?
Hi Benjamin ! Thank you so much for you fabulous videos. So helpful especially to our small business. I followed all the steps, but haven't being seeing the "view product" or "cart" events, in the Tag assistant. Once I proceed to the payment page, Tag Assistant stops showing up on the page, with no recognition. Same in Google analytics on debug mode, it does not see any of the conversions, which is unfortunate. Is there anything, off the top of your head, that you believe we may have ill configured, to fix this and register conversions ?
It is normal for the TAG assistant to stop showing or getting disconnected when you are on the Checkout pages (if you are not using Shopify Plus). This happens because you are not able to paste the "Tag manager container code" into your Checkout pages with the standard Shopify. Your code (if you followed this video) is only available at all store pages and thank you page - except Checkout Pages - Hence Tag Manager gets disconnect there but Tag Manager will reconnect again at the "Thank you Page" once you pass the Checkout pages and purchase.
To your other question about view product / cart names etc. You need to define those names first to the buttons (for example in the product.liquid). Here Ben may help us all and maybe publish another video to explain this bid.
Hope this helps.
Thank you for the video. I have a question please. The debug view on the analytics, is it possible to view activity that happened a few days ago? I checked and only see activities from 30 minutes ago. Someone made an order in my store and I want to see where they came from before finally making an order, as in: attribution - whether it was through social like Facebook or direct. I think I could have seen this if I checked earlier?
Alternative question: How do I check the attribution of my conversions, like how/where they visited my store from resulting to a conversion. Thanks!
Amazing! Probably wasted a day trying to work out why I keep getting double purchase event showing up in tag assistant. Then I came across this and finally fixed. Can I still add custom, data layer for enhanced conversion for google ads? or is there a better way to add it?
Hi Benjamin! I've notice a lot of bad review on the Google Channel App since the last month. I'm quite scarred the installing the app might break our client shop :(
Can You confirm that the app is still working fine on your project? Or can you suggest any other free app to create the data layer?
Thank You so much, i really appreciate your videos!
THANKS!
Thank you so much.
hello. i remember your video about goods ads conversion config using tag manager. you suggest a data layer code to put with the tag manager code. in this case is still necesary? there would be two data layers
I followed this method but the purchase tag is not working
I can help you to track all event in Shopify
Thanks Benjamin. I've run through this using the steps from the video but the json GTM file to import is now the ecommerce file rather the containing the ATC and purchase tags. This then doesn't work for me. I'm unable to use the Google Channel integration as the account doesn't meet the requirements. What would you suggest is the best option if you cannot use google channel? Also is the json with the ATC and purchase tags still available to download for me to try and see if that works with my set up. thanks
Hi Benjamin, I am your big follower and have seen many videos of yours. I recently implemented GA4 on my client's shopify account and I have two questions for you?
Question 1 - What should be the starting point to set up conversion tags for a shopify store
From Shopify store? - Adding Google tag to the shopify store via preferences?
From Conversions in Google ads? - Creating a new conversion action and pasting the tag in the Shopify Store?
From Google tags link in setup in Google ads?
From Google Tag Manager directly - Linking Google Analytics?
Question 2 - I added the GA4 property to my shopify store, but later came to know that shopify doe not support GA4. Later I linked a UA property. Now see a difference in UA numbers and GA4 numbers (UA numbers being much higher). What should I do? Ignore the GA4 from my measurement?
Hey @prajit Dasani
1. If you have been through this video and setup it all up. the data is being tracked then inside of GA4 you can create a conversion for whatever event is coming through. Thats in Admin - Conversions - New conversion event You could set one up for add_to_cart for example.
2. Shopify does support GA4. Best to work from GA4 moving forward
Thanks🎉how is this different than enhanced ecommerce?
Benjamin - thanks for the video! To clarify, it is okay to have Google installed in the sales channel in addition to the GTM tag? I worry this would create duplicate events.
So informative👌 How can I add annotations in GA4?
I added the gtm container into the head of the theme.liquid and checkout page and still none of the ecommerce events tags are firing. Do I need to add a data layer code for add to cart?
Excellent!
looks like the tags are not triggered by the whole chunk of events here 'view_item|view_item_list|select_item|add_to_cart|remove_from_cart|view_cart|begin_checkout|add_payment_info|add_shipping_info|purch', but just view_item, add_to_cart and purchase?
that's because Google doesn't generate some of the events within the data layer so the triggers have nothing to reference. This video gives misleading advice.
awesome thanks!!
Great tutorial! I have one question, Do I have to setup GA4 script also in the tag? or GTM script will do?
Just GTM for this one!
Hello Benjamin,
Thank you for this video. If i follow the steps something goes wrong. If I put a product in my cart the event in the tag assistant is called form_start. What should I do?
Normally, I don't like to comment much. but I did not want to remain silent in the face of this effort, quality and demand. thank you for your work, it has been a very useful and explanatory content. I'm just wondering, there is no analytics icon and number in the " Google containers found " section, what exactly is the reason for this?
Thanks!
Nice tuto, thanks. But my data layer hasnt been added. Have u an idea ? /checkout url dosn't contain the data layer even after paste de GTM code in Shopify dedicated field about checkout page
Thank you.
hey Benjamin, thanks for the video i have followed this step by step and when i just what events fired after a purchase! im having form_submit and form_start fire. my real time reports show nothing can you please assist in anyway would be greatly appreciated thanks
Hey so I did this a while ago, very helpful. But now there is the new GA4 integration inside Shopify. if I turn that on now, will it double count? Should I replace this GTM method with the native integration?
Disregard my other comments. I see what you did now. Thank you for updating this.
Hi Benjamin ! Thanks for your awesome content and tutorials. I'm facing issue with begin_checkout|add_payment_info|add_shipping_info events... Can you give an advice on where to look ? Google Ads account already created, and GTM code is added to the checkout pages script.
Thanks !
Same issue here! I cannot trigger those events. Could you please help? PS: great job, you're amazing!!
Does this still work if you have installed the google channels app before and set all this up before. But didnt't know about this approach and firstly added a custom data layer? Because when i removed all the previous code, and considered the google ads account and channels app already connected, that the custom data layer still is active. Yet when I went to the "check the data layer" step, i didn't see the view item variable.. but i saw the add_to_cart variable is this normal or?
Awesome content Benjamin, spent the whole afternoon going through it and implementing some changes.
Everything seems to be working great but I just have a quick question: When I check the GA4 event details, the price is a bit weird. The price should be 145000, but it actually shows up in GA4 as 145000000000. Any idea why this might be? Should I be worried? (It's in CLP currency)
I can help you to set up all event and send currect data to Ga4 and fb event
Same problem! Any help would be appreciated
@@PhoenixDomes what is your problem
Hi, I had the same problem too, the product price automatically added multiple zeros to the actual price. Wondering if you've found a solution?
@@skyelee6676 In the end it was totally fine! The extra decimals didn't affect the final tally in terms of conversion value.
Thanks for wonderful easy guide. One doubt at creating trigger (@14.16 mins in video) you copied recommended events. Can you please guide from where to copy that code.
I’ve included the regular expression in the description and you can find all of Google’s recommended events at support.google.com/analytics/answer/9267735
I'm not getting any ecommerce data pushed to GTM. Any advice? Would the older way work?
My biggest struggle is getting purchase value to pass into GA4 after checkout with PayPal. Any advice on how to keep the value or will the datalayer always drop when going out to paypal?
Thank you Benjamin for all your videos. I'm a big fan.
I've set up order tracking thanks to your video using the "Google & TH-cam" module. Everything seems to be working well and I can now see in GA4 which orders have been placed in my shop. Everything is almost perfect except that in GA4 I can only find the internal (almost invisible) order number for Shopify orders and not the visible one. How can I change this behaviour knowing that the tracking code is managed by the "Google & TH-cam" module.
Thank you for your help Benjamin.
That’s great to hear!
Unfortunately, you can’t change the transaction ID in GA4. This is an issue with Shopify. They say “Depending on the payment provider, the order might not have been created when the order status page is first viewed.” Which results in the checkout ID being occasionally returned instead of the order ID.
I see. It's sad… Hopefully I use AirPower for data transfert to Airtable base and in the transfert I have both order ID. The internal and the visible one. Thanks XXL for your feedback @@LovesData
Thank you, Benjamin. Great review and I switched to this method. The problem is that it doesnt record all events. For example, the following events dont trigger - view_item_list|select_item|remove_from_cart|begin_checkout|add_payment_info|add_shipping_info|, however we have added them to the list. What do you suggest for a solution? I am not sure what else is not being sent. Seems like its not easy to find 1 normal solution that actually works!
Same issue here. Would like to get some more info/suggestions about this too!
If we do this and have already linked GA4 and Google Ads accounts, will Ads show revenue?
Great tutorial which works perfectly. Thank you so much.
Instead of pasting the Google Tag Manager installation code after the element in the theme.liquid, would it make any difference if the GTM code was pasted in: Preferences > Google Analytics > Additional Google Analytics JavaScript? I have tried both ways and both seem to work. Is one method better than the other? Any thoughts?
Also, on my first attempt at following your tutorial I *did* encounter a problem. On checking if the data layer had been added (9:33), viewing the product and adding it to the cart failed to show the events: view_item and add_to_cart within the in the Tag Assistant summary. *Solution?* In Shopify’s Google Channels App > Settings, the Google Ads account was inexplicably disconnected. After reconnecting it, within a couple of minutes, the events started showing correctly. So if you encounter this problem, this could be a very easy fix for you! Thank again!
Hey @david-wall , thanks for your comment and information. I have encountered the same problem as you. The DataLayer does not show events view_item and add_to_cart... I have double check that the Google Channels App is connected, all good. But still I do not get the events to show in the DataLayer, any ideas on what might cause this? Thanks :)
@@lvl-kv8vv Sorry if I'm stating the obvious, but the first thing I would try is to disconnect Google Channels App. Leave for an hour, then reconnect. Leave for 20 mins then see if you can see view_item and add_to_cart then.
Hi Benjamin, if I add the recommended events it will be considered a conversion. ? Or is it better to put a thank you page instead? Thanks
You can enable any of your events as conversions. The only event that is automatically considered a conversion is the ‘purchase’ event. And since all of your events are available in your reports. I only recommend setting events as conversions if they drive direct value for your business.
The Google Ads Account section does not show under the settings of my Google Sales Channel even though the Ads Account is linked to the merchant id.
Hi Benjamin, thanks you the interesting content. I had already tried this setup, only the issue that it causes with me is that it triggers about 8-10 different add_to_cart events on the page (they keep triggering each other). If I check the "fire once per page" option it fires just twice; once for the event triggered by the AW datalayer and then again for the datalayer event triggered by our GTM tag. Therefore in the end only one tag is fired but two events are triggered so GA4 registers two events. I have set it up exactly as you have. Any ideas how to solve this? Thanks!
I would just use one method to create the data layer, for example, just use the Google Channel app and remove any other methods you’ve used. Then if it’s still firing multiple times, contact support for the Google Channel app and see what they suggest.
hey Freek did you get this problem sorted because im having the same problem thanks .
Love your videos! so much to learn.
However you did not explain or I might have missed it that why you created GA4 ecommerce tag and selected send data to ecommerce. And what this tag does and which data it is bringing? Is it related to Google channel app which is now missing in app store? A. Can you please explain this? Please?
This solution is different from just using the 'Google & TH-cam' app (which is still available at apps.shopify.com/google). The tag in GTM takes the information from the data layer and sends it to GA4. To use the app, here's my tutorial: th-cam.com/video/dB3TaDRnyGw/w-d-xo.html
Thanks Benjamin. For some reason the add_to_cart event fires three times when following your steps, very strange.
Hi Benjamin! So thats ? So i got the code from develepor . Pasted in snippet and gtm in liquid .
Followed your steps for ga4 tracking event . Its working fine.
So no other variables,triggers and tags required. Just basically it automatically grabs from the datalayer right ?
The trigger fires the event tag for all of the ecommerce events and the tag automatically captures the details from the data layer, so you don’t need anything else to send data to GA4.
Hi! I followed the tutorial step by step but the "add-to-cart" and "purchase" events are not getting registered in tag assistant neither are being registered in my GA4 propiety. How can I solve this issue? Kind regards!
@LovesData The Google Tag Manager - Debug view - is not showing the conversion, only user_engagement,session_start,page_view,first_view. Please Help how to rectify!
in other video you said remove all code in checkout additional scripts and gtm in theme.liquid, in this video you said add gtm to additional scripts and gtm in the head of theme.liquid. Which one is correct? I've also have question which I'd appreciate if you answer: I've used custom script in purchase additional scripts to push datalayer data to ga4 and have variables in ga4 tag, now switched to google channel app, should I remove variables in GA4? thanks.
since author does not answer (or he does not know or answers only for the money) I'll answer my own question: if you have gtm tag in theme.liquid - remove, remove your custom scripts in settings->purchase. Google channel app does all job.
hi there, awesome tutorial. Only 1 question: when initiating checkout in the preview mode in GTM, the 'view_cart' event was recorded as 'form_started' & the check out was recorded as 'form_submitted' rather than checkout. Could you advise me on what went wrong and how I might fix this
Have you tried turning off automatic form tracking? Watch th-cam.com/video/aISC4VG6jeg/w-d-xo.html for details.
@@LovesData thx for the reply. I just turned off the automatic form tracking but this time there is no event recorded after I view the cart and start checkout in the preview mode. Is there anyway to fix this? And how the tag recognizes an event is cart view or start checkout ? could it be that my shopify theme code don't have the element to signal a cart view or checkout, thus failed to push it to the datalayer correctly?
@@inspecialhome You’ll need to check that the data layer has been added to your store. If you’ve connected to a Google Ads account in the app, then this should happen automatically. If it’s not added, you’ll need to contact support for the Google Channel app.
@@LovesData Where I could check whether data layer is added?I used the Google Channel App as instructed to automatically add the data layer
@@inspecialhome 9:32 He shows how to check the datalayer and if its working. There's also chrome extensions for checking what the data layer is showing. you can figure out what the issue is from there.
thank you for video.I also connected shopify and google ads account but the website doesnt exist any data layer. Can Anybody help me ?
Thanks for the great video!
For me it is just not showing the add to cart event and also none of the ecommerce events. any idea why?
Let me know if you need help, I can help you set it up.
@@pushkardua yes, that would be cool!
Thanks for your informatic video. But How can I create a custom domain?
You’ll find the option under ‘Settings’ and the Shopify support documentation also covers this.
Hello,
It doesn't let me select Australia can you help me please? @ 8:47
My ecommerce events are fiiring in GTM but I'm not seeing them show up in our GA4 account. I submitted the changes in GTM and enabled Ecommerce tracking in GA4 and all of our other GTM events are showing up in GA4 except for the Ecom tags. Any ideas why this isn't pulling into G4?
I’ve done this setup 4-5 times and the events are not showing up in my tag assistant. The tags are firing but add to cart, view items, etc are not showing.
This also just automatically adds several conversion events to Google Ads, right? 👀😍
Could you show in a video how to use advanced conversions in Google Ads with the Google Sales Channel?
Yes it does! (And I’ll add your suggestion to my list of requested topics.)
@@LovesData You replieeed, yeah! Thank you so much, Benjamin.
Hi, I have setup GA4 and already have GA on my store. But I notice the revenue showing in GA4 is much lower than what it's showing in GA. Is anyone facing the same issue?
I can not see the google ad account under the settings tab. Can you please help me out! Also my merchant account is not getting validated.