I've watched this Ad half a dozen times over the past year or so... Excellent acting and set design. Never gets old. Sent this to colleagues as well as friends in other businesses. Each one saying how they loved this Ad for the quality and the message. As you say, this could be from a movie or TV show.
The intonations in Danish are insanely funny. The subtle nuances of facial expressions. The actor playing the viking chief should really get some screen time here in Denmark, his portrayal of simmering anger and awkwardly trying to handle the situation is perfect.
Actually not very far from British humour I'd say... could easily have been a bit from Monty Pythons' And yes, it's more effective to use humour to teach us Danes 😄 People just started competing on who had the most gross image on their cigarettes when EU came up with that idea, so now they're all the same colour instead.
I remember when this came out.. As a Viking nerd it had me rolling on the floor at how well they did it and how much that made it carry over to modern day road safety.
One thing that is even better when you know the original language: There is also humour in the contrast of how they speak when they are all Viking-y and when they discuss the helmet. During the latter, they speak like modern Danes with a slight ironic tone and sound very non-badass. The irony in the tone is somewhat lost in the subtitles. "He says that it makes it itch in his scalp." Basically the second Viking is saying "tsk tsk, what a whiner" with his way of putting it.
The thing with this is that we have all already seen the trauma adverts; we already know why we should wear a helmet. This is more trying to show how silly people are when they're not wearing helmets. Especially when they're arguing against it.
I'm back on a visit just to tell you that I still watch this ad every now and then here on TH-cam (as TV hasn't shown it for over a year). To me it's like a piece of good music that you have to hear again.
Wait till he hears about how "Polle fra Snave" got his own movie, due to the popularity of the Polle ads in Denmark. I can recall yelling at my parents and sister " THERE IS A NEW POLLE ADD ON TV !" and everybody rushed in to see the add with me.
I think the best argument I'be seen is still the one a great guy (the editor of a magazine I used to read) had in his Usenet signature back when that was the thing in the 90es. I don't know if he had come up with it, I'm sure he could have, but that doesn't matter: "Bicyclists with helmets have something to protect."
2:13 dude, even YOU knew from the way she said his name, "wow, i better listen if i want to be able to live in my own house in the foreseeable future/when i return from raiding". the power a womans voice holds....... also, that old geezer. that is such a danish reaction. that one old guy that has no bars to hold. chances are you can find him at the inn afterwards
Interesting to see your own reaction exactly the same as most of us so there must be something about it. To me this is the ad of the decade (or better), the best I've ever seen. Funny yet serious all the way through, we can all understand and relate to all of it. There even a base for a TV series of many episodes here.
We, the vikings, loved our business trips, to England and other countries 😁 It was the good old days, where we travelled ,to meet other people and exchange culture. Cheers from Denmark 🇩🇰
Well done add. It was like a mother sending a child off on its way, you can go but only if you do what I say. My poor kids, how did they put up with me. Safety first!
My uncle is a retired old man & had a accident 2 weeks ago on his electric bike. Someone else rammed into him & he fell quite hard broke his pelvic area had to get some bolts inserted thru surgery. He is up & walking again now, thankfully. Says the only thing that saved him was his helmet.
You should try to find an old Danish Beer Commercial, where a rather dull girl becomes much more tempting and inviting, the further down a man comes in his glass of beer!
In adds regarding fireworks safety, Some of the most effective adds in denmark were some in the 90ties, showing a Dad who kills him self in various stupid slightly over the top ways, like filling up a radiator with gunpowder, message being “dont make your own fireworks”
Today YT recommend me this video. Well of course imma Dane myself and I have searched on this add other times cause its so darn brilliant! British and Danish humor are very alike. So no wonder you got this from the get go despite it being in a different lang. :D
The women definitely had the upper hand back then. There's actually a story of a danish king in the viking era who prepared for a raiding campaign. He invested heavily into having a fleet build but when it was ready mobilizing troops didn't go all that well. Reason according to the story was that the women didn't agree and had told their husbands not to go or else.. so most of them stayed at home and the campaign had to be postponed/cancelled.
Not necessarily upper hand. People usually think its amount of power, and the power is all the same. But especially in viking times, men and women were different. Different lives, different duties in a house. A good example was that the woman carried all the keys, so a man could not go to the grain barn without asking his wife. The wife had all the power in that thing, while the man would have all the power while hunting or fighting. And on some things that overlapped, they had to agree on. And the man could go raiding if he wanted to, and the woman could make his life miserable if he did. What I am trying to say is not that women had a lot of power or that they were oppressed, but that our view of power itself is unrealistic, and we cannot understand history without understanding the power in society.
@@ribbitgoesthedoglastnamehe4681 equality between sexes usually scales inversely with level of civilization. The grander the cities and temples, the worse equality became. It's only in very recent times that has started to turn around.
Sadly they never expanded on this. Would have loved to see that same spin on everything from swimming safety, fireworks safety to sunscreen and condoms.
Do you go down the road of traumatising people? Or do you go down the road of comedy? I recall research into this question from about twenty years ago. The route of traumatising people is favoured by politicians because it gets people thinking the politicians are doing something about road safety. However, the most significant response among viewers is, "It won't happen to me. I'm a good/safe driver/rider etc." The comedy works better because it is more relatable. After all, it is sensible to wear a helmet when people are likely to be swinging swords near you head.
The only viking age helmets ever found in Scandinavia were all for serimonial use, so there is no reason to believe that vikings wore helmets to battle. And why would they? If the easiest and quickest way to Valhall is dying in battle, why would you wear a helmet?
Uhm... did it just appear out of the ocean in 927? Ofc it existed before 927. It just wasnt a united country before then. Ofc it had a name and existed before 927
I will agree with you about who is the boss in a household but I also know a man has decision rights, If you slam your first on the table and say you do the laundry and dishes, you will do them 😜
My mom and brother had this exact same conversation when he started skateboarding. Which was surprising, because I'd never heard them speak Dutch before.
I see at least bitching about helmets has always existed. Guy also hit his head immediately because he could not see the beam from his slow moving horse.
Except almost no one in Denmark wears a bike helmet unless they are kids (who are legally forced to). I would but I have a massive head and I can't get one that fits. Yeah pretty good ad.
As a Dane , this is exactly how our humor is
Yep. Sometimes. Most standuppers are childish but several commercials are great.
Totally! :P
We actually exported it to England. And to my knowing they actually kind of liked it 😂
But this video is VERY Danish in many ways
Im a dane, I love vikings, I also love my head ,I absolutely do as the viking says 😂
Yup 😄
Fun fact. The guy urging him to use a helmet has the name 'Hjalmar' - which means 'helmet-wearing warrior' 😂
I didn't know that that makes it much more better😂
Yeah and when you pronoubce it it sounds like “helmets”
@rednaxela7875 No, it absolutely doesn't.
I've watched this Ad half a dozen times over the past year or so... Excellent acting and set design. Never gets old. Sent this to colleagues as well as friends in other businesses. Each one saying how they loved this Ad for the quality and the message.
As you say, this could be from a movie or TV show.
its brilliant right!
The intonations in Danish are insanely funny. The subtle nuances of facial expressions. The actor playing the viking chief should really get some screen time here in Denmark, his portrayal of simmering anger and awkwardly trying to handle the situation is perfect.
Hvem er skuespilleren?
@@holdermeddk
Jeg har faktisk ingen anelse, desværre 🤷♂️
@@holdermeddk Han hedder Michael Fabricius Sand
The dude that instantly laughed at him in helmet killed me dead
It may be Svend who wears the trousers, but Mrs. Svend desides which pair 🤣🤣
Jep! No wonder of who ruled to house when the big wikings were out😂😂😂😂
That was hilarious 😂
It was like a Monty Python skit lol
Typical underplayed and mellow Danish humor.
Actually not very far from British humour I'd say... could easily have been a bit from Monty Pythons'
And yes, it's more effective to use humour to teach us Danes 😄
People just started competing on who had the most gross image on their cigarettes when EU came up with that idea, so now they're all the same colour instead.
@@BenjaminVestergaardBritish comedy and such is generally pretty successful in Denmark.
I remember when this came out.. As a Viking nerd it had me rolling on the floor at how well they did it and how much that made it carry over to modern day road safety.
One thing that is even better when you know the original language: There is also humour in the contrast of how they speak when they are all Viking-y and when they discuss the helmet. During the latter, they speak like modern Danes with a slight ironic tone and sound very non-badass.
The irony in the tone is somewhat lost in the subtitles. "He says that it makes it itch in his scalp." Basically the second Viking is saying "tsk tsk, what a whiner" with his way of putting it.
this was brilliant, want to see more of Svend and his vikings.
Dude, you didn't watch to the end!!! The last 3 - 4 sec are the best part.
The thing with this is that we have all already seen the trauma adverts; we already know why we should wear a helmet. This is more trying to show how silly people are when they're not wearing helmets. Especially when they're arguing against it.
Easy to argue against weaing a helmet: Annoying and only protects yourself. If you don't care about that, then there is no reason to wear one.
@@Frederiknshansen I... Yeah? I don't get this argument, fella. Do you have an alternative that protects more people? O.o
@@Sigart they all stay take the bus instead of cycling
I'm back on a visit just to tell you that I still watch this ad every now and then here on TH-cam (as TV hasn't shown it for over a year). To me it's like a piece of good music that you have to hear again.
That's the best ad I've seen for wearing a helmet. I've been wearing bicycle helmets for over 40 years.
Time to buy a car dude
@@2getmorvids But bikes are cheaper and more environmentally friendly. Plus they keep you in shape.
Wow, 40 years - your scalp must _really_ itch by now.
@@lhpl You wouldn't have been able to have seen my comment if not for me wearing helmets 🤪
@@2getmorvids Time to buy a 🚴 dude
Every time I see this I know it happens but the guy laughing as he wears the helmet gets me every time.
Wait till he hears about how "Polle fra Snave" got his own movie, due to the popularity of the Polle ads in Denmark. I can recall yelling at my parents and sister " THERE IS A NEW POLLE ADD ON TV !" and everybody rushed in to see the add with me.
There is money in shit 😎
Ja, Polle reklamerne var sgu sjove, det samme med Kaj og Bøje ☺ Nu er der langt imellem snapsene.
Yes well, the poor city of Snave has spent hundreds of thousands in city signs since then😂
@@DanishButterCookie I don't doubt that at all XD
I think the best argument I'be seen is still the one a great guy (the editor of a magazine I used to read) had in his Usenet signature back when that was the thing in the 90es. I don't know if he had come up with it, I'm sure he could have, but that doesn't matter:
"Bicyclists with helmets have something to protect."
2:13 dude, even YOU knew from the way she said his name, "wow, i better listen if i want to be able to live in my own house in the foreseeable future/when i return from raiding".
the power a womans voice holds.......
also, that old geezer. that is such a danish reaction. that one old guy that has no bars to hold. chances are you can find him at the inn afterwards
Best advert. I still go look it up again sometimes
Me too. It ran on TV for 1½ year. The last 1½ year I've returned to watching it every now and then on TH-cam.
Interesting to see your own reaction exactly the same as most of us so there must be something about it.
To me this is the ad of the decade (or better), the best I've ever seen. Funny yet serious all the way through, we can all understand and relate to all of it. There even a base for a TV series of many episodes here.
Relatable is the word!
This advert convinced me to go buy a helm for my e-bike.
Same for me with my new electric scooter 🛴
We, the vikings, loved our business trips, to England and other countries 😁
It was the good old days, where we travelled ,to meet other people and exchange culture.
Cheers from Denmark 🇩🇰
Well done add. It was like a mother sending a child off on its way, you can go but only if you do what I say. My poor kids, how did they put up with me. Safety first!
My uncle is a retired old man & had a accident 2 weeks ago on his electric bike. Someone else rammed into him & he fell quite hard broke his pelvic area had to get some bolts inserted thru surgery. He is up & walking again now, thankfully. Says the only thing that saved him was his helmet.
Adverts are some of the best things on TV
It is the bes advert ever! And really historically accurate
i don't know what it is but the line "you can loot and pillage all you want, but you got to wear a helmet" just gets me.
That's the best thing about Danes besides Rock bands. Danish humor.
Tack bror!
fun fact. The kids name Hjalmar, origins from 'Helmet-carrier'
How many Harley riders should learn something from these Vikings ???
You should try to find an old Danish Beer Commercial, where a rather dull girl becomes much more tempting and inviting, the further down a man comes in his glass of beer!
Sent this to my neighbor who got on me about wearing my motorcycle helmet.
It SHOULD be a movie or TV show!
That was brilliant I loved it
In adds regarding fireworks safety, Some of the most effective adds in denmark were some in the 90ties, showing a Dad who kills him self in various stupid slightly over the top ways, like filling up a radiator with gunpowder, message being “dont make your own fireworks”
Handsome viking
Damn, this is an oldie :D Glad someone shares our sometimes, bit wierd danish humor ;)
I promise you, it is even funnier when you understand Danish..
Today YT recommend me this video. Well of course imma Dane myself and I have searched on this add other times cause its so darn brilliant!
British and Danish humor are very alike. So no wonder you got this from the get go despite it being in a different lang. :D
Amazing considering how long ago I did this video! Maybe I need to explore more of Denmark!
Very good... I'm the boss of my household; whatever my wife says - GOES!! LOL...
Haha when were in public, I'm the boss and when were at home I do as I'm told!
@@RobReacts1 Know the feeling...
@Rob Reacts yeah they have to play victims in public to keep the charade going.
Love it! pls more stuff like that
We have a couple of potato chips commercials, also involving vikings. Very funny.
I would've loved if helmets for bikes/bicycles looked this fresh and epic, would've always worn one
Why can’t all ads be that good.We wouldn’t mind then.Hang on.If they were,how could we make a cup of tea? 🤔
Haha yea that is what the ads are for!
Yeah well, no imagine the cost.
You actually miss the last moment where he gets asked if he is okay lol
much better story, setting, armors and fun factor than Rings of Power
It’s humor, history culture..and bicycling culture all in one! It definitely makes us want to wear helmets 🇩🇰😂😂👏🏻
This advert was amazing! Loved it when it was on Tele
As a Dane, this always has me dead, ever since they first began airing it, love it!
The women definitely had the upper hand back then. There's actually a story of a danish king in the viking era who prepared for a raiding campaign. He invested heavily into having a fleet build but when it was ready mobilizing troops didn't go all that well. Reason according to the story was that the women didn't agree and had told their husbands not to go or else.. so most of them stayed at home and the campaign had to be postponed/cancelled.
Not necessarily upper hand. People usually think its amount of power, and the power is all the same. But especially in viking times, men and women were different. Different lives, different duties in a house. A good example was that the woman carried all the keys, so a man could not go to the grain barn without asking his wife. The wife had all the power in that thing, while the man would have all the power while hunting or fighting. And on some things that overlapped, they had to agree on. And the man could go raiding if he wanted to, and the woman could make his life miserable if he did.
What I am trying to say is not that women had a lot of power or that they were oppressed, but that our view of power itself is unrealistic, and we cannot understand history without understanding the power in society.
@@ribbitgoesthedoglastnamehe4681 equality between sexes usually scales inversely with level of civilization. The grander the cities and temples, the worse equality became. It's only in very recent times that has started to turn around.
I missed the last part after the headbump xD
yes it is the best :D i am dane and i love my ancestors
I thought Pixie was the boss of your household.
She is second in command
An entire channel for react videos. God. I hate what TH-cam has become. Why do we need this
Its bloody disgusting isnt it ;)
I love this ad! 😁
Love it!!😂
You missed the part where the viking helmet turns into a bike helmet.
That is a awesome one
You didn´t watch it to the end. After he hits he head in the end, somebody ask him if he is ok. 😀
All of the Nordic countries have brilliant ads 😂
Sadly they never expanded on this. Would have loved to see that same spin on everything from swimming safety, fireworks safety to sunscreen and condoms.
Expanding the vikings to have fireworks, sunscreen and condoms might be kinda difficult.
As a dane i saw that ad and loved
Check out german coastguard radar
As we say in Denmark, there are two kinds of Men those who say the Wife are in charge, and those who lie.
"Hit the nail on the head" 😀
Der er en ælder dansk reklame fra avisen BT (Berlinsketiden). Der handler om et omklædningsrum for herre.
That's hilarious.
That's bloody fantastic!!!! lmao
lmao this was hilarious!
Intend your puns, ALWAYS!.
It IS
Yep, like that.
Ironically the helmet makes him look more intimidating.
You missed one last sentence
Yes it is ,typical Danish humor.
Brilliant add. LOL
I lovingly hate this advert because its so damn good. I dont like wearing helmets, but I know all my excuses suck.
Nothing worse than hat hair!
Well having your scull crushed would be worse or….?
My dad is in the ad :D
Im a dane and this is humor
Helmets are cool.
Do you go down the road of traumatising people? Or do you go down the road of comedy?
I recall research into this question from about twenty years ago.
The route of traumatising people is favoured by politicians because it gets people thinking the politicians are doing something about road safety. However, the most significant response among viewers is, "It won't happen to me. I'm a good/safe driver/rider etc."
The comedy works better because it is more relatable. After all, it is sensible to wear a helmet when people are likely to be swinging swords near you head.
It’s a bit Pythonesque
The only viking age helmets ever found in Scandinavia were all for serimonial use, so there is no reason to believe that vikings wore helmets to battle.
And why would they?
If the easiest and quickest way to Valhall is dying in battle, why would you wear a helmet?
Yeah thats funny
👍🤓🤣😃
As always in scandinavia: women has the final say
Isnt it the same anywhere in the world. I know my wife is the boss :D
We will overlook the historical fact that England didn't exist until 927. 😅
Uhm... did it just appear out of the ocean in 927? Ofc it existed before 927. It just wasnt a united country before then. Ofc it had a name and existed before 927
I will agree with you about who is the boss in a household but I also know a man has decision rights,
If you slam your first on the table and say you do the laundry and dishes, you will do them 😜
Haha very true!
😊
But Vikings didn't wear helmets....
My mom and brother had this exact same conversation when he started skateboarding. Which was surprising, because I'd never heard them speak Dutch before.
Haha
Expect this is in Danish, not Dutch. 😑
Love this ad. Very refreshing to see a different take on the "Wear A Helmet" advertising. 🪖
Yea more humour rather than shock factor
I see at least bitching about helmets has always existed. Guy also hit his head immediately because he could not see the beam from his slow moving horse.
🇩🇰🇩🇰🇩🇰
Except almost no one in Denmark wears a bike helmet unless they are kids (who are legally forced to). I would but I have a massive head and I can't get one that fits. Yeah pretty good ad.
that is why they made the ad, if people was wearing a helmet there was no need to make it
Can you please react to Mr. beat Sydney and Melbourne compared
If you have a link for me 🙂
@@RobReacts1 th-cam.com/video/ea14oVK8XLw/w-d-xo.html
It's not very nice to plunder England even if you are wearing a helmet 😮
haha
No they did not! 🇩🇰
Typical danish humor..ironical..understated foreighners dont understand it..
Well I'm a foreigner and I understood it!