How To Install Google Analytics 4 (GA4) On WooCommerce

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  • เผยแพร่เมื่อ 7 มิ.ย. 2024
  • In this video, you will learn how to send purchase and other ecommerce events from your WooCommerce store to Google Analytics 4 (GA4) using Google Tag Manager (GTM). We will cover how to add Google Tag Manager, how to configure Google Tag Manager to send data to Google Analytics, and more.
    GET THE PRE-CONFIGURED GTM CONTAINER: www.lovesdata.com/blog/woocom...
    JUMP TO A TOPIC:
    00:00 Introduction
    01:49 Add Google Tag Manager to WordPress
    06:24 Configure Google Tag Manager
    09:27 Preview WooCommerce ecommerce events
    12:01 Publishing the GTM container
    12:35 Conclusion
    YOUR EXTRA RESOURCES:
    ○ Google Tag Manager tutorials: • Google Tag Manager Tut...
    ○ Google Tag Manager Glossary: www.lovesdata.com/blog/google...
    ○ Google Tag Manager Course (paid): www.lovesdata.com/courses/goo...
    ○ GA4 Complete Course (paid): www.lovesdata.com/courses/goo...
    My email updates: www.lovesdata.com/email-newsl...
    My courses: www.lovesdata.com/courses
    My book: amzn.to/2FTQ8SX
    SAY HELLO!
    ○ My blog - www.lovesdata.com/blog-welcome
    ○ Contact me - www.lovesdata.com/contact-us
    TOOLS I USE AND RECOMMEND:
    ○ Email platform - lovesdata.co/zrLd7
    ○ Course platform - lovesdata.co/2Zzfq
    ○ Data connector - lovesdata.co/oOWkI
    This video has been dubbed into Spanish (United States) using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
    Subscribe for more videos: th-cam.com/users/subscription_c...

ความคิดเห็น • 245

  • @LovesData
    @LovesData  6 หลายเดือนก่อน

    Watch the updated WooCommerce tutorial at: th-cam.com/video/WTWpLWC7m1Y/w-d-xo.html

  • @deansomers1934
    @deansomers1934 ปีที่แล้ว +11

    Wow, everywhere I searched for this and it was always too overwhelming to make sense of. Everyone seems to want us to think this is the most complicated thing in the whole of ecommerce... And you have just managed to solve my problems in under 15 min. Well done and thank you so much!! I didn't think I'd be able to tackle this before the end of the year, and without you I surely would not have! Happy new year ;)

  • @classicalliberalarts
    @classicalliberalarts ปีที่แล้ว +4

    I've been pulling my hair out on getting GA4 and GTM set up. I followed your tutorial here and everything worked PERFECTLY. Thank you so much for such a patient and clear guide.

    • @studiohhemant
      @studiohhemant 11 หลายเดือนก่อน

      same here google site kit was not able to help me track ecommerce conversions but GTM worked

  • @Milestactical
    @Milestactical ปีที่แล้ว +2

    You've saved me a lot of frustration trying to figure it out myself. Perfect tutorial and my sites date is flowing. Thank you

  • @hubertnawrocki9558
    @hubertnawrocki9558 ปีที่แล้ว

    You are genius! I am web designer and wp dev and your tutorial is awsome! Everything clear!

  • @MarkPryor1
    @MarkPryor1 ปีที่แล้ว +1

    Love how specific this was to Woocommerce. Very easy to follow. Thank you!

  • @AndersJytzler
    @AndersJytzler ปีที่แล้ว

    Very comprehensive, yet down to earth. Thanks

  • @paulrouquette9102
    @paulrouquette9102 ปีที่แล้ว

    Ooohhh Merccciiii Beaucoup 😍. Je like ta vidéo, je m'abonne, je vais regarder toutes les publicités avant tes vidéos 🤣. Simple, claire, et ça marche ! Encore merci Benjamin

  • @swimboy89
    @swimboy89 9 หลายเดือนก่อน +1

    Called in tech support for GA4, they just telling me to install the script on all pages. Keep telling me to ask web developer to push events, etc... The developer with me on the call asking them how to do it - they cannot answer. Despite the fact that we told them the website has WooCommerce and running on WordPress.
    Thanks Benjamin for this video, sooooooooooooooooooooooooooooooo simple and easy. Thank you!

  • @ric10407
    @ric10407 ปีที่แล้ว +1

    Great and easy to understand explanation; explained in an understandable way even for an "e-commerce cinderpuddle". Thank you Mr. Loves Data. Best wishes & greetings Richard

  • @cat-and-raven
    @cat-and-raven ปีที่แล้ว +1

    This was so easy to understand and implement! Thank you so much!

  • @SantiOchoa
    @SantiOchoa 10 หลายเดือนก่อน

    Congratulations on your video. I had been trying different solutions for 3 months and none of them worked. In half an hour I have solved it.
    Really. Thank you very much for sharing😍👍👍👍

  • @user-vb5dj5gi4o
    @user-vb5dj5gi4o 5 หลายเดือนก่อน

    I love Loves Data. These are the best explainers on TH-cam

  • @billluo6170
    @billluo6170 ปีที่แล้ว

    you are the best Google tutor on youtube! loves data!

  • @BertMcCallumG
    @BertMcCallumG ปีที่แล้ว

    Video was really awesome. My prep work not so much. If I can give any advice at all, make sure that there is no Google Analytics or Tag manager Scripts hanging around from previous attempts before you found this video. Subscribed and now you have another fan. Thanks!

  • @rgkh1503
    @rgkh1503 ปีที่แล้ว

    Ben, bringing value to the world! thanks 🙌🏻

  • @alexatedw
    @alexatedw 8 หลายเดือนก่อน

    Great guide. Every other walk through out there was convoluted. This process laid out everything I needed to do, thank you

  • @mOhAmEdjOKER7
    @mOhAmEdjOKER7 ปีที่แล้ว

    The best tutorial in 2022 and beyond.. Thank you very much Benjamin. very satisfied ;)

  • @leonardwass8392
    @leonardwass8392 ปีที่แล้ว

    Thank you for this tutorial and for your hard work Loves Data. Tremendously helpful.

  • @muflic
    @muflic ปีที่แล้ว

    The most useful tutorial I've ever saw !!

  • @josephharburg993
    @josephharburg993 ปีที่แล้ว

    Hi, Thank you so much for this tutorial it helped me a ton! Since the native Google Analytics for WooCommerce Pro plugin does not support GA4, I used this video to convert my tracking from that plugin to this one. Really appreciate this!

  • @groundrushlabs
    @groundrushlabs ปีที่แล้ว

    This was awesome Thank you so much for making this so simple!

  • @Scoobyscraps
    @Scoobyscraps ปีที่แล้ว

    Great video, exactly what i needed, thank you.

  • @whatever2981
    @whatever2981 ปีที่แล้ว

    Thank you for your help, Benjamin! Liked, subscribed for my future problems! :D

  • @MrMastrahoyaar
    @MrMastrahoyaar ปีที่แล้ว

    You have earned a subscriber, keep creating more videos! cheers.

  • @RafaelSilvaeu
    @RafaelSilvaeu ปีที่แล้ว

    Parabéns, melhor explicação que encontrei. Funcionou perfeitamente. Saudações do Brasil!

  • @PeakDistrictSEO
    @PeakDistrictSEO 9 หลายเดือนก่อน

    Thanks so much. I was getting some kind of conflict between the plugin and Sitekit. Thanks to your tutorial, which was nice and thorough....It's all sorted. Many thanks

  • @adrianovarlotta
    @adrianovarlotta ปีที่แล้ว

    You saved my life, thank you so much!

  • @petrusvoegtlin3635
    @petrusvoegtlin3635 ปีที่แล้ว

    Thank you very much for your great video, very valuable!
    You are a great person with a very pleasant demeanor combined with exceptional teaching skills.
    Thank you with Greetings Petrus

  • @cauemeneghelli
    @cauemeneghelli ปีที่แล้ว

    Great tutorial as always mate. 👍

  • @PoppSoundProductions
    @PoppSoundProductions ปีที่แล้ว

    You are seriously amazing. Thank you.

  • @rubenmaesfranckx
    @rubenmaesfranckx ปีที่แล้ว

    you deserve an award for making this, and the .json file free to access!

    • @vagnerdantas8776
      @vagnerdantas8776 ปีที่แล้ว

      Good morning, I could not find the file, could you help me?

  • @timwalker1897
    @timwalker1897 ปีที่แล้ว

    Awesome vid, helped me a lot. Cheers!

  • @serchglz
    @serchglz 11 หลายเดือนก่อน

    Thanks a lot, still working at July 2023 very clear and straight to the point.

    • @LovesData
      @LovesData  11 หลายเดือนก่อน

      My pleasure, and thanks for watching!

  • @melvisnap
    @melvisnap ปีที่แล้ว

    This was way to easy, thank you so much.

  • @iliasantonopoulos74
    @iliasantonopoulos74 ปีที่แล้ว

    Thank you! Subscribed to your channel.

  • @WebPasteGoogleAdmin
    @WebPasteGoogleAdmin ปีที่แล้ว

    Amazing video. Thank you very much

  • @studiohhemant
    @studiohhemant 11 หลายเดือนก่อน

    Yes i added using your tutorial earlier i was using google site kit but ecommerce events were not getting recorded not ecommerce tag was getting fired - tried many times but with GTM plugin everything is good as you taught .... many thanks for posting your content here- its really valuable resource for me.

    • @LovesData
      @LovesData  11 หลายเดือนก่อน

      That's great to hear. Thank you for watching!

  • @tomasoberg89
    @tomasoberg89 ปีที่แล้ว

    Great video and super useful. Thank you.

  • @HealthQuesters
    @HealthQuesters ปีที่แล้ว

    whata detail explanations, love your work and video keep it up.

  • @oliverwebber5078
    @oliverwebber5078 ปีที่แล้ว +1

    Great video, could I ask what could be causing the purchase event not to show up

  • @heatherkleinman4689
    @heatherkleinman4689 ปีที่แล้ว

    Wow so easy thank you!!👍👍

  • @orenrez655
    @orenrez655 8 หลายเดือนก่อน +2

    hello, great tutorial. was following apart. t 9:17 when you connect to your GA4 tag, i set up my Ga4 tag but all event parameters were empty. there were actually zero. do i need to add all manually 1 by 1?

  • @kurbanhusainattarwala9444
    @kurbanhusainattarwala9444 11 หลายเดือนก่อน

    Thank you sir. God bless you..!

  • @soulcreativadigital
    @soulcreativadigital 9 หลายเดือนก่อน

    Thank you very much for this beautiful video and for the container!! The only thing that does not measure me is the purchases. I don't know why, in analytics the purchase conversion appears. I don't know if I'm missing something additional to configure.

  • @aquagreensorganic
    @aquagreensorganic 11 หลายเดือนก่อน

    BRO, this is lit, thank you so much !!!

    • @LovesData
      @LovesData  10 หลายเดือนก่อน

      So glad you like it! Thanks!

  • @vincenzoricciardi3747
    @vincenzoricciardi3747 ปีที่แล้ว

    Best tutorial ever

  • @currywurstmeister
    @currywurstmeister ปีที่แล้ว +2

    Hi Benjamin, thank you so much for this and other videos. I have been trying to set up GA e-commerce tracking for about a month of which most of the time I spent curled up in a corner, quietly sobbing to myself. I still don't understand a thing but at least I got to se the "purchase" in my debug mode. let's hope for the best. Thank you again, You are very good at explaining things.
    I might have a few tags, triggers, measurement IDs etc on my website by now. Please let me know if you have a video which can help me to remove the ones I don't need. Thank you. :-)

  • @mukeskinoglu
    @mukeskinoglu ปีที่แล้ว +1

    Thanks for amazing guide. I need help. How i track conversion value? Do u have a guide for this?

  • @RudolfAlmighty
    @RudolfAlmighty 8 หลายเดือนก่อน

    Congrats on 100k subs!

    • @LovesData
      @LovesData  8 หลายเดือนก่อน

      Thank you!!!

  • @louisestevenson6930
    @louisestevenson6930 ปีที่แล้ว +2

    Thanks for the video Benjamin - really clear and helpful. One question - In the tag assistant under summary, I am seeing all other hits apart from 'add to cart' do you know why this might be? thank you.

    • @vinicrj
      @vinicrj ปีที่แล้ว

      I have this same problem

  • @GuardianBeauty
    @GuardianBeauty ปีที่แล้ว

    Thank you man

  • @marcust2458
    @marcust2458 ปีที่แล้ว

    Thanks Benjamin, great video! Do you have any recommendation on how I can use this solution together and same time tracking facebook & tictoc pixels?

  • @itisalwaysday1
    @itisalwaysday1 9 หลายเดือนก่อน

    Hi, thank you so much for this video. Do we have to click submit after successful testing? In the video, you only did "preview".

  • @ericspamer9416
    @ericspamer9416 ปีที่แล้ว +5

    Wonderful video! Thank you so much! I followed the instructions but when I preview / debug, I see that my Ecommerce tag is not firing. Any troubleshooting tips?

    • @torbenderooij9469
      @torbenderooij9469 2 หลายเดือนก่อน

      I have the same issue any tips? have you ever fixed this?

  • @empolas
    @empolas 11 หลายเดือนก่อน

    Hello. I would like to ask you if I have to add GTM tags to and manually too (when GTM4WP plugin is instaled)? Thank you.

  • @Nick_U
    @Nick_U ปีที่แล้ว

    Thank you!

  • @OllieBeanz
    @OllieBeanz ปีที่แล้ว +2

    Thank You for this great video. Unfortunately for me it sends the purchase as a user_enagement instead. I did use your config file on a new container. It's tracking everything else though. Any suggestions?

  • @MrMastrahoyaar
    @MrMastrahoyaar ปีที่แล้ว

    Hi, have you made any video for adding google tag manager and ecommerce tracking in UA4, which will function along side GA4, which I have already done learning by this video.

  • @GurayEriskin
    @GurayEriskin ปีที่แล้ว

    Great job!

  • @user-pc7qm7dg4k
    @user-pc7qm7dg4k ปีที่แล้ว

    Thanks for the video mate. I was wondering why GTM fires twice the "purchase" event upon a purchase?

  • @tennislernenmitpascal7842
    @tennislernenmitpascal7842 ปีที่แล้ว

    Thank you very much for this video! Everything worked! One more question, how can I connect the conversions which we are tracking now with the google ads account? best wishes Pascal

  • @user-qn1qk1er8u
    @user-qn1qk1er8u ปีที่แล้ว

    Hey Benjamin, this plugin worked great prior to the WP 6.2 updates. Have you seen any issues on your end since the upate?

  • @lucassiqueira8495
    @lucassiqueira8495 ปีที่แล้ว

    You saved my life

  • @intenseCL
    @intenseCL ปีที่แล้ว

    thanks! suscribed

  • @helmihasan-personal93
    @helmihasan-personal93 ปีที่แล้ว

    The best in the biz

  • @Fridja
    @Fridja ปีที่แล้ว

    Thank you so much!!

  • @loithanhan
    @loithanhan ปีที่แล้ว

    Thanks you. your explaination is easy to understand.
    How can i connect my new GA4 with existing Google ads account?

  • @carlvanderpal5321
    @carlvanderpal5321 ปีที่แล้ว +1

    Hey Benjamin, I imported your file on a brand new GTM account, and it did not import the params at 9:27, so I just added them manually. Always a good tutorial.

    • @DataLog
      @DataLog ปีที่แล้ว

      Sane

  • @the-morning-show
    @the-morning-show ปีที่แล้ว

    Thanks :-) good video !

  • @GhufranTariq-yt5qt
    @GhufranTariq-yt5qt ปีที่แล้ว

    Do you have a video where you setup the GA4 | Ecommerce Events trigger?

  • @NoamMarieShainberg
    @NoamMarieShainberg ปีที่แล้ว

    Thank You very much! It was helpful. now I want to remove a global site tag from the website. can you advise me how to do it?

  • @ricardo9208
    @ricardo9208 11 หลายเดือนก่อน

    Hi Benjamin!! is super usefull video THANK YOU! I got a question... i actually want to use google tag manager to keep track of events not only for GA4 but also for facebook pixel, but im kind of confused. When we use the file you provide us and install the merge tag for creating and tracking the events from our woocommerce store in google tag manager, those events are now created in google tag manager right? and if so, when they are created, they link themselves with the events we can select to track in the configuration/events tab in GA4? Or do we need to create again the events in the event tab in GA4? the one where you can mark as a conversion or not.

  • @user-js4tm3vd7s
    @user-js4tm3vd7s 10 หลายเดือนก่อน

    Do you have a video set in place on what to do to set up google ads ecommerce conversion tracking after this?

  • @user-ep7kg6we7j
    @user-ep7kg6we7j 11 หลายเดือนก่อน +2

    Great video, super helpful. Just a quick note to say that the 'configure' menu item in google analytics no longer exists and the debug option is now under the property options in the admin menu.

    • @AndersJytzler
      @AndersJytzler 9 หลายเดือนก่อน +1

      Where do i find "Configure" then???

    • @Pavel-xh4xi
      @Pavel-xh4xi 9 หลายเดือนก่อน

      @@AndersJytzler debugview is in property settings.

  • @cartweshop
    @cartweshop ปีที่แล้ว +2

    Hi Benjamin
    I implement your technique few weeks back and everything was working fine but since last 24 hours analytics is unable to track purchase event. I debug but don't have any clue what happened. What should be done to resolve it?

  • @bulking-io
    @bulking-io ปีที่แล้ว

    You Are Legend 😍

  • @davidberonja
    @davidberonja ปีที่แล้ว

    I have watched the video several times and checked and rechecked my configuration. The Ecommerce tag will not fire. I'm still running legacy GA3 at the same time. Plus a lookup table for dev, stage, and live. Any insights would be wonderful. I need to run both GA3 & GA4 until the switchover date for comparison.

  • @Robin_Smith
    @Robin_Smith 2 ปีที่แล้ว

    Merci beaucoup !

  • @SapphireUnique
    @SapphireUnique ปีที่แล้ว

    thank you so much for this can confirm it works. My WordPress wont let me install gtm4wp since the php is outdated. do you know any other plugins that will work mate?

  • @CajunCoyote88
    @CajunCoyote88 ปีที่แล้ว

    You are the best

  • @ejikeokeke2422
    @ejikeokeke2422 ปีที่แล้ว

    Hello there, thanks a lot for the lessons. How can I get the json file container at 7:30

  • @nathansantos8218
    @nathansantos8218 ปีที่แล้ว

    Thank you so much 🇧🇷

  • @mocmaste2764
    @mocmaste2764 ปีที่แล้ว

    Thank you :)

  • @jasonguy2106
    @jasonguy2106 ปีที่แล้ว +1

    This video was almost great, however In debug mode it showed add to card and other events as "user engagement" rather than "added to cart," "purchase" etc. for me. Any idea why? I see in the comments that it looks like others are having the same issue also.

  • @valentinavasta2032
    @valentinavasta2032 ปีที่แล้ว

    Thank you so much for this video. I have been trying to set up GA e-commerce tracking. I still don't find the "purchase" event in my Tag Assistant mode, but I see all the other events ("being checkout", "view cart" etc.). What am I doing wrong? Thank you!

    • @mr.vedmutha
      @mr.vedmutha ปีที่แล้ว

      Hello, maybe your "purchase" event might have a different name in your data layer. Run your test with Google Tag Assistant and check the data layer at the purchase page and make the changes in the Trigger Events. Hope your problem is fixed.

  • @MarkGrenville
    @MarkGrenville ปีที่แล้ว

    Thanks!

  • @user-jh5ef4gm5r
    @user-jh5ef4gm5r 5 หลายเดือนก่อน

    Great vid, thanks for your clear explanation. How can we now set up specific e-commerce conversions in GA4?

    • @LovesData
      @LovesData  5 หลายเดือนก่อน

      GA4 will automatically count purchases as conversions.

  • @abidhamza2982
    @abidhamza2982 9 หลายเดือนก่อน

    Thank you

  • @rubenmaesfranckx
    @rubenmaesfranckx ปีที่แล้ว

    could you make a video on how to use this container to make good reports in GA4?

  • @NickBowditch
    @NickBowditch ปีที่แล้ว

    Hey mate, great video and you are a very good teacher. My slight problem is that I can see the GA4 Ecommerce tag has fired but when I click on the G- container ID that you say to do next there is nothing there. It says no hits were sent by this container. I have a feeling I am missing something really obvious I just dont know what it is.

    • @NickBowditch
      @NickBowditch ปีที่แล้ว +2

      Yep, sorted it by reading other comments and getting rid of Site Kit off my site. Works perfectly now, thanks.

  • @Manikaadigital
    @Manikaadigital 2 หลายเดือนก่อน

    Would we need to change anything in the file that needs to be imported into GTM?

  • @MeatSmokeFire
    @MeatSmokeFire ปีที่แล้ว

    I'm getting 'Container to import is incompatible with the current container.' when trying to import GTM-GA4-Ecommerce.json. Any advice?

  • @dalatarzan
    @dalatarzan ปีที่แล้ว +3

    Very good instructions. But why do I get 5 Add to cart when I only added once? Where should I look for errors?

  • @acudetoxacademy
    @acudetoxacademy ปีที่แล้ว

    I added GTM4WC but when I got to the end, and tried to checkout after addig an item to the cart, an ERROR page cam up and i couldn't check out? I would never have been able to do this without your video, but is there a problem because of the error page. Everything else looked exactly like you instructed me to do

  • @yassineaissaoui9521
    @yassineaissaoui9521 ปีที่แล้ว +2

    I followed the tutorial and I configured everything, the debug view on GA4 works well, but the data in the Monetization tab is not displayed, I still have 0 purchases!
    PLEASE HELP !

  • @AbayomiAlakeYommi
    @AbayomiAlakeYommi 10 หลายเดือนก่อน

    With all the variables imported, how do you assign value to purchase action and right currency code to the currency variable.

  • @icecubedigital-afullservic4825
    @icecubedigital-afullservic4825 ปีที่แล้ว +2

    Hello Sir, everything is working fine, but could not track revenue in the analytics 4. in Debug view while testing I can see begin_checkout step. but could not track the revenue only. Can you please help me?

  • @Lupi33z
    @Lupi33z ปีที่แล้ว

    I added GA4 to Woocommerce (after using UA for several years), I followed one of your earlier videos and I adapted it to Woocommerce.... However I have some problems. The debug test worked, it seemed everything was passed through to GA4 however no event value is being displayed on any of the reports in GA4 for purchases. So purchase conversions are being tracked but they're all assigned a value of zero...having run live on my site for several weeks now with 25 purchases, but not dollar amount being reported. (I'm using GTM and the plugin)

    • @yassineaissaoui9521
      @yassineaissaoui9521 ปีที่แล้ว

      I have the same problem, please tell me if you have a solution

  • @lynnehopson7767
    @lynnehopson7767 10 หลายเดือนก่อน

    Thanks so much for this video. I have implemented exactly and purchases etc are still not recording or firing in Analytics. Is there anyone to help me get this working? Not sure what to do - feeling a bit lost with GA4 to be honest. Thanks in advance

    • @LovesData
      @LovesData  10 หลายเดือนก่อน +1

      Check out my troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce