Are These Brands In Trouble? | Closures, Bankruptcies & Bland Brands
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- เผยแพร่เมื่อ 12 ก.ย. 2024
- The beauty playing field has been constantly changing over the last decade with the influencer & social media boom and as we have watched brands rise we are also seeing them fall, today's topic is brands that might be in trouble.
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Thinking about Clairsonic makes me wonder how on earth Beauty Blender is still in business. Who wants to spend $20-$40 for a sponge!?
Omg I had that same thought! Though I do actually still buy beauty blenders and though I had a Clarisonic at some point I stopped using it years ago.
@@whippetgoodyou might be the answer 😊
Probably due to insanely big Profit margins. I assume it costs next to nothing to produce a sponge in the shape of an egg. And its something people buy over and over again, even of only once or twice a year.
But the question is: Why do people buy beauty blender and not a cheaper sponge? There are so many around nowadays. @@katl5357
Because nothing else I’ve tried compares. And it’s slim pickings where I live. So might as well go with the true tried and tested.
I've been a long time "quiet consumer" of Beauty News and never comment! But i have some thoughts I felt deserved a one:
1) YES! I would LOVE alllll the deep dives on all the old school beauty brand controversies (lime crime, KVD, Morphe, etc.) I think that series would be FASCINATING and an actually a fun throwback.
2) So confused about how the following brands are surviving: beauty blender (when they're SO MANY quality more affordable options), JSC (obvious reasons), Pacifica, Melt, Kaja, and are Dose of Colors still around??
Kaja is popular in the Asian market, which is probably how it's still around. I actually quite enjoy Pacifica's skincare products like their under eye masks, but I don't think they survive on that. But like they said, the majority of customers aren't in the beauty space like we are.
I just commented apart, but I think one brand that won't last long might be Too Faced? The mascara, lip liners are my favorite, love them, but everything they've been releasing these past years mmm...the same eyeshadows in different packaging over and over again, those new lip oils are bad, nothing exciting...
What do you think?
A brand I had to check if they were still around was Dose of Colors. I could see them going fairly soon.
Used to work at an agency that had Beauty Bakerie as a client. The owner made it a difficult account….to say the absolute least.
Bite beauty closing personally felt like the most self inflicted and pointless brand close. I think the reason why I feel that way is because I really like the original lipstick formula.
God their original sticks before the vegan reformulation were my holy grail. Their products have been greasy ever since.
Forever mourning the agave lip mask OG formula
their lip mask was the best thing i ever found 🥲
Ugh the vegan reformulation, why is it always so bad? That agave lip mask was everyone’s holy grail and then…not anymore! Everyone hates the new Glossier Balm Dotcom too. I think it’s Sephora that’s pushing this crap bc if you don’t conform to their nonsense you can’t be called “clean” beauty. God I hate that greenwashed shit.
I agree wholeheartedly. They were perfect and there was absolutely no need to change anything except they just bought into the hype. I'm still mad af they ended up closing. Specially bc of the new products, their foundation became my holy grail. I stocked up, but it will run out in the near future and makes me sad I wont have it again.
I don't understand how JS is still in business, his stuff is constantly discounted and looks like crap
YES and he’s clearly not into it anymore either, right? Moved to Wyoming and is farming… buffalo? Selling meat? Meat + makeup is an ODD pairing of businesses for one person to keep running at the same time 😂😂😂
Yak! Yak meat and marijuana
and isn’t he some weird conservative freak now too
Is he still going?
By making money I presume? It looks like crap to you which means absolutely nothing right? You don't sell to the people who hate you 😂PMG is constantly on sales and in TJ Maxx so guess we'll see who goes down
Curious abt Lorac. It seems like they haven't made a new collection since Fairytale forest
I love their palettes. They were good before all the hype and the beauty boom and I really hope they can hang on. Such a beautiful formula! 😢
Living in NY, I can tell you that I think L'Occitane is probably telling the truth. During COVID, Manhattan was a ghost town and the rent there is insane. L'Occitane had multiple stores, most of which closed before things started reopening post pandemic.
Side note, I feel like I'm the only person who still buys Illamasqua. I wish they'd turn it around.
I remember the heyday of Illamasqua when they first came to Sephora. The campaigns were so freaking cool.
I have bought ilamasqua insainly reduced and I love the stuff. Just really good quality, shades etc. that’s the issue, makeup became all about trends. They just might make it back because things will change back to good makeup again
I love Hayley’s comments about the quiet consumers and how they loyally support brands but it’s just not hyped about. I feel there are quite a lot of those brands within the makeup and skincare world. That would be an interesting idea for a video you guys discussing brands and the quiet consumer
It would be an interesting topic, but we can only assume which brands quiet consumers buy from. It is really hard to accurately discuss without sales figures
I still miss that original Bite beauty agave lip mask. I have one more of the original left.
same!
Huge loss to my lips!
I felt gut-punched because their last release (mascara & a liquid liner) immediately became my go-to. They closed 10 min after I discovered them so then I had to run around like a crazy person buying up unsold stock. 😢
Oh my, me too! I didn’t realize they had reformulated and I was wondering why it was giving me a rash -- I’ve come to realize that I’m sensitive to some real common natural ingredients … so it kind of makes sense now - I didn’t know they were even gone bc I had to stop using it
Pür Cosmetics! I haven't heard anyone talk about them. And even their new releases just don't seem to keep up with what's selling now a days!
The Body Shop literally closed their doors overnight and website down immediately. I did get my last order from the website but I literally ordered off the website one day and next day went on and there was no website, I did receive my package and the store in the mall close down pretty quickly
I usually get my products from Ulta, and they went from having pages of The Body Shop products to 14 items. I know they have a store on Amazon, but for how long?
Wait WHAT?
Available at Ulta.
The Body Shop went into administration in the UK and closed half of their stores pretty much immediately
The dutch website is under "construction" at the same week that they went into administration in the UK and Germany. Belgium was a week or so later. I know that the outlet store in the Netherlands is still open and I stocked up some of my favourites to support them because I do like the brand.
I still miss Coastal Scents 😢
I really liked BH cosmetics brushes, but I think for most people brushes aren't a frequent rebuy and their other products never caught my interest
They were very much hyped by a certain section of the beauty community. It appears it was celebrity collabs that got them
Inglot prices in Poland are very on line with drugstore, similar or even cheaper than maybelline. Also they started doing collections with polish influencers, which are quite nice and updated, e.g. liquid blushes. Maybe they started to save the brand in Poland, which is definitely a good move
I hope they're able to expand internationally again because I loved them but not at the rate they did 15 years ago, it was too much too soon. I just miss the brand and its expensive to ship for me.
The cat meowing for dinner 4 hours early is my life 😂😂 my cat just asks for food all day every day
Viseart is around and they release new stuff at least once a month. They need to mix it up because everything looks the same
A bit suprised Stila didn't get a mention here, I am always surprised when I hear of them as it reminds me they exist... I have a few of their glitter eyeshadows, the formula is SO inconsistent! Smashbox too, they look kind of stuck in a loop from a few years ago.
Stilas single shadows were so good back in the day but then they ditched them for the liquids. Every glittery liquid shadow I got dried out soo quickly ☹️
Marc Jacobs has my favorite lip colour and I just used one of his palettes last week and it was so nice and easy. I’m still using up my Becca under eye brightener. I think the pandemic was hard on beauty brands and some just couldn’t come back from it and some brands are struggling still. Lovely to see you ladies.
Granted, I'm not very in-tuned to what's happening in beauty nowadays, but hearing some of these brands in the comments and the video is a total blast from the past. Most of these brands haven't crossed my mind in years except maybe seeing them in a declutter video
Winky lux. They have put most of their eggs in the ph balm basket, and while it’s popular right now every brand is releasing them. I don’t know if they can hold on long term without making some changes.
Idk those rose blushes are also cute
Did I miss mention of Ace Beauté? Can’t remember a new launch/ release in a while. 🤷🏽♀️
I think the quiet consumer is so true and is such an underrated and loyal base. I will 100% be back on Marc Jacob’s when it comes back. Was it boring? Maybe. Was it consistent? Absolutely and I loved their eyeshadow, liner and bronzer and I’m waiting for more. If I could get the cover fx gripping primer easily I would 100% buy it as well.
If L’Occitane would like to ship me their almond oil at a discount to Australia I will happily take it. My legs and shaving will thank them 😂
I won't be surprised when Urban Decay closes down or at least pulls out of Europe, 3 years ago here in Spain they shut down both their local website and their one boutique to then try to stay afloat by starting to have TINY counters in many different beauty retailers that heavily discount their prices simply because their products are too overpriced and expensive for the average spanish consumer, not something you would expect fron a thriving prestige brand only sold in Sephora and expensive department stores🤔
Holaa, aquí España también 😂 the market is quiet different here, I don't know where're you from exactly but I live in a small city I got no Sephora here and anything, and I got really surprised when my friends had no idea what Too Faced was, Urban Decay, even Huda..my closest friends know now about a lot of brands and tried them for the first time because of me, since I'm into this world.
I miss Becca. Their setting spray and the purple primer were my go to for years
I still miss the purple becca primer !!
Im rationing mine so carefully. I love wearing it just with moisturizer. I want it back 😢
I LOVED their primers. Honestly nothing will replace that for me. If anybody had good recommendations for replacements of the backlight primer pls let me know!!
I just finished my last one 😢
I still think it's funny when people predict MAC is going to close. I know I'm not saying anything you already don't know, but I went to Japan and Taiwan and late 2022 and there were Estee Lauder (ergo MAC by extension) stores EVERYWHERE. I also just want to bring up that you two had a discussion about MAC and cruelty free beauty in the Chinese market on Beauty News a long long time ago, and I appreciate how nuanced and deep the discussion was. Sure MAC might not be the talk of the town with younger folks on Tiktok but their Asian market is massive. They're not going anywhere.
Also popular among working makeup artists
MAC is still the go to brand for so many, I'm always confused when people say it's in trouble.
it's very common among beauty content makers to say 'it's in trouble' or 'might go' without any real basis or looking at sales figures lol. Honestly it's really tiresome. The majority of people who wear makeup don't want some new innovation or exciting thing every month, they want products that perform, they trust and have the right shades. Thats why Mac and most of the other so called in trouble brands are doing just fine!
Right? Like MAC (and NARS) are the brands I go to for dependability. I need brands that I know I can depend on and will be around for the long-haul.
@@ciaradunphy1987 it's not just that, MAC all this time is still the best selling brand worldwide!
Can I just add that it is very telling that so many high end brands have jumped over to Ulta here in the US!? I think Sephora is in trouble. Sephora has partnered with Kohl’s (a mid level department store) and Ulta has partnered with Target( think upscale Kmart).
I haven’t even been to Sephora since Ulta opened in Target.
I really don’t find much that I use in Ulta and I really hate their “sales.” I prefer a percentage off on products that I choose- not them - and I despise the idea of only getting the sale on certain days. That is true manipulation!
I went into an actual Ulta for the first time in a very long while and was shocked by how many presitge brands they have now!
Sephora is fine, maybe in the US they are in trouble but they're still one of the primary sources for many brands in other countries so they'll be okay- well, they'll be okay if they stop changing their brand line-up all the time.
Agree about the quiet consumers! Mac, Lancôme, Estée Lauder, Clinique, kvd are very popular still! Or at least have many staples that people buy.
I work at Sephora. I’m surprised by how many girls and women actually use Clinique! Oh and bare minerals has their ride or dies as well!
Quiet on YT maybe? Most make up buyers not caring one bit what beauty YT has to say is more of a realistic take! We're the niche here. Plenty brands sell via IG and Tiktok and don't need YT exposure at all 🤷we don't speak about brands that are making bank all over the world 😂and acting like we actually have an influence on their sales. Beauty YT is years past their heyday
I am still bitter about Bites Agave lip mask. I miss it and they should either sell the formula or bring it back
I am for sure one of those "quiet consumers" who doesn't want to constantly product-hop once I find something I like. I was a bit worried about MAC for awhile, not from a beauty community buzz standpoint but because a bunch of their lipstick formulas went into clearance mode (discounts and limited colors) at the same time without outright stating that. I didn't think they were going under per se, but were pivoting away from that type of product entirely. Then it turned out they were slowly introducing upgraded formulas. I liked MACximal a lot after the relaunch and made it my new go-to, but it was still disconcerting for a year or so to run out of a favorite color in one formula, find a new favorite in another, then find out that is now getting phased out every time I visited their site. Some strategically placed hype that something new was on the horizon would have gone a long way, even if it wasn't a full-out influencer campaign.
JenLuvs has whole videos covering Forma/Morphe’s bankruptcy and Jaclyn was never in charge of “her brand,” even during the lipsticks. She was only ever the face and had the option to buy out the brand when Forma went bankrupt but chose not to. I’m not surprised it closed given Forma’s restructuring, etc. and her lack of interest.
I got an amazing Beautylish Lucky Bag this year, and the palette I received was the Viseart Violette Vespertine Étendu. I had always wanted to try Viseart, and I absolutely love this palette. I think the quality of this palette is fantastic.
I miss Illamasqua and Bite Beauty so much. Especially when Bite was new because their constant reformulations ruined it. Illamasqua was such a fire brand when it started. I still use the brow cake.
I think most consumers want to purchase from major retailers like Sephora, Ulta, Target or Macy's/Nordstroms. Once they are online only or thru a shopping network, idk how accessible that brand or product will be unless it goes viral on social media.
I'm also worried about SugarPill Cosmetics. They haven't released anything for a while. They're re-releasing a lot of their classic products, but that's it. I know the owner went through a big period of grief due to not being able to continue IVF. I worry about the brand.
Sugarpill is still huge in the drag market!
I'm sad about Inglot, it's my favourite makeup brand. In the UK they quietly closed all but one of their physical stores and recently took down the UK website. Another company seems to have acquired the UK rights to the brand and they confirmed that a website will be returning soon so there might still be life in it.
I think JD Glow is closing due to their antichoice stance, so she's rebranding to make people forget about that snafu.
They claim they had a prop 65 violation and decided to close after that. We didn’t realise they have an anti-choice stance. I’m sure that will also hinder their success with their new brand
I didn’t know that wow.
They did receive a prop 65 violation claim @@BEAUTYNEWS that's not a rumour
It's the reason I don't buy from them
At least according to them, it's cheaper to rebrand than to fight the lawsuit over prop 65
All I have to say is Marc Jacobs Steeletto palette better be back by the time I have hit pan on the rest of those shades. I have over 40 eyeshadow palletes. Maybe 50 now? Steeletto is one of two that I've hit pan on. ( The other is Huda's Desert Dusk.)
It won't - MJ is returning under Coty, so a completely different manufacturer and owner
I love Viseart still, and do find their eyeshadow formulas excellent especially for my older wrinkly eyelids. In fact, Viseart is the only brand I have repurchased eyeshadows as a regular consumer: Neutral mattes, of course, as well as Paris nudes and Midsommer palettes.
Yea I think viseart is a quiet consumer staple
@@elizabethmuir3392 Yep. And I forgot to say I also bought the Paris nudes for my 70-year-old mom, and she l o v e s it.
I just repurchased nuetral mattes in the mini version because I have hit pan in the full size, they also brought back the OG cool mattes and I had to have it. I think some brands are a staple and people stick with it. I'm sad Viseart is no longer in Sephora.
@@gwendolyncampbell7932 Oh yes, the OG cool mattes! I am going to purchase that again.
It’s incredible how many brands you both listed off that I have absolutely forgotten about!! I consider myself pretty with the times when it comes to beauty news (ha!) but it’s just so sad to know so many brands just come and go OR don’t survive their rebranding/etc.
I know it’s more of a niche brand but a lot of Koh-Gen-Do products have gotten harder and harder to find. Theyt go out of stock and it’s months (if ever) before they are available again. And as for Lilah B, I LOVED their bronzer. It is perfect on me. Also their original powder foundation. But I always wondered how they would survive because they just didn’t introduce a lot of new products and the ones they had took a while to get through.
Glossier quiet-consumer right here, several of my everyday products in my minimal collection are glossier and I've repurchased several times. Though I will never forgive them for screwing up their lip balms. They were my favorite. I agree though that they need to diversify their line and bring out some new stuff. MAC is my other q-c brand.
I'm so upset I never got a chance to pick up Berlin Girl and I'm STILL trying to find a dupe!!
Came here to say this
yes!! i'm gutted, it really seemed special
😢
There has got to be a dupe somewhere. It’s a pinky beige.
True 😅 I would buy that today and I basically no longer wear makeup
KVD is what makes me really sad. I liked some of their products so much and their aesthetics, and do not like their vibe now at all… but you know what, I tried their new concealer recently, and it is still the best one I have!!! I still keep two of their old eyeshadow palettes and have no intention to throw them out.
I liked their new concealer but now think the Huda one is better :)
I still buy Duraline, that’s all I bought from Inglot. I’ve never bought anything else from them. I’m so glad you both are doing the news again!
I just restocked my Duraline.
I'm surprised Jaclyn Hill Cosmetics lasted as long as it did! Whenever I saw it in aussie Morphe I was like "really?! THIS is still around?!"
EDIT: also Napoleon Perdis is the 2020s equivalent of those damn dead sea minerals counters that'd hassle you if you got anywhere near them. Those booths are the reason I wear headphones at the shops - so I can pretend I didn't hear them.
It begs the question of what brands are actually doing well! I feel like you named every brand lol. Rare Beauty, Fenty., Dior, Charlotte T...
Becca shutting down still hurts me 🥲 I never cared about their highlighters, but their lipsticks, bronzers and blushes were bomb! I loved their under eye corrector too (luckily that one made it to smashbox so i got a new one). They were definitely a good brand
I think Lorac, Stila, and Smashbox might be next... They keep flogging the same dead horses and the things that used to be so popular are no longer trendy or well loved products. I can't even see a lot of their old hero products being that good for repurchases, like how many cheaper dupes of the Smashbox primers are there, and Stila Glitter and Glows have a million cheaper dupes available, in better formulas, from tons of other brands.
Yes, Lorac I never hear about any more. Remember those uber bulky Pirates of the Caribbean palettes? Any time Smashbox releases anything, it's a primer! Stila has some lovely products, but they are slow at new releases!
@@beaherzberg and Stila isn't great about shade range either...
@@beaherzberg Smashbox did those cheek palettes that seemed suspiciously like Becca palettes recently! Remember??
@@TheStitchinWitchStila has been bringing out a few good new products the last years. All a brand needs is hype on Tiktok and /or long term customers. I think the beauty YT community has to realise that we often don't have a clue what's popular with a majority of consumers because everyone's sitting in their little self important echo chamber. Plenty brands who the YT clique likes to bash on are doing fine everywhere else and don't very much need YT hype to stay in business
@@exomake_mehorololothe problem also is that international retailers barely stock stila anymore. I love the brand but can’t properly try it!
Coloured Raine might be closing soon. When was the last time they released something new? I went to their website and they have up 80% off.
I dont know if it's in any financial trouble but I find interesting that Urban Decay is no longer available at Sephora UK.
Can I just say, you two both look so amazing. Glad you took the time you needed for yourselves ❤
I am still upset at BH Cosmetics keeling over. It is basically a zombie brand at this point - I was hoping Revolution Beauty would take over the formula and keep pumping out new and old products (like the famous ice cream palettes, their amazing brush sets), but it feels like Revolution Beauty is just getting rid of the stock they purchased.
I’m worried about Sugarpill going under, they basically don’t work with any retailers anymore, and the niche they once filled is a saturated market now. They haven’t released anything interesting (in my opinion) in quite a long time and they were a ride or die brand for me up until around 2020 😪
I still love what products I do have but some of my favs were discontinued quietly and the hassle of replacing the ones that are still on sale due to international shipping etc doesn’t seem worth it when other brands can offer extremely similar products now.
I'd really love for you to continue with this topic!
My top 3 list is: Ace beaute, Dose of colors and Coloured Raine and I'm sad for all of them. 😢
I’m a person of faith, a regular churchgoer and I volunteer in my church and I’m nauseated by the beauty bakerie sermon! It feels so phoney.
She has been a christian for years and years, it was always a part of her personal social media. Cashmere Nicole was a teen mom at 16 and survived breast cancer and a masectomy at 28, she has had a interestin, but faith filled life. The statement didnt strike me as odd, was very "on brand" for Cashmere/the owner
@@mentalalchemysubliminals I’ve never followed her or knew anything about her, but the whole spiel feels fake, didn’t say it *was* fake, just that it feels fake. It was not her job to sermonise to us, but to sell makeup. Her Christian values can underpin her ethos of doing business in a certain way, but not to proselytise to us all. I find it disrespectful to people of faiths other than hers and those of no faith.
@@anadelwrites2144you feel it feels phoney right. Calling someone out over your subjective prejudice is your right but feels hypocrite to me😂 so there we go. You let yourself be bothered. She didn't do anything to harm or hurt people. And funny you say it was only her job to sell you make up considering how manipulative, fake, cold and sexist the beauty industry is... Something to aspire to 🙄
@@exomake_mehorololoi agree with this! you’re allowed to run a business based on your own spiritual values and beliefs. not everyone has to support it and not everyone will. there are brands out there that christians don’t support and we can’t expect them to accommodate to our lifestyle. as a christian and churchgoer myself who also volunteers and sings with the worship group, i applaud her for being able to realize when something is not done according to her own beliefs. if we don’t expect others to give up their values just to sell me some makeup, it’s not fair to expect that from her.
@@exomake_mehorololo Also it's her brand, her blood, sweat and tears that she is now ending, and that is a hardcore and scary thing to do. So she may express herself as she likes in her "goodbye letter". No one should tell a black woman what to write, especially since she is NOT harming anyone.
Lorac. Which breaks my heart cause I adore their formula. It's like they refused to update their packaging and create not neutral colors... 💔💔😔
I’ve always loved their blush line.
Byte removed the lanolin from their formula. Their clear lip balm & mask was the only product that actually worked on my perpetually dry, chapped lips. But then they reformulated & it was't as good. I tried Laneige but it didn't really help. I then started using Fresh lip balm/mask which was good but expensive but they also reformulated. Grrrrr. Now I just buy lanolin nipple cream in a large tube for under $10 & it works great. I mostly miss Marc Jacobs since their eyeliner pencils were so good & did not irritate my eyes when tightlining. I never tried their other products but I remember when their eyeshadow palettes & striated blushes were very popular.
I’m with you word for word here - I didn’t know bite had reformulated and I became sensitive to their best lip mask ever … I tried so many products but they chapped my lips worse - lipsticks seem to be fine, but most lip masks or balms make my lips rash - I’m just using lipstick the pure lanolin now - the lanolin is great - I didn’t even know bite was gone bc I stopped buying them - oh, the lip balm from tatcha that looks like vaseline with gold in it does work fantastically for me - but ahhh, the price of gold! LOL 😅
And I was sick a couple years and the world changed for a couple years and I didn’t tightline for a while - I went for my MJ pencil and it was dried out - no biggie, bc I can get a new one… 😭 - they should have told me 😂
Justice for lanolin! Have you tried the brand lanolips? Not sure what country you're in but we have it here in the uk. They do an excellent lip balm in a range of subtle flavours. I hear the lanisoh cream is a great lip balm (but just in case you fancied something different!)
@@jojomarch yes we have lanolips lip balm here in the US but its expensive for a tiny tube. I can get a large tube of lanisoh nipple cream for under $10 so that's what do now for over night. It also makes a great cuticle cream :)
@@yensid4294 brilliant!
Glossier did the same thing, got rid of the lanolin from their Balm Dotcom. New formula is like thin grease that somehow dries out your lips. It’s awful.
I really miss Marc Jacobs eyeliners. Their colors were so vivid and unique. Loved the glittery ones, they may have been replaced by Victoria Beckham's brand.
Oh yeah! Yeah those were so good.
Back a few years now, I got worried because I saw them in a local Marshall’s store for eight bucks apiece. I picked up three I always loved the color lunatic. It was the purple/gray one that had a little bit of silver glitter in it. I wore those out I would love to see those come back, especially that color. It’s hard to find a good grayish light purple.
I had the same thought. VB has replaced MJ in my mind.
Clarisonic’s biggest mainstream competitor was probably Foreo because you didn’t have to repurchase brush heads I think. I still have my Clarisonic and might pick it up to use it again to see if it’ll help me deep clean skin better since I’ve been lazy with it since mum life! I have backup brush heads when David Jones were selling them off for cheap so glad for that! Let’s see how long my Clarisonic lasts!
I looked at Foreo when they came out and wanted to try something. The Luna Play which was around $40 and not rechargeable absolutely infuriated me, so much waste! It turned me off the brand and I bought a dupe.
You never know when a brand will shut down, or why. I’m at the point when decluttering makeup, that if I’m remotely on the fence, I put it in a bin, and the pin is stored in the basement.
There are so many brands that confuse me tbh… like how is jeffrey star still a thing? Also some other influencer brands that just seem so irrelevant🥴
You are my literal beauty news now, so I am clueless. It’s funny you mentioned Clarisonic because I was looking for them yesterday.
One thing I do see is that people just aren’t wearing that 2016 makeup anymore. The purchase volume that made most of these companies just isn’t there. As you point out, those older brands are surviving on loyal customers. I also think that they must either have the ability to grow with their customer base or they know when to move their customers on, like from Clinique to Estée Lauder. I see brands moving to much smaller palettes, and smaller packaging that will get used so people come back.
I’m super excited to see what HUDA beauty is going to do next 😍
A part two would be great. Also, I still buy MAC. Lol 💄
Revlon doesn't surprise me, their product just doesn't move at all in the stores near me. They also have a tendency to discontinue things people actually love.
I feel like eyeshadow is on a down swing as complexion products have been taking over so companies like Violet Voss and Visiart are falling away as they don't have other items to fall back on.
Inglot still has a store at this stage in Westfield Centre Chermside, Brisbane, the biggest shopping Centre in the State.
Jeffree star cosmetics definitely doesnt have much longer. Is farsali still a thing? Em cosmetics? Gxve by gwen stefani? Nabla? Jlo skincare?
Oh my goodness, I totally forgot about Farsali - lots of these brands I just forgot about - weird feeling or kind of memory hole it seems
Yeah Em cosmetics was huge for a minute there and now I NEVER hear anything about them. And have they released anything new in the recent past??
Nabla is an Italian brand and it's still very popular here!
Nabla is still very much a thing! At least here in Italy. Most recent launch was a couple days ago, although nothing too exciting
But I agree that they aren't as spoken about as they were a couple years ago. I personally feel like they tend to be relevant only when they're launching a palette though
@@Lion_Tess yeah that's true, I remember all their palette launches but also the lip plumper one.
I’m surprised Urban Decay wasn’t mentioned. I think they’re slowly decaying lol Maybe liquid foundation, lips, and single eye products are good but I never hear anything about them anymore.
We had a long list each but had to cut it down for time. There can always be a part 2 ☺️
@@BEAUTYNEWS
Yes! Would love a part 2!
@@BEAUTYNEWS I was thinking that! I would love to hear your thoughts, this was a really good video!
@@BEAUTYNEWS yesssss 🤩
Would love a part 2
I was surprised that Stila was not on this list. I have had several Stila products over the years but I have not heard them promoted at all on any online platform in at least 3 years. No one talks about them anymore. Not a brand, but a form of makeup application, airbrushing! it was so popular and it just disappeared out of nowhere.
Thank you for mentioning us, the quiet consumers, yes, we exist 😂 I've never been into this "influencers" era or how you call it, I don't have tiktok or anything... I'm into my classic brands, products...I've been using for like 7-8 years only my Lancôme mascara and deodorant, Armani foundation, Sisley, Skinceuticals, Clarins, as many others. I really miss Marc Jacobs, I used the powders the most, really good, I can't wait for the brand to come back, I just hope it will be like the same as it was.
One brand I think is not gonna last long is Too Faced, everything they've been putting out these past years is so repetitive, the same eyeshadows in different packaging over and over again.
I miss becca so much. Very hopeful smashbox trickles in more of their old products
The Body Shop is in a lot of trouble too. So many of their Canadian stores recently closed with little warning.
I just used one of my BECCA face palettes today. They were my favorite brand, especially before they sold to Estee Lauder. I wish they were still around.
I think Urban Decay might be going under to. At least in my local Sephora (in Portugal) they don't even sell in stores any more, we have to order online.
I thought they pulled out of the European market completely 🤔 well, I can’t get all nighter in Germany anymore 😢
They took down their own website in the UK but said they'd still be selling through other retailers.
I've never heard of a brand removing their OWN website when business is doing well...
@@LetsBiiny I thought so too, I am based in the Netherlands and here are no Sephora stores anymore. We have to go online for that, there is a German website of Sephora and it seems that I have to go to the French one if I want to order.
Similar thing in Spain!
I think a lot of non-beauty community makeup consumers like UD. I talk to people who know I’m into makeup and they want to mention “cool brands and palettes they have” and they always mention UD.
Omg Kat, your earnings are so cute! And looks amazing on you ❤
On the other hand, one brand that I feel like are the cockroaches of the beauty community (they can live through several deaths, irrelevancies, and scandals, and are somehow still kicking) is tarte.
Outside the online beauty community- Tarte is popular. I worked with ladies in retail who weren’t makeup obsessed but needed a reliable hydrating base and basics to get them through the day and they always loved Tarte.
I wish I knew Marc Jacobs' eyeshadows were that good before the end. I have one palette and adore it. Maybe, just guessing here, it's taking so long for them to come back for contractual reasons like stay out of the industry for x number of years after the contract was over... cant wait for them to be back, but I will def wait for reviews to "prove" their quality still good.
I didn't know that about BH Cosmetic. In 2017, Illamasqua went full on political, telling people to not buy products from them if they voted for a certain political character. It was really bizarre for a make up brand to even wade into it.
would love a part two also aa video on the history of lime crime
honestly i think that if you've lost interest in your brand, then closing down is much better than selling. otherwise you run the risk of ending up like bobbi brown
Agree with all except Florence by Mils - I never got it and don't really understand the appeal but it's still pretty popular with Gen Z and with the whole Sephora kids thing blowing up, I could see a lot of parents opting for her brand instead of Drunk Elephant, Sunday Riley etc. I think the reason it doesn't feel like it's doing well is because we (80s and 90s babies) aren't the target market. But yknow - she might ultimately lose interest in the brand and then it'll sink but I predict it'll hang around longer than we expect. Also, how tf Jaclyn Cosmetics lived for as long as it did after THE INCIDENT, I'll never know lmao. Also also, Nimya by Nikkie Tutorials lmao...
I would love more content like this.
We've still got an Inglot at Tweed Heads in Northern NSW 😊
MAC isthe qantas of makeup, theres a passionate amount of people wanting to see it fail but the silent majority just keep going back.
Suprised BodyShop wasn't mentioned...what is going on with them? They seem to be doing fine in my country (Serbia) but they did start offering better sales than before. Also Urban Decay pulled out of many countries, right? They certainly ain't in our Sephora anymore :/
JD Glow eyeshadows are so gorgeous but they are anti-choice in terms of abortion rights and so I no longer support them.
💯💯💯
We didn’t realise they were anti-choice. Thanks for letting us know!
Wow I thought about buying from them but glad I haven’t.
Considering they are based in Louisiana, it's not surprising
Maybe it's different in Australia, but Glowish is still widely available here in the UK. I'm not sure there's been any official announcement about incorporating some of the products, but it would make sense to as the primer for example is one of their bestsellers.
Re: beach Tints-- there's no cure for being ahead of your time. As for Bite, I think they made a mistake discontinuing the multi-sticks-- they should have expanded that line. I miss the lip mask so much, too.
Just finished work, excited to sit down with bread, cheese and this video ❤
Delicious! Enjoy ❤️
Great video ladies, thank you for sharing all the information. It has been harder the last couple years to be a truly independent brand, the choice is quality vs. quantity when purchasing. Thank you for always keeping us informed and engaged ✨ Glitter On!
🎀I did not realise that so many had closed down. That’s really sad. I think that because Make Up Revolution imitate many other brands and have. Many other brands under them like Revolution Pro, and many others. They might survive this.🎀
I had forgotten about Laura Lee and Dominique Cosmetics! I'm going to addthe following brands to the going away party: Uoma Beauty, Mented, Flower Beauty and (because they are boring) Urban Decay.
I feel like UD and Flower also have a quiet consumer base- Flower definitely gets help from CVS sales…
Lime Crime makes a lipliner called Platform that is my ride or die! Also: I will die trying to find a dupe for Berlin Girl and I owned 4 tubes of Bite's Nori lipstick and all the coffee glosses.
I know they’re not closing (yet), but I STILL cannot figure out how Benefit is still around, as little as they seem to produce or change. Is it me? They just have seemed so stuck for so long. Tarte’s still stuck too, they’ve needed a huge nudge for SO long.
There's 650,000 beauty brands today. Most of them aren't going to make it. Every Instagrammer, celebrity, influencer, etc etc etc has a beauty brand or skin care line now. The market is simply glutted, and this is a normal market correction. Fifteen runners start the race, only three end up on the medals stand.
I’m surprised urban decay is still around. I like their setting spray, but when was the last time anyone raved about their naked palettes?!
Ooh I forgot, what about Zoeva? I've seen them discounted and out of stock almost everywhere! I live in Spain btw, I don't know how they're doing in other countries
I'm surprised you didn't mention the body shop. I heard that the UK and US branches went into administration, the Australian one is the only one that's still profitable.