20 Years of Product Management in 25 Minutes by Dave Wascha
ฝัง
- เผยแพร่เมื่อ 10 ก.ย. 2017
- There is probably one part of the product management job we can all agree is the hardest - people. People are unpredictable, have strong opinions and unconscious biases, and many people in your organisation have more power than you, yet are wrong just as often. In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest part of the job.
Good Books:
- Product Management For Dummies - amzn.to/2U6dPT7
- Start with Why: How Great Leaders Inspire Everyone to Take Action - amzn.to/2SZbr0F
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - amzn.to/3A9ilBd
See also:
Yes, Product is Hard, but WHY? by Marty Cagan - th-cam.com/video/7r57ykdDmks/w-d-xo.html
Executive summary:
2:30 Listen to customers (for user problems)
5:00 Don't listen to customers (for solutions)
6:23 Watch the competition (for customer research)
8:40 Don't watch the competition
10:15 Be a thief
10:57 Get paid
15:30 Stop worrying about getting paid
21:25 Speed up
23:18 Say no
25:10 Stop saying no
25:20 Don't be a visionary
26:05 Don't confuse yourself with your customer
27:58 Be dumb
Great charismatic talk!
Very Good , you are good listener
Never seen so many contradictions in a single speech.
Wow Definitely not watching this 😂
So viele danke!
Incredibly smart way to be of service and being able to transfer knowledge so efficiently.
TLDW:
1. listen to your customers… to deeply understand their scenarios and problems
2. stop listening to your customers… when it comes to building solutions
3. watch the competition… to better understand customers problems, reactions & feedback
4. don't watch the competition… you don’t HAVE blindly copy every feature
5. be a thief… take ideas from other products/people that help solve your customer problems
6. get paid… validate that you create value that customers will pay for
7. don’t only worry about getting paid… appeal to your customers social and emotional needs, not just functional needs
8. speed up! Inaction & delay can be costly
9. say no… for the right reasons. you can do anything once you stop trying to do everything
10. don't be a visionary… products don't need visionaries, they need product managers who are obsessed with understanding the customers problem and solving it.
11. don't confuse yourself with your customers… you may use your product, but you are NOT ALL your customers
12. be dumb… you don’t know everything. So keep learning & always advocate for customers
Short crisp and tangy. was great to recapture the whole session. Thank you.
Saw this before watching the whole video.. This stuff is golden.
Just a small contribution as you forgot the between 9 and 10. What do you think of "9b. stop saying no... make sure sure you say no for the right reasons, in a customer perspective "
Thanks a billion!
I miss the time when companies at least tried to solve people's problem instead of just using marketing to convince them they have a problem which they really don't have.
you're not having fun salting your dishes!
That's not marketing, that's just shoving irrelevant ads into their faces.
Oh yeahhhh !!!!
The best 25 minutes spent listening to the Product Management presentation. Thank you, Dave, for the great advice!
This is one of those videos where you find new gems and insights every time you rewatch every few months.
Cameraman is really having a tough job today, following this guy
LOL
it's as if his body wants to go somewhere, but doesn't know where
It's as if he really needs to pee
Ahahaha
@@DrewShah .........
In a single line: Genuine and Key Customer Focus -- Product Enhancement -- Marketing -- Better Revenue...
This has got to be the most useful, down-to-earth, authentic presentation I have ever watched. Thank You Dave
This is a good talk not only for product managers but also entrepreneurs and start ups.
Great presentation! Everything he spoke of mirrors my experience as a PM. The only thing he missed is - the PM fills in all the gaps on their team. Lose your BA, you write specs. No launch manager, available? You do the launch.
Some real and useful points that were covered in this talk, definitely one of the finest I'd say as far as product management is concerned. It is in fact true that how some of the obvious points mentioned here are something most product managers fail to execute. Even reminding yourself what you are supposed to be doing with some key questions once in a while goes a long way in making the most from this role. ~ Amyth
One of the finest talks on products I have listened to. Thanks Dave.
Loved every aspect of it
Love sir, great lecture
Title is correct, this was Dave Wascha. Description is dead wrong, this was not Jann Bastow.
Brilliant presentation!
Great job. Thank you so much
Crisply explained... Dave ❤❤
Thank you for this! Very educational talk..
I'm a newly assigned PM and this video is very helpful!
God bless!
I would like to say thanks to Dave. This is definitely a great talk. Very insightful.
Are you referring to Gina's review of the Oral-B Blabbityblahblah? ;)
Thanks Dave !! This is a pleasant stay , excellent experience, thought process to lead in product services!!
This is such an amazing presentation. I love the way he has command on stage.
Thanks so much! This helped a lot
I love Dave Wascha
Thanks Dave ! for the great insight and fun
I liked the part about the emotional connect
- Listen to your customers: Get the basics of customers problems right
- Don't listen to your customers for solutions
- Competition - Judge them by how well they are solving customers problem
- Get paid: Will your customers pay for the feature? Users pay for value, not for how hard you try
- Not everything is about getting paid: Features might not have a direct impact on value add
- Speed up: There is a huge cost of indecision
- Say no: What does not add value to the user cannot be added BUT Say no only to protect the customer, not your team mate
- Don't be a Visionary: Focus on users problem
- Be dumb: Always look at a problem from the lens of a customer
Don't listen to dave
I can't remember last time when I grabbed my notebook and a pen when watching TH-cam, but this definitely doesn't happen often.
Starting off tomorrow as a product owner so happy I found this. Also useful to share some ideas on my channel about product. Thanks for sharing David Wascha!
Thank you for sharing your knowledge and your experience, I've learned a lot!
Loved it and it was 100% worth watching
Amazing thank you very much.
Thanks for this great video on Product Management.
Amazing control of presentation & the audience.
this is honestly very insightful and engaging talks to watch
Wow! This made my day!
great presentation Dave!
Wow ,love this
This was so insightful !!!! love it
beautiful insights
Good piece of subtle, grounded, non-jargon knowledge. Good work Dave.
Great talk! Loved it.
And "some people" are never given the opportunity to fail. Perfection is demanded from the very beginning. No second chances.
I know right. It can be a luxury to be in a life situation where you can fail. It's situational, and that is why these talks are often nonsense. Also, the part about 'listening' to the customer, Thats a 30 minute talk right there, because again it's situational and depends on the relationship with the customer/stakeholder; organizational size/industry, etc. In most cases its best to have a formal process to interact with customers, it would make it much smoother. Such as a Project Scope Form and also a Change Request Form. This way 3 months down the road you don't get into a "He said/She said" Situation.
Awesome talk.... Insightful points articulated with humour..... Very engaging❤
He's a great story teller. Sounds and reminds me a lot of Simon Sinek
Thank you
Oh man! That is one of the best 29 minutes I have spent in my life! ❤️🔥🔥
Loved the bit about pagerduty
Great Advice, TIA Dave
Great walk ... talk!
I really enjoyed this one 👏🏽👏🏽
One of the best videos on Indian Politics. Great work Mohak.
What an amazing speaker! His presentation was educational, humorous, and had my attention the entire time.
语言文化不同却产生了高度相同的产品理念，谢谢这个视频让我更自信。thank you!
Good content. Presented well!!
Wow !! what a great masterpiece !! Loved it :)
Great video, MTP. Great speaker.
Worth watching.
Advice starts at 4:50
Thanks my Portuguese friend
Really inspiring and great talk with indeed essential and truly important knowledge.
Besides his hilarious jokes, what really made me chuckle was how at 28:14 Dave simply called all the customers dumb: "[...]and the best product managers that I've ever worked with have had this capacity to be dumb to always look at a situation through the eyes of the customer." :-D
Just awesome
Again - really interesting stuff!
Amazing talk !
Quality storyteller
the best 30 mins for my career.
There's a book called The Innovator's Method. It goes through a process called painstorming. In essence this is what he's talking about.
These are gems. Watch the video from start to end. And do not spoil videos for a few likes
one of the greatest speech I've ever seen
Great presentation.
Good!!!
amazing vid
Wonderful session... 11 Guidelines Principles of Product Management....one of beauty of this lecture is that there are not any heavy managment jargons (hired from HBR😂)
fantastic vid
best talk of the year ty
best walk of the year ty
One of the greatest time I had
"The server's on fiiiiiiiiiiire, on fiiiiiiiiiiiiiire"
Well it does make somebody has a job and be useful in their own skills, digital marketing is a source not just for business but also for our own leisure, to promote oneself the likes and their creations.
Glad I kept watching for Barber Duty
What a brilliant talk! Highly engaging - humorous and getting the point across very well.
That was great
Fix the description please.
nice, thank you
Wow, very cool story.
The Sir gives good information about how work relationship between as a employee and customer and failure and success fantastic...
Thanks for the upload - but please correct the video's description! It seems not to be Janna Bastow who is talking here ...
Great Video
Keep still! Gosh
His sniffing made me believe he got help from some coke
This is awesome and mind blowing, this is actually applicable to so many things and not just a product alone. Its applicable to life itself
You spoke my mind
The AAA gaming industry leaders need to watch this presentation. Those publishers are notorious for coming up with every possible way to make money and not what will create an engaging user experience for the customers.
Very good video
I left Evernote by just going with the feeling a year before , something was really wrong with that
Customer is number 1, listen to them
Is that John, the server guy, from Silicon Valley singing in the quartet?
Hello is product manageme good for Jack of all master at none personality types?
Two great words I picked up from this video. BE DUMB. Thanks Dave for this
If you can make somebody smile, you give the foundation of lifetime of royalty
Bill's sales pitch of this smalt dispenser was AWSUMN! but especially loved the part at 4:08 when there was that one guy in the audience shouting out a little "Whoo!" ... hmmm ... How do i get my hands on a pair of these smalts, anyway?
Executive summary:
2:30 Listen to customers (for user problems)
5:00 Don't listen to customers (for solutions)
6:23 Watch the competition (for customer research)
8:40 Don't watch the competition
10:15 Be a thief
10:57 Get paid
15:30 Stop worrying about getting paid
21:25 Speed up
23:18 Say no
25:10 Stop saying no
25:20 Don't be a visionary
26:05 Don't confuse yourself with your customer
27:58 Be dumb