(New) Google Analytics 4 E-commerce Tracking For Shopify
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- เผยแพร่เมื่อ 12 มี.ค. 2023
- Shopify just came out with a direct integration to Google Analytics 4. In this video, I will be showing you how to set up e-commerce conversion tracking in GA4 using Shopify.
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Thank you. This is so straight forward and easy to understand. Worth subscribing to your channel ☺
This was straight forward and easy to follow. Appreciate it!
Amazing, I’ve been waiting for this integration!
Yeah, I also have been waiting for it! It is about time! lol
Dude thank you. I was going insane getting this setup, and created my own data layers only for GA4 to double-count my purchase events. Found your video, removed all the old code and paused my GTM tags and now I'm all good. 🙌
Hey, I've got a lot of tags in my GTM. When you say that you paused your GTM, were you still able to follow the tags through google analytics? I've got a lot of attribution links I need to monitor and don't know if google analytics will work for me since they're all in GTM.
Thank you!
@@user-re2wz7zk1n I have exactly the same concern, can I use GTM and this direct GA4 integration togheter?
Amazing video to understand the power of GA4. Thanks for the detailed explanation on how it works
Thanks, that was insightful 👊🏻
Hi, great video! I noticed you don't have any other gtm tags. We have conversion linker, ga4 404 error, and ga4 page view as additional gtm tags. Can we kill those too with this shopify integration? Also, i think tags can still slow website down if they are paused. Any reason you paused instead of deleted your tags? cheers :)
Thank you for this tutorial! Very helpful. Do you know if google analytics also includes attribution links that are build into my page? Or is that something separate that I need to add?
Oh my god, thank you SO MUCH. I've been going in circles trying to work this out and it's this simple? My god - they need to communicate implementation processes more effectively. I will say that I did follow your first video tutorial first, so maybe just take that down alltogether.
I went through all the steps, which were very clear and concise (thank you). My Debugging view seems to be working fine. But in my Shopify Preferences, Under the "Manage Pixel Here" button there is a box, which says, "Google Analytics Account," then "Paste your code from Google here." I followed the instructions, got a code from Tag Manager," pasted it in the box and got an error saying the code wasn't valid. Also, in Tag Manager, the instructions say to paste the code into every page of your website. Is all this necessary if I've already followed the steps in this video?
Hi ZoCo, thank you for the video!
I did go through the debug steps usign the Chrome extension, working fine, expect for the purschase not being detected...
Any ideas of what could block this?
Thanks friend, you helped me a lot, hug from Brazil.
awesome, always amazing!
It's interesting. I implemented the exact steps and everything works, except the purchase event not firing. All the other events are loading perfectly, purchase doesn't... I tried with COD then I tried with Credit card (Stripe) and none of the tests firedt the purchase event... Any idea...?
Great video! I followed the steps and everything pulled through debug mode. Clicked on the purchase and value showed the revenue. Few hours later purchases start coming through the monetisation reports, but no e-commerce revenue?
Thanks for it. I have one question. Should I still paste the tracking code into the settings in shopify/checkout/Order status page ? Or delete the old code?
Thanks for the video but i am confused with the revenue figure. Your order was for $10.24 (product) + $5.99 (shipping) = $16.23 but the revenue showed as $14.38. Am i missing something?
So i followed this tutorial.. added the GA4 sales channel and signed in etc.
when i debug, i can see all events being detected and firing.. but inside my "events" section, it doesn't include any of the stanard ecommerce events like add to cart, payment info etc. so it isnt actually recording any of this info.
it looks pretty complicated to manually add these events with their many parameters. what do you recommend i do to fix this?
Thanks so much for this tutorial. I followed it and the debug event showed up, however when I go to the reports snapshot page the conversion event isn't showing up there. It's also mis-reporting historically for 24+ hours ago. Any idea why this might be? it's pretty significantly off and has been for awhile (I've been trying to troubleshoot and that's what led me to your video!)
Thanks for the video. I see the purchase in the debugger, however the total revenue is still 0. Any idea why this is? Do I have to add extra code in the settings-> order page --> extra script ? Any idea on why it is not working?
Hello, thank you very much for the video! a query, this serves for bigcommerce or what changes would have to undergo the regex?
Thanks for this easy setup video, but what should I do as Google channel app is not working in my country? and what is the other name you mentioned in the video?
You are Awesome! :) Just Do it!
This Video is very Nice. Thanks for Video.
Thanks for the video. I ran a test after following these steps and am getting duplicates for each event. When you say to remove the gtag script in the theme.liquid should I remove it only if it's the GA4 snippet, or remove the old UA gtag snippet as well?
Great video! Had to play it .75 speed to get all the information.
Hey
I do see the purchase works in the debugger but it still doesn't show the revenue in my Google analytics dashboard.
What can I do?
Thank you for the video! Been waiting for an integration for the longest time! I implemented the same steps you followed but it's been over 8 hours and I don't see any revenue data yet. Did you find that it took your GA4 time to begin showing data?
Do you go through the debug steps and put a test purchase in through Shopify? For me the revenue data shows up in debug mode with in a minute. If you are wanting to see that data in other reports in GA4 sometime the revenue can take a few hours to show up.
We are having the same issue, but have had our GA4 installed for a week and revenue still isn't showing up, even after following the debugging. I can see the value when I put a test order in so I think its getting passed through. Revenue is just showing $0. Did yours end up showing up or did you end up having to do something special that I might be missing?
Great efforts
This video is a saviour, I was earlier able to see multiple page view hits on the tag assistant/ gtm preview mode. I had added the gtm code to shopify & also ocnfigured ga4 on shopify, that was resulting in multiple hits. However, I would still need help with how to set up scroll event with custom depths for shopify.
Hey, I just have a quick question. Since you asked to remove all the previous GA4 scripts, will it still track the other activities and continue to generate all the reports?
Thank you for the video! However, I would like to ask.. I've followed your previous tutorial on the GA4 Ecom Tracking, so what's the difference between this new method? Can I stick with the previous one or should I change to this method instead?
Great question! I should have addressed that in the video, so thanks for bringing that up. If the method before in the other video is working for you then you don't have to switch to this new method if you don't want to. The revenue numbers should be the exact same and that method will continue to work. The only difference is the way it is set up. This set up is much easier, so if you are setting up conversion tracking for the first time I recommend following this video. But if you already have it set up through the "harder" way and it is working there is no need to change it.
Okay thank you, but I am curious, does this mean GTM is basically entirely phased out of GA4 tracking then? So for example if I wanted custom button click events on the site, exactly how would I do that if I've now paused my GA4 tag?
What if you have google ads conversion tags install already. Do you need to remove first as well? As in what you put in checkout settings
Thank you!
Lmao i felt like a software engineer last night cause tbh i followed every step of the other vid and wound up with double data then i twiddled and clicked and even after somehow i fixed that i found this vid in the comments of your other one --- so now just undid all of that. lololololololololololo (annnd I had already enabled this before i found your other video hahahahahahahah)
Hi there, is there some delay between the purchase showing up in the reports section. I followed your video (thanks), but it hasn't seemed to have logged in the reports section just yet. I've been reading some google help, and they say it can take up to 24 hours?
Thanks
Hi what do you do with tag manager after pausing the tag manager and G4 Ecomm event... when do you unpause it during the process you showed. Please do help
Thank your for the video! I followed this guide but it still seems like the purchase conversion ain't tracking when it comes to Google Ads. Is there another video I should be following for that? Afraid to follow another video without asking incase I mess something up.
I have the same question! My google ads doesn't seem to be tracking purchase conversions but it still shows up in my analytics account. What do I need to do to get google to see this In adwords?
GA4 and shopify conversion doesn't match sometimes and shopify is poor in source tracking even when using UTM. Is there a specific UTM that shopify recognizes to propert track the conversion source/medium? or if no, what app can be used?
Does this mean that all recommended events for ecommerce will be added with this integration?
do i need to add events so it can track them? i did everything like you but nothing shows in debug
Bro what happens if we dont delete the previous google analytics code before ? Will it affect the setup? as I want UA to still track until its sunset
Great video! we saw purchase go through in debugger mode. But it still says 0 conversions after a couple of hours (we had orders aswell). Is there a setting or filter in GA4 reporting? Or do we just have to wait for a day or so for the conversion data to populate?
Interesting. Let me know if you see the same after 24 hours. Sometimes it can take that long.
Did everything look okay after 24 hours?
It takes 24 to 48 hours to reflect, but you can see realtime data to check if the purchase went through
@@aarondavison5646 yes thanks . It took almost 24 hours to catch up (the reporting)
@@jonascarlstrom9348 okay whew! I was experiencing the same issue! Will check back in 24hrs
Hi ZoCo why i don't see 'Campaign' in Parameters?
I have Google Ads conversion tracking set up in GTM, will this add all the data layer values for me to pull out transaction ID, order value and currency (mapped via variables) for that?
I am wondering the same thing...
Did it work for you?
do you have a full tutorial in one video?
i'm really lost on google analytics
Hello! Is this also going to work if I have my shopify store using hydrogen?
But when we want to track other events in GA4 we need to have a configuration tag. But when I make the configuration tag, doesnt it measure double data? So how can I track other events than only e-commerce tags?
I am having that same issue. Have you had any luck figuring this out? Thanks
how to track your promote code because even if i add them on GTM i don t see this option on Analytics
i use symprosis and they don't have that ga4 tracking under tracking tags
thanks for this! sadly i followed all the steps but it's not tracking the ecommerce data :(
Great video! Do I need to remove the Google Tag Manger code snippet as well?
No, as long as you pause the GA4 tags in there you can leave Google Tag manager on your site. But if you were only using GTM to put GA4 on your site I would just remove GTM completely. For me personally I leave GTM on shopify stores because I use GTM for other purposes besides just GA4.
@@ZoCoMarketing I'm using GTM for other tags and have done a full set of events for ecommerce in GTM.Is there any reason to use this shopify integration? Seems like no but maybe I'm missing out on something.
@@ZoCoMarketing Great video thanks! I implemented on our test website, all worked it great! But if I install GTM so I can create more events I need to activate the GA4 Config. Tag. This will affect the tracking on something?
It is not clear how this links to google ads and setting up conversions there, please can you explain?
I'm confused, the configuration should only be done from SHopify connecting GA4, right?
and the GTM would no longer be used?
same question! Did you figure it out?
Hi, thank you for such an excellent tutorial, we followed the same process but we are seeing more than a 30 to 40 percent difference in revenue on GA4 compared to Shopify revenue. Can you please help us?
I am seeing same thing. G4 is not recording purchases made using shop pay. I haven't found a solution.
thank you
all done properly but still not working.....my analytics not showing those comments " user engagement", "page view", etc
When I add to cart it's not saying "add to cart, it's saying "form_submit." How do I change this?
In the debugview everything is firing as it should, but it doesn't show up in the reports tab ?? Anyone help?
Mine is connected but it wasn’t showing me what I was doing on the website 😢
Can you do one for Shopify and GTM?
debug is not showing anything for me
Can I point out this is not the method wanted by google and shopify.
There seems to be too many early implementations before shopify rolled out the proper update to this.
There is the google marketing app from google specific for this, merchant and adwords.
When setup there is no code drop. Shopify has Javascript called treckie that runs this.
It is all APP and API driven with GA4 being the central hub.
If you set this up but then have someone do another tag manger, drop code on the site the old way then you have double data.
You would also need to do liquid code to create the needed datalayer data as well as the small code on the text editor area in admin to manage order completitions to properly track.
You can still do it this way if you want but you can not do both and it is not the updated doc preferred way to do these from shopify or googlein regard to shopify.
great information but damn you're fast! I put the playback speed to 1/2 and it was still too fast, had to watch it multiple times but the information was great! Thank you.
why does this not work for me?
debug doesnt show any events
This would not count as Google ads conversion tracking, correct?
Correct. It won't count as Google Ads tracking unless you import the conversion from GA4 to Google Ads
@@ZoCoMarketing Hey Corbin, thanks for the video, I just finished watching your video about the integration prior to the native integration a few days ago so I was happy to see you made an updated video for this! I do have a similar question to the one above. Our GA4 is working correctly now but it looks like we lost the data for our Google Ads in the process. I've also "Linked" Google Ads in GA4 but still not seeing data in Google Ads. Is there an easy way to import GA4 data to Google Ads as you mentioned? Or is this done via GTM? I'm stuck on this part so any advice would be appreciated!! If you have a video posted and I'm missing it, please let me know.
@@zaclefko @zocomarketing I am wondering the same thing. Any luck in figuring it out?
This option is not available in some coutries in Shopify like Pakistan
I am sorry to hear that :( Hopefully it will launch there soon.
just a tip for anyone who uses ad blocker, you need to disable it on your website otherwise you will not see the page events
For people for whom it still doesn't work, even following the tutorial: delete the old property, and recreate one.
@ZoCoMarketing I have set up the tracking through this app but in debug mode, it tracks double page view rest all it's tracking fine. Please advise for the same. I do not have multiple codes on the website and also stopped page view tracking from the tag manager as well.
should i remove GTM base code from theme.liquid file?
I had UA code in my theme.liquid but now this is a GA4 code in my theme.liquid - Do I need to remove the other one?
Hi , thanks for your video. But actually this integration is not good. Before I have implemented GA4 ecommerce in Shopify manually with GTM and dataLayer method via code and my discrepancy in orders and revenue was always 5 - 10 %.
Yes, there was no opportunity to implement begin_checkout event on Non-Plus stores manually with GTM. But 5-10 % discrepancy was often normal.
Now we have tried to map this native integration because it gives begin_checkout event with adding missing view_cart or view_item_list events manually but after a week of implementation we see that the discrepancy in purchases is too much. And we've tried to investigate what's the reason but there are no clues at all. The only thing is that most of the stores from EU zone are affected. At the same time one Australian store has about 3 % discrepancy.
If anybody has met this problem too, write me please. here's official thread on Shopify community about this issue - community.shopify.com/c/shopify-apps/ga4-not-counting-every-purchase/m-p/2064140#M63035