GA4 Ecommerce Tracking // How to implement ecommerce tracking with Google Tag Manager for GA4
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- เผยแพร่เมื่อ 22 พ.ย. 2020
- Learn how to track ecommerce transactions in GA4 (Google Analytics 4) using Google Tag Manager and a custom data layer. In this video, you will learn how to configure a new GA4 event tag in Google Tag Manager to send ecommerce transaction details to your GA4 property.
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This video is so easy to follow. You illustrate every step and at a nicely measured pace. If only every How To video was as straightforward.
This is the most detailed walkthrough I've seen on this topic. Thank you!
Glad you liked it Trent!
@@LovesData Hey Benjamin, thanks for this informative video. I have an issue that Purchase Tracking Event tag fired in GTM but doesn't show up in GA4.
The point with the debug view saved my day! Thank you
WOW thank you for this detailed tutorial!
Your tone and accent make the video therapeutic too! ;)
It kinda grows into you. IT was annoying at first..but then its been good..keep them coming more:)
I didn't understood much cause I am new to this stuff but this man's voice is sooo calming I can sleep right now
this is very helpful! I was trying to find my purchases within GA4 and wondered why it didn't track them, finding the right info is also not so easy, too much information and GA4 is relatively new, thanks! veyr straight forward
You're a genius. This totally worked, thank you so much for sharing.
Thank you very much.
This was something I'd been trying to learn for a while.
I appreciate it. 🌹
I've seen a bunch of videos but this is the only one that makes my trackings work. Thank you!
For the "add_to_cart" event I need to copy the same parameters of the "purchase" event?
This is one of the best videos I have seen on this subject and I have seen a few of your videos now. Thank you for all of your great videos.
Wow, thank you Kord!
Very insightful video!
Benjamin, thank for tutorial! It's great as always
Love your video, you`ve made a clear explanation, very helpful, thanks for share!
Thank you! Amazing video, saved me a lot of time!
Great tutorial, new subscriber right here!
Thank you. This video was very clear and to the point 👍
I have a problem though, after setting up everything, after clicking 'preview' and connecting the tag Assistant succesfully, I don't see a button that says 'Purchase', therefore I can't see any potential purchases.
Would anyone have a solution! Thanks a lot!
Why do I feel so relaxed? 😌
Hi, do you know by any chance why I don't have any of the pre set tags? do I need to configure them before creating the GA4 tag?
I just suscribed to your TH-cam channel for the Ecommerce transactions dastalayers implementation. I followed step by step configuration. The way you manage to explain makes it easy to undertand even for non-english speaking people like us in México.
I´d like to say thank you and ask you something related to the topic.
Since it is a purchase event, should not we create another trigger to tell GTM what URL should trigger the purchase ecommerce tag? (For example the thank you page).
Thank you, hope you can help me clear this doubt.
I will post it on comments box so other people can participate as well.
Thanks for the video. Would you please make a video on how to transfer a GA Universal Property linked to A GA4 Property to another GA account.
Thanks I am a little bit confused, I have read that we must use the value parameter instead of the old revenue parameter in order to view revenue in GA4 or am I mistaken?
Very helpful, if you're selling recurring subscription based products, what's the best way to track that via GA4?
The video benifited me.
he is so polite
Very helpful video
Thanks for the great video. How can I display the currency? when I add currency as a parameter it doesn't return the currency code, I've tried currencyCode but didnt' work
I completed the operations as I saw in the video, but I don't get a value for the required attributes (items, transaction_id, value)
If I enter a value in the GTM, it will also appear in the test interface, but as soon as I submit the data, the value field will no longer be valid.
If I check Universal Analytics in parallel, the purchase will get there, but I won't get a value through GA4.
Do I need to set up a server for GA4 for this to work?
I don't understand why no data is coming.
Do you know if this works for Shopify store? I have set it up on GTM but I'm not sure it's working.
Just tested a purchase, the tag fires....But when I go to values, it hasn't populated the product and just says the terms
In "Tag Configuration" under "More Settings" there is an option to check "Send Ecommerce data." Should that be checked, or under what circumstances should that be checked?
Hey Benjamin!
Thanks so much for this video. I'm thinking about utilizing this video to track my Shopify store transactions/revenue as it seems that the Shopify integration misses revenue and transactions. Two questions for you:
1. Is this tutorial still relevant / useable as it's been a few years since you originally uploaded?
2. Have you seen similar issues with the Shopify native integration? That's it's missing revenue/transaction data when compared to Universal analytics?
Gotta try this
Great one👍 thank you ☺️
Glad you liked it Piyush!
@@LovesData Absolutely, I have been mostly working on Adobe. Never knew Google has so many great features. Looking forward to more interesting videos on your channel.
HI @Loves Data, I followed your tutorial for my woocommerce store but noticed, that it does not track purchases or send any datalayer to GA4.
I checked the source code of the order confirmation page of my woocommerce shop and there is no "datalayer.push". How do I get the datalayer.push integrated on the purchase confirmation page?
You could try it with Custom HTML Tag that fires on that page
If i have a booking engine for an hotel, i need to have GA and GTM installed in the Booking engine to be able to track conversions?
What would you suggest if in the GA4 debugger I can SEE the purchase event occur, AND i can see all "Event > parameter" and "Items > Product Name" details being passed from the dataLayer, but the item name isn't showing in my Ecommerce reports?
Hey Benjamin
Super tutorial, thank you so much.
I see now the Event purchase and the conversion in the realtime view but not in the Monetitation view. is there a delay? and how long do i have to wait?
thanks
Hi, same issue. Did you get it resolved?
Hi!!
Do this works for prestashop?
Thank you, and thanks for the content!! TOP!
Why is it necessary, to manually input all the information already available in the data layer? Even though the configuration of the Google analytics tag has been set to automatically pull the information from datalayer?
Hi There,
I have followed the exact steps in implementing this on my woocommerce website but while debugging it says purchase event itself didn't fire.
Do you think my GA4 configuration has a problem?
We have stopped using UA since a while and only have GA4 - earlier no Enhanced ecommerce was enabled on UA too. We are doing it newly now.
Please suggest.
Thanks
For add to cart event do I have to put a parameter and value? What if I don't put anything in the parameter or value section will the add to cart tag still be fired if someone clicks add to cart on my e-commerce website?
Awesome thank you for this!
Hi Great info!!
I would like to get your feedback on my question.
I have created a purchase event tag in GTM with value, currency, and some custom parameters with this I can able to view total revenue in the events.
But I could not able to view any value in eCommerce purchases under monetization.
how do I fix this?
I googled a few GA4 docs and your video I found that in order to get item details and value in eCommerce purchase
the "dataLayer event should be purchase event" is that true? On my website it is "booking complete" it does not have any eCommerce nested data layers.
Please let me know how do I get item details in eCommerce purchase
Hi. I'm trying all sorts... cannot get the purchase to trigger. I've set-up Google Tag Manager on my WooCommerce site, followed the video here, but no triggers are fired when doing a test purchase. Any ideas, please? Thank you.
I did not understand why the trigger event with the Event name "purchase" will work? In our store, it doesn't... Where is this event fired? Because of the datalayer? I couldn't get my head around it.
Thanks for the video. These events have created successfully and showing in dbug mode. Moreover these are showing in events section of ga4 but don't show under monetization-ecommerce purchase
I had to sift through documentation to understand the event parameters need to match GA4 schema, but the values match the UA schema. So revenue should be value for that event parameter. And hopefully, next week I'll start seeing my product prices pull in. As of right now, I can only retrieve the item/product name; It's not pulling in any other data about it. Other than that, this was really helpful. I was wrecking my brain trying to figure this out.
Hello. Having the same problem. Did revenue appeared after changing parameter from "revenue" to "value"?
@@sidewinder2057 It's been a while, but I'm almost certain it started working. This was at my last job, so I can't pull up the data to double check, sorry.
During the creation of the Ecommerce Purchase Trigger, when choosing "Custom Event" and naming it "purchase", is the "purchase" custom event something that we needed to create/define previously? or is it something that GA4 should automatically recognize? I ask because my Ecommerce Transaction tag does not fire upon purchase, even though "purchase" is a default event in GA4.
@Johnny Ellis I really appreciate your reply. I found the site through google and I'm in the hacking process now.
Takes quite some time so I will reply here later with my results.
Have you found any info on this I am also stuck on trying to add this event tag for e-commerce events?
Hello, thank you for sharing this tutorial!
I set up a Woocommerce store on my client's website and installed the free WooCommerce Google Analytics Integration. It appears to be automatically sending Ecommerce data to my GA4 Property. The script begins with gtag( 'event', 'purchase', { and contains the following dimensions: transaction_id, affiliation, value, tax, shipping, currency, items [id, name, category, price, quantity]. The following events were tracked correctly when I completed a purchase: view item list, add to cart, begin checkout, checkout progress, purchase.
Do you recommend implementing the steps in this tutorial to set up the GA4 Ecommerce Transaction Tag, or keep the current setup as is?
I'm new to GA4 and Woocommerce. I'm concerned that the WooCommerce configuration isn't set up correctly and I need to set up a tag in GTM, like in your tutorial. On the flip side, I'm concerned that doing so would cause Ecommerce events to be counted twice.
Any help or advice from you or fellow viewers is greatly appreciated!
Love your clear and detailed instructional videos.
I notice you posted this video on 23 Nov 2020.
It is now April 2022. We have a Shopify store with Google Universal Analytics set up, tracking all events for ecommerce.
I have just set up a GA4 property. Trying to get my head around getting all the Ecommerce events (add to cart, purchase etc.) being tracked.
Which is the easiest method, using Google Tag Manager or adding the code using gtag.js which is how we have added event code in the past.
The code for tracking events provided by Google is referring to a demo store, do I need t modify this code or just copy it as is?
If you are a developer do you need to use Tag Manager, it seems you could do all that Tag manager is doing with a developer and just use GA4?
Does anyone knows if the script 2.14seconds will work with shopify platform for GA4?
Can you tell me for Custom PHP website and Shopify website what I have to do?
You are creating a GA4 Ecommerce Transaction same Ecommerce Transaction shall I have to create for GA3?
Hello! I'm struggling setting up GA4/GA ecommerce tracking and fortunately find this useful video, thank you! I get a question : Whether the result shows up in Monetization -> Ecommerce Report in GA4 successfully by using this method? Thank you for the reply!
Hey! Were you able to view the results?
I have setup for analytic universal datalayer on my custom website .js but my G4 revenue not showing as analytics universal working
I implemented using this method, but lost the values coming in the Universal Analytics. What to do?
Thanks for the tutorial ... But what is the Monetization Tab in GA4 .. how is it populated ?
You’ll find the ecommerce reports, plus in-app and publisher reports. Data from the ecommerce tracking I covered in this video is populated into the report.
How can I track all items within a purchase
I've done all the steps right but the tag isn't firing - what could be the cause (also it shows "not connected" or "can't connect to website" but it definitely is connected and other tags are firing)?
This is a great video, I have learnt how to set up variable of tag manager, however, after i set up everything by following the instruction, the ecommerce transaction tag is not firing after I complete a purchase on my website, can anyone explain to me why
Hi Guys, When I preview my work I see that the tag fired, but the tag details only shows the name of the variable and not the value. What am I doing wrong?
How i can add custom ecommerce event after view_item and before add_to_cart event. In my case I have dealer select Page before add to cart.
the best..
Thank you ! I was looking for a solution to integrate E-commerce analytics on Thinkific !
Can you please make more videos about Thinkific integration ? I wanted to integrate E-commerce analytics with tag Manager on Thinkific but I had to give up after 8 hours of research...
I thought I found a tutorial to make it work on Thinkific, but obviously it still doesn't work... What did I miss ?
Hi, does setting this up in GA4 effect UA data at all?
All the data in the debug view is correct but on live, the revenue value is 0.00. Can you help?
great. but its showning Object in GA4, not showing product data as per your video. any possible or common issue?? kindly guide
I connected my Universal one to the GA4 but, it doesn't track conversions! Very lost about how to fix it. I am using Shopify tho
Is it required to use Tag Manager When setting up GA4 e-commerce tracking?
I have implemented the same data layer on the website but on GA 4 not tracking the product name, price and revenue. Can you please share the final results on GA 4 after you implemented this code?
Hi did you find any solution?
Thanks. Very useful. It was an easy process and I learned something. I set it up but it doesn't work, because it looks like there is a different schema on our website. Not your fault.
Wow - everything is custom. I'm not sure if there's an updated version of this, but if this is honestly the best way to update Ecomm data in GA4, I think Google did online businesses a huge disservice. UA had awesome Ecomm reporting pretty much out of the box, or at least not needing to add it all back in custom. Would love if there were a simpler way to simply retain the Ecomm data I already had.
Top
thank you for the great video, I ask I made as to the video but the value of the purchase is not shown in GA4 can you know why?
i know the reason
do let me know if you need some help
Good video...:-)
Hi there Benjamin, my e-shop is PrestaShop based with a plugin. I've got only GA4. The e-shop is set for order_confimation which follows by compulsory bank transfer (no card purchase available). Does it mean that all "purchase" words you use in this video I should just replace with "order_confirmation" words? THANKS! joseph
Benjamin, adding to it the plugin name is Modulo GTM enhanced E-commerce (UA)-PRO. THANKS!
9:20 the purchase > items > price value shows extra 0's. Could anyone please let me konw why is it so. Thanks.
Excelent video, and very well and understandable!! Congratulations.
I thought I've to use dataLayer.push(...) to push events to Google Tag Manager.. is it using gtag('event'....) ???
For example for a viewed product would be:
gtag('event', 'view_product', {...}); ??
Thanks.
I'm also thinking about it. I already have Universal Analytics Settings configured but I'm still figuring out if I need GA4 Settings or if Universal Analytics will be everything I need
Hi, Purchase event fired twice, however, I followed all instructions. Can anyone help with this?
The tag is fired successfully but when I choose Display Variables as: Values it shows undefined... Please let me know how to define them
So do you know how to set up UA now? I can only use GA-4 but Shopify doesn’t support it and I am not familiar with it ,either.
Hey Elle, you can select ‘Advanced Options’ when creating an account or property and then choose ‘Universal Analytics’.
New shirt 😀👋👋👋
Have followed this to the letter and it has not worked at all - no transactions or revenue showing from my Shopify site. Any ideas why?
Hello, on minute 8:00 the subtitle are different from the dialogue. In the video and dialogue you choose "All custom events" and do not mention anything. In the subtitles however it says "Lets select 'Some Custom Events' > Select Event > and equals".
So which one is the correct? All custom events or some custom events equals purchase?
Go with what I cover in the video, not the captions.
Ok so its quite handy to use the existing datalayer for both UA and ga4 eccomerce tracking... BUT what will happen if UA will be shut down in 2023? Will my GA4 Ecommerce Tracking still work?
The data layer is independent of Google Analytics, so you can keep using it or update it.
Instead of "revenue" it should be "value" as event parameter, according to GA4 documentation. Am I right?
It seems you´re right!
In this video, I'm using a Universal Analytics data layer since it's compatible with GA4 (the GA4 version isn't compatible with Universal Analytics). So it depends on the data layer you've implemented on your website.
Yes, quite sure your GA4 Event should have the parameter name of "value" and point to ecommerce.purchase.actionField.revenue.
Also, I don't seem to be able to get items => ecommerce.purchase.products to work.. I suspect that it's because a lot of the product parameters should be prefixed with "item_"
great video thanks was really helpful
Thanks for sharing, how can I create the custom definitions for Items as it is an array? Thanks you.
There’s no option to do this in GA4. However, it is a requested feature, so hopefully it will be added in the future. You would need to send your own parameters to achieve this at the moment.
@@LovesData Thanks for your reply, as you said that I need to send my own parameters to achieve this, do you mean I have to create variables with value like ecommerce.items.0.xxxxxx, ecommerce.items.1.xxxxxx, ....... and then create the same in customer definitions in GA4?
Is it necessary to create an Affiliation parameter?
i use your steps and worked ;-) maybe do you have others videos por apply funnel conversion ecommerce with ga4 (impresiones, add_to_cart; ad_payment_method---¿) Thanks
Quick Question: In GA4, the 'revenue' parameter was renamed to 'value'. Shouldn't you be using 'value' as the name of the parameter you're sending to GA4 rather than 'revenue'?
I followed the tutorial and did everything but conversion values are $0. What you point out may just be the reason why. I will look in to it.
@@onlytwothings hi, you found the answer ?
@@ericrichard4940 I changed e-commerce platforms shortly after and use an integration for conversion tracking but never did. Goodluck
@@onlytwothings thx for replying
@@ericrichard4940 did you find any solution for the revenue issue?
Is the "revenue" the proper Parameter Name? Ga-4 documents call it "value"?
Hi Sierra, this video is from 2020 and includes a combination of the UA data layer naming convention and the GA4 data layer naming convention. You can use the UA data layer naming and map this to variables and then your tag in GTM, or you can use the GA4 data layer naming and do the same.
I tried to implement the same but the product data is not firing, it is because of syntax. I have passed multiple key values as well.
products: Array(2)
0:
brands: "dummy data"
dimension4: "dummy data"
dimension7: "dummy data"
dimension14: "dummy data"
id: "dummy data"
imageUrl: "dummy data"
name: "dummy data"
p_id: "dummy data"
price: 200
productUrl: "dummy data"
quantity: 1
revenue: 200
sku: "dummy data"
totalPrice: 200
I tried this with Google tag manager and the purchase tag wouldn't fire
I have done like you but couldn't fire the tag.
Revenue is not shown in ga4. How can I do it?
Can you make a video on Facebook conversion api using gtm❤️
Do you know if Shopify provided a GA4 integration for e-commerce tracking yet? :)
Unfortunately, they haven’t added built-in support for GA4 yet.
Here’s the best solution at the moment - th-cam.com/video/G2xtClOCB2c/w-d-xo.html
GA4 Doesn’t work with Shopify 🙃
GA4 Doesn’t work with Shopify
Beware - I never got my download link and there is no way to contact them.
Sorry, but I haven’t seen your email. Send a message to hello@lovesdata.com and I’ll find out what’s happening.